A participatory approach to community-based HIV / AIDS awareness

This paper examines a participatory approach to community-based HIV/AIDS awareness campaigns in South Africa. The SARAR methodology, developed by Lyra Srinivasan, Ron Sawyer, and Jake Pfohl, was adapted specifically to the water supply and environmental sanitation sector through the PROWWESS and Participatory Hygiene and Sanitation Transformation (PHAST) initiative. The SARAR methodology of participatory learning is based on the innate ability of the people to address and resolve their own problems. The application of this methodology in HIV/AIDS awareness was explored through a training session held in KwaZulu/Natal, South Africa. The course seeks to demonstrate how participatory methods could intensify mass media campaigns. A summary of this approach, together with the outcome of the workshop, was presented. This paper concludes that participatory methodologies, such as modified versions of SARAR and PHAST, could open up discussions on HIV/AIDS. It could also assist in developing and strengthening existing household-coping strategies, and emphasize alternative ways for health care professionals to play a supportive, proactive, and constructive role at the community level.     

Participatory community analysis: identifying and addressing challenges to Ethiopian smallholder livelihoods

In 2012, Africa RISING conducted participatory community analysis (PCA) as the first phase of a participatory development approach in the Ethiopian highlands. The PCA identified trends, constraints, and opportunities – and shed light upon how farmers perceive livelihoods to be changing. Inputs, diseases, pests, soil fertility, post-harvest management, and fodder shortages were seen as challenges, while off-farm income has become increasingly important. Gender differences in livestock and crop preferences for food security and income sources were observed. PCA established development priorities in a way that researchers may have approached differently or missed, providing research development priorities for Africa RISING scientists.     

Increasing access to rural maternal health services in Zambia through demand-side interventions

This paper examines a demand-side intervention that significantly increased access to maternal health services in rural Zambia in a context where skilled birth attendance rates had been stagnant for over two decades. Aspects of the intervention design that were crucial to the programme's success were the participatory and adult learning-centred approach used to mobilise intervention communities, the use of a community volunteer model, and the design's sensitivity and responsiveness to underlying social factors and problems. The demand-side intervention is already being scaled up in six districts, and is highly suitable for national level scale-up.     

Listen to us—we know the solution: mapping the perspectives of African communities for innovative conflict resolution

Inspired by the need to find lasting solutions to violent conflict, the author stated the research question by asking ‘how can community knowledge be given a new centrality so that it can contribute to innovative conflict resolution?’ In answering this question, the author argues that conflict mapping is a strong influential instrument not only for community research, but also to empower a community to deal with conflict, promote equity of discourse on all dimensions of a conflict, as well as to create a web of equal relationships among peace-builders to resolve conflicts. The conceptual framework addresses conflict mapping; the top-down/bottom-up approach to conflict resolution and introduces the concept ‘innovative conflict resolution’. Examples of centralising community knowledge in some African societies are offered. The conceptual framework and examples from Africa are then applied to practical conflict mapping that was performed as part of a community engaged participatory research project with a San community in South Africa.     

Using the personal influence model to guide theory building for participatory communication in Africa

Abstract

This article argues that the personal influence model (PIM) be used strategically to resolve conflicts and social crises in Africa. It presents PIM as a complementary, analytic discourse to participatory communication, a development paradigm commonly used globally in a variety of social programs. That discourse, as a framework for theory building, is grounded in Africa's emerging and enduring realities: (a) the growing interest of the international community to assist Africa to meet the U.N. Millennium Development Goals, whose focus is to reduce extreme poverty by 2015; (b) the ephemeral nature of Africa's political and social stability that necessitates reducing fear, improving community security, nurturing public trust, and building inter-group relationships, all as preconditions for attaining social development, and for using a community-agency- contracts-partnerships approach to deliver development services; and (c) the palpable congruence of PIM with Africa's extensive social networks, which are typically used as communication tools for social development. Those realities guide four propositions that serve as a heuristic template for testing and refining the participatory approach, thereby guiding theory building in participatory communication in African communities. That template identifies an expansive three-concept research agenda – culture, community governance and rule of law, and economic freedom – that raises questions, defines concepts, measures key variables, and assesses outcomes.     

