Is Political Marketing New Words or New Practice in UK Politics?

ABSTRACT

This review of the literature on political marketing and the party most associated with it in the UK, New Labour, suggests that the relationship is not straightforward. Politicians are, for example, hesitant to use marketing language in public. The relationship is problema-tised along the three dimensions of: partial or total import into some or all of politics; functional or instrumental use by leading politicians, and the roles of transformer of politics, or transfer agent for techniques. The results suggest two responses. The first is more fieldwork into political marketing outside of electoral campaigning and inside policy making. The second is a reconceptualising of the relationship away from the transformation or transfer dimension, and towards political marketing as a methodology for understanding a very different, and very separate activity, namely politics.     

近50年来政治文化研究的回顾

政治文化是政治学发展史上后行为主义实证政治学时代的产物.本文着重对国外政治文化的四个主要流派和国内从1987年以来产生的四种不同观点进行了综合归纳和分析,并在此基础上提出了自己对相关概念的认识和理解.     

Acts of Faith: Churches and Political Engagement

Many observers suggest that white evangelical Protestant churches serve to mobilize their members into politics, while others argue that they encourage withdrawal from political life. This paper reconciles these two claims. I hypothesize that the time members of evangelical Protestant denominations spend in service to their church comes at the expense of participation in the wider community, contrary to the way mainline Protestant and Catholic churches foster civic activity among their members. However, I further hypothesize that the tight social networks formed through this intensive church activity can at times facilitate rapid and intense political mobilization. Data from the Citizen Participation Study supports the first hypothesis, while applying King's method of ecological inference to two elections in Alabama supports the second.     

Cameron's Conservatism: Why God,Why Now?

In recent months David Cameron has emphasised both his personal religious faith and the ongoing importance of Christianity and religion in Britain. This article seeks to explain why Cameron has made increasing reference to religious themes, and examines the extent to which they have been reflected in the approach of the current Coalition government. It is argued that Cameron's references to religion have been indicative of still tentative attempts to reaffirm, and in respects redefine, the role of Christianity and faith in British public life in response to the pressures of greater secularisation, religious pluralism and vocal challenges to religious privilege.     

The Role of Marketing in Politics

ABSTRACT

Political marketing is an exciting new area. Research produced over the last decade has been pioneering in showing the applicability of marketing to politics. However, this article argues that the field now needs to move in a different direction if we are to reach political marketing's full potential. Political marketing needs a comprehensive approach: it can be applied not just to party-electoral behaviour but also legislatures, local government, the media, and public services, with both concepts and techniques from marketing, and an understanding from political science literature as well as management studies. The article, therefore, maps out the route to be taken to reach the end of the rainbow and the pot of gold that the political marketing field potentially offers.     

学科视野中的历史政治学:以历史社会学、政治史、比较政治学为参照

历史政治学是中国学者提出的研究政治学之全新范式,但当然不是从零开始,而有众多可资利用之知识资源,本文探讨其与历史政治学之关系。历史政治学与历史社会学均致力于带回历史、带回国家,并共享众多方法;但后者有西方中心论偏见,奉行价值无涉原则,止于理解或解释;历史政治学则破除西方中心论,公正对待中国等非西方国家、文明丰富的政治实践,且有明确价值追求,致力于从历史中探究善治之道。历史政治学呼吁历史学再度重视政治史,并使之有政治学想象力。历史政治学可为比较政治学带入大历史视野,以矫正其以西式政治制度为标准的偏失。     

Self-exclusion as a strategy of inclusion: the case of Shas

Among the many paradoxes of Israeli politics, there are the strategies of political inclusion used by organizations and parties representing groups that reject the universalism which Israeli democracy is heir to. This paper develops a model of ‘political inclusion Israeli-style’, illustrated by one party, Shas, which since 1984 proclaims itself the voice of the socially and culturally excluded Sephardi population of north African and Middle Eastern Jews, who represent over 40% of the Jewish population. Shas is also a movement of religious and ethnic revival which, by adopting a social strategy of self-exclusion grounded in strict religious observance, and of independence vis-à-vis established Ashkenazi ultra-Orthodox politics, has gained 11 out of 120 Knesset seats, inclusion in government, and control over a share of educational and welfare expenditure. The paper raises the issue whether such less-than-perfectly universalistic practices are not a variety of corporatism and possibly, for the parties concerned, a more effective strategy of incorporation than the classic social democratic path.