Language dubbing and cultural comprehension: the comparative effects of Kiswahili language dubbing in Kenya

SUMMARY

This article investigates the relationship between the issues surrounding the Tempe incident, as reported in the press, and the communication barriers which were identified during the research study conducted by the author of this article.

The study is based on convergence theory which states that when members of different cultures communicate with each other they will, over time, converge to a state of greater uniformity provided that communication between the members is unrestricted.

To determine whether conditions exist that could facilitate or impede convergence a survey was conducted. The questionnaire for the survey was developed from impressions gained during focus group interviews. A factor analysis was performed to determine the location and extend of the communication barriers.

The findings of the study, the impressions gained and the statements released by the press were correlated to emphasise the restriction of communication and the unlikeliness of convergence. The author tries to emphasise the serious implications of the barriers indicating that the barriers and the impressions gained are indicators related to the Tempe incident and should be given the necessary attention. An important finding is the correlation between the statements (grievances) made during the focus group discussions, the communication barriers and the media reports, especially those in the press.

From the findings it can be deduced that the diversity in culture leading to different perceptions, ignorance of the other culture and language need to be addressed. The problem of feedback ie regulated information is one of great concern.     

Foreign Fighters—Recent Trends

Beginning with a historical perspective on foreign fighters, this article then seeks to clarify ambiguities and biases that shape how we often analyze the foreign fighter phenomenon. The central focus is then on the evolving trends and activities of the movement. A new generation of fighters has emerged who are comfortable as terrorists, recruiters, trainers and media propagandist, among other specialties. The author concludes by assessing the significance of the problem today.     

Identity and culture in theorising African perspectives of communication: The case of an African cinematic model

Abstract

Since communication refers to the sharing of information by any effective means, there is no doubt it entails the ability to make meaning of realities. In this sense, communication is cultural as much as it is human. Since that is the case, its theories cannot be fabricated in the abstract, but must be anchored in people's everyday lifestyles and cultures. Hence, like every other discipline, Africanising communication science is as much a possibility as theorising its perspectives from African contexts and experiences. Focusing on the negative challenges confronting the continent might make scholars see only the difficulties that problematise the application of theories to Africa's reality, which only betrays the Anglo-American stereotypical views of the continent. The argument is made here that the starting point of any theory of communication has to lie with the identity and culture of those involved in the communication process. Specifically by using selected films from Africa, this author considers the exploration of African identity and culture (from a bottom-up paradigm) as the primary starting point to tease out relevant theories of communication for and from an African cultural context.     

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Abstract

In spite of the increased emphasis being placed on integrated marketing communication (IMC), limited attempts have been made to critically analyse existing viewpoints, the evolution of the concept and its application. The research problem of this article is based on this limited mindset, which has arguably created a problem in understanding IMC as a process and in the integration of actions, which appear to be superficial in most cases. The main objective here is to contribute to these viewpoints by addressing the problem through an analysis of existing literature, to stimulate much-needed necessary debate on this phenomenon and advance IMC thinking, which is increasingly being challenged from the perspective of the emerging paradigm of strategic communication. This is done through a combined categorical, theoretical and integrated communicative perspective. The author highlights the need to approach IMC thinking from a strategic and corporate brand perspective, which could help engender dramatically changing expectations and demands across organisations, for a clear understanding of IMC practice and theory. Subsequently, taking an alternative re-orientated strategic perspective, based on all current approaches, is proposed into what is termed ‘strategic integrated communication’ (SIC). The focus in SIC is on the strategic intent of the organisation to enhance strategic, integrated communication and knowledge management of information through creative media strategies and environmental scanning. All of this should be based on trust, loyalty, integrity and credibility, to maintain valuable long-term stakeholder relationships.     

