“(L)Activists and Lattes”: Breastfeeding Advocacy as Domestic Performance

This article considers how “lactivists” (lactation activists) consciously stage the act of public breastfeeding as a means of political advocacy, cultural resistance, and ideological subversion. Through the exploration of a specific nurse-in protest (the 2004 Nurse at Starbucks campaign in Silver Spring, Maryland), the author explores how the “domestic performance” of nurse-ins force spectators to confront (and hopefully, reconsider) latent and overt assumptions about motherhood in relation to parenting proficiency, civic responsibility, maternal sexuality, and political efficacy. In so doing, the author discloses how nurse-ins subvent traditional perceptions of mothers and mothering as a way of instigating social change.