Political Star Power and Political Parties

Abstract

Political parties, and more specifically public interest groups, budget extensive amounts of time and money to use celebrity endorsers for their candidate. Do celebrities bring forth enough value to warrant the time, effort, and money expended to make their endorsements public? Using a sample of first-time voters from the 2004 U.S. Presidential Election, the authors examine the extent to which celebrities influence voting while specifically assessing whether celebrity influence is greater for Republicans or Democrats. Implications and recommendations for future research are discussed.     

The Funding of Political Parties

Despite attempts over the last decade to bring an end to what has become an ‘arms race’ between political parties, party funding in the UK continues to defy resolution. Drawing on the experience of the committee charged by the last Labour administration to put party funding and electoral spending on a more sustainable footing, this article examines the issues and the main sticking points. It outlines the basis on which the negotiations were undertaken, and the main hurdles they sought to overcome. It highlights the disagreement between the parties on the definition of the central issue, the problems associated with the main funding sources for each of the parties, and the viability of state funding. It discusses why success proved elusive, but also why a solution is necessary, since in the absence of robust rules, parties and therefore the UK political system more broadly, are ‘a hostage to the next scandal’.     

Politically Significant Events and Their Effect on the Image of Political Parties

Abstract

This article begins by arguing that the image of a political party is of strategic importance in its pursuit of electoral success. More specifically, it is argued that important influences on party image are ‘politically relevant’ events. The paper then develops a conceptual model of how the images of political parties are influenced by such events. It considers internal and external factors that influence the power of a given event to affect party image. Next, the process of image transfer itself is discussed along with the factors that influence the way credit/ blame is apportioned from an event. Then, ways of dealing with ‘negative’ events are considered. The overall model is used to analyse a specific political event (the Iraq war) and assess its likely impact on party image. The article concludes by assessing the model's efficacy and limitations in analysing the case used and with events per se. Finally, future research ideas prompted by the paper are discussed.     

国外一些政党开展党内政治生活的得失探析

正常而有效地开展党内政治生活是一个政党保持凝聚力、向心力和感召力的现实要求。但当今国外许多政党受内外环境的深刻影响,党内政治生活难以开展或者走偏跑调甚至转向,给该党带来严重冲击。近期国外一些政党注重从思想、制度机制和方式方法上重构和规范党内生活,收笼党心,提高党的行动能力。国外政党的相关经验教训,对于我党在新时代新形势下推进全面从严治党具有某些借鉴与启迪意义,值得跟踪和研究。     

Political Marketing and Professionalized Campaigning

Abstract

During the last decade a number of scholars have argued that political campaigning has become professionalized, and that political marketing has become the new dominant campaign paradigm. However, the conceptual relationship between political marketing and the professionalization of political campaigning is unclear. Furthermore, the distinction between political marketing, market orientation, and marketing techniques is often blurred. At the same time, most of the literature is dominated by either an American or British perspective. This makes it unclear as to whether these concepts should be viewed as general concepts, or as concepts relevant primarily for countries that share some specific set of political institutions.

In this backdrop, the purpose of this article is to analyze (1) the conceptual relationship between political marketing, market orientation, marketing techniques, and professionalization of political campaigning, and (2) whether contemporary concepts of political marketing and the professionalization of political campaigning are equally applicable to all modern democracies regardless of, for example, political system and other country-specific factors. It also outlines a theory of strategic party goals for multiple arenas.     

Leading or Following?

Abstract

While research exists on how political parties use political marketing instruments, there is a lack of emphasis on strategic marketing, especially with regard to theoretical frameworks of political marketing orientation. This can be seen as problematic in the development of political marketing research as a subdiscipline of marketing and political science. A concept is suggested that defines a party's orientation towards political marketing management using two crucial elements of strategic marketing theory regarding customer orientation: leading and following. Three generic types of political parties are characterised by their strategic postures using their stance on these two elements. The implications of strategic postures for the fulfilment of certain political marketing functions and organisational issues are briefly discussed. While traditional parties with a rigid content-based approach towards policy-making can be characterised as Convinced Ideologists, contemporary catch-all parties have moved towards being Tactical Populists.