Troubled Talk and Talking Cures: From "Smart Talk" to Wise Conversations

Interpersonal communications is widely viewed as both a source of conflict in many social relationships and a cure-all for resolving such conflict. Some theorists assert that we simply do not interact, or talk, enough in modern society; others point out that our communication styles seem increasingly argumentative, exclude important potential contributors, or are strategically facile but shallow. The author discusses the various forms of dysfunctional "talk" in which people engage, then reviews four recent books, all of which focus (at least in part) on how we might talk (and negotiate) with one another more constructively: Bargaining for Advantage , by G. Richard Shell; Winning 'Em Over , by Jay C. Conger; Difficult Conversations , by Douglas Stone, Bruce Patton and Sheila Heen; and The Magic of Dialogue by Daniel Yankelovich.     

The Internet,Public Spheres,and Political Communication: Dispersion and Deliberation

The theme of the Internet and the public sphere now has a permanent place on research agendas and in intellectual inquiry; it is entering the mainstream of political communication studies. The first part of this presentation briefly pulls together key elements in the public sphere perspective, underscoring three main analytic dimensions: the structural, the representational, and the interactional. Then the discussion addresses some central themes in the current difficulties facing democracy, refracted through the lens of the public sphere perspective. In particular, the destabilization of political communication systems is seen as a context for understanding the role of the Internet: It enters into, as well as contributes to, this destabilization. At the same time, the notion of destabilization can also embody a positive sense, pointing to dispersions of older patterns that may have outlived their utility. Further, the discussion takes up obvious positive consequences that follow from the Internet, for example that it extends and pluralizes the public sphere in a number of ways. Thereafter the focus moves on to the interactional dimension of the public sphere, specifically in regard to recent research on how deliberation proceeds in the online public sphere in the contemporary environment of political communication. Finally, the analytic category of deliberative democracy is critically examined; while useful, some of its rationalist biases, particularly in the context of extra–parliamentarian politics, limit its utility. It is suggested that the concept of civic cultures offers an alternative way to understand the significance of online political discussion.     

Towards a common-sense typology and democratic philosophy for South Africa's ‘community media’

SUMMARY

This article focusses on the ways in which political cartoons, especially in South Africa, are used for political communication. To start with an indication is given of what is meant by political communication and how it forms part of the political socialisation process. Thereafter the focus shifts to the role of cartoons in this process. Emphasis is placed on the procedure of determining a theme or central idea for a cartoon. Three general functions of cartoons are also identified which concentrate on the condensation and simplification of a confusing perceived reality as well as acting as a medium for the mobilisation of political support. Besides, three specific functions are isolated which are determined by the cartoonist's appreciation of the status quo. In conclusion, a few methods available to the cartoonist for designing cartoons to perform these functions are mentioned.     

Introduction: South Africa's multiple languages in a shifting media environment

Abstract

The global South, as the collective for the peripheries of mainstream development is known, is often regarded as merely a beneficiary of Northern-borne notions in the field of organisational communication. The problem is that the Southern context and circumstance do not always mirror those of the North, meaning that these dominant, revered theories are not necessarily applicable. One Southern context is that of the South African mining and construction industries, which is seen as notoriously dangerous, plagued by various obstacles to internal organisational communication (such as illiteracy and diversity), and what Le Roux and Naudé (2009, 29) refer to as ‘historical baggage’. The research question of this article is whether congenital Northern communication theories can be adequately incorporated into the unique global South, in order to fulfil the important task of communicating safety information to employees. The article explores the appropriate implementation of the principles of the excellence theory, the stakeholder theory as well as the relationship management theory, and the research methodology includes interviews, focus groups and quantitative questionnaires at two organisations. The result of the empirical research is the amalgamation and reworking of these theories’ principles into a model for internal safety communication applicable to the South.     

Terrorism and the Scholarly Communication System

The scholarly communication system with respect to terrorism research is an open one, since the flow of information is mostly from external, namely government, documents and media sources, towards the scientific community. In disciplines that are already established in academia, the scholarly communication system is a closed one: the information flows from the academic publication toward the popular press. If the study of terrorism became a closed information system, it could help the process of the maturation of this field into autonomous academic research discipline.     

