Integrating public affairs information strategy with organizational practices in healthcare delivery organizations

To develop and implement policy, lawmakers rely on the input from external experts and stakeholders. Public affairs professionals are responsible for monitoring the sociopolitical environment and responding to public policy proposals on behalf of firms and organizations. However, how public affairs operate intraorganizationally and develop information strategies is not clear nor consistent in the literature. The purpose was to explore how public affairs engage with internal stakeholders to leverage their knowledge for information strategies in responding to policymakers. Knowledge transfer served as a theoretical framework through a qualitative multiple case study of 3 not-for-profit healthcare delivery organizations. Primary data were collected using semistructured interviews from public affairs (n = 11) and healthcare professionals (n = 18) along with a review of organizational documents and public records. Patterns and themes emerged through cross-case synthesis, presented as a process-based model and theory. Public affairs structures and decision-making processes varied across cases indicating no coherent approach by practitioners. Intraorganizational engagement and knowledge transfer processes were managed both consistently and ad hoc, through informal and formal methods. Practitioner strategies and tactics were identified to facilitate internal interaction such as filtering policy issues and effective communication methods. Common institutional barriers were identified that made stakeholder engagement a challenge. This study provides insight into understanding how public affairs practice internally and supports the fundamental importance of linking knowledge into public policymaking.     

Marketing good works: new trends in how interest groups recruit supporters

Charities or interest groups need to attract supporters, who offer both financial support and participation, to achieve their overall goal of influencing public affairs. They can use political marketing to help them attract and retain such supporters. Existing literature indicates they use marketing techniques such as direct mail to communicate to potential new supporters, but new research has discovered that the influence of political marketing is much more comprehensive. The most effective groups are now using political marketing to design the package they offer to supporters. They go through a four‐stage process. First, they conduct market intelligence to understand what supporters want from the organisation and second, they design their product accordingly. Third, they communicate this to potential supporters and then finally deliver campaign progress and they communicate this to existing supporters. They use marketing concepts: they adopt a market orientation and build an organisation designed to take account of its users' needs and wants. Although such charities are often associated with non‐business behaviour, the most successful groups are adopting the concepts and techniques of comprehensive political marketing as the means to increase their influence on government and public affairs. Copyright © 2003 Henry Stewart Publications     

Gauging the Rigor of Qualitative Case Studies in Comparative Lobbying Research. A Framework and Guideline for Research and Analysis

Engaging in comparative lobbying research is a challenging task, because public affairs is complex and highly context-dependent. Thus, qualitative case studies have been researchers' primary choice. However, the case method has been subject to much debate surrounding its rigor, in terms of reliability, internal validity, and generalizability, and particularly its potential for theory building. To propose a framework for researchers conducting lobbying case studies as well as for reviewers receiving such work, we apply a positivistic approach on case study rigor from management studies and expand the framework to tackle the specific challenges of comparative qualitative lobbying research. Thus, we expand the research framework by a set of variables specific to public affairs: We add enrichment for internal validity, contextuality, and comparability for external validity, interdisciplinarity for construct validity, and hypertext-searchable databases for reliability. Thereby, we aim to transfer the lessons learned from management studies in terms of rigorous qualitative case studies to public affairs to help build novel and explanatory theory in the field and to provide guidance to researchers how to design a rigorous case study.     

Communicative Diplomacy for the 3rd Millennium

Abstract

In today's world of revolution in communications and information as well as of global interdependency, a medialised politics became a general reality. One can observe such a trend specifically in the field of international and foreign affairs where state and other actors use communication channels and public relations to a large extent to improve on the content and in particular, on the image of their policies. Here one can also argue that a major share of bilateral and multilateral relations among states is shaped by the international media, or vice versa, that all major “wars” are “fought” through the media.

This article explores the increasing inter-relation between state foreign affairs on one side, and media and public relations, on the other. The article starts off with basic concepts of a “new/democratic diplomacy” (Nicholson, 1988) and a “public diplomacy” (Signitzer in Combs, 1992), and compares them with definitions of “international public relations” (Kunczik, 1997). It attempts to build the general analytical framework on the basis of comparative case studies of developed countries with an established diplomatic tradition and of new democracies still proving themselves on the international fora. In this context, particular attention is given to communication in relation to international organisations like NATO and the EU.     

