The four Ps of corporate political activity: a framework for environmental analysis and corporate action

• In this paper, I propose a new integrated framework which may be used to conduct a thorough analysis of a firm's political environment. The four steps of the methodology include the problem (how a political problem emerges and can be shaped by actors), the procedure (the public decision‐making procedure), the policies (relevant public policies currently implemented) and the players (including policy‐makers as well as participants in the political debate). Together, they form what I call the ‘Four Ps of corporate political activity’.
• This framework can serve not only for environmental analysis and monitoring, but also to improve the effectiveness of a firm's attempts in the field of political influence, through actions such as arena selection, issue framing, the use of procedural opportunities, proactive negotiation of a compromise or gate‐keeping the political arena.

Copyright © 2009 John Wiley & Sons, Ltd.     

Strategic postures of political marketing: an exploratory operationalization

• In contrast to most political marketing theories which imply that such concepts as ‘voter‐orientation’ or ‘voter‐centric political management’ are trivial and uni‐dimensional, this article will take its starting point from an alternative perspective.
• It draws on the concept of political marketing ‘postures’, i.e. a multi‐faceted conceptual entity, based on varied dimensions of political marketing orientations. The main duality consists of the constructs of ‘leading’ and ‘following’, with an auxiliary (and complementary) dimension of ‘relationship building’.
• This article provides an exploratory methodology to operationalize this concept, which will also be initially tested empiricially, using expert judgements as well as electorate's perceptions.
• Changing postures will be exemplified within a longitudinal application of the concept to perceptions of Tony Blair as Prime Minister.

Copyright © 2006 John Wiley & Sons, Ltd.     

The determinants of corporate political strategy in Chinese transition

• Corporate political strategy (CPS) formulation in Chinese transition is an area with little empirical work. We fill this gap validly and the primary focus of this study is to examine the firm‐ and industry‐level factors influencing Chinese firms' political strategy choice. Empirical support is found for the taxonomy of corporate political strategies in Chinese transition—that is direct participation strategy, financial incentive strategy, prolocutor strategy, institution innovation strategy, government association strategy and government involvement strategy. The results indicate that there is no consistently significant firm‐ and industry‐level predictor of all six political strategies and we explore what determinants are related to each specific decision independently. We also verify the random effects of industry‐level variables and our hypotheses are tested through using general evaluation equations (GEEs). Our study aims to be helpful to point managers toward both industrial environments and internal resources to consider when making appropriate political strategy choices and thus improve Chinese firms' strategy management level. Some implications of findings are also discussed finally.

Copyright © 2007 John Wiley & Sons, Ltd.     

Corporate political action in China and America: a comparative perspective

• Corporate political action (CPA) is always an interesting topic for management scholars since 1980s. There are a large plenty of literatures from different disciplines focus on this topic. But till now, studies on this topic are almost conducted under the Western culture and taking the Western countries as objective, very few studies are conducted in non‐Western countries, and specifically, the CPA in China is nearly untouched. Due to the differences of culture and political economy between China and the West, CPA in China may be very different from the West's. This article discusses the similarities and differences of CPA in China and America. The result shows that due to the differences in culture and political economical system between China and America, CPA in China is very different from America. This study will help to understand the CPA in China for outsiders, especially for Americans. It also helps multinational enterprises (MNEs) in China to take suitable political actions to support their interests.

Copyright © 2006 John Wiley & Sons, Ltd.     

Reigniting the fire: a contemporary research agenda for social,political and nonprofit marketing

The paper reports on the core challenges faced by the nonprofit, political and social marketing disciplinary areas and suggests a series of research agendas to develop theory and practice to meet these challenges.

• Social marketing's research agenda involves the continued adaptation of the new developments in commercial marketing, whilst building a base of social marketing theory and best practice benchmarks that can be used to identify, clarify and classify the boundaries of social marketing against social change techniques.
• Nonprofit marketing is pursuing the dual research agenda of developing the theory and practice of social entrepreneurship whilst seeking deeper consumer‐based research to understand motivations for charitable behaviour and gift giving.
• Political Marketing's research agenda looks for an increase in the level of background research, core data and market research to use as a basis for developing more advanced theoretical and practical models. In addition, as political marketing is being transferred internationally between a range of political and electoral systems, there is a need for comparative research into both the relevance and effectiveness of these techniques to isolate nation independent and nation dependent political marketing strategies and campaigns.

Copyright © 2007 John Wiley & Sons, Ltd.     

