从民族宗教文化信仰到全球旅游文化符号--以香格里拉为例

在西部藏民心目中,"香格里拉"是指一种原创理想的生活境界.香格里拉的信仰作为当地藏民的文化资源有其内在的合理性.但从20世纪末期以来,中国西部旅游资源开发的经济理念与全球化浪潮两相结合,香格里拉已成为全球文化旅游者消费的商品,香格里拉从少数民族的一种宗教文化信仰转型为全球化背景下全球游客消费的文化符号.

From a Religious & Cultural Belief of a Minority to a Cultural Symbol of Global Tourism : A Case Study of Shangri-La

The Tibetans in west China use the word "Shangri-La" to refer to a living condition of original idealization. As a cultural resource of the local Tibetans, Shangri-La-related belief has its internal rationality. However, since the end of the 20th century, along with the combination of the idea for developing west China's tourism resources and the tide of globalization, Shangri-La has become a commodity of the cultural tourists of the world. Thus, Shangri-La has changed from just a religious & cultural belief of a minority to a cultural symbol of consumption of the global tourists in the process of globalization.