The state of public affairs in Bulgaria

This paper studies the recent post-communist developments of linkages amongst organisations, society and government in Bulgaria. I argue that public affairs is in a very early, embryonic stage of development. This is to a large extent due to the very slow re-establishment of the non-centralised market economy; this is very specific to Bulgaria compared with the rest of the Central and Eastern European countries and can be explained by the significant heritage from the communist period. Today, the economic actors in Bulgaria are represented by two extremes—a myriad of small and medium enterprises, lacking the capacity and resources to develop government relations, and a few monopolistic groups with an unclear structure and ownership, which are influencing the government policy in a non-transparent way. Despite the exceptionally strong state tradition, the government institutions are very often paralysed by the lack of long-term political vision. As a result, the government was and is still easily subject to external influences. However, the situation is progressively changing, although not without external pressure from the European Union and the internal pressure of foreign investors. Public affairs will therefore develop at the speed of the development of political democracy, a modern corporate culture and the establishment of economic operators with long-term vision and interests. The profession of public affairs consultant, almost non-existent today, will then progressively find its natural place, acting as a catalyst for the development of business–government–society linkages. Copyright © 2014 John Wiley & Sons, Ltd.     

Image and the impact of public affairs management on internal stakeholders

This paper examines both the direct and indirect effects of images of corporate social performance on internal stakeholders. The authors suggest that public affairs managers must be particularly concerned about the ways in which images that are intended for and projected at external stakeholders are reflected back to internal stakeholders. In this new era of extremely tight labour markets, minimal corporate loyalty and high job mobility, public affairs efforts will increasingly impact upon a firm's employees. By monitoring this process, managers may more quickly identify the moment when internal stakeholders have developed a perception that differs from their original intent. This will allow managers to make a better job of maintaining a consistent image of the firm both inside and outside, and of managing the culture of the firm and its key human resources. Copyright © 2001 Henry Stewart Publications     

Rethinking corporate restructuring

A giant wave of corporate restructuring has rolled through the global corporate landscape ever since the early 1980s, and to date there are still no signs of it slowing down. Much of the restructuring took place under the banner of increasing corporate financial performance, but a significant by‐product of the deep‐rooted organisational change it involves is additional strain on the organisation's relationships with employees, communities, taxpayers, governments and other stakeholders. This commentary paper first assesses four qualitatively different types of corporate restructuring and the corresponding techno‐rational explanations and justifications for their occurrence. Next, it demonstrates how these restructuring transactions can frustrate a firm's relationships with market and non‐market parties. It then goes beyond the techno‐rational perspective by discussing four types of public affairs instruments, and framing them as facilitating measures which companies can take to appease actors that have the potential to inhibit organisational restructuring efforts. The authors thus rethink corporate restructuring by focusing on the crucial role that public affairs activities can play in the management of the market and non‐market pressures associated with the redesign of organisational structures and portfolios. Copyright © 2004 Henry Stewart Publications     

Public affairs: an American perspective

This paper explores the development and broadening scope of public affairs practice within the United States of America and charts the factors that have influenced its current development. To understand the scope of how public affairs has developed in the United States, it is necessary to examine the historical evolution of the function in the USA and the early 20th century influence of the US government on defining and regulating its definition of public relations and public affairs, which resulted in the still‐in‐effect Gillett Amendment. Since then, public affairs has expanded into the private as well as the public sectors as corporations and organisations recognise the need to gain public trust for their ventures. In the US today, public affairs practitioners perform duties that range from issues management to environmental scanning to legislative affairs. Copyright © 2001 Henry Stewart Publications     

Public relations for public affairs

The term ‘public affairs’ has now become a much‐discussed topic in continental Europe's political and economic circles, including Germany and Austria. The problem is that few people really understand just what the term means. Many people have the impression that ‘public affairs’ is another way of describing lobbying. Others perceive it as classic public relations. In Europe many decision makers of the business world lack the specific knowledge of policy making; however, until now just a few such executives have taken advantage of the real opportunities opened up by using the services of professional public affairs consulting. Communications companies in Europe are now offering public affairs consulting as part of their services, with increasing success. The first task to make public affairs better known in Europe therefore must be public relations for public affairs. Copyright © 2001 Henry Stewart Publications     

