| Abstract: | The paper argues that the emerging norms on corporate social responsibility (CSR) can be theorised as a constructivist regime, specifically a subset of private authority regimes—a transnational private legitimacy regime. The purpose of this regime is the transnational legitimation of globalised private accumulation strategies. It hypothesises that CSR acts as a framework of principles, norms and practices that enables communication, negotiation and contestation between civil society organisations (CSOs) and transnational corporations about the social impact of foreign investment. The regime inadvertently transforms the terrain on which businesses interact with other actors from one of power (where business was clearly dominant) to a terrain of (at least partial) legitimacy. This implies that actors that control “legitimacy resources”, such as CSOs, should see their negotiating power increase vis-à-vis businesses. The paper examines these conjectures through a case study of CSR promotion and advocacy in Latin America. |
