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Ifan D. H. Shepherd 《Journal of Public Affairs (14723891)》2004,4(3):317S-341S
This paper critically examines the idea that politics and religion occupy adjoining berths in the extended marketing camp. Following a brief review of contemporary religious marketing, a comparison is undertaken of religion and politics to determine whether they conform to a common marketing framework for non‐business environments. The idea that marketing in faith environments is validated by the ‘religious economy’ theory is critically examined, significant objections to the adoption of marketing principles and methods by the religious community are explored and some limitations of the exchange concept in a faith context are identified. Some implications are considered for both political and mainstream marketing, in terms of recent attempts to broaden the scope of marketing. Copyright © 2004 Henry Stewart Publications 相似文献
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Political marketing research indicates that brands and branding are a robust aspect of politics. However, little is known of the broader cultural appreciation of political branding. Through a content analysis of major U.S. newspapers over a 40-year period, we provide evidence that the U.S. news media is increasingly aware of political branding. Moreover, we present a typology of media treatment that indicates that the national media in the U.S. increasingly perceive brands and branding in the public sphere as an innate, multifaceted, and effective part of modern politics. 相似文献
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Margaret Scammell 《Journal of Political Marketing》2015,14(1-2):7-18
This article argues that the brand concept is a powerful tool for understanding political images. It challenges typical economic versions of political marketing that tend to deemphasize the significance of communication, popular culture, and personality in politics and argues that the brand as a concept can bring together the economic and the aesthetic, rational choice and cultural resonance. It proposes a model of brand distinctiveness and argues that this may be useful both in the analysis of party communication and in the normative evaluation of that communication. 相似文献
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Dahlia Scheindlin 《Journal of Political Marketing》2017,16(1):23-49
The extensive literature examining the impact of American campaign styles in other countries generally attributes various political changes to the presence of American professionals and imported campaign techniques. Yet foreign professionals working on international campaigns may have more or less influence, and there is little systematic understanding of the factors that contribute to their actual influence over the local campaign. This paper examines the Israeli case as an example of strong penetration of American campaign professionals and techniques and analyzes the factors that contributed to their relatively high level of influence. Following this, a framework is proposed for assessing when imported American professionals and/or styles are likely to have a strong or weak influence on a campaign, based on factors leading to easy adoption or requiring more extensive adaptation. The study finds that in Israel, endogenous factors including social, political, cultural, and economic evolution contributed to the easy adoption of American campaign practices, creating a welcoming environment for American professionals. Thus, the major changes in campaigns often attributed to Americanization in other countries may be due at least in part to organic social, economic, and cultural changes of that society. 相似文献
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Todd P. Newman 《Journal of Political Marketing》2020,19(1-2):137-152
This article seeks to explain how science has emerged as political brand. While science and politics have intersected for centuries, more recent social, cultural, and political events led to increased attention to the role of science in everyday life and how science is used in policy decision-making. This led to a tipping point in 2017 when the March for Science was formed, following what many in the U.S. and countries around the world viewed as anti-science stances by political leaders. The political spectacle of the March for Science not only brought increased attention to the scientific community, but also emerged to define the brand of science in society. Drawing on research from the role of brands in consumer culture – including political marketing, brand resonance, and brand community – I describe the implications of the science brand for the scientific enterprise, and the ways in which the scientific community consider the strategic communication of their brand within the political marketplace. 相似文献
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《Journal of Political Marketing》2013,12(4):51-65
ABSTRACT This review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public. The relationship is problema-tised along the three dimensions of: partial or total import into some or all of politics; functional or instrumental use by leading politicians, and the roles of transformer of politics, or transfer agent for techniques. The results suggest two responses. The first is more fieldwork into political marketing outside of electoral campaigning and inside policy making. The second is a reconceptualising of the relationship away from the transformation or transfer dimension, and towards political marketing as a methodology for understanding a very different, and very separate activity, namely politics. 相似文献