Interest representation in Germany

The German public affairs sector has experienced considerable growth and noticeable changes since the millennium including the shift of the government seat from Bonn to Berlin. For a long time, public affairs was characterised by an effectively tripartite system composed of an interplay among state, economy and trade unions. Nowadays, observers recognise the emergence of a multitude of new players in this field and a fundamental change to a highly fragmented and extensive public affairs landscape. This development brought new challenges to the profession of interest representation. ‘Lobbying’ has become a highly discussed topic in the public debate carrying a rather negative connotation. Do we notice an increasing lack of transparency due to a multitude of players? How can we win back trust? First, this paper describes the need for interest representation and the necessity of defining political conditions for the public affairs sector within Germany. Second, the paper focuses on the development of the profession and addresses issues relating to the changes that have taken place in the course of time. Lastly, this article concludes with an evaluation of how public affairs and politics cope with the rising external and internal pressures in order to address current challenges and provide an outlook for future directions. Copyright © 2014 John Wiley & Sons, Ltd.     

Germany: public affairs reinvented

Reunification, growing international exposure and the move of the capital from Bonn to Berlin are not merely milestones for the major changes that have occurred in German politics since World War II. They are developments that have profoundly affected and continue to affect political life in Germany. The way that political, civic and economic interests engage with the political system has changed, and this raises the question of what public affairs is and can achieve in this context. As practitioner the author observes four main trends. First, public affairs is increasingly being understood in terms of the meaning of the German word ‘Gesellschaftspolitik’. Second, the changing nature of how political issues are being communicated demands a growing expertise from all the players involved. Third, the general feeling among organisations for ‘need to do something political’ does not yet correspond with a specific demand for public affairs services. And last, a market for high profile consultancy‐led public affairs services is still in the making. Public affairs practitioners in Germany will be key in shaping and developing the profile of public affairs as a serious discipline with services and expertise, maturely tailored to local market needs. Copyright © 2002 Henry Stewart Publications     

Multinationals and institutional competitiveness

This article discusses how institutional competitiveness and multinationals are mutually enriching concepts. Multinationals transfer capital, technology, and knowledge into new settings. They allow subsidiaries access to new markets, new resources, and new processes. Potentially, therefore, institutional competitiveness can be increased by the presence of multinational corporations (MNCs) and their subsidiaries. However, this depends on the type of multinational and the type of institutional context. By differentiating two types of MNC in terms of short‐term and long‐term orientations to investment, and two types of host institutional setting in terms of strength of institutional complementarities and interconnectedness, we develop a typology of four types of interaction between MNCs and institutional settings. We then analyze how each type influences institutional competitiveness. We conclude that these outcomes, while structurally shaped, are still dependent on how actors (individuals, firms, collective organizations, and governments) strategize to develop institutional frameworks in the context of highly competitive global markets.     

Managing public affairs through storytelling

Storytelling has recently been discovered as an important tool for gaining the support of those external constituencies the organisation critically depends upon. This paper explores the narrative approach to public affairs by reporting an in‐depth case study of the storytelling practices of representatives of the global foods industry and environmental activist groups during the recent introduction of genetically modified food crops. The analysis reveals that these parties use competing versions of what are essentially the same narratives to gain the support of regulators and the public at large in the various market and non‐market arenas in which these groups compete. Copyright © 2002 Henry Stewart Publications.     

A conceptual look at the strategic resource dynamics of public affairs

• The goal of this paper is to build an understanding of core public affairs resources, their development and their relationship to competitive advantage. The perspective employed is that of the resource‐based view (RBV) of the firm and the resources associated with public affairs are viewed in strategic terms. Public affairs is conceptualized as a dynamic capability whose function is to ‘catalyse’ latent socio‐political resources into operational ones that can be used in pursuit of sustainable competitive advantage. The types and development of public affairs resources are described. A model of the dynamics of resource development and exploitation is offered, along with simple typologies of the major operational resource categories of access and legitimacy.

Copyright © 2008 John Wiley & Sons, Ltd.     