International political marketing: a case study of United States soft power and public diplomacy

• Political marketing can be categorized with three aspects: the election campaign as the origin of political marketing, the permanent campaign as a governing tool and international political marketing (IPM) which covers the areas of public diplomacy, marketing of nations, international political communication, national image, soft power and the cross‐cultural studies of political marketing. IPM and the application of soft power have been practiced by nation‐states throughout the modern history of international relations starting with the signing of the Treaty of Westphalia in 1648. Nation‐states promote the image of their country worldwide through public diplomacy, exchange mutual interests in their bilateral or multilateral relation with other countries, lobby for their national interests in international organizations and apply cultural and political communication strategies internationally to build up their soft power. In modern international relations, nation‐states achieve their foreign policy goals by applying both hard power and soft power. Public diplomacy as part of IPM is a method in the creation of soft power, as well as, in the application of soft power.
• This paper starts with the definitional and conceptual review of political marketing. For the first time in publication, it establishes a theoretical model which provides a framework of the three aspects of political marketing, that is electoral political marketing (EPM), governmental political marketing (GPM) and IPM. This model covers all the main political exchanges among six inter‐related components in the three pairs of political exchange process, that is candidates and party versus voters and interest groups in EPM ; governments, leaders and public servants versus citizens and interest groups in GPM, including political public relations and lobbying which have been categorized as the third aspect of political marketing in some related studies; and governments, interest group and activists versus international organizations and foreign subjects in IPM. This study further develops a model of IPM, which covers its strategy and marketing mix on the secondary level of the general political marketing model, and then, the third level model of international political choice behaviour based the theory of political choice behaviour in EPM. This paper continues to review the concepts of soft power and public diplomacy and defines their relation with IPM.
• It then reports a case study on the soft power and public diplomacy of the United States from the perspectives of applying IPM and soft power. Under the framework of IPM, it looks at the traditional principles of US foreign policy, that is Hamiltonians, Wilsonians, Jeffersonians and Jacksonians, and the application of US soft power in the Iraq War since 2003. The paper advances the argument that generally all nation states apply IPM to increase their soft power. The decline of US soft power is caused mainly by its foreign policy. The unilateralism Jacksonians and realism Hamiltonians have a historical trend to emphasize hard power while neglecting soft power. Numerous reports and studies have been conducted on the pros and cons of US foreign policy in the Iraq War, which are not the focus of this paper. From the aspect of IPM, this paper studies the case of US soft power and public diplomacy, and their effects in the Iraq War. It attempts to exam the application of US public diplomacy with the key concept of political exchange, political choice behaviour, the long‐term approach and the non‐government operation principles of public diplomacy which is a part of IPM. The case study confirms the relations among IPM, soft power and public diplomacy and finds that lessons can be learned from these practices of IPM. The paper concludes that there is a great demand for research both at a theoretical as well as practical level for IPM and soft power. It calls for further study on this subject.

Copyright © 2008 John Wiley & Sons, Ltd.     

Framing lobbying messages: defining and communicating political issues persuasively

• The concept of product positioning is well established in the commercial communication sphere, as are the notions of issue definition and agenda setting in the field of political science. Less thoroughly researched, though, is an area which intersects these two fields—the way in which lobbyists use language in order to frame policy issues so as to position their organization and its policy preferences to greatest effect. Lobbyists consciously frame and define issues in an effort to encourage policy makers both to share the lobbyist's perspective on a given policy problem, and to suggest to those policy makers what policy solution ought to be adopted. In doing so, they explicitly draw upon ideas and practices more commonly associated with other forms of commercial communication such as advertising and marketing. This paper suggests that the use of language by lobbyists is a potentially fruitful field for both academics and practitioners interested in political communication broadly defined—indeed, lobbying is essentially a form of persuasive communication in the political arena. It is well understood that how political issues are presented is an important factor in the extent to which an issue will be supported; this paper focuses on how lobbyists make use of this understanding in their efforts to achieve a desired policy outcome.

Copyright © 2007 John Wiley & Sons, Ltd.     

Marketing,truth and political expediency

• Countries have been built on the hopes, dreams and courage of refugees. In recent years, the global refugee problem has become more intense, and reactions from governments around the world have been generally negative. This paper explores and describes the way in which a hitherto unpopular Australian Government managed and communicated an apparent ‘refugee crisis’ to win an election campaign, using information known at the time to be untruthful. It compares the messages used to win the election with the truth that subsequently emerged, and relates this to political marketing, especially the theories of Machiavelli. It concludes by describing the situation post‐election and discusses some potential implications for public affairs.

Copyright © 2005 John Wiley & Sons, Ltd.     

Antecedents of political market orientation in Britain and Sweden: analysis and future research propositions

• During the last 20 years, political marketing has become a widespread phenomenon around the world. However, most of the research concerning political marketing has been carried out in countries such as the United States and Britain. Thus, in order to understand the antecedents of political marketing, as well as its effectiveness as an electoral strategy, there is a need for comparative research including countries that differ significantly from the U.S. and Britain.
• One such country is Sweden. Thus, the purpose of this article is to compare and analyze Sweden and Britain with regard to two analytical research questions: (1) What differences are there between Britain and Sweden that might be relevant in understanding why parties choose to be sales‐ or market‐oriented? (2) What are the implications with regards to differences between countries and between parties within countries that might help to explain why some parties in some countries are more likely than others to be market‐oriented?

