Globalism or Nationalism? The Paradox of Chinese Official Discourse in the Context of the COVID-19 Outbreak

By employing discourse-historical approach and corpus linguistics, this paper examines media reports to analyze the Chinese official discourse in the context of the COVID-19 outbreak. The results demonstrate that a paradox of globalism and nationalism has been simultaneously reflected when reporting the global pandemic. Based on a polarizing discursive construction of positive “self” and negative “others,” on many occasions, the globalist and nationalist arguments have been closely intertwined and complement each other to reinforce the legitimacy of the ruling party at home and the international reputation of China under the leadership of the ruling party.

     

Capitalism,nature, socialism a theoretical introduction∗

This article expounds the traditional Marxist theory of the contradiction between forces and relations of production, over‐production of capital and economic crisis, and the process of crisis‐induced restructuring of productive forces and production relations into more transparently social, hence potentially socialist, forms. This exposition provides a point of departure for an “ecological Marxist”; theory of the contradiction between capitalist production relations and forces and the conditions of production, under‐production of capital and economic crisis, and the process of crisis‐induced restructuring of production conditions and the social relations thereof also into more transparently social, hence potentially socialist, forms. In short, there may be not one but two paths to socialism in late capitalist society.

While the two processes of capital over‐production and underproduction are by no means mutually exclusive, they may offset or compensate for one another in ways which create the appearance of relatively stable processes of capitalist development. Study of the combination of the two processes in the contemporary world may throw light on the decline of traditional labor and socialist movements and the rise of “new social movements”; as agencies of social transformation. In similar ways that traditional Marxism illuminates the practises of traditional labor movements, it may be that “ecological Marxism”; throws light on the practices of new social movements. Although ecology and nature; the politics of the body, feminism, and the family; and urban movements and related topics are usually discussed in post‐Marxist terms, the rhetoric deployed in this article is self‐consciously Marxist and designed to appeal to Marxist theorists and fellow travelers whose work remains within a “scientific”; discourse hence those who are least likely to be convinced by post‐Marxist discussions of the problem of capital's use and abuse of nature (including human nature) in the modern world. However, the emphasis in this article on a political economic “scientific”; discourse is tactical, not strategic. In reality, more or less autonomous social relationships, often non‐capitalist or anti‐capitalist, constitute “civil society,”; which needs to be addressed on its own practical and theoretical terms. In other words, social and collective action is not meant to be construed merely as derivative of systemic forces, as the last section of the article hopefully will make clear.     

Laughing with / at the national self: Greek television satire and the politics of self-disparagement

This study engages with the cultural consequences of the self-disparaging politics of television satire. It focuses on an emblematic program of Greek television fiction, Oi Afthairetoi (MEGA channel, 1989–1991) and the ways it both constructs and ridicules a particular version of the Greek self, the “Neoellinas”. By proposing a wider understanding of the political side-effects of television satire, which have so far been mainly addressed within the study of political satire, it turns the attention toward the role of satirical discourse in a public’s view on its national self in times of change or transition. More specifically, while it recognizes the contradictory impact that satire can have on society, it applies the concept of “satiric misfire” as a means to understand satirical endeavors which reinforce rather than counter the problematics they set out to fight against in the first place.     

Reinventing political subjectivities: studying critical documentaries on the war on terror

This paper casts a look on media aspects of the anti-war-on-terror struggle in western countries. A peculiar warfare, the “war on terror” that officially begun in 2001, is a low-density global warfare, fought in different internal and external fronts . Within a liberal, increasingly post-political social terrain, where social affairs are objects of expert management lacking public accountability and legitimacy, the role, status and the identity of the contemporary citizen is in decline. New media “affordances” offer critical possibilities for challenging hegemonic political discourses, and addressing political alternatives for a broad range of social problems; a re-invention of citizenship through the construct of a new (collective) political subject is central in the reinvention of democracy today. Discourse analysis, drawing reflexively on post-structuralist discourse theory and critical discourse analysis, is deployed in the study of counter-war-on-terror discourses in different documentaries critical to the “war on terror”. Analysis looks at different constructions of “us” and “them” in the context of counter-hegemonic discourses today. Identity is central in the engagement, participation and orientation of citizens today. Identity is central in organising a collective centre and in initiating subjectivity to fragmented liberal, postmodern individuals.     

