| 网络公关异化:现象、原因与监管 |
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| 引用本文： | 苏忠林,李鑫.网络公关异化:现象、原因与监管[J].中国行政管理,2011(4). |
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| 作者姓名： | 苏忠林 李鑫 |
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| 作者单位： | 中南财经政法大学公共管理学院; |
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| 摘 要： | 网络公关是传统公关与信息技术相结合的产物,其目的是组织通过与公众的双向互动实现良好的组织形象。作为新兴的产业,网络公关在发展过程中出现杜撰口碑、歪曲事实、操纵舆论及暴力营销等异化现象。为促进公关行业有序发展,维持网络市场的竞争秩序,政府与市场要采取纠偏措施,对网络公关主体进行分层监管;同时平等监管公关客体,协调公关客体与主体间的关系;规范网络公关的运作方式,使整个公关行业进入良性发展轨道。
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| 关 键 词： | 网络公关 政府公共关系 政府监管 |
The Phenomenon,Causes and Supervision of Alien Online Public Relations |
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| Su Zhonglin Associate Professor at School of Public Administration,Zhongnan University of Economics , Law,Li Xin School of Public Administration,Zhongnan University of Economics , Law.Wuhan.The Phenomenon,Causes and Supervision of Alien Online Public Relations[J].Chinese Public Administration,2011(4). |
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| Authors: | Su Zhonglin Associate Professor at School of Public Administration Zhongnan University of Economics Law Li Xin School of Public Administration Zhongnan University of Economics LawWuhan |
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| Institution: | Su Zhonglin Associate Professor at School of Public Administration,Zhongnan University of Economics and Law,Li Xin School of Public Administration,Zhongnan University of Economics and Law.Wuhan 430073 |
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| Abstract: | |
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| Keywords: | online public relations government public relations supervision |
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