The dynamic political economy of support for Barack Obama during the 2008 presidential election campaign

In recent years, students of voting behavior have become increasingly interested in valence politics models of electoral choice. These models share the core assumption that key issues in electoral politicds typically are ones upon which there is a widespread public consensus on the goals of public policy. The present paper uses latent curve modeling procedures and data from a six-wave national panel survey of the American electorate to investigate the dynamic effects of voters’ concerns with the worsening economy—a valence issue par excellence—in the skein of causal forces at work in the 2008 presidential election campaign. As the campaign developed, the economy became the dominant issue. Although the massively negative public reaction to increasingly perilous economic conditions was not the only factor at work in 2008, dynamic multivariate analyses show that mounting worries about the economy played an important role in fueling Barack Obama’s successful run for the presidency.     

The rise of the opposition party in Taiwan: explaining Chen Shui-bian’s victory in the 2000 Presidential election

The 2000 Taiwan presidential election drastically changed Taiwan’s political landscape. For the first time in Taiwan, an opposition party candidate, Chen Shui-bian, won the presidential race, receiving 39.3% of the popular vote. To understand the factors that determined the election’s outcome, we analyze survey data from the 2000 presidential election. First, we study whether a divided ruling party was the cause of the opposition party candidate’s victory. That is, would the ruling party have lost if one of the trailing candidates had opted not to run? Second, there were charges following the election that the Kuomintang misled people into believing their candidate was still leading in the polls, when he was really running third, and this misinformation led people to vote differently than they would have otherwise, possibly giving the election to the opposition party candidate. We examine the validity of this claim by measuring the degree to which strategic voting could have influenced the outcome. Third, to understand the underlying dimensions of the electoral competition in Taiwan and to understand each candidate’s electoral support, we run a multivariate statistical model to study how strategic voting, candidate personalities, party identification, and issues influenced respondents’ vote choices. Finally, we discuss the effects of election polling data on election outcomes.     

Endogenous economic voting: evidence from the 1997 British election

Using panel surveys conducted in Great Britain before and after the 1997 general election, we examine the relationship between voting behavior and post-election economic perceptions. Drawing on psychological theories of attitude formation, we argue that those who voted for Labour and the Liberal Democrats perceived the past state of the British economy under the Tory government more negatively than they had prior to casting their ballot in the 1997 election. Similarly, we posit that Labour supporters would view the future state of the national economy under Labour more positively than they had before the election. This indicates that, contrary to many assumptions in the economic voting literature, voting behavior influences evaluations of the economy as voters seek to reduce inconsistencies between their vote choice and evaluations of the economy by bringing their attitudes in line with the vote they cast in the election. It also means that voters’ post-election economic perceptions are, at least in part, influenced by and thus endogenous to their vote choice. This finding has two major implications: first, cross-sectional models of economic voting are likely to overestimate the effect of economic perceptions on the vote. Second, the endogeneity of economic perceptions may compromise the quality of economic voting as a mechanism for democratic accountability.     

Party knowledge and candidate knowledge: constituency campaigning and voting and the 1997 British General Election

There has been a recent resurgence of interest in the electoral impact of constituency campaigns in British General Elections. Much is now known about the electoral consequences of local campaigns on parties’ constituency vote shares. Yet more remains to be discovered about the impacts of these local campaigns on voters’ knowledge of parties and candidates. Analysis of data from the 1997 British General Election demonstrates that the local campaign is associated with improved voter knowledge of who is standing for each party in a constituency, which is, in its turn, associated with an increased chance of voting for the party in the election, other things being equal. Campaign efforts at different scales, from the national to the local, have different impacts on voters’ knowledge.     

Talking the Vote: Why Presidential Candidates Hit the Talk Show Circuit

The 2000 presidential election found the major party presidential candidates chatting with Oprah Winfrey, Rosie O'Donnell, and Regis Philbin, trading one-liners with Jay Leno and David Letterman, and discussing rap music on MTV. This study investigates the impact of entertainment-oriented talk show interviews of presidential candidates, using the 2000 election as a case study. I consider why such shows cover presidential politics, why candidates choose to appear on them, and who is likely to be watching. This discussion yields a series of hypotheses concerning the effects of these interviews on public attitudes and voting behavior. I test my hypotheses through a content analysis of campaign coverage by entertainment-oriented talk shows, traditional political interview shows, and national news campaign coverage, as well as through a series of statistical investigations. I find that politically unengaged voters who watch entertainment-oriented TV talk shows are more likely to find the opposition party candidate likeable, as well as to cross party lines and vote for him, relative to their counterparts who are more politically aware or who do not watch such shows .     

