| Abstract: | Electronic media has enabled new forms of communication with the potential to provide more effective means of conveying evidence to public servants. This article explores what is known about the use of these new capacities in public affairs to visualize the results of research. The authors first explore the value of visual engagement for increasing comprehension. Then, they examine what is known of studies of the effectiveness of visualization and offer basic design principles that underpin effective visualization. Finally, two original public affairs examples are presented to illustrate what is possible. |
