Using equations from power indices to analyze figure skating teams

Power indices were originally developed to measure voting power. However, Saari and Sieberg (Games Econ Behav 36:241–263, 2001) and Saari (Chaotic elections, American Mathematical Society, Providence, 2001a) have suggested that the equations from power indices could potentially be used in some sports contexts as a way of evaluating athletes. This article explores this idea in the context of figure skating. The International Skating Union developed team events in figure skating for the 2014 Winter Olympic Games in Sochi, Russia and for other major competitions. In this article, we show how the Shapley–Shubik and Banzhaf indices can be used to analyze contributions of athletes to their countries’ teams in figure skating team events. We illustrate this approach by analyzing the results from the 2014 Winter Olympic Games figure skating team event. We also discuss some ways in which the numbers assigned by the equations from power indices can be used in the figure skating context.     

Three faces of Chinese modernity: nationalism,globalization, and science

This article addresses three facets of modernity that are signified by slogans and spatial settings in Beijing, China. The research was conducted as a preliminary study of the communication process in the course of globalization and nationalism reflected in the 2008 Beijing Olympic Games. This article uses some photographs and observations to analyze symbolic meanings of slogans and spaces from Beijing in summer 2007, a year before the Games. Since slogans in China have a long tradition, the repeated usages of slogans and their relations to the spatial settings might signify strong messages to promote governmental orientations. This article explores slogans on Tiananmen Square in relation to the political space, a huge sign displaying the motto of the 2008 Beijing Olympic Games in Wangfujing district in relation to the economic space, and slogans in an old and poor district under a redevelopment project. The article posits that these three slogans and spaces reflect three different facets of Chinese modernity: nationalism, globalization, and developmental ideology.     

Spanish-language print media in the USA: A social semiotic analysis of ideological representations in photojournalism

Although Spanish-language media in the USA have grown rapidly since the turn of the century, little scholarship has been dedicated to the semiotic characteristics of these media. This study examines the visual representation of ideologies in 15 news photographs published in Spanish-language print media in the Midwest of the USA with the goals of understanding how ideologies are expressed visually in a culture that has received little treatment in the previous literature and of determining the potential for these photographs to challenge the negative semiotic treatment of Latin@ immigrants in the USA. Following a critical social semiotic approach, the analysis demonstrates how ideologies pattern around the inclusion and exclusion of Latin@s. These ideologies challenge and perpetuate the hegemonic structure, respectively, and as such, indicate the potential for local Spanish-language print media to challenge the negative semiotic representation of Latin@s in the USA while pointing to the need for future research of minoritized media using the social semiotics framework.     

Intergovernmental Challenges of the 1984 Olympic Games

Planning and managing the 1984 Olympic Games presented uniquefinancial and intergovernmental challenges for city officialsin Los Angeles, but governmental cooperation and an innovativepublic/private partnership to finance and run the Games provedto be successful. Under strict restrictions against spendinglocal tax dollars, the City of Los Angeles assigned managementof the Games to a non-profit committee which raised privatefunds to finance the Games. In cooperation with surroundingjurisdictions and the federal government, the city providedkey services (such as police and fire protection, transportationplanning, and visitor services) under contract to the OlympicCommittee and used two Olympic-related taxes to pay for theseservices, with the Olympic Committee paying for additional expenses.The 1984 Olympics resulted in an estimated economic impact of$3.3 billion on Southern California and left Los Angeles witha number of new and refurbished sports and cultural facilities.Moreover, the Olympic Organizing Committee accrued a surplusof over $215 million, 40 percent of which was targeted to benefityouth sports organizations in southern California.     

Making the grade: infrastructural semiotics and derivative market outcomes on the Chicago Board of Trade and New Orleans Cotton Exchange, 1856–1909

This paper contributes to a socio-technical analysis of derivatives by offering an infrastructural explanation of divergent outcomes on two early American futures markets. It takes as the starting-point of analysis the classification systems by which these futures markets were constitutively linked to underlying markets in agricultural commodities. Despite the formal similarity of these systems, their contrasting implementation – i.e. how grading was accomplished and integrated into practice – produced classifications with dissimilar semiotic qualities. This semiotic distinction is shown to have promoted divergent economic behaviours and outcomes on the two markets: high-risk speculation and volatility on the Chicago Board of Trade, low-risk hedging and stability on the New Orleans Cotton Exchange. The paper thus argues that treating classifications in their semiotic capacity yields an analysis that can connect foundational infrastructures and market-level outcomes in meaningful, non-deterministic ways.     

