Issue Importance and Performance Voting

Issue importance mediates the impact of public policy issues on electoral decisions. Individuals who consider that an issue is important are more likely to rely on their attitudes toward that issue when evaluating candidates and deciding for whom to vote. The logic behind the link between issue importance and issue voting should translate to a link between issue importance and performance voting. Incumbent performance evaluations regarding an issue should have a stronger impact on the vote choice of individuals who find that issue important. The analysis demonstrates that there is a significant interaction between performance evaluations and issue importance. People concerned about an issue assign more weight to their evaluations of the government's performance on that issue when making up their mind.     

Remembering and Voting: Theory and Evidence from Amnesic Patients

One of the most prominent claims to emerge from the field of public opinion is that citizens can vote for candidates whose issue positions best reflect their own beliefs even when they cannot remember previously learned stances associated with the candidates. The current experiment provides a unique and powerful examination of this claim by determining whether individuals with profound amnesia, whose severe memory impairments prevent them from remembering specific issue information associated with any particular candidate, can vote for candidates whose issue positions come closest to their own political views. We report here that amnesic patients, despite not being able to remember any issue information, consistently voted for candidates with favored political positions. Thus, sound voting decisions do not require recall or recognition of previously learned associations between candidates and their issue positions. This result supports a multiple memory systems model of political decision making.     

Vote choices of left-authoritarians: Misperceived congruence and issue salience

Often lacking parties with a corresponding profile, citizens with economically left and culturally authoritarian, or nationalist, policy orientations face a trade-off between congruence on economic and on cultural issues. How such left-authoritarian voters resolve this trade-off depends on which issues are more salient to them, previous research argues. We extend this line of research by considering the role of (mis-)perceived party positions. Using a survey in the context of the 2017 German election, we show how perceived congruence and issue importance interactively shape the left-authoritarian vote. Our findings indicate that many left-authoritarians vote for a party simply because they misperceive it to hold a congruent left-authoritarian position. In this case, issue importance matters little. Yet when voters are aware that parties match their position on only one dimension, vote choices are shaped by whether they care most about the economy or immigration. We discuss several implications.     

Physical attractiveness, issue agreement, and assimilation effects in candidate appraisal

This study examines the cognitive and affective factors of candidate appraisal by manipulating candidate attractiveness and levels of issue agreement with voters. Drawing upon research in evolutionary psychology and cognitive neuroscience, this analysis proposes that automatic processing of physical appearance predisposes affective disposition toward more attractive candidates, thereby influencing cognitive processing of issue information. An experimental design presented attractive and unattractive candidates who were either liberal or conservative in a mock primary election. The data show strong partial effects for appearance on vote intention, an interaction between appearance and issue agreement, and a tendency for voters to assimilate the dissimilar views of attractive candidates. We argue that physical appearance is important in primary elections when the differences in issue positions and ideology between candidates is small.     

Political Candidates and the Energy Issue: Nuclear Power Position and Electoral Success

Members of parliament are key actors for the implementation of energy transitions, such as phasing out nuclear power. Before legislators can cast their maybe decisive vote in parliament, they need to run for office and actively strive for election. This paper assesses what political candidates oppose renewable energy transitions and questions whether the energy issue matters in national elections, and thus has consequences for the implementation of new sustainable energy sources. We analyze these questions by first describing the specific characteristics of political candidates. The paper then evaluates the relevance of the energy issue for electoral success in three national elections in Switzerland (2007, 2012, and 2015). Based on candidate data from the voting advice application smartvote.ch, we find that female candidates support ETs more than men do; that especially the French‐speaking part of the country is more in favor of a nuclear phase‐out, and that younger candidates are also more open toward restructuring the energy system than older candidates are. Our models further show that the energy issue does not matter in elections, independently from its salience in the respective election campaigns. Candidates are thus relatively free to choose their position on the issue and do not have to fear consequences at the ballot. However, candidates of center parties, in contrast to the pole parties, are sensitive to the energy issue and reflect public mood in their positions.     

