The governance of public affairs

• Government and governance are frequently treated as synonyms. Governing is what governments do in formulating and implementing policies. A burgeoning political science literature uses the term governance in a different way to describe the growing tendency of governments to govern in partnership with a range of non‐state actors and, as a purported consequence, the marginalization of governments within policy‐making processes. Here, some writers go so far as to talk about ‘governance without government’. In a forthcoming book, Rethinking Governance: Bringing the State Back In, Stephen Bell and I argue that this dominant ‘society‐centred’ perspective on governance is flawed. In our view whilst governments are indeed now more likely to forge relationships with a larger range of non‐state actors, they nevertheless remain the central players in governance arrangements. Indeed we argue that governments have been strengthened through the relationships they have developed. This article reviews some of the extant literature on governance and specifies the basic terms of our ‘state‐centric relational’ approach.

Copyright © 2009 John Wiley & Sons, Ltd.     

The evolving discipline of public affairs

• Approaching the tenth anniversary of this Journal of Public Affairs, as the editorial team we offer this extended literature review as our reflection on the evolution and development of public affairs, both as an academic discipline and a professional practice. It is a necessarily personal and subjective contribution, highlighting the issues and areas which we believe represent significant continuing debates. The article considers how public affairs is, and should be, defined; examines the range of activities which theorists and practitioners understand as falling within the scope of corporate public affairs; analyses the relationship between public affairs and corporate political activity as different though complementary fields; discusses the importance of the public issues life cycle and the issues management models; and calls upon the public affairs community to defend the position of public affairs as the fundamental bridge between the organisation, society and government, in the face of challenges from other organisational functions.

Copyright © 2010 John Wiley & Sons, Ltd.     

The state of public affairs in Austria

Following almost five decades of federal coalition government between Social Democrats and People's Party alongside an interest mediation system that gave exclusivity to only a few institutions, from 2000 to 2006, Austria underwent a rapid transformation in the direction of a pluralistic free-market interest mediation system. However, this short but intense interlude, which led to the development and establishment of professional public affairs in Austria, was stopped short by the return of the traditional Austrian interest mediation system. Following a series of so-called lobbying scandals, in 2013, Austria introduced a mandatory lobbying and interest representation register at the federal level. Two years earlier, the industry formed its own trade association, the Austrian Public Affairs Association. A study commissioned by this association has for the first time shed light on the young public affairs industry, its actors, and the working environment. Copyright © 2014 John Wiley & Sons, Ltd.     

The state of public affairs in Bulgaria

This paper studies the recent post-communist developments of linkages amongst organisations, society and government in Bulgaria. I argue that public affairs is in a very early, embryonic stage of development. This is to a large extent due to the very slow re-establishment of the non-centralised market economy; this is very specific to Bulgaria compared with the rest of the Central and Eastern European countries and can be explained by the significant heritage from the communist period. Today, the economic actors in Bulgaria are represented by two extremes—a myriad of small and medium enterprises, lacking the capacity and resources to develop government relations, and a few monopolistic groups with an unclear structure and ownership, which are influencing the government policy in a non-transparent way. Despite the exceptionally strong state tradition, the government institutions are very often paralysed by the lack of long-term political vision. As a result, the government was and is still easily subject to external influences. However, the situation is progressively changing, although not without external pressure from the European Union and the internal pressure of foreign investors. Public affairs will therefore develop at the speed of the development of political democracy, a modern corporate culture and the establishment of economic operators with long-term vision and interests. The profession of public affairs consultant, almost non-existent today, will then progressively find its natural place, acting as a catalyst for the development of business–government–society linkages. Copyright © 2014 John Wiley & Sons, Ltd.     

The development of competencies in international public affairs

This paper provides guidance to managers in the corporate public affairs (PA) community for internationalising their professional development and competency acquisition. It is increasingly necessary that PA managers have competencies in the range of global socio‐political matters that impact their organisations. Unfortunately, the provision of this knowledge, skill and ability (KSAs) has mostly come through unsystematic, personal and on‐thejob experience. This paper develops a list of international PA competencies, and calls for improved dedication by all PA leaders, to internationalising the developmental, experiential, on the job and post‐secondary educational ‘curriculums’ for PA managers. Copyright © 2003 Henry Stewart Publications     

The diffusion of mediated state public affairs information

• The strength of a democracy rests with having an informed public. The relatively recent advent of C‐Span at the national level and the state‐based equivalents such as CT‐N in Connecticut now provide the most thorough and unbiased coverage of public affairs information that has ever been disseminated in the U.S. The importance of these networks rests with the word of mouth influence that the smaller, demographically diverse, opinion leader audience for these stations have on the rest of society. A series of surveys of CT‐N viewers over three years provides a good picture of what their opinion leader audience looks like and how it is evolving. This information may be useful for other public affairs television networks.

Copyright © 2010 John Wiley & Sons, Ltd.     