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This special issue of Human Rights Review is devoted to an exploration of the current human rights research agendas within the political science discipline. Research
on human rights is truly an interdisciplinary quest in which various epistemologies can contribute to each other and form
a larger dialogue concerning rights and wrongs. This special issue is devoted to an expansive understanding of the state of
research on human rights in the political science discipline. One common theme throughout these contributions is the need
for a more nuanced conceptualization of human rights, tools to promote these rights and as social scientists, methodologies
employed to study these rights. A second theme is the policy relevance that can be derived from our empirical analysis. This
volume demonstrates that the integration of theoretically and normatively rich concepts, empirical social science, and policy
relevance do not have to be mutually exclusive when studying human rights. 相似文献
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Stephan C. Henneberg 《Journal of Public Affairs (14723891)》2004,4(3):225-243
This paper addresses 11 statements of criticism of political marketing. These statements represent the most commonly voiced issues and were collected from marketers and political scientists. While marketing theorists are more concerned with the state of political marketing theory, political scientists concentrate much of their criticism on aspects of political marketing management as it is experienced in practice. Each statement is discussed and general conclusions are identified. While presenting the personal opinion of the author (advocatus dei), these conclusions and statements concerning political marketing should foster critical discourse on issues such as political marketing management, concepts and ethics. Copyright © 2004 Henry Stewart Publications 相似文献
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Richard Tempest 《Journal of Political Marketing》2016,15(2-3):101-119
Vladimir Putin's image and brand make sophisticated, culturally embedded use of his biography, martial arts expertise, and idiolect, with his physical self strongly privileged in the modes of his self-presentation. As a politically marketable product, his public persona enjoyed broad appeal among Russian voters in the period 2000–2011, when he and his United Russia party operated in an electorally uncompetitive environment. Since the urban protests of 2011–2012, Russia's political scene has become much more dynamic. Having initially configured himself as a charismatic leader whose very body symbolized a new and confident Russia, during his third presidential term, which began in 2012, Putin finds himself facing new presentational challenges that he may or may not be equipped to meet. 相似文献
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Darren G. Lilleker 《Journal of Political Marketing》2015,14(1-2):111-128
Online platforms are increasingly used as a means to present brand characteristics to key target groups. Within a political context, websites can act as a shop front from which parties or candidates can advertise their policies and personnel. The increasing use of more interactive forms of communication informs visitors about the overall brand character of the host. This article explores the impact on branding of interactivity by analyzing the online activities undertaken by UK parties and their members elected to the House of Commons during the period 2007 to 2010. Through a process of creating narratives for each of the brands analyzed, based upon a content analysis of the websites and other online presences, this article identifies what characteristics the online shop front is designed to project. This article finds overall that interactivity within online environments is becoming one aspect of the branding of parties, though this is in limited forms and linked more to a marketing communication strategy than seeking to involve or understand site visitors. Members of Parliament who use social networking sites or weblogs, in contrast, have a developed i-branding strategy that enables them to present a strongly interactive brand personality to visitors to their online presences, offering impressions of them as accessible and effective representatives. 相似文献
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Colm Murphy 《The Political quarterly》2023,94(2):201-207
Politics and history are closely intertwined and historians play a vital role in British public life. Yet, British political history, which has a critical contribution to make for understanding British politics today, faces two urgent challenges. First, academic history has retreated from subjects that remain hugely popular in media and trade publishing and of interest to social scientists, such as the histories of political institutions and formal power structures. Second, political history is disconnected from innovative trends in the wider historiography of modern Britain. Combined, these issues leave political historians in an ambiguous position in relation to the wider field, to other academic disciplines and to contemporary political debates. After discussing these challenges, this introduction surveys this special issue, which reflects on what (if anything) is distinctive about political history as practised today, and what its contribution to historiography, social science and public life should be. It ends by posing key questions for historians of all methodological stripes who investigate Britain's political past. 相似文献
