越南旅游业促进中国游客入境旅游营销工作的一些策略

近几年来,中国成为越南出境与入境旅游市场中最具潜力的重点。但越南对中国市场的旅游营销工作仍存在着许多不足之处,入境游客数量虽有增加,但旅游外汇收入不多。因此,针对现状进行研究并且提出解决策略,以提高越南旅游业对中国市场入境旅游的营销收益,对越南旅游业今后的发展有着重要的意义。

Several Tactics for Tourism of Vietnam to Promote Tourism Marketing to Chinese Tourists

Currently, China has become the most potential area for increasing development of tourism marketin Vietnam; however, there are still many deficiencies on tourism marketing, although the number of tourists hasbeen increased, the tourism revenue is still not too much, therefore, this article analyzes the current situation andprovides several tactics for promoting tourism revenue from Chinese tourists, which has a great significant on futuredevelopment of tourism in Vietnam.