The ends justify the means: A global research agenda for political marketing and public affairs

Political marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market. The first deals with political marketing at a local, district, municipal, state/provincial, and national levels. The second deals with political marketing across national borders. As in the case of commercial marketing, international marketing became a major study field when marketing grew into a matured mainstream discipline in the 1980s.     

论公共危机事件管理中的公众参与

近年来,我国公共危机事件频发,对我国政府应对危机的能力提出了严峻的挑战。危机事件的有效解决不仅需要提高政府自身的管理能力,还必须注重社会公众的有效参与。本文针对当前我国危机管理中公众参与的现实困境,从政府、制度和社会公众三方面寻求改善的途径,并提出相应的对策建议。     

Tools of digital innovation in public affairs management: A practice-oriented analysis

While the literature on digital transformation is growing in several fields, research on the effects of digital innovation in the practice of public affairs is still scattered and unsystematic, mostly focusing on interest groups' social media strategies. However, digital innovation has begun to change the practice of public affairs management in many areas, especially in the form of datafication, AI analytics, and cloud-based knowledge management platforms. Growing possibilities in the use of data science and evidence-informed strategic decision-making have arisen in domains traditionally shaped by intuitions and non-codified professional experience. Based on desk research of case studies and hands-on analyses of three increasingly popular public affairs management software platforms (FiscalNote, Quorum, KMIND), this article develops a practice-oriented analysis of various digital tools and functionalities available to public affairs practitioners today, tackling a gap in the literature on how digital innovation can impact the management of several activities along the different phases of a public affairs campaign (monitoring and analysis, strategy design, action, assessment). The article thus highlights how digital innovation goes way beyond the sheer use of social media in communication activities, impacting the practice of public affairs on a deeper and more strategic level.     

Germany: public affairs reinvented

Reunification, growing international exposure and the move of the capital from Bonn to Berlin are not merely milestones for the major changes that have occurred in German politics since World War II. They are developments that have profoundly affected and continue to affect political life in Germany. The way that political, civic and economic interests engage with the political system has changed, and this raises the question of what public affairs is and can achieve in this context. As practitioner the author observes four main trends. First, public affairs is increasingly being understood in terms of the meaning of the German word ‘Gesellschaftspolitik’. Second, the changing nature of how political issues are being communicated demands a growing expertise from all the players involved. Third, the general feeling among organisations for ‘need to do something political’ does not yet correspond with a specific demand for public affairs services. And last, a market for high profile consultancy‐led public affairs services is still in the making. Public affairs practitioners in Germany will be key in shaping and developing the profile of public affairs as a serious discipline with services and expertise, maturely tailored to local market needs. Copyright © 2002 Henry Stewart Publications     

Of legitimacy,legality and public affairs

This paper argues that legality is not enough and that sound public affairs underpins the legitimacy of a political system. It examines the impact of lost legitimacy on Tony Blair, President Bush and America's foreign policy. The author draws historical comparisons between Britain in the Middle East in the 1920s and the USA's problems today and suggests that the fundamental problem is the lack of legitimacy in the region's politics. The paper concludes by asserting that the legitimacy of the EU political system will be endangered while public understanding of its institutions remains limited. Copyright © 2004 Henry Stewart Publications     

Of change,training and public affairs in Europe

European public affairs practitioners need to be increasingly professional in their reactions to an EU undergoing transformational change. The paper offers a comprehensive summary of the subtleties of institutional change in Commission, Parliament and Council in 2004. In particular, the author argues that expansion from 15 member states to 25 has fundamentally changed the nature of the Union's politics and the skills required to influence it. This new EU requires more of practitioners than experience and amateur instinct: to achieve results and avoid restrictive regulation, the public affairs community must adopt effective training strategies, challenging competence targets and regular self‐assessment of its performance and ethics. Copyright © 2004 Henry Stewart Publications     

Image and the impact of public affairs management on internal stakeholders

This paper examines both the direct and indirect effects of images of corporate social performance on internal stakeholders. The authors suggest that public affairs managers must be particularly concerned about the ways in which images that are intended for and projected at external stakeholders are reflected back to internal stakeholders. In this new era of extremely tight labour markets, minimal corporate loyalty and high job mobility, public affairs efforts will increasingly impact upon a firm's employees. By monitoring this process, managers may more quickly identify the moment when internal stakeholders have developed a perception that differs from their original intent. This will allow managers to make a better job of maintaining a consistent image of the firm both inside and outside, and of managing the culture of the firm and its key human resources. Copyright © 2001 Henry Stewart Publications     

Intersectoral differences in public affairs: the duty of public reporting in public administration

Public reporting is a requirement for public affairs practitioners in public administration because of the democratic context in which government operates. By reporting to the public‐at‐large on agency activities, government agencies contributed to an informed citizenry, the essential foundation of a democracy. For public affairs in business administration and non‐profit administration, public reporting is desirable rather than mandatory. Public reporting was traditionally accomplished indirectly, through news media coverage of government. However, recent research suggests a diminution of interest by the media in fulfilling its role as an instrument of democracy. This means that the public reporting obligation of public affairs professionals in public administration needs to shift to direct reporting, through such products as annual reports, newsletters, TV programmes, Internet websites etc. Copyright © 2002 Henry Stewart Publications.     

