The Emergence of Science as a Political Brand

This article seeks to explain how science has emerged as political brand. While science and politics have intersected for centuries, more recent social, cultural, and political events led to increased attention to the role of science in everyday life and how science is used in policy decision-making. This led to a tipping point in 2017 when the March for Science was formed, following what many in the U.S. and countries around the world viewed as anti-science stances by political leaders. The political spectacle of the March for Science not only brought increased attention to the scientific community, but also emerged to define the brand of science in society. Drawing on research from the role of brands in consumer culture – including political marketing, brand resonance, and brand community – I describe the implications of the science brand for the scientific enterprise, and the ways in which the scientific community consider the strategic communication of their brand within the political marketplace.     

A Tale of Two Towns: Assessing the Role of Political Resources in a Community Electronic Network

In this study we examine responses to the recent expansion of information technology in two rural Minnesota towns. One of these towns took a cooperative approach to technology access, developing a community electronic network, while the other town relied on a more individualistic, entrepreneurial model. The present study examines citizens' attitudes concerning social, political, and technological issues in these two communities, with the goal of uncovering what kinds of attitudes and resources citizens need to have in order to help support and sustain a community electronic network. Structural equation modeling is used to specify the relationships among individuals' economic, political, and social resources, technology ownership and use, and awareness of and support for the community network. Drawing on a theory of social capital, we consider the relative importance of privately- oriented social engagement versus publicly- oriented political engagement in relation to collective outcomes. Our analysis shows that in the town with the broadly- based community electronic network, individuals' political as well as economic resources are linked to knowledge and use of computer resources, whereas in the comparison community, economic stratification alone drives computer access. The implications of these findings for issues of equity, access to technology, and the development of strong community ties are discussed.     

Internationalized Policy Environments and Policy Network Analysis

The importance of horizontal coordinating governance arrangements in the internationalized policy domains that occur more frequently in the present globalizing era justifies building further on middle-level theories that draw on the policy community/policy network concepts. This reconceptualization, however, requires an explicit integration of policy paradigms and political ideas into policy community theory and careful attention to the differential impact of varying governance patterns in internationalized policy domains. This article pursues these objectives beginning with a review of existing literature on policy communities and policy networks. Next, drawing on recent research on policy paradigms and political ideas, it suggests how policy community concepts might be adapted for the study of policy change. Four types of internationalized policy environments are then identified and their implications for policy communities and policy networks are assessed. The article concludes by introducing the concept of policy community mediators and discussing how they might shape the relationships among multiple policy communities.     

Self-Referencing and Political Candidate Brands: A Congruency Perspective

Although political and marketing analysts commonly describe political candidates as brands, the conceptualization of political candidates as brands within academic research and popular culture is uncommon. This paper presents empirical evidence in support of viewing candidates as such. Using data from a nationwide study that measures the self concept of Mexican voters and their perceived images of the presidential candidates in Mexico's 2006 election, the paper demonstrates that voters see themselves and each candidate as a distinct brand. Furthermore, this view of a voter's self-brand influences his or her perception of a political candidate's brand image. The academic and managerial implications of these findings are discussed.     

Reply to Lowe

The concept 'community' is underspecified in the political theory literature — it must have a more specific reference than just some collectivity or some network of social relations. But attempts to specify what is specific about the relation of community are unsatisfactory. And references to 'actual physical' communities overlook the symbolic and imagined aspects of community, which furthermore destabilise putative communities as much as they stabilise them. Analysis of social relations and networks, and theories of what patterns of relations are conducive to human flourishing should deploy more precise sociological categories.     

