论行政传播视阈下的领导者媒体形象

领导者媒体形象是领导形象的重要组成部分。在行政传播视阈下，领导者媒体形象不仅具有表象性，还具有公共性、代表性、广延性、透明性。在组织识别系统理论（CIS）透视下，领导者媒体形象有其独特的内容、形式与要义。领导者媒体形象塑造应该在嵌入形象意识、实施公关传播、把握塑造时机、借用外脑设计方面下功夫，以提高领导者媒体形象的合拍性、合“情”性、合时性与合理性。

The Leaders Media Image in the Administration Communication Perspective

The leaders media image is an important part of the leader’s public image.In the media highly developed today,the leader’s media image not only has the image appearance,also has public,representation,extention,transparency.Use the CIS(corporate identity system) theory,leader’s media image has its unique content,form and meaning.Shaping the leader’s media image should be embedded the image consciousness,implement the public relationship,grasp the opportunity,utilize the think tank,in order to improve the harmonious,plausible,timely,rationality.