中国国家旅游形象理论阐释与研究综述

通过对国内外研究文献综述,表明中国国家旅游形象研究将围绕理论体系、形成机理、模型构建、测量评价等内容命题,其测量与评价将在境内外的实地访谈与调查中强化跨文化的实证检验,所获实证数据将进行科学性更强的质性与定量分析.

Elucidation and Review on the Theory of China＇s Destination Tourism Image

The national tourism destination image is closely associated with the concepts of nation＇s image and state brand. The systematical research on the construction and spread of China＇s tourism destination image has been becoming an urgent need. To achieve the national strategy of international tourism development in China, it is nec-essary to build scientifically a clear and effective spread of positive national tourism image, show soundly China＇s national image and enhance the competitiveness of China＇s international tourism. Having summarized the domestic and international literal reviews, the author points out that the future research .of China tourism destination image should focus continually on the theoretical system, the formation mechanism of the modeling, measurement and e-valuation proposition, the measurement and evaluation should be strengthened in the inter-cultural empirical field interviews and surveys home and abroad, and the obtained empirical data should be more scientifically analyzed qualitatively and quantitatively.