The state of public affairs after 11 September

There is a curiously subtle relationship between the public affairs function and the political world which it seeks to influence. A shock to the political system of the magnitude of the attack on the World Trade Center has effects on the practice of public affairs. Some of these impacts are obvious. Others will only become apparent with the passage of time. In its 15 years of existence the European Centre for Public Affairs has sought to be a ‘safe space’ in which the elements of the political world could meet and discuss in an independent manner and with a degree of academic rigour. From the moment of our founding, we rejected the idea of a world divided between government and lobbyists. It has always been our view that journalists and the media, lobbyists, both from civil society and from the corporate sector, and ministers, members of parliament and civil servants all form part of one seamless political world. They have the same fascination with power and with process. They are intimately and umbilically linked. With this holistic view of the political world, it is natural for the ECPA to be interested in assessing the impact of the events of 11 September on the practice of public affairs. Jointly with The Journal of Public Affairs and The Public Affairs Newsletter, we created a seminar at Chatham House on 9th January, 2002 entitled ‘Public Affairs and the World Crisis: What has changed since September 11th?’ Copyright © 2001 Henry Stewart Publications     

Germany: public affairs reinvented

Reunification, growing international exposure and the move of the capital from Bonn to Berlin are not merely milestones for the major changes that have occurred in German politics since World War II. They are developments that have profoundly affected and continue to affect political life in Germany. The way that political, civic and economic interests engage with the political system has changed, and this raises the question of what public affairs is and can achieve in this context. As practitioner the author observes four main trends. First, public affairs is increasingly being understood in terms of the meaning of the German word ‘Gesellschaftspolitik’. Second, the changing nature of how political issues are being communicated demands a growing expertise from all the players involved. Third, the general feeling among organisations for ‘need to do something political’ does not yet correspond with a specific demand for public affairs services. And last, a market for high profile consultancy‐led public affairs services is still in the making. Public affairs practitioners in Germany will be key in shaping and developing the profile of public affairs as a serious discipline with services and expertise, maturely tailored to local market needs. Copyright © 2002 Henry Stewart Publications     

Managing public affairs through storytelling

Storytelling has recently been discovered as an important tool for gaining the support of those external constituencies the organisation critically depends upon. This paper explores the narrative approach to public affairs by reporting an in‐depth case study of the storytelling practices of representatives of the global foods industry and environmental activist groups during the recent introduction of genetically modified food crops. The analysis reveals that these parties use competing versions of what are essentially the same narratives to gain the support of regulators and the public at large in the various market and non‐market arenas in which these groups compete. Copyright © 2002 Henry Stewart Publications.     

Public relations for public affairs

The term ‘public affairs’ has now become a much‐discussed topic in continental Europe's political and economic circles, including Germany and Austria. The problem is that few people really understand just what the term means. Many people have the impression that ‘public affairs’ is another way of describing lobbying. Others perceive it as classic public relations. In Europe many decision makers of the business world lack the specific knowledge of policy making; however, until now just a few such executives have taken advantage of the real opportunities opened up by using the services of professional public affairs consulting. Communications companies in Europe are now offering public affairs consulting as part of their services, with increasing success. The first task to make public affairs better known in Europe therefore must be public relations for public affairs. Copyright © 2001 Henry Stewart Publications     

The evolution and current state of public affairs in Hungary

This paper discusses the recent developments in public affairs in Hungary from a historical perspective. The country's communist/socialist past and the relative novelty of the public affairs industry paint an interesting picture of the evolution and the direction of this field. The paper covers the political and economic processes starting from the transition period through recent events. Although there have been several promising developments in the area of public affairs and corporate lobbying during the last 20+ years, Hungary's increasingly anti-democratic policies, corruption scandals, and centralized decision-making processes have hindered the proper functioning of the public affairs profession and have limited the influence of corporations and interest groups in the country. Copyright © 2014 John Wiley & Sons, Ltd.     

Developments in public affairs in Australia

• This paper discusses the integrated public affairs model most common in Australian companies, and its rationale. It describes some key characteristics of the function, drawing on a comprehensive survey of public affairs departments in late 2003. The function has become more senior and strategic, more closely aligned to business imperatives and with stable or growing budgets. It identifies areas of increased attention for practitioners, including support for organization transformation and culture change, stakeholder relations as a line, as well as staff function, reputation management and sustainability reporting.

Copyright © 2005 John Wiley & Sons, Ltd.     

Developing the public affairs body of knowledge

• This paper examines the need for developing a public affairs body of knowledge (BOK). It examines the rationale for having a BOK within a larger context of professionalism in the field, identifies parallel developments in affiliated fields that may provide models for public affairs, and offers alternatives for stakeholders of the field to pursue this objective.

Copyright © 2007 John Wiley & Sons, Ltd.     

The trade‐offs in developing public affairs metrics

This paper examines the place of metrics in the assessment of a corporation's public affairs practice. It describes how public affairs metrics are situated in the larger context of organisational performance assessment, examines the range of metrics available to the CPA practitioner, and identifies the critical trade‐offs associated with why public affairs metrics utilisation has not achieved the level of application that some experts have encouraged. Copyright © 2003 Henry Stewart Publications     

The public affairs of internationalisation: balancing pressures from multiple environments

Managing public affairs is a very complex task for internationalising firms. Multinational companies (MNCs) are not only single organisations operating in a global environment, but at the same time they are collections of interlinked subsidiaries that operate in a diversity of national environments. This paper investigates conceptually how subsidiaries of MNCs build relationships with internal MNC counterparts and external market and non‐market actors as they mature and build resources and capabilities. It shows that, in order to understand the dynamics of public affairs management in MNCs, we need to study the relationships of MNCs and their subsidiaries with a variety of stakeholders in the internal and external environment of the organisation. Copyright © 2004 Henry Stewart Publications     

The state of North American higher education in corporate public affairs

This paper assesses the state of higher education in corporate public affairs (CPA) in North America. Educational offerings in many fields have mushroomed in recent years, and many courses of study are currently available that didn't exist even as recently as a decade ago. Is this true in CPA as well? For the most part, CPA offerings are not as plentiful as some observers would previously have foreseen. The paper looks at what educational opportunities are available, identifying areas that show promise for growth or expansion, and outlines a number of factors that have to come into place if CPA education is to become more prevalent than it currently is. Copyright © 2001 Henry Stewart Publications