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

The voters’ choices about political parties have many similarities with how they make their choices about commercial brands. Therefore, political parties are now constantly applying the concept and strategies of brand management to make the political product attractive, appealable, trustable, differentiable, a source of long-term relationships, and a decision-making driver. Furthermore, the political parties have to play an active role in the community's political socialization processes, which rely heavily on branding strategies. Because, the party equity is largely based on the community's social gregariousness that has profound effect on the electorates' propensity to participate in the politics. This study has deeply explored and broadened the concept of party equity analogous to commercial brand equity typology by developing a politics-specific brand equity model. This model demonstrates the integration of political brands in voter choice. Empirically, this model has been validated by collecting 550 valid responses from the constituency of District Gujrat, Pakistan. A careful analysis of these responses through structural equation modeling methodology has revealed that political parties vary according to the outcomes of their role in the political socialization process of the communities, loyalty, and voters’ attitude. Parties that have favorable role in the socialization process have strong party knowledge and thus have high party equity as compared to competing political parties, which have a weak position of party knowledge. Similarly, this study provides the roadmap and guidelines for the political parties to manage their party equity. Similarly, the model would be able to facilitate political parties in comparing different constituencies on the basis of their diversified social dynamics and political knowledge and in the development of a constituency-based manifesto, also termed “localized manifesto,” to further enhance their vote bank.     

Negotiating the meaning of brands

How does a brand become meaningful, and how does certain lifestyle values become integrated into a brand so that the brand appears like a trustworthy statement? The paper investigates the ongoing negotiation processes between brand maker and brand users as a key to understand how brands become meaningful. The result of the negotiation processes is the creation of a common consent of meaning, which the brand rests upon. This implies that a brand can only be meaningful if the brand maker and brand users can create this brand habit.     

Branding in Politics—Manifestations,Relevance and Identity-Oriented Management

ABSTRACT

In contrast to classical marketing, previous research on political marketing has barely considered the branding aspect. This is all the more surprising, given that on the one hand, political parties and their key representatives presumably fulfil the main criteria of an impact-oriented brand as a firmly anchored, consistent perceptual image in the minds of voters. On the other hand, there are many indicators that political brands are of considerable significance for voting decisions. In essence, the importance of brands for voting decisions on the part of the consumers derives from their branding functions, such as orientation aid in the form of an “information chunk” or risk-reduction function in the sense of a confidence surrogate. Based on the hypothesis that brand management thus constitutes a central challenge for the marketing of political parties, it is appropriate to investigate what approach seems best suited to managing political brands and how these should be formulated.     

Embracing electronic media but suppressing civil society: Authoritarian consolidation in Singapore

In contrast with some other parts of Southeast Asia, challenges to media controls in Singapore have been limited and ineffectual. Lately the government has been refining legislation to try and keep it that way. But this strategy is not principally based on the unrealistic objective of direct information control. Rather, preventing the emergence of organized social and political forces that could lead to a genuine civil society lies at the heart of the strategy. One of the factors that serves to reinforce the government's agenda here is the high degree of direct and indirect dependence on the state by Singaporeans for social and economic resources. This translates into vulnerability to political persecution and caution by social and ­political actors. Meanwhile, the promotion of Singapore as an 'infocommunication hub' has met with a positive response from global media organizations. New ­electronic media businesses appear just as capable of being reconciled with the authoritarian regime as more established media have proven to be.     

Sport,civil society and social integration: The case of Norwegian voluntary sport organizations

Abstract

Voluntary sport organizations make up the largest part of voluntary sector in many countries. Yet, in light of the renewed social and political interest in civil society, we do not know very much about how sport organizations operate and function. Accordingly, this article addresses the question of how voluntary sport organizations contribute to social integration through differences in community structures. First a theoretical framework making it possible to distinguish between various forms of community structures—strong, weak, mediated and pragmatic communities—is developed. Then, the first empirical part describes how members in sport organizations belong to such various forms of communities. Next, the article explains differences in social integration through social background, variation in participation in sports and various recruitment channels. Finally, the article explores how differences in community structures matters for the experience of sport activity, for organizational democracy and social capital (trust and political interests).     