The short-time dynamics of issue ownership and its impact on the vote

This paper analyzes the short-term dynamics of issue ownership and its effect on electoral choice. We hypothesize that voters who change their mind with regard to the party they deem most competent to handle the top issue are more probable to change their vote choice, than those who do not change their evaluation of competence. Second, we claim that the impact of a change in perception of party issue competence increases with the electoral strength of the party benefiting from this change. The analysis is based on data from a Rolling-Cross-Section with a panel component carried out in the 2011 Swiss Election Study. The results show the expected effects of change in issue competence assessment and the conditional role of party size.     

An examination of how voters form impressions of candidates' issue positions during the nomination campaign

There is increasing evidence that issues influence voter preferences during the nomination campaign (Bartels, 1985; Bartels, 1988); however, only Bartels (1988) and Conover and Feldman (1986, 1989) have examined how partisans forge perceptions of candidates' positions on issues prior to the general election campaign. The goal of this paper, then, is to examine how individuals develop perceptions of candidates' issue positions during the crucial months leading to the nominating conventions. Relying on theories developed in social-psychology, I tested five competing hypotheses known to influence individuals' perceptions of candidates' issue positions. An examination of the findings revealed that there is strong support for one of the hypotheses and modest support for three additional hypotheses. In summary, it appears that voters are quite ingenious in forming impressions of where candidates stand on the issues. They rely on stored information about politics, they actually adjust candidates' true positions to relieve cognitive inconsistencies, they evoke their own issue positions to assume candidates they like agree with them and candidates they dislike disagree with them, and finally they evoke their own issue positions to assume candidates agree with them even when they hold no sentiment toward the candidate.     

Gender Stereotypes,Information Search,and Voting Behavior in Political Campaigns

It is still unclear exactly how gender influences vote choice. Using an information processing perspective, we argue that instead of directly influencing vote choice, candidate gender guides the amounts and types of information that voters search for during a campaign, and that effects of gender on vote choice ultimately come from differences in information search influenced by candidate gender. Using two unique experimental datasets, we test the effects of candidate gender on vote choice and information search. We find that subjects change their search based on a candidate’s gender, seeking out more competence-related information about female candidates than they do for male candidates, as well as more information related to “compassion issues.” We also find that evaluations of candidates’ traits and issue positions are important predictors of subjects’ vote choice.     

The consequences of supply gaps in two-dimensional policy spaces for voter turnout and political support: The case of economically left-wing and culturally right-wing citizens in Western Europe

Parties with left-wing positions on economic issues and right-wing (i.e., authoritarian) positions on cultural issues have been historically largely absent from the supply side of the policy space of Western European democracies. Yet, many citizens hold such left-authoritarian issue attitudes. This article addresses the hypotheses that left-authoritarian citizens are less likely to vote, less satisfied with the democratic process and have lower levels of political trust when there is a left-authoritarian supply gap. Using data for 14 Western European countries from the European Social Survey 2008 in the main analysis, it is shown that left-authoritarians are less likely to vote and exhibit lower levels of satisfaction with democracy and political trust. A supplementary analysis of national election studies from Finland before and after the electoral breakthrough of the left-authoritarian True Finns Party in 2011 indicates that whether left-authoritarians participate less and believe less in the efficacy of voting is contingent on the presence of a strong left-authoritarian party. This study illuminates how constrained party supply in a two-dimensional policy space can affect voter turnout as well as political support, and has broader implications for the potential further rise of left-authoritarian challenger parties.     

Do voters affect or elect policies? A new perspective, with evidence from the U.S. Senate

Using quasi-experimental evidence from close elections, Lee et al. (2004) - henceforth LMB - argue competition for voters in U.S. House elections does not affect policy positions, as incumbent Senate candidates do not vote more extremely if elected than non-incumbents. Despite stronger electoral competition and greater legislative independence, similar results, shown here, hold for the Senate. Yet, the hypothesis that voters do not affect policies conflicts with how Senators moderate their positions prior to their next election. LMB-style estimates appear to be biased downwards as junior members of Congress prefer to vote more extremely than senior members, independently of their electoral strength. Corrected estimates are more favorable to the hypothesis that candidates moderate their policy choices in response to electoral competition.     