我国政府部门问关系的探讨

政府部门是指各级政府根据管理对象的内容和性质,经过法定程序设置的分别负责组织和管理某一方面行政事务的机构。政府管理公共事务的过程实际上是政府各组成部门独自或者联合参与公共事务的过程。政府部门间关系的状况直接影响到政府整体管理公共事务的绩效。良好的政府部门间关系对于提高政府整体管理公共事务的绩效,建立现代的服务型政府具有重要意义。     

Big Data in Public Affairs

This article offers an overview of the conceptual, substantive, and practical issues surrounding “big data” to provide one perspective on how the field of public affairs can successfully cope with the big data revolution. Big data in public affairs refers to a combination of administrative data collected through traditional means and large‐scale data sets created by sensors, computer networks, or individuals as they use the Internet. In public affairs, new opportunities for real‐time insights into behavioral patterns are emerging but are bound by safeguards limiting government reach through the restriction of the collection and analysis of these data. To address both the opportunities and challenges of this emerging phenomenon, the authors first review the evolving canon of big data articles across related fields. Second, they derive a working definition of big data in public affairs. Third, they review the methodological and analytic challenges of using big data in public affairs scholarship and practice. The article concludes with implications for public affairs.     

E‐Participation and Environmental Protection: Are Local Governments Really Committed?

There is widespread acceptance that current institutions are inadequate to address the challenges of sustainable development. At the same time, there is an urgent need to build awareness and increase capacity for promoting action with respect to environmental protection at the local level. This article analyzes the Web sites of the environment departments of European local governments that signed the Aalborg Commitments to determine the extent to which they are using the Internet to promote e‐participation in environmental topics and to identify the drivers of these developments. Potential drivers are public administration style, urban vulnerability, external pressures, and local government environmental culture. Findings confirm that e‐participation is a multifaceted concept. External pressures influence the transparency of environmental Web sites, while public administration style and local government environmental culture influence their interactivity.     

How to build a time machine for public affairs executives

Temporal factors such as time and timing are so self‐evident in public affairs that they are rarely mentioned and even less frequently researched. Time is seen as the independent variable—a scaffold that underpins a calendar of communication events, legislative and regulatory processes, or issue lifecycles. However, time is a more complex and essential variable to contemplate than public affairs (and most other) executives give it credit for. This paper explores 16 unique ways to think about time, applying those dimensions to the Amazon HQ2 (second headquarters) selection process to illustrate how public affairs executives could use them to illuminate aspects of strategy and behavior they might otherwise not consider. Strategically, understanding interconnected dimensions of time improves clarity in the choice‐making process, allowing public affairs executives to exploit ideal timing as they execute their strategies.     

A Bottom‐Up Theory of Public Opinion about Foreign Policy

If public opinion about foreign policy is such an elite‐driven process, why does the public often disagree with what elites have to say? We argue here that elite cue‐taking models in International Relations are both overly pessimistic and unnecessarily restrictive. Members of the public may lack information about the world around them, but they do not lack principles, and information need not only cascade from the top down. We present the results from five survey experiments where we show that cues from social peers are at least as strong as those from political elites. Our theory and results build on a growing number of findings that individuals are embedded in a social context that combines with their general orientations toward foreign policy in shaping responses toward the world around them. Thus, we suggest the public is perhaps better equipped for espousing judgments in foreign affairs than many of our top‐down models claim.     

Multi-stakeholder public policy and governance in China: an analysis

In this article, public policy is put into a multi-stakeholder rather than adversarial perspective: we argue that there is a role for multi-stakeholder involvement in both the development and implementation of public policy; these are separate processes that can involve different patterns of stakeholder involvement (stakeholders have different skills and levels of interest in public policy) in either one or both the development and implementation phases. We need new models, approaches and examples of such multi-stakeholder public policy, and in this Special Issue, we focus on China, where such research is only slowly emerging. We present and analyse six papers that fall naturally into three categories: (1) corporate social responsiveness and societal relationships; (2) public affairs (particularly reputation management) and citizen involvement; and (3) public-management-oriented, data-based analyses. These articles, taken together, increase our understanding of multi-stakeholder research and practice, but equally as important, they give us insights into how Chinese public policy academics research and report public policy. This window into academic research and thinking offers us an opportunity to expand and deepen our understanding of public policy and its implications for public affairs in China. Copyright © 2014 John Wiley & Sons, Ltd.