A semiotic study of regional branding reflected in the slogans of Korean regions

The purpose of the present analyses of regional slogans is to provide a semiotic perspective for understanding the symbolic communication systems involved in the construction of Korean regional governments. This study attempts to evaluate the slogans in terms of the semantic and morphological aspects of the texts. Findings show an overuse of signs within the slogans of regional governments that weakened the delivery of information regarding local identity. A leading slogan for a large region may create a unique identity in relative terms, whereas second-tier regions tend to mimic the success of others. The present research illustrates that each region of Korea cannot be differentiated in terms of a semantic analysis of linguistic signs. The communication tendencies that influence the creation of slogans for Korean regions are morphologically complex but semantically simple, resulting in the failure of these regions to secure distinctiveness in their individual brand identities.     

Political Branding: The Tea Party and Its Use of Participation Branding

The emergence of the Tea Party movement in 2009 witnessed the surfacing of a populist, anti-Obama libertarian mobilization within the United States. The Tea Party, a movement that brought together a number of disparate groups—some new, some established—utilized participation branding where the consumer attributed the movement its own identity and brand. Its consumer-facing approach, lack of one single leader, and lack of a detailed party platform, in combination with its impact on the 2010 election races in America, earmarks it as a contemporary and unconventional brand phenomenon worthy of investigation.     

Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders

Political marketing advances by engaging with new and advanced concepts from both of its parent disciplines. One of the most recent fields of brand research—the study of the human brand—is taken into the political marketing arena in this essay. Human branding is an emergent topic in mainstream marketing. The value as a brand of a person who is well-known and subject to explicit marketing communications efforts is being investigated in many fields. The concept has clear prima facie value in political marketing, where the role of a political leader as part of the political marketing offer has been recognized extensively. Politics is also a unique context given the relationship between leaders and parties, each of which has some unique brand associations. The process of exploring the application of human branding in politics also provides a context in which some of the interactions among party and leader, human brand, and organizational brand can be explored and further developed. Among the conclusions are that political party leaders require brand authenticity as an advocate of the party policy platform and brand authority to command the organization and deliver on the policies being advocated. Implications for party and campaign management are outlined.     

Evolution of Political Branding: Typologies,Diverse Settings and Future Research

Political branding has developed into an established and vibrant sub-discipline of political marketing. Indeed, political branding research continues to push boundaries by critically applying consumer based branding theories, concepts and frameworks to the political environment. Recently, political branding scholars have segmented research into different categories such as corporate, candidate, leader, local-regional, internal or external in orientation. Despite this development, there continues to be limited research on alternative or different typologies of political brands. This study reaffirms political branding as a distinct area of research and discusses how political brands can be conceptualised and operationalised. Further, drawing on seven empirical and conceptual papers, which focus on different typologies of political brands from a range of international contexts including Canada, USA, Iceland, Indonesia and India, we reflect on the current political branding environment. We conclude that there are multiple relationships and numerous interconnected political brands, which represent an intricate environment or ecosystem. This study offers academics and political actors guidance on how to conceptualise political brands and provides a starting point to map out the ecosystems of political brands. Finally, this study provides explicit calls for further research in political branding.     

A note on cognitive branding and the value profile

The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves.     

The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term

Political marketing research indicates that brands and branding are a robust aspect of politics. However, little is known of the broader cultural appreciation of political branding. Through a content analysis of major U.S. newspapers over a 40-year period, we provide evidence that the U.S. news media is increasingly aware of political branding. Moreover, we present a typology of media treatment that indicates that the national media in the U.S. increasingly perceive brands and branding in the public sphere as an innate, multifaceted, and effective part of modern politics.     

Branding and Franchising a Public Policy: The Case of the Gateway Review Process 2001–2010

One of the more interesting features of contemporary policy‐making is the way in which certain policies and administrative processes have been branded. While this is not yet a common feature, it does appear to be one that is increasing in importance. This article looks at the phenomenon through a consideration of one particularly interesting case; the Gateway Review Process (subsequently Gateway), a policy with a related set of administrative processes which is both branded and franchised. Gateway also seems a successful example of a much more common feature of contemporary policy making: policy transfer. It has been transferred from the UK to five Australian jurisdictions, New Zealand and Holland. This article examines the extent to which the branding, and indeed the franchising, of Gateway is responsible for the putative success of that transfer. We begin with a very brief consideration of the literature on branding and franchising to situate our discussion, before outlining the ways in which branding and politics intersect. In the main part of the article we focus on the branding of public policy and on the Gateway case.     