Social Influences on Online Political Information Search and Evaluation

Americans are turning to the Internet to learn about politics in greater and greater numbers. Under the current “Web 2.0” paradigm in which users are encouraged to interact with online content, voters encountering political information on the Internet are typically exposed to more than just the news; online information is often colored by the reactions of previous readers, whether in the form of displayed comments or in readily apparent tallies of the number of “likes” or “shares” a particular item has received. In this paper we consider the effect these social cues have on online political information search and evaluation. Using processing-tracing software to monitor the patterns of information search and evaluation among our subjects, we find that social cues can function as a heuristic, allowing voters to reach judgments similar to those of their more informed counterparts. However, we also find that negative cues can adversely influence candidate evaluation, making subjects less disposed to a candidate than they would be in the absence of such signals.     

Exploring Personal Political Brands of Iceland’s Parliamentarians

This paper focuses on an under-researched and under-developed typology of political branding and conceptualizes politicians as personal political brands. Further, this study answers explicit calls for more research devoted to exploring the development of intended brand identity particularly from a brand creator perspective. Members of Parliament from the Republic of Iceland contextualizes this study. This qualitative case-study approach reveals how personal political brands create, construct and communicate their identity. Personal political brand identities were established and managed via a clear brand mantra and offline-online communication tools, which in turn revealed a degree of alignment with their party-political brand. However, this paper also demonstrates the challenges of managing the identities of personal political brands in terms of authenticity and integration particularly with coalition partners. Our paper builds on the six-staged analytical process of personal branding and proposes the Personal Political Brand Identity Appraisal Framework as an operational tool to introspectively evaluate personal political brand identity. This framework can be used by political actors across different settings and contexts to assess personal political brands from multiple perspectives.     

Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in “Privacy Coin” Whitepapers

New currencies designed for user anonymity and privacy – widely referred to as “privacy coins” – have forced governments to listen and legislate, but the political motivations of these currencies are not well understood. Following the growing interest of political brands in different contexts, we provide the first systematic review of political motivations expressed in cryptocurrency whitepapers whose explicit goal is “privacy.” Many privacy coins deliberately position themselves as alternative political brands. Although cryptocurrencies are often closely associated with political philosophies that aim to diminish or subvert the power of governments and banks, advocates of privacy occupy much broader ideological ground. We present thematic trends within the privacy coin literature and identify epistemic and ethical tensions present within the communities of people calling for the adoption of entirely private currencies.     

The meta-discourse of contemporary brands and the indexing of consumption: a way to build bonds of meaning

There is an important volume of reflections on the theoretical and methodological proximity of semiotics and brand. I emphasize the texts of Lencastre and Corte-Real on brand myopia, Perez on brand expression and the proposition of a brand analysis model based on TGS de Peirce, and Mick with his studies of branding, marketing, and advertising, among others. However, the constitutive tension of the sign-brand, in its complexity as a media phenomenon determined by the sign object, pulsates in harmony with the emotional, associative, and cognitive relations it is able to generate in the interpreting minds. Brand as a complex sign, detached from the shackles of marketing management, grows toward the performing hybridism of digital technologies and arts, finding its interpreters – open-minded, active, and desirous of constant negotiations of meaning – in countless semioses. The purpose of the present article is to show that the sign strength of contemporary brands lies in their ability to index consumption based on advertising metadiscourse that reveals its audiences' social values and the objectual power by which it is determined. To this end, the study integrated knowledge of the semiotic analysis of the expressions of twenty international brands in the fashion, food, and technology industries, and the systematization and analysis of their value offers.     

An Analysis of Political Ambition in Britain

Representative democracies require sufficient numbers of citizens to put themselves forward as candidates for political office. Existing studies have shown that political institutions are not representative of the population as a whole, suggesting that political ambition is not evenly distributed across all potential candidates. We discuss evidence from the first systematic study of political ambition in Britain, examining the question of who is interested in putting themselves forward for political office. We find patterns in the distribution of political ambition that help to explain why British political institutions do not look like the British people as a whole and include a gender gap, a social class gap, an education gap, a north–south divide, and a personality gap. We discuss the implications of our findings for political parties, arguing that they need to adjust practices of candidate recruitment in such a way that minimises the effects of these biases.     