The effect of televised candidate debates on the support for political parties

During campaigns for legislative elections, a large portion of the general public follows televised debates between the front-running candidates. How can the candidates use the public interest in the debates to increase the support for their party? In this article, we argue that especially challenger candidates can improve the public perception of their valence qualities, such as personal integrity, leadership, and competence, and can - as a result - raise the support of their party. We expect that the perceived policy stances of the candidates matter less. Building on televised debate experiments during the German Federal Elections of 2009 and 2013, we analyse the effect of the debates on party vote and in how far this relationship is mediated by changes in valence and policy evaluations of the candidates. Results show that changes of candidate valence, but not changes in policy perceptions, of the social-democratic front-running candidates mediate the vote intention for the party. Respondents who perceived the candidates more competent, empathetic and have integrity as a result of the debate are more likely to vote for the candidate's party. Our analysis further reveals, however, that this valence effect is not long-lasting and does not carry-over to vote intention briefly before the election.     

The dynamics of issue competence and vote for parties in and out of power: An analysis of valence in Britain, 1979–1997

This article develops the reward‐punishment issue model of voting using a newly collated aggregate measure of issue competence in Britain between 1971 and 1997, revealing systematic differences between governing and opposition parties in the way citizens' evaluations of party competence are related to vote intention. Using monthly Gallup ‘best party to handle the most important problem’ and vote intention data, time series Granger‐causation tests give support to a classic issue reward‐punishment model for incumbents. However, for opposition parties this reward‐punishment model does not hold: macro‐issue competence evaluations are Granger‐caused by changes in vote choice or governing party competence. An explanation is offered based upon the differentiating role of policy performance and informational asymmetries, and the implications are considered for comparative studies of voting, public opinion and for political party competition.     

Nothing to Hide,Nowhere to Run,or Nothing to Lose: Candidate Position-Taking in Congressional Elections

If candidates do not state clear issue positions, then voters cannot anticipate how the candidates will govern if elected nor hold candidates accountable for breaking campaign pledges. Yet, previous research argues electoral incentives lead candidates to avoid discussing the key issues of the day. Even though silence on issues is the modal campaign strategy, this paper argues that candidates systematically make clear issue statements on occasion. We identify three variables that predict whether a candidate will address an issue and the clarity of the candidate’s stance on that issue: (i) the public salience of an issue; (ii) ideological congruence between candidate and district; and (iii) candidate quality. This argument is tested using data on candidate position-taking regarding the Iraq War and gay marriage collected from the campaign websites of U.S. House candidates in 2006 and 2008.     

Individual and contextual variation in EU issue voting: The role of political information

Increasing politicization in EU member states about European issues can be expected to strengthen the impact of attitudes towards Europe on vote choice in European Parliament (EP) elections. At the same time this impact is likely to vary between voters and contexts as a function of political information. This study explores the role of political information in explaining individual and contextual heterogeneity in the degree of EU issue voting. Using a two-step hierarchical estimation procedure to explore both individual and contextual variation, we show that while EU issue voting in the 2009 EP elections is only slightly more pronounced among the politically sophisticated, it is clearly more extensive in contexts that provide higher levels of political information on European matters.     

Electoral change and the floating voter: The reagan elections

This paper presents two perspectives on a fundamental issue of elections as mechanisms of democratic accountability. One is the interelection floating voter hypothesis, which implies that it is the least informed segment of the electorate that contributes most to electoral change. The second perspective is from V. O. Key's argument that vote switching is rooted in rational policy concerns. A direct test of Key's formulation of the problem on the Reagan election victories of 1980 and 1984 adds to the evidence supporting Key's perspective. The reasons why some voters hold firm to particular parties and candidates while others switch support is well explained by their different positions on matters of party, policies, and judgments of the candidates. Vote switching is not simply the by-product of an ill-informed segment of the electorate responding to its meager grasp of the short-term stimuli of a campaign. Vote switchers appear to judge the policies and the performance of an incumbent against their best estimates of these qualities in the competing candidate. The data are from the 1980 and 1984 CBS/New York Times exit polls.This is a revised version of a paper presented at the 1985 Annual Meeting of the American Political Science Association, New Orleans.     

