Raising the tone? The impact of ‘positive’ and ‘negative’ campaigning on voting in the 2007 Scottish Parliament election

Most survey-based research on campaign effects in British elections has focussed on exposure to the campaign. Far less attention has been given to how the campaign is perceived, although American research on the effects of negative campaigning suggests that this is a potentially important area. The article investigates the extent to which vote choices in the 2007 Scottish Parliament election were affected by perceptions of the parties’ campaigns as ‘positive’ or ‘negative’. Partisanship and increased exposure to a party’s campaign increased individuals’ chances of rating a campaign positively. Other things being equal, however, campaigns which come to be seen in a negative light backfire on the party responsible, reducing the propensity of people to vote for it.     

Electoral bias at the 2015 general election: reducing Labour’s electoral advantage

Electoral bias results in an asymmetrical seat distribution between parties with similar vote shares. Over recent British general elections Labour held an advantage because it efficiently converted votes into seats. Following the 2015 election result this advantage has reduced considerably, principally because Labour’s vote distribution saw it accumulate more ineffective votes, particularly where electoral support was not converted into seats. By contrast, the vote distribution of the Conservative party is now superior to that of Labour because it acquired fewer wasted votes although Labour retains a modest advantage overall because it benefits from inequalities in electorate size and differences in voter turnout. Features of the 2015 election, however, raise general methodological challenges for decomposing electoral bias. The analysis, therefore, considers the effect of substituting the Liberal Democrats as the third party with the United Kingdom Independence Party. It also examines the outcome in Scotland separately from that in England and Wales. Following this analysis it becomes clear that the method for decomposing electoral bias requires clearer guidelines for its application in specific settings.     

Forecasting the 2015 British general election: The 1992 debacle all over again?

This article introduces and reviews a set of twelve academic forecasts of the 2015 British general election. Along with the vast majority of others including journalists and betting markets, they failed by a big margin to predict that the Conservatives would emerge with an overall majority of seats. Several suffered from the 1992 scale inaccuracies of the vote-intention opinion polls. Forecasts based on other data sources typically did a bit better, but also fell short. Nonetheless, this was not 1992 all over again. The dramatic collapse of the Liberal Democrats and rise of the SNP, UKIP and Greens were successfully anticipated. Also this collection includes numerous methodological advancements, with several new methods and developments to established approaches.     

Do local elections predict the outcome of the next general election? Forecasting British general elections from local election national vote share estimates

This article outlines a method for forecasting British general elections from national level vote shares at local elections. Although local elections are notionally ‘local’, the evidence suggests that they at least partly mirror national electoral fortunes. A simple general election vote share on local election vote share regression model that accounts for partisan differences and incumbency effects fits past data with reasonable accuracy. Based on the results of the 2013 and 2014 local elections, the model forecast a 56% probability of hung parliament, with a 78% probability of the Conservatives receiving the largest share of the vote.     

Defeat of the People's Army? The 2015 British general election and the UK Independence Party (UKIP)

The 2015 general election in Britain saw a major attempt by a relatively new party - the UK Independence Party (UKIP)- to secure elected representation. While UKIP received nearly four million votes, the party left the 2015 general election with just one Member of Parliament. Our evidence, drawn from analysis of British Election survey data and in-depth qualitative interviews with activists, suggests that UKIP's campaign was a major factor in its inability to translate widespread support into elected representation. While the party pursued a targeted campaign, this had only a modest impact on its own vote. UKIP's lack of resources, inexperience and inability to operationalize highly effective, targeted local campaigns severely hamstrung the party and prevented it from converting support into MPs at Westminster.     

Politics as usual? Assessing the extent and content of candidate-level online campaigning at the 2015 UK general election

There has been much work done investigating the adoption of online campaigns in UK general election campaigns. Although some research has focussed on the candidate-level (Gibson, R., W. Lusoli, and S. Ward. 2008. “Nationalizing and Normalizing the Local? A Comparative Analysis of Online Candidate Campaigning in Australia and Britain.” Journal of Information Technology and Politics 4: 15–30; Lee, B. 2014. “Window Dressing 2.0: Constituency-level Web Campaigns in the 2010 UK General Election.” Politics 34 (1): 45–57; Southern, R. 2015. “Is Web 2.0 Providing a Voice for Outsiders? A Comparison of Personal Web Site and Social Media Use by Candidates at the 2010 UK General Election.” Journal of Information Technology &; Politics 12 (1): 1–17), this is an under-researched area. This is despite early web-campaign scholars (Margolis, M., and D. Resnick. 2000. Politics as Usual: The Cyberspace Revolution. Sage) maintaining that e-campaigning could provide the most important advantages to campaigns at the candidate level. In light of this, the paper aims to provide the most comprehensive study of candidate-level online campaigning carried out in the UK to date. This paper employs original data, measuring website and social media use by candidates during the 2015 UK general election campaign. These data allow for a detailed explanation of the normalization thesis, one of the leading theories in the field of e-campaigns. The findings here are significant as there are several instances where normalization does not hold, suggesting that online tools are contributing to campaign change. Green Party candidates subverted normalization to a significant degree, particularly on social media. Assessing the campaign content, a quarter of candidates adopted more than one interactive feature on their website and furthermore, interactive use of Twitter was the most common type of Twitter use.     