Whilst both these postures are prone to being perceived as dogmatic or untrustworthy and fickle, a third posture, that of Relationship Builder, is proposed. This integrates leading and following, by using a relational approach towards marketing, as suggested in the evolving literature on strategic marketing and marketing orientation. This Relationship Builder stance constitutes a theoretical posture that needs to be clarified by empirical research in the political arena. Thus, to foster further empirical and theoretical research, several propositions have been derived in a process that is in line with the demands of theory-building and hypothesis-driven exploration as suggested for this comparatively new discipline of political marketing.     

Stalemate and Stagnation in Turkish Democratization: The Role of Civil Society and Political Parties

Both civil society organizations (CSOs) and political parties are expected to be vital actors in democratic societies, yet the ideal relationship between the two types of groups has not been fully explored. This article analyses how the interaction between CSOs and political parties has affected democratic consolidation in contemporary Turkey. Through personal interviews with leaders of both types of groups, the study finds that traditional power relations have shifted to include a greater number of political actors. Islamists, who were previously peripheral in politics, have joined the traditionally dominant secular nationalists at the ‘centre’ of political power. However, instead of increased pluralism, the study finds Turkish society now polarized along secularist/Islamist lines, both in political parties and among CSOs. While restrictions against non-governmental organizations have been lifted in recent years and the number of groups has grown, most are still viewed as ‘arms’ of political parties, lacking an independent voice and political power. These findings suggest that the civil society sector in Turkey is underdeveloped and unable to contribute positively to the democratization process.     

The Weakness of Our Political Parties

Whatever else the 2008 presidential election may result in, we can be sure that it will only contribute further to the steadily declining role of political parties in American politics, and the myriad negative consequences arising from that decline.

新媒体视阈中西方政党的现代性症候及其纠错

以新媒体为特征的信息传播的发展,导致人们的政治组织行为发生了革命性的变革.人们借助网络平台,基于共同的利益诉求结成各种网络共同体,反对集权性的、等级性的科层体制,追求个人自治、分权、开放与流动的政治生活方式.这类新型政治参与主体的出现,使得西方政党在处理阶级关系、左翼与右翼政治观以及意识形态方面,表现出明显的现代性症候与不适;为了生存与发展,西方政党针对自身存在的问题,展开了现代性纠错,提出“中性化”的新政治观,倡导基层民主政治,积极推行民主政治制度的生态延伸,反对等级、线形的结构性权力,积极利用媒体提升政党形象.     

Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior

Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and applied to four voting environments: Britain, Australia, Russia, and Belarus. One critical factor that emerges is the concept of choice, whereby the voter may chose to indicate their preference for one party yet be forced to use a different party as chosen by collective choice. Another issue is the potential for habitual voting behavior to limit decision making. It is concluded that usage needs to be contextualized specifically for political marketing.     

Exploring the Consequences of Negative Political Advertising for Liberal Democracy

ABSTRACT

This paper explores existing thinking and research on the use of negative advertising strategies in political campaigning, and in particular examines their potential impact on liberal democracy. We ask what impacts negative forms of political communication may have on our system of government and democratic participation. Though political advertising makes up only a part of political discourse, an analysis of it is necessary given the increasing “marketisation” of political communication, coupled with concerns regarding the so called “democratic deficit.” In order to more truly evaluate its impact, the evidence pertaining to both the positive and detrimental consequences of employing negative ad strategies is examined. What emerges are some very real short-term benefits, some very real concerns over its use, and confusion over its “true” impact. Of particular note is the need for researchers and campaign managers to take a longer-term view of the potentially detrimental consequences of employing negative advertising strategies-to look beyond the short-term gains of winning elections and to consider the longer-term societal consequences of consistently employing advertising strategies characterised by the creation of doubt, fear, anxiety, violation and viciousness. We argue that the “winning” mentality of political ad campaigns needs to be balanced by a more “nurturing” orientation if the tenets of liberal democracy are to remain sustainable.     

