Vested Interests

SUMMARY

Interest groups are key players in contemporary campaigns and elections. Along with candidates and political parties, interest groups invest heavily in attempting to influence the outcomes of electoral contests, including presidential races. While scholars have investigated the resource allocation strategies of presidential candidates, little is known about how interest groups distribute resources in presidential campaigns. This study examines spending on political advertising in the 2000 presidential election and compares interest groups' resource allocation decisions to those of the candidates' organizations and the national political parties. The findings reveal that, although interest groups are numerous, disconnected and geographically dispersed, these entities—in the aggregate—adopt allocation strategies similar to those of candidates and parties.     

Schism on the Left: the Motivations and Impact of Ralph Nader's Candidacy

In the United States there is noticeably less controversy over the third party candidacy of Ralph Nader in this year's election than there has been in the previous two. Nader was blamed by many on the left for the Democratic Party's loss of the 2000 election. He has further provoked the ire of the Democrats by claiming that there is no difference between the Democratic and Republican parties. This article will focus on addressing several of the emergent questions from the Nader candidacies, namely: is there a difference between the two parties in the United States? Did Ralph Nader cost the Democrats the election in 2000? Are citizens better off voting for the ideal candidate or settling for the best candidate who has a chance of victory?     

YouTube: A Political Advertising Tool? A Case Study of the Use of YouTube in the Campaign for the European Parliament Elections 2009

Political campaigns are made to attract the attention from citizens. The beginning of its adaption is linked to the appearance of the social media and user-generated content. Since the number of users of social network sites in Europe constantly grows, 2009 was the first time that these websites were used in political marketing purposes for the European Parliament elections. This is an exploratory study of the nature and extent of video-based social media, studied through the content analysis of YouTube videos created for the electoral campaign for the 2009 European Parliament . ( 2009 ). European elections . Retrieved from http://www.europarl.europa.eu/elections2009/default.htm?language=en  [Google Scholar] European Parliament elections by 13 political parties from four EU states. Results have shown the specificities of political advertising on the YouTube, a raising interest in social media among citizens in Europe, and the development of this way of campaigning.     

The French elections of 2017: shaking the disease?

The results of the 2017 presidential and legislative elections represent an important shift in French politics. For the first time in the history of the 5th French Republic, the candidates of the two traditional governing parties were disqualified during the first round of the presidential elections. The duel between a centrist and a radical-right candidate in the second round of the elections constitutes an unprecedented configuration. Moreover, there was a record parliamentary renewal after the 2017 legislative elections, as well as a feminisation of the National Assembly with 38.8 per cent of women among the deputies. At the same time, abstention for the legislative elections reached a new record high. Overall, the results of the French elections in 2017 could point to major shifts in the party system, as well as to a renewal of the French political elite, and to an enduring malaise between French citizens and their political representatives.     

Baby Boom or Bust? the New Media Effect on Political Participation

A considerable number of studies have investigated the influence of new media on political attitudes and behaviors. However, much of this research focuses on young people, ignoring other age cohorts, particularly Baby Boomers (born between 1946 and 1964). To fill this gap, this research examines the influence of attention to specific forms of traditional and online media on Baby Boomers’ online and offline political participation during the fall 2012 U.S. presidential campaign. Drawing on a Baby Boomer survey panel, responses were collected during the 2012 general election to analyze the empirical relationship between attention to traditional and online media sources and political participation. Data analyses reveal that Boomers’ attention to traditional media sources, particularly television, did not increase their offline and online political participation. Instead, various forms of offline and online participation were consistently heightened by Boomers’ attention to presidential candidate websites. In addition, attention to Facebook for campaign information was positively linked to online engagement. Boomers’ attention to blogs, Twitter, and YouTube were associated with only certain types of online and offline activities.     

Issue Convergence in Presidential Campaigns

This effort seeks to expand our understanding of the supply-side of the campaign process by investigating how candidate competition for agenda control affects occurrences of issue convergence (the discussion of the same issues by competing candidates) in campaigns for the presidency. More specifically, I integrate hypotheses suggested by extant literature into a framework that captures the factors that motivate presidential candidates selection of issues and the factors that affect their decisions to address issues also discussed by their opponents. These hypotheses are tested with duration analysis and data gathered from all available campaign advertisements produced by candidates competing in the 1976 through 1996 presidential elections. The results indicate that occurrences of issue convergences are quite frequent in presidential campaigns and that candidates decisions to address the same issues are affected by an issues saliency and partisan ownership, as well by changes in the campaign environment.     

Tempus Fugit

SUMMARY

This study examines campaign schedules from a sample of congressional and legislative candidates in Texas in the November 2002 general election. The schedules show that candidates focus most of their time on voter contact activities, followed by political activities. Despite expectations, fund raising is not the most common activity on campaigns. The data further demonstrate that congressional candidates spend much more time on the campaign trail than state legislative candidates, and a great deal more time raising money. Also, candidates in rural districts spend a greater proportion of their time on political activities, while urban and suburban candidates focus more attention on fund raising. The structure of these different types of districts seems to provide campaigns with different avenues of most efficiently contacting voters.     

Understanding the Social Media Strategies of U.S. Primary Candidates

This paper examines the social media strategies of candidates seeking their party’s nomination for the 2016 U.S. presidential election. We use textual analysis to understand what candidates focused on. We assess eight themes covered in Twitter posts. For example, Clinton focused on GUN CONTROL, while Sanders focused on climate change. Using Facebook data, we introduce a topic modeling approach, latent Dirichlet allocation, to the political marketing literature. This allows us to uncover what topics the candidates focus on without researcher intervention and, using a dynamic model, show how this changes over time. We note that Clinton’s focus on Trump increases toward the end of the primary campaign.