The 1990 German federal election and the national unification: A watershed in German electoral history?

The December 1990 German election resulted in a dramatic weakening of the Social Democratic and Green opposition parties, a moderate strengthening of the government coalition, and a unprecedented low voter turnout. This article explains the electoral outcome in terms of the interpretive frames each party employed to address the issue of unification in the election campaign in light of their past voter appeals and stances on the German question. Within the Social Democratic and the Green left‐libertarian discourse, it was particularly difficult to assign a meaningful role to the concept of the nation and national unification.     

Sympathy for the ‘devil’? Voting for populists in the 2006 and 2010 Dutch general elections

What motivations do voters have to vote for populist parties? How do their motivations differ from those of voters for mainstream parties? Analyzing new empirical material – the Dutch elections of 2006 and 2010 – we demonstrate that policy preferences, protest attitudes and evaluations of party leaders are important reasons to vote for populist parties. Yet only protest attitudes distinguish voters for populist parties from voters for mainstream parties; evaluations of party leaders turn out to be equally important for both. We theorize how protest attitudes and party leader evaluations overlap and employ an exploratory simulation technique to test this. We find that populist parties differ strongly from each other with regard to the specific patchwork of motivations of their voters.     

Why bother campaigning? Campaign effectiveness in the 2009 European Parliament elections

This paper explores the effectiveness of European Parliament candidates' campaigns. We analyze the relationship between candidates' spending and their likelihood of success, controlling for a range of relevant co-varying factors. We then investigate whether the effects of electoral spending are conditioned by two variables: ballot design and incumbency. We find that, ceteris paribus, spending was positively related to a candidate's likelihood of electoral success in the 2009 campaign, though this effect is small in scale. We also reveal that the electorally positive effects of spending are observable across both 'party-centered' and ‘candidate-centered’ ballot structures, and that there is some evidence that incumbent spending is less effective than challenger spending.     

The electoral benefits of environmental position-taking: Floods and electoral outcomes in England 2010–2019

The global increase in extreme weather events in recent years has spurred political scientists to examine the potential political effects of such phenomena. This paper explores effect of flooding on electoral outcomes and offers evidence that the impact of adverse events varies with changes in political context. Using a difference-in-differences identification strategy to analyse three consecutive general elections in the United Kingdom (2015, 2017 and 2019), the paper finds variability in partisan electoral benefit from one election to the next that calls into question the blind retrospection and rally-round-the-leader explanations which are often advanced to account for electoral reactions to natural disasters. Instead, changing party positions on environmental issues appear to account more convincingly for shifts in electoral support in response to flooding. This suggests that parties can derive benefit from, or be punished for, the positions they take on environmental issues when extreme weather events affect citizens.     

The region is not dead: Long live the region—personal evaluations and voting at the 1992 British general election

There has been considerable debate regarding the reasons for the observed spatial variation in voting patterns at British general elections since the 1970s. Three separate models can be identified: no regional cleavage; regional economic cleavage; and autonomous regional cleavage. Analysis of data which indicated people's perceptions of their household and regional economic situations over the decade preceding the 1992 general election, together with their personal characteristics and attitudes, allows the first model to be rejected: there are clear regional differences in voting behaviour which cannot be accounted for by personal characteristics alone. Each of the other models is valid: there are clear spatial differences not only in interpretations of personal and regional prosperity, and its causes, but also in electoral responses to that; and there are significant residual regional variations when those are held constant. Approaches to the study of voting in Britain which present spatial variations as merely representations of other causes are thus rejected.     

Was there a ‘Youthquake’ in the 2017 general election?

Studies using data from the British Election Study and the British Social Attitudes survey have concluded that the case for a significant rise in turnout amongst young people at the 2017 general election remains unproven. A limitation of these data sets for assessing the so-called Youthquake thesis is the small number of younger voters they contain. In this research note we use data from the UK Household Longitudinal Survey to produce more robust estimates of turnout amongst people aged under thirty between the 2010, 2015, and 2017 general elections. Our findings support the claim that turnout increased markedly among voters in this age group in 2017. They also demonstrate that the increase in youth turnout was not specific to 2017 but, rather, represented a continuation of a change between 2010 and 2015. Our analysis confirms the heightened importance of age as a predictor of vote choice in 2017, with younger voters significantly more likely to vote Labour compared to 2010 and 2015.