Exploring the complementary effect of post-structuralism on sociocultural theory of mind and activity

This article explores the methodological value of post-structuralism for sociocultural theory. The Peircean notion of knowledge serves as a rationale for incorporating a post-structuralist perspective of discourse into Vygotsky-inspired sociocultural approach to conceptual development. Central to this incorporation is an analytic frame of reference devised to examine how knowledge construction is mediated through the use of language and other semiotic tools. The article provides an interpretive analysis of mother–child interaction in the reading of dual-language picture books, interwoven with a post-structuralist exposition of knowledge, power and discourse. It is suggestive of what sociocultural theory would need to consider in terms of power relations when theorising the role of semiotic mediation in transforming human mind and activity.     

Reflections on Security at the 2012 Olympics

Securing the 2012 Olympic Games was the biggest security operation in the UK for nearly 70 years. It demanded levels of resources unparalleled in peacetime and involved the British Government much more deeply in strategy, planning and assurance for a domestic security operation than is usual. The UK's counter-terrorist strategy, CONTEST, provided the basic framework for the approach to Olympic security but steps were needed to mitigate all risks to the Games security. It was an exceptional level of inter-agency coordination and cooperation, rather than any new techniques, that lay behind the success of the security posture.     

Nationality swapping in the Olympic field: towards the marketization of citizenship?

Nationality swapping in sports is commonly assumed to be a rapidly expanding practice that is indicative of the marketization of citizenship. Sports are said to have become wholesale markets in which talent is being traded for citizenship. In this article, we seek to empirically explore such claims by analysing 167 athletes who have competed for two different countries in the Summer Olympic Games. It seems that most switches occurred after the 1990s. Then, following a citizenship as a claims-making approach, we introduce the work of Bourdieu so as to connect citizenship as both legal status and practice with normative claims. The analysis reveals that the practice of nationality switching is shaped by structural conditions of the Olympic field. First, a complex realm of citizenship laws and regulations produces conditions under which athletes make legitimate claims to citizenship. Second, through a mechanism of reverberative causation, prior migrations are often echoed in contemporary nationality swapping . Only a limited number of athletes acquired citizenship via the explicit market principle we call jus talenti. Claiming that instrumental nationality swapping is indicative of the marketization of citizenship obscures the complex interplay between structures of and practices within the Olympic field.     

Semiotics of pride and profit: interrogating commodification in indigenous handicraft production

This study investigates the shifting terrain of pride, profit and power relations in minority language communities under contemporary globalisation. While “pride” associates linguistic-cultural heritage with identity and preservation, “profit” views these as sources of economic gain. In contemporary late capitalism, “pride” seems to be increasingly giving way to “profit”. Arguing that this transformation needs to be interrogated in terms of complexity and that a detailed, multilayered semiotic analysis can open a privileged window for such an inquiry, this study combines critical multimodal discourse analysis and an ethnographic approach to analyse processes of semiotic commodification in handicraft production in the indigenous minority language community of the Sámi in northern Lapland. The investigation focuses on the activities of an innovative Sámi artist and entrepreneur, and within these a range of paper notebooks, which are, although designed by the Sámi artist and sold in her handicraft shop in Lapland, produced by women living at the border of Thailand and Laos. The investigation illuminates two critical shifts: how the move towards profit can open up space to contest the ownership of pride within an ethnic community. Second, how this move makes way for new, globalised modes of production of ‘indigenous handicrafts’ and creates global vectors of power, engaged in both empowerment and exploitation, in the production of both pride and profit. The study thereby contributes to the understanding of the increasingly complex power relations and the ambivalence and multiple effects of practices constituting the apparent shift from “pride” to “profit”.     

Embodiment and meaning: moving beyond linguistic imperialism in social semiotics

Social semiotic approaches to multimodality have tended to take language as the model for other modalities even when their professed aim is to move away from it. This kind of “linguistic imperialism” causes problems for theorising the relationship between the two basic semiotic planes of expression and interpretation in different modalities, and how the affordances of the expression plane relate to the meanings of the interpretation plane in each case, as well as in understanding the particular role of language in multimodal texts. The current paper brings together insights from semiotics, sociology of music and philosophy of language, as well as critiques of social semiotic approaches, in order to argue that the missing element in accounts of semiotic systems like language and music is the fundamental role played by embodiment in both these systems.     