Copyright © 2007 John Wiley & Sons, Ltd.     

The political legislation cycle

The economic theory of legislation holds that laws, even when they do not involve financial resources, redistribute property rights. Politicians supply legislation to groups with the highest political return. By the same logic, politicians should supply legislation when doing so has the highest political return. The dynamics of the supply of legislation should follow the pattern suggested by the political business cycle theory. We develop a model of government’s and voters’ behavior where a legislation cycle is the strategy to hold the government (coalition) together. Under certain assumptions, the model predicts that the approbation of laws should be concentrated at the end of the legislature and be positively related to the fragmentation of the government coalition. We test these restrictions on data about the supply of legislation by the Italian Parliament during legislatures from I to XIII (1948 to 2001). The empirical analysis provides strong support to the theory: a legislation cycle occurs when the conditioning phenomena that the model indicates are satisfied.     

An ethical judgment framework for corporate political actions

• Despite the popularity of businesses' involvement in politics, little discussion has been conducted on the ethics of corporate political actions (CPAs) in the business, corporate social responsibility, business ethics and ‘business and society’ literatures. The sporadic studies on ethics of CPA mainly focus on one or two aspects of the CPA in judging its ethics, such as its goal or means or consequences, very little has been done in a systematic way to analyse and articulate ethical standards for those corporations and industries who proactively seek to influence government officials. This study attempts to make up this gap. By applying three basic ethical principles including Utilitarian theory, theory of rights and theory of justice into the CPAs, I propose an ethical judgment framework for CPAs. The ethical judgment framework focuses on and judged by four issues/attributes of a CPA, including the goals/purposes of the CPA, the means taken to achieve the goals, the consequences resulted from the CPA, and the process of the CPA. The ‘means’ and ‘consequences’ are the core criteria in the framework, but ‘goals’ and ‘process’ also contribute to the ethical judgment of a CPA.

Copyright © 2008 John Wiley & Sons, Ltd.     

International political marketing: a case study of its application in China

• The practice of International Political Marketing can be seen increasingly in the foreign relations of independent states. A review of relevant Political Marketing and International Relations publications reveals close linkage between the two. Based on the review, this paper categorizes political marketing into three aspects: the election aspect, the governing aspect (permanent campaign) and the international aspect of political marketing. The focus of this study is on international political marketing which was defined based on the review. This paper then reports a case study of the utilization of International Political Marketing by the government of the People's Republic of China. It looks at the recent events of China's accession of the WTO in 2001, China's hosting of Sino‐African Summit in 2006 and the on going promotion of China's image of ‘Peaceful Development and Cooperation’. The paper advances the argument that practically all nation states and international organizations apply International Political Marketing to both their strategic planning as well as conduct of day‐to‐day affairs. The paper concludes that there is a great demand both at a theoretical as well as practical level for International Political Marketing, requiring further study.

Copyright © 2007 John Wiley & Sons, Ltd.     

Social crisis and political decay: The contemporary American malaise

Abstract

By the 1990s American society had become more depoliticized than at any time in recent history, with the vast majority of the population increasingly alienated from the political system. This has occurred, ironically, at a time when deepening social problems—environmental degradation, homelessness, eroding public services, civic violence, threats to privacy—require extensive and creative political intervention. Further, it has taken place during a period of accelerated growth of higher education, informational resources, and communications. Most people seem to have lost hope for remedies to social problems within the existing public sphere. The political system has atrophied, with differences between the two major parties narrower than ever; citizenship is in drastic decline, as reflected in lower voter turnout, collapsing sense of political efficacy among ordinary citizens, and declining knowledge about the social and political world. This triumph of anti‐politics is not a matter of failed leaders, parties, or movements, nor of flawed structural arrangements, but mirrors a deeper historical process—one tied to increased corporate colonization and economic globalization—that shapes every facet of daily life and political culture. Depoliticization is the predictable mass response to a system that is designed to marginalize dissent, privatize social relations, and reduce the scope of democratic participation.     

Caricatures,cartoons, spoofs and satires: political brands as butts

• A theory of caricature is used to analyse and explain the nature of—and reactions to—a controversial political cartoon depicting Jacob Zuma, the highly publicized president of South Africa, and how the cartoon both played on and affected his political image and brand. Jacob Zuma has crafted his image as a person who has overcome insurmountable injustices to lead his nation. The cartoon directly questioned Zuma's claims of discrimination by the justice system. The cartoonist (Zapiro) was able to use the cartoon to further solidify Zuma's image as an embattled yet contentious and divisive leader. The framework that follows depicts the spoofing of a political brand, in a marketing environment in which parody and spoofing of more conventional products and services are increasingly common.

