| 基于中阿经贸论坛视角下的宁夏形象塑造战略研究 |
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| 引用本文： | 魏向前.基于中阿经贸论坛视角下的宁夏形象塑造战略研究[J].宁夏党校学报,2012,14(4):56-59. |
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| 作者姓名： | 魏向前 |
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| 作者单位： | 中共宁夏回族自治区委党校公共管理教研部,宁夏银川,750021 |
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| 摘 要： | 实现宁夏跨越发展不仅需要调整经济结构,转变经济发展方式,创新体制机制,还需充分借助良好的区域形象这一无形资产通过阐释中阿经贸论坛背景下宁夏区域形象塑造的必要性,全面分析目前宁夏区域形象现状,从加强对外宣传、发展优势产业、加强文化交流、拓展旅游市场、注重研究设计等五个方面塑造宁夏新形象的战略理路。
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| 关 键 词： | 中阿经贸论坛 宁夏形象塑造 战略理路 |
The Strategic Research of Ningxia Image Shape Based on Sino- Arab Economic and Trade Forum |
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| WEI Xiang-qian.The Strategic Research of Ningxia Image Shape Based on Sino- Arab Economic and Trade Forum[J].Journal of Ningxia Communist Party Institute,2012,14(4):56-59. |
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| Authors: | WEI Xiang-qian |
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| Institution: | WEI Xiang - qian (Education and Research Dep. of Public Management, the Party School of the CPC Ningxia Hui Autonomous Region Party Committee, Ningxia 750021, China) |
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| Abstract: | To achieve Ningxia advancing development not only need to adjust the economic structure, change the mode of economic development, bring institutional innovation, but also need to make full use of good region- al image. Through interpretation of Ningxia regional image under the business forum and analysis of Ningxia re- gional image status, we should shape Ningxia new image from strengthening foreign propaganda, developing competitive industries, promoting cultural communication, expanding tourism market：, and focusing research design. |
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| Keywords: | Sino- Arab economic and trade forum Ningxia image shape strategic thinking |
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