From national identity to national security: China's changing responses toward India in 1962 and 1998

This article examines Russian Government policy towards Northeast Asia as an interplay between aspirations, which have been expressed by government leaders, parliamentary figures and prominent academics and journalists and actual results. The article uses three levels, global, regional and bilateral, as a basis for the analysis. In terms of global interests the Russian leadership has sought diplomatic balance against the US, in terms of regional interests the leadership has pursued the aim of economic and security integration while at the bilateral level Russian leadership has sought specific benefits from particular relations with China, Japan and South Korea. The article notes that Russia has obtained certain diplomatic benefits from the relationship with China which serve its interests at the global level. At the regional level policy aspirations have been frustrated by Russia's dire economic condition and the tendency to be treated as an ‘outsider’. Russia has benefited from an improvement of bilateral relations with China, Japan and South Korea but these gains do not translate into an improved position at the regional level yet. while the Russian leadership has been nurturing the development of bilateral relationships problems particular to those relationships hinder its wider regional acceptance.     

How to Manage a Party Brand: Empirical Perspectives on Electoral Probability and Internal Conflict

What happens when political party branding is modeled according to the preferences of either voters or party members? Employing the concept of brand identity and the analytical GAP model, this empirical study details the consequences of brand management decisions by political parties using the example of the two biggest parties in Germany. Strategic branding decisions have an impact not only on voting probabilities but also on their internal conflict potential, such as when a branding decision conflicts with the internal image a party maintains among its members. It thus can be highly beneficial for a political party to encourage its members to communicate their image of the party to other voters.     

Soft power,ideology and symbolic manipulation in Summer Olympic Games opening ceremonies: a semiotic analysis

This paper is a semiotic analysis of Summer Olympic Games Opening ceremonies as performative texts. Owing to massive media attention, these events have become eagerly awaited global spectacles. However, with such a wide audience, the challenge is to convey both an Olympic welcome and something truly unique about the host city and nation. This creates a communication challenge and some interesting questions in terms of symbolism. Research into the content of Olympic Games ceremonies reveals an exercise both in forging internal cohesion and in projecting soft power. Soft power is an increasingly valuable currency in a multipolar world and opening ceremonies are a prime soft power opportunity. The paper seeks to uncover the ways successive Olympics Games organising committees have sought to balance the competing communicational objectives of opening ceremonies through double coding. The author considers every ceremony from Moscow 1980 to London 2012 in this comparative semiotic analysis.     

Branding the Image of a Fox: The Psychological Profile of EU President Herman Van Rompuy

This article presents the branding case of EU president Herman Van Rompuy. The branding of the political image is at the heart of being “in control.” Political candidates, even those with a damaged reputation, are therefore challenged to produce an image that projects nothing but the positive side of their characters or the traits that fit the position they desire. Which are the personality traits required, in the given context, from a chief executive of the European Union? And which are the traits projected by Van Rompuy? This article introduces the psychological profiling technique by Immelman (2004 Immelman, A. (2004). Millon inventory of diagnostic criteria manual (2nd ed.). (Available from Aubrey Immelman, Dept. of Psychology, St. John's University, Collegeville, MN 56321, USA). [Google Scholar]) as a political marketing technique. Thanks to this personality assessment that refers to the public image, it becomes possible to brand the profile of the current EU president and to compare the personal profile with the desired one.     

Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors

Political parties with strict party discipline are well-placed to demand that their election candidates and legislators promote the party brand. The franchise-franchisee relationship causes representatives to relinquish individual expression in exchange for centralized party messaging. This article looks at how a strategic desire for party unity combines with internal brand management to turn lower-ranking politicians in a parliamentary system into party brand ambassadors. Our Canadian case study draws on in-depth interviews with party leaders, Members of Parliament, political staff, candidates for office and prospective candidates. The implications for representative democracy in a Westminster system are considered, including the representational constraints for racial and sexual minorities.     

Laughing with / at the national self: Greek television satire and the politics of self-disparagement

This study engages with the cultural consequences of the self-disparaging politics of television satire. It focuses on an emblematic program of Greek television fiction, Oi Afthairetoi (MEGA channel, 1989–1991) and the ways it both constructs and ridicules a particular version of the Greek self, the “Neoellinas”. By proposing a wider understanding of the political side-effects of television satire, which have so far been mainly addressed within the study of political satire, it turns the attention toward the role of satirical discourse in a public’s view on its national self in times of change or transition. More specifically, while it recognizes the contradictory impact that satire can have on society, it applies the concept of “satiric misfire” as a means to understand satirical endeavors which reinforce rather than counter the problematics they set out to fight against in the first place.     

Liberal nationalism,immigration, and the problem of multiple national identities

ABSTRACT

Critics and defenders of liberal nationalism often debate whether the nation-state is able to accommodate cultural and political pluralism, as it necessarily aspires for congruence between state and nation. In this article, I argue that both sides of the debate have neglected a second homogenising assumption of nationalism. Even if it is possible for the nation-building state to accommodate multiple political and cultural communities, it is not obvious that is possible or desirable for it to accommodate individuals belonging to more than one nation. With the rise of international migration, and the growing number of multinational individuals, this flaw is a serious one. I advance an internal critique of liberal nationalism to demonstrate that, from within its own logic, this theory must either reject multiple national identities, or accommodate them at the cost of the normative justifications of nationalism it provides. By analysing David Miller’s influential analysis of national identity in divided societies, I demonstrate how this framework is unable to support an accepting attitude towards multiple national identities.     

