Representing teachers as criminals in the news: a multimodal critical discourse analysis of the Atlanta schools’ “Cheating Scandal”

On 1 April 2015, 11 Atlanta teachers accused of changing answers on their students’ standardized tests were convicted of racketeering and sentenced to 5–20 years in prison. Despite ample news coverage, few sources investigated teachers’ motivations for altering students’ responses or explored what the consequences would have been if student scores had not been changed to passing. Moreover, the fact that the teachers’ actions resulted from systemic problems associated with working within a high-stakes testing environment is glossed over and all but lost in the reporting of the “Cheating Scandal” events. The authors conduct a critical multimodal analysis of how semiotic resources were used to represent teachers in the Atlanta “Cheating Scandal” and show how the media's framing of teachers both reflects and conceals specific interests of the powerful educational reform movement and the corporations that benefit from it, such as Pearson, Inc. Data sources included four online news sources from April 2015 that covered the teachers’ sentencing, and the authors analyzed the visual and verbal transformations that occurred during the process of recontextualization. Analysis revealed the construction of a moral narrative that depicted the teachers as selfish and incompetent, reinforcing the dominant paradigm driving school reform in the USA. The authors conclude by calling for more counter-narratives that expose how dominant representations reify negative public perceptions of teachers.     

A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement

Product placement constitutes an amply used tactic in a marketer’s Integrated Marketing Communications roster. Its merits in circumventing negative attitudes to advertising and in integrating brand values in sociocultural narratives in TV and cinematic filmic discourses have been repeatedly stressed. However, little attention has been placed thus far in the idiosyncratic mode that is scrutinized in this paper, that is product placement by leveraging uncertainty, surprise, postponement and displacement as defining characteristics of the discourse of desire. The analysis of the discourse of desire that unravels in a flirting sequence from the blockbuster movie “Hitch” demonstrates that although the concerned brand (Martini) is minimally visible in the analyzed scene, yet it attains to appropriate as part of its core DNA in “stealth” mode the above characteristics of desire by demarcating the cultural field of flirtation. The offered cultural analytic addresses this idiosyncratic product placement mode by drawing on Lacanian psychoanalysis and multimodal discourse analysis.     

Constructing identities of “difference” and “resistance”: the politics of being Muslim and British

A number of existing academic researches exploring experiences and attitudes amongst the UK's Muslim population have highlighted the varied forms of discrimination encountered as a ‘‘fact of life’’ of minorities in contemporary Britain. The combination of prejudice, discrimination and exclusion appears to have heightened emphatic self-definitions of religious identity, often ruling out any proximity to being British. An ‘‘identity of difference’’ through asserted religio-cultural distinctiveness is usually interpreted as a response to compound racism; the combined effects of colour and cultural racism. Further, whilst colour racism is generally declining, there is an empirical reality of pervading anti-Asian cultural attitudes resulting in an increasing ‘‘identity of unbelongingness’’. The assertion of ‘‘Muslimness’’ in opposition to a discriminatory hegemonic British identity provides a universal ‘‘belongingness’’ which further undermines the national identity. This paper will explore the construction of identities of difference and resistance amongst British Yemeni Muslims based on findings from research recently undertaken.     

Political cartoons as carnivalesque: a multimodal discourse analysis of Argentina’s Humor Registrado magazine

Political cartoons, although generally neglected by academic criticism, are often one of the only forms of socio-political critique permitted during authoritarian rule (Barajas, Rafael. 2000. “The Transformative Power of art: Mexico’s Combat Cartoonists.” NACLA Report on the Americas, 3: 6–41). This paper explores the reasons behind this, reading the genre as a form of Bakhtin’s carnivalesque, a participatory space of oppositional discourse outside the official version with which it has an “ambivalent” relationship (Bakhtin, Mikhael. 1984. Rabelais and His World (Trans Iswolsky H). Bloomington: Indiana University Press) and can be allowed to circulate as a “safety valve” (Holquist, Michael. 1984. “Prologue.” In Rabelais and his World, edited by M. Bakhtin, xiii–xxiii. Bloomington: Indiana University Press) of controlled protest. Drawing on tools of Multimodal Discourse Analysis, Social Semiotics (Kress, Gunther, and Theo Van Leeuwen. 1996. Reading Images: The Grammar of Visual Design. New York: Routledge) and Semiology (Barthes, Roland. 1968. Elements of Semiology. New York: Hill and Wang) for methodological purposes, this study investigates this hypothesis through the political cartoons of the covers of satirical fortnightly publication Humor Registrado during the final year of Argentina’s last dictatorship, 1982–1983. The magazine’s role in challenging the dictatorship is explored through an analysis of its representations of key social actors and events during Argentina’s difficult period of transition from dictatorship to democracy following defeat in the 1982 Malvinas/Falklands War.     