Mapping giant honey bee nests in Palawan,Philippines through a transdisciplinary approach

This article reports on a study that uses participatory mapping with indigenous Tagbanua honey hunters and gatherers to understand the spatial distribution of giant honey bees in a community forest in Palawan, Philippines. Through the use of global positioning system devices, digital cameras, and a solar home system as an electricity source, local collaborators mapped 31 bee nests from April to June 2015. This study provides a replicable long-term participatory methodology and promotes participatory learning and mutual knowledge creation. By combining applied sustainability research with local stakeholder participation, the article suggests that novel knowledge and solutions can aid sustainable rural development.     

Strategic planning through a participatory learning and action framework: a Kenyan study

This paper reflects on the use of a participatory learning and action (PLA) framework in a strategic planning process (SPP) at a primary school in rural Kenya. Successes and challenges are discussed, focusing on the barriers to fully implementing the PLA framework. Additionally, lessons learnt and ways forward for participatory SPPs are outlined. The PLA framework allowed the project stakeholders to engage in a planning process that gave participants a voice in the process. Although PLA methodology faces shortcomings, the application of this model is a step towards making community development more sustainable.     

Communication strategy for community development: a case study of the Heifer project – South Africa

ABSTRACT

The objective of this qualitative pilot study was to develop a model to be used by a development agency in formulating communication strategy for community development, providing direction to development communication (DC) specialists/facilitators to play a more strategic role in the development process. Based on the findings of a literature study on communication strategy for development, as well as a case study on The Heifer Project – South Africa, the researchers suggest that an existing model for developing corporate communication strategy (Steyn 2000a) can be used for this purpose.

A major insight that emerged from the study was that the existing model for developing corporate communication strategy might also be applied in another context (with slight adaptations in terminology), namely to formulate ‘corporate’ communication strategy for the community/action group involved in the development project – more aptly to be called ‘development’ communication strategy. Such a strategy would make the participatory approach to development, and especially the participatory communication approach, even more ‘participatory’, since the strategic information on issues and stakeholders will be provided by the community and its designated communicator(s) themselves.     

Active citizenship or passive clientelism? Accountability and development in Solomon Islands

Active citizenship and participatory community-development approaches have evolved partly in response to perceived aid-dependency among rural communities. In Solomon Islands these methods have met with mixed success. This article reflects on the frustration often felt by local and international development workers when working with rural communities. It questions some of the assumptions that shape the way in which development workers and programmes understand the types of community which make up Solomon Islands.     

At the root of participatory approaches: uncovering the role of accompaniment

This article examines the impact of a participatory development project in rural Uganda and offers explanations for the results obtained. Though successful in facilitating the creation of specific goods and services, the project did not fully realise its intended outcome: empowering local actors and generating lasting human development. These mixed results were the consequence of inconsistent dialogue and listening among the actors, often resulting in a lack of genuine accompaniment. In evaluating community engagement through the lens of accompaniment, the study considers the potential for participatory approaches to overcome often-asserted criticisms, namely the presence of dependency and elite capture.     

Operationalising participatory research and gender analysis: new research and assessment approaches

Participatory research approaches are increasingly popular with scientists working for poverty alleviation, sustainable rural development, and social change. This introduction offers an overview of the special issue of Development in Practice on the theme of ‘operationalising participatory research and gender analysis’. The purpose of this special issue is to add value to the discussion of methodological, practical, philosophical, political, and institutional issues involved in using gender-sensitive participatory methods. Drawing on 16 articles, we place some of the main issues, empirical experiences, and debates in participatory research and participatory technology development in the context of implementation, evaluation, and institutionalisation of participatory research and evaluation approaches.     

Ethnicity and participatory development methods in Botswana: Some participants are to be seen and not heard

Participatory methods are increasingly being used in development work at grassroots level in Africa. Western liberal concepts like 'one person one vote' underlie these methods. However, such concepts may not be easily compatible with a grassroots reality in which ethnicity (i.e. superior and subordinate ethnic identities) is an important factor shaping the social order. This article provides insights into the socio-political realities of ethnicity at village level in Botswana. The tension between participatory methods and the ethnically structured village reality are illustrated with examples from a project that tested the relevance of Participatory Rural Appraisal (PRA) in Botswana. The authors identify problems and opportunities of participatory methods in addressing the inequalities in ethnically divided communities.     

The marginalisation of participation “as an end” development: an Ecuadorean case study

The evolution of participatory practices clearly evidences movement away from local participatory projects implemented with the use of participatory methodologies such as participatory rural appraisal, and towards citizen participation in government activities. This trend reflects development discourse concerning participation, and in particular responds to the critique aimed at local participatory development. Using case study data from Ecuador, the article discusses the previously overlooked effects of this phenomenon, namely a uniformity of participatory development practice and a lack of opportunities for people to engage in development activities that provide participation “as an end” benefits such as empowerment and confidence-building.     

