“经营城市”的新理念及风险回避

经营城市是市政建设管理的新理念 ,这一理念是市场经济发展和政府职能转变的必然要求 ,也是增强城市竞争力、完善城市功能的要求。经营城市的主要内容 ,主要体现在三个方面 :第一 ,盘活城市自然资本 ,实现自然资本的增值 ;第二 ,对于城市人化资本 ,引进竞争机制 ,实现公用事业多元化经营 ;第三 ,做好城市延伸资本的开发 ,树立良好城市形象。经营城市的理念是城市管理对新公共管理理论的理论的回应 ,但我们也要注意回避经营城市中所内含的风险。

The New Idea of City-marketing and the Risk-avoiding

City-marketing is a new idea of municipal management, it is not only a necessary requirement for market economics development and the transition of municipally function, but also is the requirement to strengthening city's competitive power. The contents of city-marketing lies in three parts: firstly, it needs to activate natural capital and increase it. secondly, as to the humanized capital, it needs to set up competitive mechanism to realize multi-management of common project. thirdly, it needs to make good use of the extended capital and increase the city good reputation. The idea of city-marketing is consistent with the theory of new public management, also we should aware of the risk of it .