A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement

Product placement constitutes an amply used tactic in a marketer’s Integrated Marketing Communications roster. Its merits in circumventing negative attitudes to advertising and in integrating brand values in sociocultural narratives in TV and cinematic filmic discourses have been repeatedly stressed. However, little attention has been placed thus far in the idiosyncratic mode that is scrutinized in this paper, that is product placement by leveraging uncertainty, surprise, postponement and displacement as defining characteristics of the discourse of desire. The analysis of the discourse of desire that unravels in a flirting sequence from the blockbuster movie “Hitch” demonstrates that although the concerned brand (Martini) is minimally visible in the analyzed scene, yet it attains to appropriate as part of its core DNA in “stealth” mode the above characteristics of desire by demarcating the cultural field of flirtation. The offered cultural analytic addresses this idiosyncratic product placement mode by drawing on Lacanian psychoanalysis and multimodal discourse analysis.     

Look to Denmark or not? An experimental study of the Social Democrats’ strategic choices

Social Democratic parties struggle to maintain their strong electoral position, as political competition has shifted from the traditional left-right dimension to the cultural dimension. This has led to a debate on what would be the most viable electoral strategy for these parties in terms of adjusting their policies. Some propose a “New Left” policy platform that combines social investment and progressive cultural policies; others an “Old Left” policy platform that combines traditional redistribution policies and social-conservative cultural policies. We conducted a survey experiment to test the effects of these two platforms on support for the Norwegian Labour party. Our results show that the New Left platform is more popular among current Labour voters and voters from competing left-wing parties, and the two policy platforms are equally popular among the total electorate.     

Legitimising male grooming through packaging discourse: a linguistic analysis

While packaging is a common marketing subject, this illustration paper provides an alternative perspective through the linguistic examination of packaging as discourse, focusing on male grooming, masculinity and metrosexuality. Male grooming is often perceived as trespassing into feminine space and creating ambiguity in gender borders. This study aims to explore how packaging designers negotiate masculinity, in order to persuade men to accept grooming products through social interactions within the packaging of L'Oréal Men Expert. Employing Scollon's mediated discourse analysis and incorporating the Barthesian order of signification, the study analyses how different social actions within the packaging discourse are mediated by multimodal features. The findings reveal five negotiating strategies, i.e. constructing a hegemonic masculine image; negotiating (a masculinised) metrosexuality; empowering men; giving men a logical reason to groom; and a different portrayal of skincare products. The key aim of this paper is to illustrate the differences between marketing and linguistics and propose possible collaboration.     

Discussion paper: between sharing and discourse

This discussion paper aims at critically discussing some of the issues covered in the papers collected in the present special issue. It deals with four major points: the main differences between everyday interaction and interaction in musical settings, and the implications for music, seen as a locus for social semiosis; the “sharing” function of music, particularly with regards to its intersubjective nature; the relevance of multimodality in musical interaction; and the way music may achieve authority construction and negotiation. Finally, the paper highlights the most promising pathways for future research traced by the special issue.     

The Politics of Space and the Spatialisation of Politics: New Directions for Examining the Connections between Immigration and Contagion

Politics is thoroughly spatialised and space is thoroughly politicised. Whilst there has been a renewed interest in this contention, marked by the so-called “spatial turn” in political science and related sub-disciplinary fields, much of the literature continues to treat “space” as a mere empirical referent, rather than a product of prior political conflict(s) and competing political discourse(s). This article draws upon an emerging body of literature in political science that treats borders as sites where the inextricable links between space and politics crystallise most clearly, bringing their imbrications sharply into focus. It argues that this body of work underscores the constitutive role of the political in the construction of space and consequential notions of who is “inside” and “outside,” and suggests this is codified in the enactment and administration of immigration law(s). Drawing on examples from migration politics in the Australian context, pertaining to the ways in which HIV and tuberculosis are figured, it illustrates how the proximity of the supposedly “infectious” outsider, their perceived literal and moral “contagiousness” and the supposed “threat” they pose to the “wider community,” is constructed. This always involves the invocation of notions of space through the construction of frontiers delineating who is “inside” and “outside.” The article argues that this approach opens up promising avenues of inquiry that seek to explore the connections between immigration and contagion; two enduring tropes in the public and political imagination.     