政治文化与政治体制改革的关系

政治文化是在长期的社会历史文化传统的影响下形成的某种特定的政治价值观念、政治心理和政治行为模式。它主要包括政治主体对政治体系、政治过程等政治现象以及自身在政治过程中所处的地位和作用的一种态度和价值倾向。政治文化对一个社会的政治有重要影响 ,政治系统也影响政治文化的形成 ,本文试图从两个方面分析政治文化和中国政治体制改革的互动影响。     

Political Marketing Research in the 2000 U.S. Election

Abstract

It is not news that polls and other forms of marketing research are regularly employed to craft political strategy. What is new is that the 2000 U.S. election represented a turning point where political marketing research seems to take center stage. The print and broadcast media employed polls and other forms of research at levels far beyond anything ever seen before. At times, it appeared as if almost as much attention was being given to polls as was being given to the political candidates and the issues. This was clearly a new and important posturing of the role of political marketing research. With this as a backdrop, the current article compares polls and other forms of political research-focusing on what went wrong and what was right in terms of the use of polls, focus groups and Internet research during the 2000 U.S. election. The article ends with the presentation of some exploratory research that examines insights about respondents' opinions regarding the impact of political polls.     

Influence of public administration and environmental management performance of cement manufacturing in Malaysia

Environmental issues have become critical concerns of businesses worldwide where environmental obligations have grown substantially and companies have to be environmentally responsible. Malaysia has enacted the Environmental Quality Act 1974 and subsidiary Environmental Quality （Clean Air） Regulations 1978, Environmental Quality （Sewage and Industrial Effluent） Regulations 1979, Environmental Quality （Prescribed Activities） Order 1987 and Environmental Quality （Scheduled Waste） Regulation 2005. ISO 14001 environmental management system （EMS） standard designed to introduce environmental improvement into every aspect of a company＇s operations. ISO 14001 assists companies in creation of structured mechanisms for continuous improvement in environmental performance. There is a complex and dynamic relation between profitability and environmental concerns. The paper evaluates how ISO 14001 aids cement companies in operating continuous environment protection programs to minimize significant environmental impacts. This study analyzes the relationship between adoption of ISO 14001 to business performance and competitive advantage of Malaysian companies that provides insights into motivations and results. ISO 14001 has a positive impact on companies＇ performance, specifically on perceived environmental impacts. The companies recognized the need for ISO 14001 as an internal tool to maintain operations and management competitiveness. To adopt the ISO 14001 environment elements, it is necessary to have corporate culture that support complex operational activities in line with the top management commitment of the ISO 14001 policy and regulatory-compliant. ISO 14001 implementation was crucial in bringing about reduction of damage to the environment at operational level, and effective environmental management at management level, as well as improvement of the company＇s image and competitiveness at strategic level. Companies that export their products are expected to implement the ISO 14001 in order to maintain their competitive edge in the global market place.     

The Role of Marketing in Politics

ABSTRACT

Political marketing is an exciting new area. Research produced over the last decade has been pioneering in showing the applicability of marketing to politics. However, this article argues that the field now needs to move in a different direction if we are to reach political marketing's full potential. Political marketing needs a comprehensive approach: it can be applied not just to party-electoral behaviour but also legislatures, local government, the media, and public services, with both concepts and techniques from marketing, and an understanding from political science literature as well as management studies. The article, therefore, maps out the route to be taken to reach the end of the rainbow and the pot of gold that the political marketing field potentially offers.     

An Analysis of Political Ambition in Britain

Representative democracies require sufficient numbers of citizens to put themselves forward as candidates for political office. Existing studies have shown that political institutions are not representative of the population as a whole, suggesting that political ambition is not evenly distributed across all potential candidates. We discuss evidence from the first systematic study of political ambition in Britain, examining the question of who is interested in putting themselves forward for political office. We find patterns in the distribution of political ambition that help to explain why British political institutions do not look like the British people as a whole and include a gender gap, a social class gap, an education gap, a north–south divide, and a personality gap. We discuss the implications of our findings for political parties, arguing that they need to adjust practices of candidate recruitment in such a way that minimises the effects of these biases.     

对公共政策制定的政治哲学思考

公共政策制定是社会政治生活中公共决策系统的经常性活动。在现代社会,由于公共政策的巨大作用和影响,公共政策制定问题引起了广泛的关注。从政治哲学的角度审视,以公意为价值取向、以政治权力为基本依托,以政治秩序为最终归宿,才能建立起人民期待的合理、公正、有效的公共政策,从而进一步推进决策的科学化、民主化。