Marketing in Emerging Market Economies

This paper presents a literature review on the marketing concepts and strategies applied in the emerging economies. The focus of the research was the stage of development and the application of marketing principles in emerging economies, with an emphasis in specific countries, cultures and industries concerned. Issues such as marketing research and its implementation, marketing opportunities, role of distribution channels and communications, marketing strategies and policies in different cultural contexts, marketing specifics compared to developed countries and marketing in specific industries, were reviewed. It was concluded that emerging markets represent a huge opportunity for local and multinational companies. It was also proved that the marketing in general in these countries remains underdeveloped compared to Western countries of established market economies. Despite the fact that emerging market economies represent group countries with same features in some sense, a specific country and industry approach as far as marketing concerns was suggested.     

Collective Action and Citizen Responses to Global Warming

This paper expands the relevance of the collective interest model of mass political action to explain collective-action behavior in the context of global warming and climate change. The analysis is an attempt to answer Ostrom’s call for a behavioral model of collective action that can be generalized beyond political protest to other collective-action problems. We elaborate, specify, and empirically test a collective interest model approach to citizen policy support, environmental political participation, and environmental behavior related to the issue of global warming. Key elements of the collective interest model—perceived risk, personal efficacy, and environmental values—are found to be directly, and positively, related to support of government policies and personal behaviors that affect global warming. We also discuss the links between the collective interest model and other important approaches to political behavior.

Japanese Network Capital: The Impact of Social Networks on Japanese Political Participation

Recent scholarship shows that social capital has a large influence on political behavior. Social capital’s definition includes trust, norms of reciprocity, and social networks. Most studies, however, ignore the networking component. Here, we test the influence of social networks on political participation using new Japanese survey data. We separately test the effects of involvement in formally organized voluntary associations and informal social networks. We also examine whether hierarchical networks have a different impact on participation than equal relationships. To determine if networks with bridging or bonding social capital affect participation differently, we also measure the openness to outsiders of these networks. Negative binomial regression models indicate a strong positive relationship between formal and informal social networking—including network hierarchy and some forms of openness—and political participation.     

Theory and Concept Development in Political Marketing

Abstract

In this article we argue that the state of theory and concept development in political marketing needs to be related to several epistemological as well as topical themes and issues. Seven meta-theoretical issues are discussed with regard to current theoretical position of political marketing research and some initial recommendations are made on how these issues can be developed further. The second part of the article focuses on topical aspects of theory and concept development in political marketing and highlights nine themes for further research. These themes of political marketing are singled out because of their characteristics which show them to be significantly distinct from commercial marketing practice, and therefore need more careful modelling in concepts and theories of political marketing.     

Conceptualizing Usage in Voting Behavior for Political Marketing: An Application of Consumer Behavior

Political marketing has borrowed and adapted many terms from mainstream marketing, such as image management (segmentation, targeting, and positioning) and consumer (voter). In marketing, the terms “user” and “usage” have been established, yet their application to political marketing is less clear. This paper analyzes the feasibility and usefulness of usage in the political context. Drawing from the literature on usage, a model is developed and applied to four voting environments: Britain, Australia, Russia, and Belarus. One critical factor that emerges is the concept of choice, whereby the voter may chose to indicate their preference for one party yet be forced to use a different party as chosen by collective choice. Another issue is the potential for habitual voting behavior to limit decision making. It is concluded that usage needs to be contextualized specifically for political marketing.     

The fraying of the socio‐economic fabric of Hong Kong

Abstract

Since the 1980s, Hong Kong has undergone momentous socio‐economic changes, which in turn have greatly affected public attitudes toward society and the economy. Interpersonal trust and the sense of community have weakened. Hong Kong as a society is increasingly seen as unfair in the sense that it is not perceived as a land of opportunities for the hardworking. The capitalist rules of the game are increasingly considered by the people to be unacceptable. Public demands for more governmental intervention in the economy, particularly in the area of income redistribution, are increasingly raised. Nascent feelings of class antagonism are palpable as economic inequalities are getting worse. As social conflicts of various kinds proliferate, public anxieties about Hong Kong's fraying socio‐economic fabric have come to the fore. People expect the government and the legal institutions to strengthen social order. At the same time, however, public trust of all social, economic and social authorities is declining. Accordingly, as social discontent and anxieties accumulate, the socio‐economic system of Hong Kong will face serious challenge in the years ahead.     

Whiteness,Class and Grassroots Perspectives on Social Change and Difference

This paper suggests that the definition of the white working class, as an ethnic majority, is fluid and shifting, in contrast to its conventional portrayal as a fixed and static group. They are more than simply voiceless and ‘left behind’, especially with regard to views of multiculturalism, immigration and social change. Using data from two recent studies, we see a range of views expressed by white working class communities, which underlines the need for care to be taken when attempting to describe common‐sense views on these polemical subjects.     

我国社会管理体制的历史变迁与深化改革

与经济、政治体制改革相适应,我国社会管理体制改革经过了高度一元化社会管控阶段、传统管理体制逐步解体、残补模式和现代社会治理四个阶段的变迁,并在管理理念、管理目标、管理主体、管理体制机制和管理方式等方面呈现出规律性的演进特征。按照新型社会管理体制模式的要求,深化社会管理体制改革必须在凝聚社会共识、转变政府职能、发育社会组织、创新运行机制、完善社区管理等方面实现突破。     

The Role of Marketing in Politics

ABSTRACT

Political marketing is an exciting new area. Research produced over the last decade has been pioneering in showing the applicability of marketing to politics. However, this article argues that the field now needs to move in a different direction if we are to reach political marketing's full potential. Political marketing needs a comprehensive approach: it can be applied not just to party-electoral behaviour but also legislatures, local government, the media, and public services, with both concepts and techniques from marketing, and an understanding from political science literature as well as management studies. The article, therefore, maps out the route to be taken to reach the end of the rainbow and the pot of gold that the political marketing field potentially offers.     

中德社会保障争议处理制度比较研究

中德两国在历史发展过程中逐步形成了各自独特的社会争议处理制度和模式。德国社会法院作为专门审理社会保障争议的特殊行政法院，体现了法律保护的缜密性和司法的高度专业性，适应了社会保障争议多，内容纷繁复杂，技术性、专业性强的现实需要。中国社会保障争议处理法律制度则处于形成发展阶段，因争议种类、主体不同而设置了不同的解决争议的机构，采用了不同的法律制度、程序和处理原则。本文以两国现行社会争议处理法律规定作为比较标准，按照社会争议处理的程序，分别从社会争议的范围界定、行政处理程序和制度、法院处理程序和制度三方面进行了比较研究，为中国社会保障争议处理制度提供借鉴和启示。     

More of the Same? A Dual Case Study Approach to Examining Change Momentum in the Public Sector

Despite the significant amount of change experienced by the public sector, there has been relatively limited empirical examination of how change agendas affect public sector employees in Australia. This article presents a comparative analysis of two Australian public sector organisations that implemented the same positive work change agenda, but experienced very different outcomes. Using a critical realist approach, we draw on a mix of qualitative techniques to suggest that textbook notions of ‘successful change’, which are often derived from large private sector expectations, may fail to capture the complex nature of how public sector change initiatives may unfold. In particular, we demonstrate how political, temporal, contextual, and process factors interact to shift change momentum. Illustrative examples are provided throughout and the findings are discussed in terms of their implications for theory building, for change facilitation, and for future research.