Copyright © 2009 John Wiley & Sons, Ltd.     

Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements

• The democratization of the Internet and the growing popularity of amateur video production have given rise to historic levels of voter engagement. In recent times, the populace has turned to YouTube and other similar websites to publicly voice their opinions through the posting of, and response to, amateur political videos. Political communication and campaign managers frequently struggle to consolidate, analyse, and respond to the vast array of commentary posted on the Internet in reply to these videos. The ability to quickly consolidate and interpret viewer responses to political videos provides campaign and communications' managers the opportunity to quickly make policy, positioning, or image changes. This is especially valuable considering that viewer responses provide a potentially unbiased picture of actual voter sentiment. Using the visualization software, Leximancer, we show how conversations around online political spoof videos can be mapped, interpreted, and used as a basis for strategic brand decision‐making. We discuss the implications of our findings, outline the technique's limitations, and trace avenues for further research.

Copyright © 2010 John Wiley & Sons, Ltd.     

The corporate political strategy and its integration with market strategy in transitional China

• The paper provides an integrated strategy framework of political and market strategy aiming to respond to the external environment including political issues: (1) In strategic analysis stage, firm should incorporate non‐market issue analysis, selection and evaluation mechanism; (2) In strategic choice stage, firm should expand its strategic choice scope into political fields. The paper actually explores the taxonomy of CPS in transitional China; (3) Firm should pay attention to the integration between political strategy and market strategy. Finally, some theoretical and practicing implications are provided.

Copyright © 2010 John Wiley & Sons, Ltd.     

Newspapers and political accountability: evidence from Japan

This study examines the effects of local and national newspapers on local political accountability. Local newspapers are expected to monitor local governments’ behavior. However, national newspapers could also contribute to local governments’ accountability by attracting nationwide attention to a local policy issue. Using the method developed by Snyder and Strömberg (J Polit Econ 118:355–408, 2010), I construct a variable that measures the weighted market share of locally circulated newspapers in an administrative district in Japan. I find that an increase in the market share of local newspapers is associated with a reduction in local public works spending (seen as rents for local interest groups), which indicates an improvement in political accountability. In addition, the accountability effect of local newspapers becomes greater one year after national newspapers focus readers’ attentions on the issue of unnecessary public works. This result suggests that national newspapers serve as an agenda setter and complement local newspapers for strengthening local political accountability.     

Advocacy channels and political resource dependence in authoritarianism: Nongovernmental organizations and environmental policies in China

Nongovernmental organizations are important in policy processes, but most studies supporting this argument are conducted in democracies. This article, therefore, focuses on China's environmental policy to discuss how environmental NGOs (eNGOs) conduct policy advocacy in authoritarian contexts. Based on interviews with eNGOs and scholars in China, I provide a typology to describe policy advocacy channels based on their formality and consistency and explain how channels are selected based on the political resources of eNGOs. This article reveals how policy advocacy is affected by one of the prominent features of authoritarian states—a monopoly of political power—and indicates that many tactics identified in current literature can be explained by the political resource endowments of NGOs. Additionally, this article also provides insights on the potential changes of the advocacy channels when the political control is tightened in the Xi era and how eNGOs cope with the new political situation.     

Democracy and decentralisation: local politics,marginalisation and political accountability in Uganda and South Africa

While democratic decentralisation is viewed as an important vehicle for development in sub‐Saharan Africa, its viability in practice is often doubted. Lack of resources, expertise, marginalised populations and the inexperience of local electors are all barriers to successful decentralisation. However, often overlooked are the diverse ways in which local people use the opportunities provided by democratic decentralisation to engage local authorities and demand accountability. Using examples from Uganda and South Africa,¹ this article demonstrates how local people use democratic openings to meet the challenges of marginalisation and demand accountability. While the data is from the mid to late 1990s, the evidence presented here is relevant to the continuing debate over democratic decentralisation for it reveals something that is not always recognised: lack of resources is not necessarily the problem; developing political capacity for demanding accountability for existing resources is what is important. The implication is that for decentralisation to be effective, practitioners must develop a better understanding of local political engagement so that their efforts may strengthen rather than thwart emerging political relations of accountability. Copyright © 2006 John Wiley & Sons, Ltd.     

The political economy of fertility

This paper studies the political economy of fertility. Specifically, I argue that fertility may be a strategic choice for ethnic groups engaged in redistributive conflict. I first present a simple conflict model where high fertility is optimal for each ethnic group if and only if the economy’s ethnic diversity is high, institutions are weak, or both. I then test the model in a cross-national dataset. Consistent with the theory, I find that economies where the product of ethnic diversity and a measure of institutional weakness is high have increased fertility rates. I conclude that fertility may depend on political factors.