The Dole “Godless Americans” advert: representations of the unfaithful,disloyal villains

Using a rhetorical analytic methodology, this study examines the representations constructed in the “Godless Americans” advert from the North Carolina 2008 US Senate race between incumbent Republican Elizabeth Dole and Democratic challenger Kay Hagan. Bringing to consciousness ideologies that influence messages is important because they are often taken at face value without understanding of their underlying meaning. Religious faith, morality and trustworthiness are values conveyed in this advert through the devices of framing, coded language and propaganda techniques. Non-linguistic elements are effectively coordinated to perpetuate the code of disloyal villains, activating cognitive networks of fear and anger toward atheists. By marginalizing atheists, an ideology that runs counter to the US Constitution is exposed coming from a lawmaker entrusted to uphold it.     

A discourse–design approach to multimodality: the visual communication of neoliberal management discourse

This paper takes a discourse–design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordances, semiotic modes such as photography, graphics, layout, colour, numbers and writing will be deployed and co-articulated. The aim, using a discourse–design approach, is to show how we can best identify the very different affordances of such modes and how they rely on the principled design of a discourse. We illustrate this using examples from management documents at a university which draw on these different affordances in different ways to communicate the same discourse. Through this analysis we see how a neoliberal discourse based on a general design principle of coordination enters everyday practices and become very difficult to challenge.     

A multimodal discourse analysis of international postgraduate business students’ finance texts: an investigation of theme and information value

Thematic progression patterning and the composition of information value facilitate the development of well-structured messages. The text-based research of systemic functional linguistics (SFL) into textual features has been confined to language learning and workplace contexts. Empirical research studies involving finance have investigated students’ performance in finance courses and the effects of class attendance on their performance. However, no published studies have yet explored or analysed the textual features of tertiary finance texts. This study investigated the Theme and information value in 6 group assignments in finance, written by 19 Master's students in accounting. Underpinned by Halliday's SFL and Kress and van Leeuwen's system of the composition of information value, this study employed a systemic functional multimodal discourse analysis (SF-MDA) of the texts. The SF-MDA revealed a high frequency of Theme reiteration patterns, the rare occurrence of a linear Theme pattern, and the minimal use of a multiple-Theme pattern. These findings have both theoretical and pedagogical implications for the teaching and learning of writing, particularly in the context of teaching English for business purposes.     

British intelligence and counter‐insurgency in the era of decolonisation: The example of Malaya

This article uses two approaches to show the Malayan Emergency (1948–1960) and intelligence were reaching a turning point before the 1952 appointment of a single commander; and to show the reason for this success was a counter‐insurgency technique which placed population control at its core. First, the article outlines the development of intelligence, in order to identify when and why it became effective. Second, it re‐examines intelligence on the Malayan Communist Party's (MCP) so‐called ‘October’ 1951 Directives. It argues these confirm the MCP was virtually forced to change its tactics by late 1951. Together, these approaches challenge existing historiography, which makes Sir Gerald Templer's era of 1952–54, when he was both High Commissioner and Director of Operations, the turning point.     

‘I was a Hollywood agent’: Cinematic representations of the office of strategic services in 1946

In 1946, not long after the Office of Strategic Services was dissolved, three Hollywood feature films were released that dramatized the agency's operations during World WarII: O.S.S. (ParamountPictures, 13 Rue Madeleine (Twentieth Century‐Fox), and Cloak and Dagger (Warner Bros. Pictures). Although officials in the War Depatment wre often disturbed by many of the technical details that these, three films revealed bout the military, the intelligence establishment generally benefited from the largely positive publicity and box‐office success that these films received in the early years of the Cold War.     

The face of the party? Leader personalization in British campaigns

The personal characteristics of political elites play an important role in British elections. While the personalization of the media’s election coverage has been the subject of much debate, we know less about the conditions under which voters receive personalized messages directly from elites during the campaign. In this paper, we use a new dataset that includes more than 3300 local communications from the 2015 general election to explore variation in the personalization of campaign messaging. We find that there is systemic variation in terms of where photographs of party leaders are included in election communications, which provides further evidence that campaign messages are deployed strategically to portray the candidate – and their party – in the best possible light.     

The failure of a Nazi “killer” amendment

Public Choice - We describe a remarkable instance of a motion-proposing and agenda-setting strategy by the Nazi party, NSDAP, during the Weimar Republic. Their purpose was to kill a motion of...     