Deictic use as a threshold for imaginative thinking: a Peircean perspective

This investigation traces the ontogeny of the use of “I” and how its symbolic use promotes imaginative thinking. Peirce's triadic system is contrasted with Vygotsky's binary system to highlight the import of Thirdness in characterizing the ontogeny of person deictics within conversational roles. Person deictics, such as “I”, are first indexes. Later when their social function/meaning is apprehended, they serve as symbols as well; still later they are used psychologically in self to self monologues, and acquire distinctive interpretants when used unconventionally. Early indexical uses of “I” are non-symbolic – “I” referring to self only absent recognition of conversational roles. “I” is employed symbolically when its referent shifts and when its invariant meaning (speaker) is apprehended. Person deictics enhance the emergence of imagination when the symbolic use transcends their inter-psychological regulation through human to human conversation to their intra-psychological function in self to self discourse. Extension of functional roles (speaker/listener) to dolls/puppets (in representational play scenarios) constitutes an extended use of the symbolic function because inanimates cannot assume conversational roles; and such use triggers the association of different interpretants to the category of deictic use. The symbolic use of “I” as speaker facilitates apprehension of self as object, which is a major determinant of when in ontogeny children extend the use of person deictics from Dynamic to Final interpretants.     

Mapping Cultural Auracy: The Sonic Politics of The Day the Earth Stood Still

Anna Kassabian writes in Hearing Film that “classical Hollywood film music is a semiotic code, and that it can and should be subjected to various semiotic and cultural studies methods, such as discourse analysis and ideology critique” (p. 36). This paper examines the sound of a particular Hollywood film—the B-Grade 1950 science fiction “classic” The Day the Earth Stood Still (1951)—in order to perform the kind of analysis Kassabian demands; but also to argue that the analysis needs to encompass not only music, but all sonic elements of the film. Furthermore, the paper argues for development of a cultural auracy that will complement studies of verbal and visual literacies in multimodal and multimedia texts.     

Natural disaster news and communities of feeling: the affective interpellation of local and global publics

This paper engages with contemporary debates around the mediation of distant suffering by examining the ways in which news selection and reporting interpellate audiences into communities of feeling, in which affective belonging is structured by multimodal rhetorical strategies. Concepts drawn from discursive psychology and systemic-functional linguistics (appraisal theory) are used to show how news coverage of natural disasters positions audiences affectively. Analysis of Australian print media coverage of the 2009 Australian bushfires and the 2010 Haiti earthquake will be used to show how this process differs for local and international events. The paper contributes to debates on the “emotionalisation” of public culture by exploring the precise functions of affect within disaster reporting; in particular, how the production of various kinds of affects in the wake of a disaster shapes local and global publics.     

Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia

The Biggest Loser (TBL) is a reality television weight-loss programme that positions itself as a response to the so-called “obesity crisis”. Research on TBL has thus far focussed on audience responses and its effect on viewers’ beliefs about weight loss. This article focuses instead on how meaning is constructed in TBL. We conducted a multimodal critical discourse analysis of a key episode of TBL (the 2012 Australian season finale) to examine how the textual, visual and auditory elements combine to construct meanings beyond the ostensible health messages. Although the overt message is that all contestants have worked hard, turned their lives around and been “successful”, examination of editing choices, lighting and colour, clothing and time spent on contestants allows us to see that the programme constructs varying degrees of success between contestants and provides accounts for these differences in outcomes. In this way the programme is able to present itself as a putative celebration of all contestants while prescribing narrow limits around what constitutes success. TBL reinforces an ideology in which “success” is a direct result of “the work” of weight loss (both physical and emotional), which can apparently be read straightforwardly off the body. TBL’s “celebration” of weight loss thus reproduces and strengthens the widespread view of fat bodies as physical manifestations of individual (ir)responsibility and psychological dysfunction, and contributes to the ongoing stigmatisation of obesity.     

The Morphology of the Labour Party's One Nation Narrative: Story,Plot and Authorship

By applying narrative theory to the party political texts emerging within the UK Labour Party after 2010, which make up the corpus of One Nation discourse, we can grasp the underlying significance of this ideational revision of Labour Party and leftist thought. Through an identification and analysis of the sequence of texts and their constitution as a “story” that interpolates an underlying “plot,” we can see how a revision of Labour's “tale” offers to leadership a new party discourse appropriate to it, mediating—if not reconciling—the problematic duality of narrative authorship by both party and leader.     