Social distance and the multimodal construction of the Other in sectarian song

This paper introduces the concept of “tonal gravity” through a multimodal analysis of a YouTube video to demonstrate how multimodality is key to the construction of “Rule Britannia” as a sectarian song. The analysis focuses upon the multimodal semiotics of social distance which has been a key concept in sociological and anthropological traditions in recent times. This concept offers a means to understand the social semiotic relationship between Self and Other in multimodal discourse. Following previous work in social semiotics and music studies which examine how visual composition, music and the voice have constructed social distance or expressions of intimacy, I introduce the concept of tonal gravity which extends the metaphors of semiotic space in previous work in the musical mode, to account for a fuller understanding of how music helps narrate the multimodal Self and Other. This is introduced via a close multimodal analysis of “Rule Britannia” as a Rangers Football fan video which is only transformed into a sectarian text through multimodal collocation where different semiotic resources in various modes act in combination to produce a dominant Self actively prejudiced against a low Other.     

Semiotic technologies: a case study of discipline-based practices and pedagogy

This paper examines semiotic technologies, both in terms of the resources they harness and the practices developed around their use. It draws on data collected as part of an ethnographic investigation into the meaning-making practices deployed within civil engineering study. The data is used as a case study for examining semiotic technologies as socially situated resources for disciplinary practices. Using a multimodal social semiotic approach, we argue that technologies are not self-evident, and that their use constitutes specific social practices that require development in the classroom. In order to deploy technologies in pedagogically effective ways, we need to understand the semiotic resources they draw on (including embodied resources). Awareness that technologies are not neutral or value-free, but are socially situated and ideologically laden, may enable meta-level understanding of the discipline, thus creating the possibility for improved pedagogical practices.     

International political marketing: a case study of United States soft power and public diplomacy

• Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross‐cultural studies of political marketing. IPM and the application of soft power have been practiced by nation‐states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation‐states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation‐states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power.
• This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter‐related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM.
• It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long‐term approach and the non‐government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject.

Copyright © 2008 John Wiley & Sons, Ltd.     

Exploring construction project design as multimodal social semiotic practice

ABSTRACT

The semiotic nature of design and engineering communications has often evaded direct interrogation; specifically the representation of requirements using multiple semiotic modes. This paper explores the semiotic character of requirement representation in the construction project design and engineering process by mobilising a social semiotic analytic framework to reveal how project artefacts (e.g. drawings; digital imagery; physical objects) are multimodal resources that critically affect stakeholder engagement and interpretation. The focused empirical study from a hospital construction project reveals the motivations and effects of multimodal and semiotic communicative choices of different parties (e.g. client; architect; engineer; design consultant) engaged on the same project; the representation (or not) of requirements via various semiotic modes being a social and political process. The contribution of the paper is in revealing the semiotic character of requirement representation and the relevance of semiotic-informed enquiry for an industry continuing to develop new technologies (e.g. virtual reality; BIM – building information modelling) for design and construction work.     

Studying social media as semiotic technology: a social semiotic multimodal framework

ABSTRACT

How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and connect these to multimodal text-making and semiotic practices while underscoring the role of technology. Our framework is organized around seven interrelated and inherently informed dimensions: (1) multimodality, (2) practice, (3) the social, (4) medium, (5) the material, (6) the historical, and (7) the critical. This framework could pertain to most types of semiotic technologies, but will here be developed for accounting for social media technologies, and its viability will be illustrated with examples from Instagram. By developing this framework, we aim at elaborating the theoretical basis and analytical tools of social semiotics, and thereby contributing to bringing forward increased understanding of how social media technology enables making, enacting and managing meaning.     

To Build A “Harmonious World”: China’s Soft Power Wielding in the Global South

This study attempts to answer a new but important question in China’s foreign policy— how Beijing has wielded its soft power to construct its ideal of international order in the age of China’s rise. Before empirical analyses, this study tries to set up a conceptual framework on the relations between the idea of “harmonious world” and China’s soft power wielding in its rising process. Within this framework, this study examines a rising China’s foreign policies towards three targeted regions in the global south—Africa, East Asia, and Latin America. On the one hand, due to Beijing’s carefully-designed and soft power-based foreign policies, the global south has become an increasingly harmonious environment for Beijing to cultivate a favorable national image, exert its political influence on regional affairs, benefit its own domestic economic developments, etc. On the other hand, some problems such as the so-called “China’s New Colonialism” and the increased vigilance from the other powers have already began to challenge Beijing’s harmony in those regions. Sheng Ding is assistant professor of political science at Bloomsburg University. He received both his masters and doctoral degrees from Rutgers. His research interests include soft power in international relations; transnational identity in globalization; information technology and world politics; politics in Pacific Asia; Chinese politics and foreign policy; U.S.-China relations, etc. His research articles have been published by Pacific Affairs, Nationalism and Ethnic Politics and East Asia: An International Quarterly. The author would like to thank the anonymous reviewers for their useful comments on the draft of the paper.     