Financial inclusion,banking the unbanked: Concepts,issues, and policies for India

We use the data from World Bank Global Findex for the year 2011 , 2014 and 2017 to understand financial inclusion in India, at the same time we compare India's situation with the other BRICS nations. We fathom the fact that financial inclusion is definitely the way forward for an economy to achieve inclusive growth. Financial inclusion is just not an economic concept rather it is termed as a socio‐economic concept, as it helps people have a security for future life through access to education and health facility, a secure future and better standard of living. In India we see the barriers to inclusion are predominately caused by voluntary exclusion, and though policies will help to reach out but the ultimate goal of financial inclusion could be only achieved through improving awareness and financial literacy in India. Thus financial inclusion should be backed by financial literacy to get the best results.     

Institutional and policy issues experienced in the implementation of Botswana's national disability policy

People with disabilities (PWDs) are often subjected to economic and social exclusion. Despite the Government of Botswana's efforts to uplift marginalised and vulnerable groups, PWDs remain disenfranchised as a result of social, physical, and legislative barriers. This paper assesses policy and institutional factors that contribute to and or hinder the implementation of Botswana's national disability policy. Data were collected using secondary data sources and analysed using thematic analysis. The analysis of determinants of policy impact (ADEPT) approach, which aims to explain and influence policy development and policy impact implementation with four determinants (goals, obligations, resources, and opportunities), was adopted. The study's findings show that 22 years after its adoption, the National Policy on Care for People with Disabilities has not resulted in the desired policy outcomes, let alone achieved its objective of improving the lives of PWDs. Although the policy has the potential to be an important tool in achieving social inclusion and protecting the rights of PWDs, implementation gaps remain, essentially limiting its effectiveness.     

Shimane Prefecture,Tokyo and the territorial dispute over Dokdo/Takeshima: regional and national identities in Japan

Abstract

This paper joins the debate on Japan's territorial dispute with South Korea over the Dokdo/Takeshima islets. Informed by the ontological security framework of analysis, this paper seeks to explain the decision to adopt the ‘Takeshima Day’ ordinance by the Shimane Prefectural Assembly and the subsequent ascendance of ‘Takeshima’ to the fore of Japan's identity construction vis-à-vis the Korean ‘other’. In this paper, I distinguish between two processes: one that led to the adoption of the ordinance and another that resulted in the entrenchment of ‘Takeshima’ in Japan's identity construction vis-à-vis the Korean ‘other’. The paper argues that the former process should be understood within the context of Shimane Prefecture's distinct identity construction vis-à-vis Tokyo, while the latter can be attributed to recent changes in Japan–Korea relations unrelated to the territorial dispute per se.     

Politics and Image: The Conceptual Value of Branding

This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the significance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural resonance. It proposes a model of brand distinctiveness and argues that this may be useful both in the analysis of party communication and in the normative evaluation of that communication.     

Ripple effects: An exclusive host national context produces more perceived discrimination among immigrants

This article examines the perceived discrimination of immigrants – a group for whom experiences of discrimination can be damaging for their long‐term commitment and identification with the national core group. Taking its point of departure in the literature on national identity, the article argues that perceived discrimination should be strongest among immigrants in host national societies with an exclusive self‐image. This hypothesis is examined by use of multilevel regressions on cross‐national survey data from 18 Western European countries. It is found that where exclusive attitudes are widespread in the host population, the percentage of immigrants who perceive themselves to be part of a group discriminated against is significantly greater, all else being equal. In addition, there is a cross‐level interaction effect of host national inclusivity and ethnic minority identity which suggests that individual‐level determinants of perceived discrimination do not ‘work’ in the same way in normatively different contexts. In terms of the implications of these findings, the article points to the importance of contextualising individual‐level accounts of perceived discrimination, with particular focus on the power of a society's attitudinal milieu to affect individual feelings of inclusion and exclusion.     

Immigration and French national identity under neoliberalism: Sarkozy's selective immigration politics as a performance of sovereignty

In 2007 then French president Nicolas Sarkozy established the Ministry of Immigration, Integration, National Identity and Cooperative Development. Ocak investigates what the ministry wanted to achieve by promoting national identity and linking it with immigration. Focusing on the so-called selective immigration policies and the national identity debate, she examines the ways in which neoliberalization hollows out the nation-state and transforms its relations vis-à-vis citizens and, as a result, increases the need to perform sovereignty to counterbalance the crisis of the welfare state. The articulation of the undesired immigrant figure and the project to engage French citizens in the management of the immigrant operate, she suggests, as tactics to smooth this transformation and compensate for the losses that the French citizens experience as a result of the reign of neoliberal policies.