新媒介技术下中国政治传播的改变及应对

在新媒介时代,网络空间成为政治传播线上宣传的公共领域,新媒介技术成为不断推动这个领域创新发展的重要力量。新媒介技术下的政治传播格局发生改变,政治传播主体更加多元,政治传播方式更加多样,政治传播的问题也逐渐凸显。转变传统公共政治传播观念,以新媒介技术为支撑,传播优质内容,寻求与公众的政治共识,建立公共传播与公众传播的多向互动格局,增强公众对政府的信任度,能够对新媒介技术下政治传播生态的健康发展产生积极作用。

Changes and Countermeasures of Chinese Political Communication Under New Media Technology

In the new media era, cyberspace has become a public domain for online publicity of political communication, and new media technologies have become an important force for continuously promoting innovation and development in this field. The pattern of political communication under the new media technology has changed;the subjects of political communication have become more diverse, the methods of political communication have become more diverse, and the problems of political communication have gradually become more prominent. Change the traditional concept of public political communication, support new media technologies, produce and disseminate high-quality content, seek political consensus with the public, establish a new multi-directional interaction pattern of public communication and public communication, and build a government of political trust for citizens in the new era can have a positive effect on the healthy development of political communication ecology under the new media technology.