Button-less on the information superhighway: Issues of ideological horizons in environmental communication amongst communities at fish-landing sites along Lake Victoria in Uganda

Abstract

The article addresses issues of ideological horizons in relation to the information superhighway, as they affect environmental communication, with a special focus on grassroots communities at fish-landing sites along Lake Victoria, in Uganda. While in the ‘button society’ a great deal of information is accessible at the push of a button, the most that button-less grassroots societies have to contend with, is a simple radio switch. Given this continuum of ideological horizons, both communities cannot interpret environmental management concerns in the same way. Conceptually, the article is guided by Hall's encoding and decoding framework, whereby due to a failure to share ‘meaning’ (between the two parties) miscommunication arises. The discussion is based on findings of a survey for a research project that sought to find behavioural change communication strategies that can be used to empower grassroots communities to participate more in managing their local environment in a sustainable way. The research looked at the communication of environmental issues pertaining to solid waste management and sanitation. The major question of interest to the discussion is why there is continued environmental degradation at Lake Victoria fish-landing sites, despite the available environmental information and existing frameworks for ensuring proper environmental management.     

Affecting trust: Terrorism,internet and offensive information warfare

The national security consequences of the potential use of the Internet by terrorist organizations have attracted the interest of many academics and government and intelligence officials. The goal of this article is to provide a new explanatory angle concerning the possible targets of terrorists’ offensive information warfare (OIW) operations. It argues that these organizations may prove more valuable and effective to undermine on‐line activities of leading electronic commerce sites than to target elements of the critical national information infrastructure. These offensive actions, in fact, would directly impact one of the explanatory elements for the Internet's success: users’ perception of its trustworthiness. Before tackling its arguments, the article provides a definition of offensive information warfare. Then, it investigates how terrorist organizations would formulate their operational style concerning offensive information warfare. The stage is then set to define the central argument of the article by drawing from studies carried out in the areas of information security, international management and electronic commerce. The article concludes with a set of policy recommendations to counter these potential threats and thus make the Internet a safer communication instrument for economic, commercial and social development.     

Older people’s conceptualisation of poverty and their experiences of government programmes in Uganda

This article explores older people’s understandings of poverty and analyses their experience of government policies for fighting poverty. It employed qualitative methods, including focus group discussions and key informant interviews. A total of 120 older people in two districts in Uganda participated in the study. Based on thematic analysis and observation of non-verbal communication, older people’s perspectives on poverty included a wide range of deprivations in their household. Findings reveal that there is a lack of legislation support and effective information for old people to demand accountability or influence policy strategies to address poverty. Despite the difficult living conditions of older people in poverty, the majority live independent lives, are self-reliant and use a variety of strategies to address poverty. Therefore, there is a need for scrutiny to ensure that poverty alleviation support reaches those who need it most.     

Notes on recent articles

An increasing number of studies in political communication focus on the “sentiment” or “tone” of news content, political speeches, or advertisements. This growing interest in measuring sentiment coincides with a dramatic increase in the volume of digitized information. Computer automation has a great deal of potential in this new media environment. The objective here is to outline and validate a new automated measurement instrument for sentiment analysis in political texts. Our instrument uses a dictionary-based approach consisting of a simple word count of the frequency of keywords in a text from a predefined dictionary. The design of the freely available Lexicoder Sentiment Dictionary (LSD) is discussed in detail here. The dictionary is tested against a body of human-coded news content, and the resulting codes are also compared to results from nine existing content-analytic dictionaries. Analyses suggest that the LSD produces results that are more systematically related to human coding than are results based on the other available dictionaries. The LSD is thus a useful starting point for a revived discussion about dictionary construction and validation in sentiment analysis for political communication.     

从马来西亚官方媒体的报道解读该国政府的南海政策——以马新社及《使者报》1999年至2013年的相关报道为分析依据

从上个世纪末至今,作为东盟成员国中对南沙群岛部分岛礁及水域提出主权要求的国家之一,马来西亚虽前后历经3任总理,但该国政府在南海问题上所秉持的政策始终坚持以“务实”为基点,以获取经济利益为核心。《使者报》是该国政府的喉舌报,本论文通过对该报近10余年来与南海问题相关的大量新闻报道或综合评论的跟踪分析,尝试对马来西亚的南海政策进行解读,并探寻有助于我国应对南海困局的“马来西亚因素”。     