From book to stage to screen: semiotic transformations of Gothic horror genre conventions

ABSTRACT

This paper adopts a multimodal social semiotic approach for exploring the semiotic changes involved in the transformation of a novel into stage and screen productions. It examines how semiotic resources are deployed in each medium through elements of mise-en-scène, such as speech, music, sound, lighting, props, staging, and cinematographic techniques, and the viewing perspectives that are thus established for audiences. The genre of Gothic horror is selected for this purpose, given how this form of performance has transfixed audiences for centuries and has been adapted for both the stage and the screen. In order to demonstrate how each performance medium has produced its own unique set of foregrounding devices to enthral and captivate audiences, a comparative analysis of excerpts from the novel The Woman in Black by Susan Hill, a videotaped theatrical performance, and the 1989 British television film of the same name is undertaken. The paper discusses the implications of the multimodal semiotic approach for developing a better understanding of the semiotic transformations that horror genre conventions undergo in different media and the viewership positions that are thus re-drawn for audiences. The paper concludes with a view of multimodal recontextualisation processes which form the underlying basis of human sociocultural life.     

Styling the self online: semiotic technologization in weblog publishing

ABSTRACT

Testing on digital semiotic production the concepts of (self-)styling and technologization of discourse, developed for offline linguistic phenomena, the article investigates the role of digital platforms in shaping the relation between self-expression online, semiotic regulation and the social construction of taste. By focusing on the use of semiotic resources of webdesign for identity expression, the study analyses the semiotic regimes emerging from regulatory practices and webdesign styles on WordPress, and their influence on the changes in the projected identity of a personal blogger. In spite of the participatory character of WordPress, results show the role of the platform in objectifying/technologizing hegemonic semiotic preferences, with consequent normalising effects in bloggers’ self-styling practices. The conclusions relate the findings to broader power dynamics in the social construction of taste and their implications for both online and offline forms of self-expression.     

The critical problem of cynical irony meaning what you say and ideologies of class and gender

ABSTRACT

Critical theorists such as Slavoj ?i?ek have for some years discussed the ideological significance of cynical or “blank” irony in fairly general terms. Less attention has been paid to the practical implications of such irony for critical semiotic analysis. With this in mind, this paper discusses the problems that sexist and “classist” jokes – specifically jokes about “chavs” – pose for the critical analyst. On the one hand, they seem to be saying deeply ideological things. On the other, their ironic nature means that they evade the claim that they are really saying, asserting, meaning anything. Theirs is a kind of blank irony which can be identified in all kinds of contemporary semiotic practice and is therefore an important phenomenon for critical analysts to get to grips with. The paper attempts to get to grips with it by outlining some semiotic clues to blank irony, and, more importantly, by suggesting some ways in which we might try to bring a critical perspective to bear in cases of cynical irony.     

A semiotic analysis of intergeneric borrowings in print advertisements in Jordan

This paper presents a semiotic analysis of Arabic print advertisements in Jordan. In particular it investigates the phenomenon of intergeneric borrowings. The focus of the study is to provide interpretation of the connoted meanings of these borrowings in light of the sociocultural context that has given rise to them. It also aims to show how these borrowings and the other signs intersemiotically complement each other to achieve their communicative function. To this end, a variety of print advertisements were collected from three major daily newspapers in Jordan, Al-Rai, Ad-Dustour, and Al-Ghad. The analysis draws on Chandler's model of semiotic analysis. The analysis has revealed that the borrowings in the sample data represent specific values derived from the viewers’ sociocultural and ideological repertoire. Some of them have the functions of building rapport through creating a celebrative or humorous atmosphere, word play, word replacement, and ambiguity connoted by references to popular culture and mundane situations, while some have the function of creating credibility, commitment, and morality through references to religious discourse and cultural memory.