The December 1998 elections in Taiwan

The 5 December 1998 elections in Taiwan mark the first time that the national city mayoral elections and Legislative Yuan elections were held simultaneously. There was an increase in the number of candidates and seats for the Legislative Yuan election compared to the 1995 election; the Legislative Yuan sits for a three-year term. The mayoral elections in Taipei and Kaoshiung were the second direct popular elections featuring two well-known incumbents and two tough challengers vying for the four-year post. All Taiwanese elections in the 1990s were seen as referendums on the fate of the long-ruling Kuomintang, but many political commentators saw the 1999 elections as a ‘dress rehearsal’ for the presidential election in 2000.     

Transformation and polarization: The 2008 presidential election and the new American electorate

Along with the unpopularity of President Bush and the dire condition of the U.S. economy, changes in the composition of the American electorate played a major role in Barack Obama’s decisive victory in the 2008 presidential election. The doubling of the nonwhite share of the electorate between 1992 and 2008 was critical to Obama’s election as African-American and other nonwhite voters provided him with a large enough margin to overcome a substantial deficit among white voters. In addition, voters under the age of 30 preferred Obama by a better than 2–1 margin, accounting for more than 80 percent of his popular vote margin. Despite the overall Democratic trend, the results revealed an increasingly polarized electorate. Over the past three decades the coalitions supporting the two major parties have become much more distinctive geographically, racially, and ideologically. The growth of the nonwhite electorate along with the increasing liberalism and Democratic identification of younger voters suggest that a successful Obama presidency could put the Democratic Party in a position to dominate American politics for many years. However, these trends appear to be provoking an intense reaction from some opponents of the President. The frustration and anger displayed at “tea party” demonstrations and town hall meetings may reflect not just discomfort with Barack Obama’s race but the perceived threat that Obama and his supporters represent to the social status and power of those on the opposing side.     

Deducing preferences and choices in the 1980 presidential election

A rational-choice model of voting behavior provides a framework for statistically estimating the numbers of voters who had each of twelve possible strict and nonstrict preference orders for the three major candidates in the 1980 presidential election. These estimates, based upon explicit assumptions about voting behavior, lead to a number of deductions not obtained in previous studies that have defined rationality in terms of ‘issue voting’. Among other results, John Anderson is found to have both first-place and residual support far in excess of his popular-vote showing, from which it is inferred that he would have seriously challenged the major-party candidates under approval voting. Yet, there is not strong evidence that voter's preferences were single-peaked, with Anderson perceived as the candidate in the middle on a left-right ideological scale.     

The undecided voters and the economy: Campaign heterogeneity in the 2005 British general election

Research and conventional wisdom suggest that undecided voters are especially prone to campaign persuasion. Little has been done, however, in the way of uncovering the decision pathways followed by these voters. In this paper we seek to assess the undecided voters’ alleged campaign susceptibility and, most importantly, to explore which campaign considerations inform their final voting decisions. Our central finding is that their behaviour is driven to a larger extent by economic performance and less by leadership or other valence evaluations. This finding has important implications for parties’ campaign strategies in an era where the ranks of undecided voters are steadily expanding from one election to the other.     

The politics of disgruntlement: Nonvoting and defection among supporters of nomination losers, 1968–1984

This paper focuses on the effect of disgruntlement among those primary voters who supported U.S. presidential nomination losers. It analyzes the general election voting behavior of primary voters in the last five presidential elections in order to determine if differences exist between those supporters of the winning nominee in each party and backers of other candidates who also sought the nomination. A multivariate analysis of the determinants of voter turnout shows significant results only for the Democrats in 1972, when primary voters who supported candidates other than George McGovern were more likely to abstain in the general election. Taking into account the option of defecting to another party in November, both parties appear to have been plagued by a considerable amount of disloyalty on the part of supporters of candidates who failed to win the nomination, although for the Republicans this type of response is confined to the 1980 election. The existence of a third party or independent candidacy may be an important variable influencing the behavior of these disgruntled primary voters.An earlier version of this paper was presented at the 1984 Annual Meeting of the American Political Science Association, August 30–September 2, 1984.     

