| 营销困境与商业企业电子商务流程再造 |
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| 引用本文： | 张明之,陈豪.营销困境与商业企业电子商务流程再造[J].南京政治学院学报,2002,18(5):45-48. |
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| 作者姓名： | 张明之 陈豪 |
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| 作者单位： | 南京大学,江苏南京210093,第三军医大学,重庆400038 |
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| 摘 要： | 进入网络经济时代 ,传统营销方式日益陷入困境。尽管网络先行者通常能取得市场优势 ,但企业开展电子商务也面临巨大的不确定性风险。培育顾客忠诚是首要环节 ,这有赖于电子商务流程再造 ,其中推行有效的顾客关系管理是核心内容。
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| 关 键 词： | 顾客关系管理 顾客忠诚 电子商务 营销 |
| 文章编号： | 1001-9774(2002)05-0045-04 |
| 修稿时间： | 2002年4月12日 |
Marketing Dilemma and Recreation of E-Commerce Flow in Commercial Enterprises |
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| Zhang Mingzhi,Chen Hao.Marketing Dilemma and Recreation of E-Commerce Flow in Commercial Enterprises[J].Journal of PLA Nanjing Institute of Politics,2002,18(5):45-48. |
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| Authors: | Zhang Mingzhi Chen Hao |
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| Institution: | Zhang Mingzhi Chen Hao |
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| Abstract: | After entering the age of network economy, the traditional marketing has fallen into the dilemma.Although network pioneers are able to gain market advantages, enterprises are confronted with enormous risks of uncertainty in carrying out e-commerce.Thus the first thing to do is to cultivate the customers' loyalty, which relies on the recreation of e-commerce flow.And to exercise the effective customer relation management is the core content. |
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| Keywords: | customer relationship management customer loyalty e-commerce marketing |
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