Back to the populist future?: understanding nostalgia in contemporary ideological discourse

Abstract

Nostalgia is regularly depicted as an indication of a flawed political argument or allegiance, and framed as a virus more likely to take hold in places that are ‘left behind’. Its prevalence has been linked to the rise of populism in Western politics, the vote for Brexit and the election of Donald Trump. This paper seeks to challenge the normative depiction of nostalgia as an alien presence within ‘normal’ political discourse, and critically evaluates theoretical attempts to distinguish between positive and negative forms of it. Instead, it sets out to explore some of the different affective, sentimental and ideational roles that various kinds of nostalgia practice perform, and highlights the particular importance of forms of political argument that accuse opponents of nostalgia while simultaneously employing some of its prevalent modalities and motifs. The paper finishes by exploring these themes in relation to the career and ideas of the iconoclastic and populist British politician, Enoch Powell.     

A framework for the multimodal analysis of online news galleries: What makes a “good” picture gallery?

The development of digital technology in recent years has led to a revolution in news production and dissemination. In terms of production, we have witnessed a fundamental shift towards visual story-telling. Images dominate the verbal story space and have the potential to become the story themselves. Beyond this, they are also creating unique spaces for themselves (e.g. the online news gallery), with new multimodal genres posing challenges for practitioners and analysts alike. The potential effects of such fundamental shifts on the professional news story-telling practices of the legacy news media provide a rich research opportunity for understanding both how and whether news organisations fulfil their mandate of making sense of the plethora of information that is now available. In this paper, we concern ourselves with one particular innovation in visual news reporting – the online news gallery, or picture gallery in journalism terms. We report on a qualitative analysis of 35 galleries from 12 English-language newspapers with online presence from Europe, North America, Australia and Asia, and interrogate the choices made by institutions in composing this particular type of multimodal “text”, as it is situated in a professional, news story-telling context. In doing so, we explore how a systemic-functional semiotic approach to multimodal news discourse may help us to access the meaning potential of this emerging genre as a vehicle for multimodal digital news reporting, present a framework for the multimodal analysis of online news galleries and consider its implications for the education of media practitioners.     

Public health as an agent of internal colonialism in interwar Czechoslovakia: shaping the discourse about the nation’s children

Shmidt’s text discusses the specifics of internal colonialism in the discourses and practices of the dominant group (Czechs) concerning Slovaks and Rusyns, ethnic groups from the peripheral, eastern areas of interwar Czechoslovakia. By targeting the reproductive patterns of these groups, seen as undesirable by the authorities, internal colonialism shaped the discourse about children by consistently opposing the normalized childhood inside the nation to the supposedly abnormal child development outside the civilizing process. Shmidt focuses on three interwar projects aimed at introducing new public health practices as an ‘infrastructure of dependence’ with regard to the peripheral groups. Being directly supported by the Rockefeller Foundation, these projects contributed to building the new Czechoslovak nation and securing its international legitimacy.     

Keeping the ‘Ism’ in ‘cosmopolitanism’ – Wieland and the origins of cosmopolitan discourse

ABSTRACT

After having been dormant for much of the 20th century, the concept of cosmopolitanism has regained some of its former rhetorical power in current academic and political debates. Taking Kwame Anthony Appiah and Robert Fine as key interlocutors, the article argues that a historically informed analysis of the linguistic context, in which the language of cosmopolitanism first emerged, can help us understand better the political and ideological underpinnings of the concept. In the first part of the article, I discuss the emergence of cosmopolitanism in the context of what I shall refer to as the ‘ismatization’ of political language in the late 18th and early 19th centuries. In the second part, I turn to what I consider to be a key text for understanding the paradoxes of cosmopolitanism: the essay Das Geheimnis des Kosmopolitenordens (‘The Secret of the Order of the Cosmopolitans’), published by the German novelist, poet and publicist Christoph Martin Wieland in the journal Teutscher Merkur in 1788. At the end of the 18th century, I argue, Wieland makes a similar observation to Fine, namely that the ‘ism’ connotes something doctrinal, even sectarian, and steeped in secrecy and conspiracy.     

‘One of our Most Valuable Sources of Intelligence’: British Intelligence and the Prisoner of War System in 1944

During the Second World War, secret information derived from enemy prisoners of war (POWs) was a valuable asset to British intelligence. Until 1944, the POW system had expanded from a small interrogation camp in the Tower of London to a multi-step structure with the so-called Combined Services Detailed Interrogation Centre, United Kingdom (CSDIC(UK)) at its top. The methods employed to collect reliable information included microphones, stool pigeons and different interrogation techniques. The results were read by all services and several ministries which provided a unique insight into German capabilities, intentions and thoughts.