Floating policy voters in the 2016 U.S. presidential election

Much of the political science literature is skeptical that issue content matters for presidential voting behavior, with partisanship, social identity, and group attitudes providing the vast majority of explanatory power for two-party vote choice at the individual level. This literature stands in contrast with work on issue cross-pressuring, which argues that voters who disagree with their party on salient issues they care about are more likely to either vote for the opposing party's candidate or not participate in the two-party contest at all. Using the Cooperative Campaign Analysis Project's 2016 survey, which includes within-subject responses from early June and November–December of 2016, I find support for both of these literatures in the context of the 2016 presidential election. Group attitudes, particularly with respect to race, were strongly associated with changes in voting behavior between 2012 and 2016. However, some voters, in some cases, seem to have deviated from their 2012 voting behavior based on policy issues they considered important to their vote. While issue cross-pressuring as measurable on the 2016 CCAP was relatively rare, I find that those who were cross-pressured were significantly more likely to change their voting behavior in 2016 relative to 2012.     

Non-voted ballots, the cost of voting, and race

The enormous controversy over Florida’s 2000 presidential election focused everyone’s attention on ballots with no recorded vote in presidential races, but non-voting generally becomes greater farther down the ballot and the drop-off rate varies by type of machine. Ward-level data for the 1992, 1996 and 2000 elections in Ohio demonstrate that only looking at races at the top of the ballot is misleading. The rush to eliminate punch card ballots actually increases the number of non-votes for other offices than it reduces them for the presidential election at the top. Differential impacts of voting machines by race, gender, and age are also examined.     

Corporate campaign contributions and abnormal stock returns after presidential elections

Contributions by investor-owned companies play major roles in financing the campaigns of candidates for elective office in the United States. We look at the presidential level and analyze contributions by companies before an election and their stock market performance following US presidential elections from 1992 to 2004. We find that companies experienced abnormal positive post-election returns with (i) a higher percentage of contributions given to the eventual winner and (ii) with a higher total contribution given. Hypothetical portfolios of the 30 largest corporate contributors formed according to (i) the percentage of contributions given to the winner in a presidential election and (ii) the total contribution (divided by market capitalization) would have earned significant abnormal returns in the two years after an election. While all results hold for Bill Clinton and George W. Bush, they are stronger by a magnitude of two to three under W. Bush.     

Credit Where it’s Due? Valence Politics,Attributions of Responsibility,and Multi-Level Elections

When considering elections in multi-level contexts, scholars have typically assumed—in line with second-order election theory—that the way voters approach an election depends on their attributions of responsibility, that is, on what they see as being at stake in that election. This assumption is questionable. The formal position is not always clear, and is further blurred by parties and the media. Moreover, many voters pay little attention to politics and have little incentive to trace constitutional responsibilities. In this paper I use data from election studies in two multi-level contexts, Ontario and Scotland, to explore the nature and impact of voters’ attributions of responsibility. The evidence suggests that, when called upon in surveys to do so, many voters can confidently and fairly accurately assign issues to different levels of government. Yet they do not seem to consider these attributions much at elections. There is very little indication that issues weighed heavier in the decision-making of those who regarded them as the responsibility of that electoral arena. A plausible explanation is that most voters sidestep the cognitive demands imposed by multi-level elections.     

A spatial analysis of county-level outcomes in US Presidential elections: 1988–2000

This paper identifies spatial patterns of county-level presidential election outcomes from 1988 to 2000, and tests the retrospective (reward–punishment) and issue–priority models of voting behavior within the context of county-level geographical clusters. Based on our spatial analyses, we find that: the geographical concentration of the partisan vote has increased at both the global and regional scales. Globally, counties have become more likely to be clustered with similar counties in terms of their partisan support. Regionally, Democrats have increasingly received more votes from the East and the urban areas than Republican candidates while the opposite is true in the West and the rural areas. The regression analyses also support aspects of the issue–priority model of voting behavior, while the retrospective theory is confirmed only for 1996.     