Party brands and voting

Some scholars argue that Western societies have seen a decreasing impact of voting behavior based on cleavages and party identifications. Equally, issue ownership voting is seemingly not increasing its relevance by filling this gap. From this departure we seek out an alternative variable by posing the question: Do party brands influence voting behavior? Currently, we do not know because the two research fields of voting behavior and party brands are currently not explicitly linked. Traditionally, the study of voting behavior has gained powerful insights from concepts such as cleavage structure, party identification and issue ownership. On the other hand, the study of political brands has illuminated how people employ brands in their identity construction and how voters use party brands to differentiate between political parties. In this light, the article first distinguishes the brand concept from related heuristics and voting models. Next, the article measures the brand value of Danish parties by utilizing a representative association analysis. Finally, this measure is used to conduct the very first empirical analysis of a party brand's effect on voting behavior. Overall, the primary finding demonstrates that political brand value (PBV) has an effect on voting behavior—also when a number of other relevant explanatory variables are held constant.     

情境预防视阈下首都社区安全治理——基于北京市23个社区的调查分析

情境预防理论表明首都社区安全治理绝不能仅依赖警察为主体的国家强制力,而应通过社区情境的优化来达到"无为而治"的社区治理效果。基于对北京市23个社区的调查分析,发现社区物理环境显著影响着社区安全度,楼房社区-自住平房-公寓-出租平房形成自高至低的社区安全梯度,因此情境预防应融入社区物理环境的规划-设计-建设-维护流程。另外,社区社会情境同样显著影响着社区安全度,社会治安综合治理机制与社区警务机制作为安全网络的双重支柱,应由压力型体制下单向执行转向双向互动网络,而基于互联网与物联网的社区大数据平台应构成社区神经系统与实时自动监测系统。     

Civic Networks and Community Resilience in Brazil,Canada, Chile,and Cuba

This article explores the relationship between civil society and community resilience in coastal communities in Brazil, Canada, Chile and Cuba. In understanding the role of social capital in community development, we do not feel sufficient attention has been paid to the subtle micro-dynamics of civil network structure. Using social network analysis, we explore the link between community cohesion and resilience. Attention is given to conflicting interests that characterize these communities and how they manifest themselves in civic participation and factional affiliations. We find that organizational diversity is a necessary condition for community vitality, but organizations can become captive to factional interests. The critical factors for resilience are associated with a benign side of factions (a plurality of inclusive ties) and the presence of keystone bridging agents. Each offers hidden mechanisms for neutralizing the effects of fragmentation by providing a cohesive capability which remains latent until crises call for collective action.     

The Importance of Political Context for Understanding Civic Engagement: A Longitudinal Analysis

We contend that political context is important to consider when analyzing social capital and that context has an important but neglected impact on understanding the consequences of civic activity. Our focus is on the influence of rural, local leadership in two Minnesota communities and policies that these elites have developed to bring Internet connectivity to their citizens. One city developed a community electronic network and the other opted for an individualistic, entrepreneurial approach to information technology. Using a quasi-experimental research design and four-wave panel data, we find that elite policy approaches interact with civic activity to predict technology use among citizens, even long after the policies’ initial implementation. In the city with a community network, residents who are integrated into civic life are able to harness these political resources to become more technologically sophisticated.

Transgression and (sexual) citizenship: the political struggle for self-determination within BDSM communities

There has been – and continues to be – a tension within the political strategies of sexual minority communities claiming citizenship. Whilst attempting to forge a political self-determination based on being (dissident) sexual subjects, members of sexually diverse communities have frequently engaged in political practices that normalize their diversity to accord with wider socio-cultural conventions. In this article, we address this issue in relation to the political strategies of one of the most marginalized sexual identities/practices: BDSM. By drawing on the work of Foucault, Rose, Rabinow and Bahktin, we advance a case for how it may be possible for dissident sexual communities to resist the normalizing effects of citizenship whilst still making claims for legal recognition and wider social acknowledgment. Key to the argument is the theorization of a position wherein carnival transgression operates within a dialectical integration of ideology and utopia as a mode of citizenship.