Communicating Global Citizenship: Multiple Discourses Beyond the Academy

This article demonstrates that notions of “global citizenship”, as communicated beyond academic debates in political theory and sociology, can be situated within two overarching discourses: a civic republican discourse that emphasizes concepts such as awareness, responsibility, participation and cross-cultural empathy, and a libertarian discourse that emphasizes international mobility and competitiveness. Within each of these discourses, multiple understandings of citizen voice can be identified. Exploring how myriad ways of thinking related to “global citizenship” are springing forth in public debate serves to illustrate new ways in which a wide variety of political, social and economic actors are reflecting upon the meaning of voice and citizenship in the context of increasing public recognition of global interdependence. Not only has “global citizenship” emerged as a variant within the concept of citizenship, but the concept of “global citizenship” contains many variants and sources of internal division. How the concept of “global citizenship” continues to evolve in public discourse, especially in response to watershed events, promises to remain a fruitful line of inquiry for years to come.     

Getting a “Flexible Eye”: Round-the-World Travel and Scales of Cosmopolitan Citizenship

The “flexible eye” describes a particularly cosmopolitan perspective derived through mobility, detachment and multiplicity as opposed to rooted-ness or national affiliation. In this article, I explore the extent to which the “flexible eye” serves as an apt metaphor for the spatial and civic affiliations enacted by round-the-world travellers. The discussion here is based on research that examines the narratives travellers publish online while travelling around the world. Drawing on recent academic work on cosmopolitanism and global citizenship, I investigate the way a discourse of cosmopolitan citizenship circulates in these narratives. In particular, I examine the way travellers frame these related activities—moving around the world and sharing their experiences via the Internet—in terms of civic responsibility. Travellers respond to a sense of obligation to produce tolerance, interconnectedness and cultural understanding out of encounters with difference. This formulation of a round-the-world trip as a civic obligation entails movement not only around the world, but also between national and global scales of belonging. How is cosmopolitan belonging filtered through practices of national citizenship? How are travellers both detaching from and re-attaching to notions of national identity in their quest for the “flexible eye” of the cosmopolitan citizen?     

Semiotics of pride and profit: interrogating commodification in indigenous handicraft production

This study investigates the shifting terrain of pride, profit and power relations in minority language communities under contemporary globalisation. While “pride” associates linguistic-cultural heritage with identity and preservation, “profit” views these as sources of economic gain. In contemporary late capitalism, “pride” seems to be increasingly giving way to “profit”. Arguing that this transformation needs to be interrogated in terms of complexity and that a detailed, multilayered semiotic analysis can open a privileged window for such an inquiry, this study combines critical multimodal discourse analysis and an ethnographic approach to analyse processes of semiotic commodification in handicraft production in the indigenous minority language community of the Sámi in northern Lapland. The investigation focuses on the activities of an innovative Sámi artist and entrepreneur, and within these a range of paper notebooks, which are, although designed by the Sámi artist and sold in her handicraft shop in Lapland, produced by women living at the border of Thailand and Laos. The investigation illuminates two critical shifts: how the move towards profit can open up space to contest the ownership of pride within an ethnic community. Second, how this move makes way for new, globalised modes of production of ‘indigenous handicrafts’ and creates global vectors of power, engaged in both empowerment and exploitation, in the production of both pride and profit. The study thereby contributes to the understanding of the increasingly complex power relations and the ambivalence and multiple effects of practices constituting the apparent shift from “pride” to “profit”.     

On discourse ∗

This article attempts to contribute to the theorisation of the relations between subjectivity and language through an investigation of the use of the term ‘discourse’ in the work of two linguists: Emile Benveniste and Zellig Harris. The positive aspects of Benveniste's emphasis on intersubjectivity are considered as well as the problems raised by the failure to grasp the necessary division of the subject in language. Harris's work provides formal procedures which analyse discourse independently of subjective interpretation but without a theory of institutions or ideology the constitution of the corpus to be analysed finds no justification outside a banal empiricism. The possibilities and problems of Michel Pecheux's attempt to elaborate Harris's work in relation to Althusser's theory of ideology occupies the final section of the article.     

“Our biggest killer”: multimodal discourse representations of dementia in the British press

A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulletin, consistently headlining that dementia was the nation’s “biggest killer,” while (re)formulating other aspects of the report in distorting and emotive metaphorical terms. In this paper we examine how the media, through use of a recurring set of linguistic and visual semiotic tropes, portrayed dementia as an agentive entity, a “killer,” which remorselessly attacks its “victims.” Such a broadly loaded and sensationalist representation, we argue, not only construed dementia as a direful and pernicious disease, but also, crucially, obscured the personal and social contexts in which the syndrome is understood and experienced (not least by people with dementia themselves). This intensely lurid type of representation not only fails to address the ageist misinformation and common misunderstandings that all too commonly surround dementia, but is also likely to exacerbate the stress and depression frequently experienced by people with dementia and their families.