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Cristian Andrei 《Journal of Political Marketing》2016,15(2-3):240-258
Political marketing needs to consider specific factors when dealing with a democratization process such in the Romanian and Eastern European case. The emergence of democratic institutions and practices creates an amalgamated and diverse context for political marketing strategies. Different historical stages of communication, marketing, and elections practice have produced after 1989 a landscape where it is easy to confuse political marketing orientations of political parties. An investigation is carried on how political organizations have addressed marketing instruments and how the need to survive and achieve power has altered the meaning of what we call political marketing exchange. 相似文献
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Aron O'Cass 《Journal of Public Affairs (14723891)》2001,1(2):136-152
This paper attempts to examine and define marketing's role and significance in the political arena and understand the social implications of political marketing more appropriately. A case study was undertaken to examine a major Australian political party's marketing orientation using key facets of the Kotler and Andreasen (1991) typology of internal versus external orientation and the Kohli and Jaworski (1990) market orientation perspective. An examination of this nature has previously not been undertaken in the area of political marketing to explore the social marketing issues from the marketer's perspective. The findings indicate significant issues for parties and marketing researchers to consider in relation to marketing and market orientation of political parties. Copyright © 2001 Henry Stewart Publications 相似文献
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近50年来政治文化研究的回顾 总被引：12，自引：0，他引：12
马庆钰 《北京行政学院学报》2002,(6):25-30
政治文化是政治学发展史上后行为主义实证政治学时代的产物.本文着重对国外政治文化的四个主要流派和国内从1987年以来产生的四种不同观点进行了综合归纳和分析,并在此基础上提出了自己对相关概念的认识和理解. 相似文献
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LIU Ran HE Qing-ping 《美中公共管理》2009,6(4):61-64
Comparison is a very important method in social science and human science research. This text thinks that comparison should be pondered and illustrated more deeply, which will help us to understand it more clearly for improving the performance and advance of the research in politics and it＇s theory system. 相似文献
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《Journal of Political Marketing》2013,12(1):1-5
ABSTRACT Political marketing is an exciting new area. Research produced over the last decade has been pioneering in showing the applicability of marketing to politics. However, this article argues that the field now needs to move in a different direction if we are to reach political marketing's full potential. Political marketing needs a comprehensive approach: it can be applied not just to party-electoral behaviour but also legislatures, local government, the media, and public services, with both concepts and techniques from marketing, and an understanding from political science literature as well as management studies. The article, therefore, maps out the route to be taken to reach the end of the rainbow and the pot of gold that the political marketing field potentially offers. 相似文献
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Sigge Winther Nielsen 《Journal of Political Marketing》2016,15(1):70-95
The field of political brands has developed a host of approaches and explored a variety of cases over the last years. However, less attention has been devoted to brand measurement—specifically efforts to construct a measure that attempts to explain the relationship between voters and parties. Against this backdrop, this article discusses how to measure a political brand by first selecting one part of the diverse brand concept for further investigation. Next, the two existing brand measures in the literature are evaluated, and the article proposes an alternative measure that underlines a stronger connection to the immense political science literature on voters and parties. Then, the three measures are compared by empirically investigating which measure is best at explaining voters' party sympathy. Here, it is demonstrated that the alternative measure seems to be the most valid and reliable construct when it comes to explaining voters' sympathy for a particular party. Finally, the proposed alternative measure is further validated in a representative sample (N = 2251), establishing a preliminary correlation between party brand and voter sympathy. 相似文献
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主题、类型和规范:国内政治学研究的状况分析--以近十年复印报刊资料《政治学》中的论文为对象 总被引：11，自引：0，他引：11
目前，政治学研究的主体队伍在高等院校，研究的领域以政治理论为主，多侧重于规范性研究。经验研究由于本身水准的制约，使之尚难以上升至本科学专业刊物的主流位置。值得重视的问题还在于：不管是经验研究，还是规范研究。其规范性程度均有待大力提高。相当部分论文既缺少必要的“文献评论”，也不作任何“文献引证”；既缺失“问题意识”，更不能提出自身的理论假设。不过，近年间《政治学》论文规范性程度的大步提升，或许既显示了主流专业学术刊物对学术规范的重视，也预示了本学科研究中业已出现的值得鼓舞和追求的努力。 相似文献