‘What do we have to lose?’: Local economic decline,prospect theory,and support for Brexit

The Brexit referendum confronted British voters with a choice that could have profound consequences for the British economy in a context of high uncertainty. Drawing on important lessons from prospect theory, I argue that citizens who were in the domain of economic losses were more likely to take a risk and vote in favor of Brexit. On the contrary, I hold that citizens who were in the domain of economic gains tended to be more risk averse and were more likely to support ‘Remain’ in the referendum. Using data from several waves of the British Election Study 2014–2019 Internet Panel, I find strong support for these theoretical expectations. British voters who lived in declining areas were significantly more likely to think that leaving the EU would lead to improvements in the national economy. These prospective economic evaluations (captured about a month prior to the referendum) in turn are related to the ‘Leave’ vote in the Brexit referendum.     

Do volatile voters vote less correctly? An analysis of correct voting among vote (intention) switchers in US presidential election campaigns

The literature on electoral volatility and the literature on electoral campaigns hold contradictory views on voters switching vote (intention) during the campaign. In this note, we shed new light on this contradiction, making two contributions. First, we investigate the extent to which stable and volatile voters choose the correct party. Second, we distinguish levels of correct voting and the impact of the act of switching on the correctness of the vote. Our analyses of vote-switching in American elections show that, while volatile voters are less likely to vote correctly, they are more likely to switch from an incorrect to the correct party than vice versa. Furthermore, we show that following the campaign more closely makes voters more likely to switch vote (intention) towards the correct party.     

Government policy and citizen passion: A study of issue publics in contemporary America

This article describes the findings of a program of research exploring the cognitive and behavioral consequences of passionate concern about government policy issues. American citizens vary a great deal in terms of the personal importance they attach to their attitudes on particular policy issues. Citizens whose policy attitudes are especially important to them are likely to think frequently about those attitudes, to perceive competing candidates as being relatively polarized on the issue, and to form presidential candidate preferences on the basis of those attitudes. Also, policy attitudes that citizens consider personally important are highly resistant to change and are therefore especially stable over long periods of time. The American public appears to be structured into many small issue publics, each composed of citizens who are passionately concerned about a single issue. Most Americans fall into very few issue publics, the particular ones being determined by each individual's unique self-interests, social identifications, and cherished values. The implications of these findings for the workings of democracies are discussed.     

A dynamic analysis of partisan voting: The issue salience effect of unemployment in South Korea

This paper examines the electoral effects of the salience of unemployment issue. While increasing employment volatility has spawned exciting research, evidence of how unemployment affects vote choice is inconclusive. I refine partisan voting theory by focusing on issue salience of unemployment and the dynamics of voter choice. Voters are more likely to make a transition to support left parties when they identify unemployment as the most important and salient issue. The study also examines voter heterogeneity in the link between issue salience and the propensity for transition to the left. The effect of issue salience of unemployment is more pronounced among lower income groups than their counterparts. Analysis of a transition model using the 1997 and 2002 Korean presidential election surveys finds evidence supporting my arguments.     

Feminist consciousness and candidate preference among American women, 1972–1988

Recent research has suggested that women with a feminist consciousness differ from nonfeminists in their attitudes and values. This paper investigates the impact of feminist consciousness on candidate preference and vote choice in presidential elections from 1972 to 1988. In those elections in which candidates took divergent positions on feminist issues, feminism was a significant predictor of candidate preference after controls for demographic variables, political attitudes, and partisanship. In elections in which the candidates took similar positions, however, feminism did not affect candidate preference. The 1980 election was the exception: in that election, feminists cast relucantant ballots for Carter, while rating John Anderson higher.