公共人力资源管理对电子政务的回应

电子政务的兴起引发政府管理的创新,公共人力资源管理也不例外。电子政务要以公共部门人员为主导,公共人力资源管理需要利用信息技术提高效率。公共人力资源管理要从管理理念、方式、队伍建设等方面作出回应。公共人力资源管理制度要从内在价值、机制、体制、原则等去创新。     

Developments in public affairs in Australia

• This paper discusses the integrated public affairs model most common in Australian companies, and its rationale. It describes some key characteristics of the function, drawing on a comprehensive survey of public affairs departments in late 2003. The function has become more senior and strategic, more closely aligned to business imperatives and with stable or growing budgets. It identifies areas of increased attention for practitioners, including support for organization transformation and culture change, stakeholder relations as a line, as well as staff function, reputation management and sustainability reporting.

Copyright © 2005 John Wiley & Sons, Ltd.     

By the numbers: Assessing the nature of quantitative preparation in public policy,public administration,and public affairs doctoral education

Does doctoral preparation in quantitative methods adequately prepare students to interact with the public affairs literature? Does the curriculum meet previously expressed ideals? Are incoming students prepared to complete this curriculum successfully? We present findings from a survey of 44 leading public affairs doctoral programs. Although almost all programs offer some quantitative methods training, our analysis of the survey data and course syllabi suggest that public affairs students may leave their programs only partially prepared to interact with the emerging public affairs literature and with less grounding in quantitative methods than some model curricula have prescribed. © 2005 by the Association for Public Policy Analysis and Management.     

The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market

Research on the public affairs profession in both South and Latin America is one of the leading limitations today in international public relations research. This study helps to lessen such a gap by offering more realistic insight into the ideologies and pressures that govern public affairs practice in Chile. In‐depth interviews were conducted with 15 experts who are current senior‐level public affairs practitioners in the Chilean capital of Santiago. Results offer three key insights: First, the core function of public affairs in Chile surrounds behaviors of lobbying and governmental relations. Second, leveraging cohesion between organizational private interest and the public interest is a key to leveraging pressure on elected officials and governmental agencies. Lastly, there is significant concern regarding public trust in the lack of transparency in the Chilean public affairs field, facilitated by insufficient governmental regulation. Such research offers practical and grounded insights for public affairs and public relations scholarship.     

The state of public affairs in Austria

Following almost five decades of federal coalition government between Social Democrats and People's Party alongside an interest mediation system that gave exclusivity to only a few institutions, from 2000 to 2006, Austria underwent a rapid transformation in the direction of a pluralistic free-market interest mediation system. However, this short but intense interlude, which led to the development and establishment of professional public affairs in Austria, was stopped short by the return of the traditional Austrian interest mediation system. Following a series of so-called lobbying scandals, in 2013, Austria introduced a mandatory lobbying and interest representation register at the federal level. Two years earlier, the industry formed its own trade association, the Austrian Public Affairs Association. A study commissioned by this association has for the first time shed light on the young public affairs industry, its actors, and the working environment. Copyright © 2014 John Wiley & Sons, Ltd.     

The state of public affairs in Bulgaria

This paper studies the recent post-communist developments of linkages amongst organisations, society and government in Bulgaria. I argue that public affairs is in a very early, embryonic stage of development. This is to a large extent due to the very slow re-establishment of the non-centralised market economy; this is very specific to Bulgaria compared with the rest of the Central and Eastern European countries and can be explained by the significant heritage from the communist period. Today, the economic actors in Bulgaria are represented by two extremes—a myriad of small and medium enterprises, lacking the capacity and resources to develop government relations, and a few monopolistic groups with an unclear structure and ownership, which are influencing the government policy in a non-transparent way. Despite the exceptionally strong state tradition, the government institutions are very often paralysed by the lack of long-term political vision. As a result, the government was and is still easily subject to external influences. However, the situation is progressively changing, although not without external pressure from the European Union and the internal pressure of foreign investors. Public affairs will therefore develop at the speed of the development of political democracy, a modern corporate culture and the establishment of economic operators with long-term vision and interests. The profession of public affairs consultant, almost non-existent today, will then progressively find its natural place, acting as a catalyst for the development of business–government–society linkages. Copyright © 2014 John Wiley & Sons, Ltd.