State political culture, primary frontloading, and democratic voice in presidential nominations: 1972–2000

In light of the notorious “frontloading” phenomenon in U.S. presidential nominating elections, this paper examines the relationship between state political culture and state primary scheduling, for the purpose of understanding how differences in institutionalized community values may have affected the equity with which democratic voice has been distributed in modern presidential nominations. Using stratified event history analyses of nomination campaign schedules from 1972 to 2000, we find that “moralistic” states tend to schedule primary dates earlier in the campaign season than do individualistic or (especially) traditionalistic states, particularly in states with more ideologically liberal elites. Moreover, this tendency toward frontloading among moralistic states becomes more dramatic as racial homogeneity increases relative to other states. These results disturbingly reveal that the democratic voices of racial minorities have often been muffled under the modern institution of presidential nominations.     

Price-earnings changes during US presidential election cycles: voter uncertainty and other determinants

Using electronic-markets data, this paper investigates partial determinants of change in Graham’s price-earnings ratios (P/E) during US presidential election cycles. We document evidence over six elections, that as the probable winner of the election becomes clearer, markets surprisingly respond with decreases in P/E ratios. We consider that our results are consistent with rational markets reacting to presidential campaigns focused on influencing biased, sociotropic voters. These results should be of great interest to researchers concerned with market reaction to election cycles, public policy, and the overall role of election uncertainty in financial markets.     

Identifying the Persuasive Effects of Presidential Advertising

Do presidential campaign advertisements mobilize, inform, or persuade citizens? To answer this question we exploit a natural experiment, the accidental treatment of some individuals living in nonbattleground states during the 2000 presidential election to either high levels or one‐sided barrages of campaign advertisements simply because they resided in a media market adjoining a competitive state. We isolate the effects of advertising by matching records of locally broadcast presidential advertising with the opinions of National Annenberg Election Survey respondents living in these uncontested states. This approach remedies the observed correlation between advertising and both other campaign activities and previous election outcomes. In contrast to previous research, we find little evidence that citizens are mobilized by or learn from presidential advertisements, but strong evidence that they are persuaded by them. We also consider the causal mechanisms that facilitate persuasion and investigate whether some individuals are more susceptible to persuasion than others.     

Popular Interpretations of ‘Corruption’ and their Partisan Consequences

Using a large six-city exit poll from 2000, we examine popular judgments of what constitutes “political corruption” in the United States. We find two distinct evaluative dimensions: corruption understood as lawbreaking, and corruption as favoritism. These judgments are heavily conditioned by the voter’s socioeconomic background and are politically consequential. Subjective understandings of “corruption” shape perceptions of how much corruption actually exists in government. Furthermore, and more importantly, these normative assessments play a significant part in voting decisions. Individuals who judged illegal activities such as bribe-taking to be “corrupt” were more inclined to back one of the major party candidates in 2000; those who believed that favoritism in politics was “corrupt” (e.g., an official recommending an unemployed friend for a government job) were more likely to vote for Al Gore or Ralph Nader.     

Who Votes for the Future? Information,Expectations, and Endogeneity in Economic Voting

Voters’ four primary evaluations of the economy—retrospective national, retrospective pocketbook, prospective national, and prospective pocketbook—vary in the cognitive steps necessary to link economic outcomes to candidates in elections. We hypothesize that the effects of the different economic evaluations on vote choice vary with a voter’s ability to acquire information and anticipate the election outcome. Using data from the 1980 through 2004 US presidential elections, we estimate a model of vote choice that includes all four economic evaluations as well as information and uncertainty moderators. The effects of retrospective evaluations on vote choice do not vary by voter information. Prospective economic evaluations weigh in the decisions of the most informed voters, who rely on prospective national evaluations when they believe the incumbent party will win and on prospective pocketbook evaluations when they are uncertain about the election outcome or believe that the challenger will win. Voters who have accurate expectations about who will win the election show the strongest relationship between their vote choice and sociotropic evaluations of the economy, both retrospective and prospective. Voters whose economic evaluations are most likely to be endogenous to vote choice show a weaker relationship between economic evaluations and their votes than the voters who appear to be more objective in their assessments of the election. Economic voting is broader and more prospective than previously accepted, and concerns about endogeneity in economic evaluations are overstated.