The story of the larger grain borer: Communicating Science to Rural Communities

Abstract

Although the democratisation of science was prioritised after the South African democratic elections of 1994, thus, promoting dialogue, transparency and consultation, communication with rural communities remains a challenge in South Africa. Because of the diverse cultural landscape of the country, aspects such as language, traditions and poverty impact significantly on the facilitation of communication and the dissemination of information, particularly in rural communities.

The South African government's quest to build a better future for all South Africans places renewed emphasis on the role of ‘development’ and the use of communication to meet the future challenges of ‘development for all’.

The purpose of this article is, firstly, to explore the development communication media used in the community awareness programme of the National Department of Agriculture of South Africa in the town of Makutu, Mpumalanga Province, and, secondly, to investigate and offer an assessment of the communication approach followed by the National Department of Agriculture. In this article the scene is set with a brief overview of development communication models and a discussion of different types of media and methods available for communicating with rural communities. A case study on an awareness project launched by the National Department of Agriculture is presented and the article concludes with an assessment of the case study against the theoretical overview presented in the first section of this article to determine the communication approach followed, and communication media and methods used.

A case study on The Larger Grain Borer (LGB), a quarantine insect pest of maize that has left a path of destruction through Africa, forms the basis of this article. The Directorate: Plant Health and Quality of the National Department of Agriculture of South Africa initiated this awareness project to empower farmers through awareness and education to prevent the spread, and to manage the impact, of the pest. It is believed that the key to rural food security lies in the country's ability to effectively disseminate information to rural communities.     

Participatory small-group communication as a medium for information campaigns in KwaZulu-Natal

ABSTRACT

The paradigm shift from top-down to participatory development has serious communication implications. Instead of using the mass media (especially radio) to carry development messages, the use of face-to-face communication is implied. This approach gives communities the opportunity to enter into a dialogue with the development facilitator, resulting in a co-ownership of development, which is believed to lead to sustainable development. This case study shows that small group communication is preferable to radio in carrying development messages – a preference stemming from the dialogical nature of small-group communication. Small-group discussions or workshops should be facilitated by knowledgeable people on the development topic under discussion. It was also found that the more rural and lower the formal school education level of the respondents in this region, the higher they valued face-to-face communication. This case study also indicates that the composition of small groups for discussion sessions should be according to the gender divide and to a lesser extent according to age groups. Younger and older males prefer to be grouped separately, whilst the age divide plays a lesser role in the female groups in this region.     

Participatory methodologies and the product development process: the experience of Mixtec craftswomen in Mexico

This paper presents a product development methodology for use with indigenous rural workers. It is based on the revival of cultural and social values, with a focus on the conservation of natural resources. Illustrated by the case of Mixtec craftswomen in Mexico, this paper shows how poor groups can improve their living conditions through innovation and the diversification of their products. The process combines techniques of product development based on marketing, with a participatory focus and continuous improvement, in order to develop a unique and high‐quality product that can be more successfully marketed. The craftswomen are now able to plan their production and can evaluate and commercialise their products.     

Reflections on mentoring experiences for evidence-informed decision-making in South Africa and Malawi

This article is based on the consensus that the availability and utilisation of research enhances policy discussions. The article reflects on the experiences within one approach: capacity building through mentoring. The UJ-BCURE programme aimed to increase the capacity of decision-makers to use evidence in decision-making via mentoring models. Mentoring is described as an interactive, facilitated process that promotes learning. The features of the models that have contributed to the programme’s success are orientation workshops with mentees combined with participatory, needs-led, and flexible approaches. UJ-BCURE experiences are relevant to the field of evidence-informed decision-making in an African government context.     

Best practice for rural food security projects in Southern Africa?

It has been widely believed that commercialisation is the solution to food insecurity in rural Africa. Project designs have attempted to set up agricultural cooperatives and encourage entrepreneurial farmers. Yet the problems revealed in the 1950s are still widespread. In a counter-perspective, some have argued for the relevance of subsistence and low-input agriculture. This article examines three NGO projects in South and South-eastern Africa which prioritise food security through household subsistence, using low-input technologies, along with an encouragement to produce a surplus for cash. We look at what these projects share and why their strategies work.