Grabbing attention: An experimental investigation of headlines during campaigns

In this article, we review two research programs that could benefit from a more extensive dialogue: media and policy studies of agenda setting. We focus on three key distinctions that divide these two robust research programs: the agenda(s) under investigation (public versus policymaking), the typical level of analysis (individual versus systemic), and framing effects (individual versus macro level). We map out these differences and their impacts on understanding the policy process. There is often a policy disconnect in the agenda-setting studies that emanate from the media tradition. Though interested in the effects of political communication, scholars from this tradition often fail to link the media to policy outcomes, policy change, or agenda change. Policy process scholars have increasingly rejected simple linear models in favor of models emphasizing complex feedback effects. This suggests a different role for the media—one of highlighting attributes in a multifaceted political reality and involvement in positive feedback cycles. Yet, political communication scholars have for the most part been insensitive to these potentials. We advocate a shared agenda centering on the role of the media in the political system from an information processing framework, emphasizing the reciprocal effects of each on the other.     

Using Blogs as a Teaching Tool in Negotiation

This article reports on the experimental use of blogs as a teaching tool in a course on negotiation and mediation. The blogs were of two kinds: individual "journal" blogs accessible only by the student author and the course instructor, and a class or collective blog, accessible by all members of the course. The use of blogs builds on the familiar use of journals as a tool for reflection and personal review and adopts the technology of online communication with which the student body is increasingly familiar and comfortable. The article reports on the student response to this development and the perceived impact on extended peer-to-peer communication, cooperation, and skills development. This note also briefly places this experiment in the wider context of the widespread use of blogging, online social networking, and — more ambitiously — the promotion of critical and deliberative skills through the use of information communications technology.     

Communication frightens me: Derrida on communication

ABSTRACT

In this tribute to Jacques Derrida my main aim is to emphasise the radical nature of his questioning of the assumptions of the Western philosophical tradition without ever turning his back on this very tradition. The focus is only on one aspect of his thinking, namely his views on the notion of communication. These views are interpreted as representative of his general approach, and certainly provide an excellent illustration of his broader intellectual work. Attention is given to his articulation of the traditionally accepted views on communication and his alternative to this tradition is explored in terms of his deconstructive approach. Reference is made to terms that feature in a prominent way in communication, namely idealisation, intentionality, context, meaning, reading and writing, among other things. This enquiry leads in a spontaneous way, and as a natural consequence of his style of thinking, to an ethic of communication made very briefly explicit in the areas of thinking, theorising, reading and writing.     

Communication with communities: a South African experience

ABSTRACT

In spite of the conventional wisdom stated by various authors that ‘we are living in the information age’ – a communication era characterised by a global expansion in the reach of mass media and electronic information ‘superhighways’ that span the globe – it is clear that there is growing realisation that it is still difficult to reach and communicate with rural communities in South Africa. The main aim of this article is therefore to examine the application of development communication theories in practice when communicating with communities in the Third World. In this article I argue that the viability of and prospects for effective communication with communities depend on three interrelated aspects. Firstly, the viability and prospects depend on current theoretical trends or approaches in development communication, because at the root of development communication – regardless of how this concept is defined – lies the issues of a structured and theoretical approach to community communication which are determined by current trends. Secondly, and crucial to the viability and prospects of community communication, is the question of which development communication methods or media to apply at the various stages of communication to reach the different target audiences. Thirdly, the viability and prospects for successful community communication will be influenced by an integrated approach to the application of development communication methods and media in development communication programmes or strategies.     

Catching history on its wings: the experience of Pambazuka News

The authors reflect on the establishment and rapid evolution of an African electronic newsletter, Pambazuka News, an initiative rooted on the one hand in the relationship between information and communication technologies (ICTs), and (on the other hand) in the struggle against impoverishment and injustices. Among the main learning points are that electronic publishing is a long-term commitment, because of the trust established between the organisation providing the service and those using it. The immediacy of the medium enables information to move around in a range of different ways, and exerts new forms of mutual accountability. There remains, however, the critical issue of how to guarantee the resources to maintain such a service without compromising the content or diluting the purpose.