Envisaging the future — scenarios and public affairs practice

Public affairs in the third millennium will develop in three significant ways.

• (1) It will deal increasingly with global issues and authorities. ‘The chief executive needs to be an entrepreneur with global vision. He needs political skills, to steer a course through the regulatory maze.’
• (2) The companies that succeed may be global, but many of the regimes of regulation and control will remain national. The ability to deal with them will be essential.
• (3) Public affairs will have to deal effectively not only with national and international regimes but also with organised ‘civil society’. NGOs have now formed global alliances. They are recognised and consulted formally and informally and have begun to ‘show their teeth’.

These developments create strong and specific challenges for corporate communications. ‘Sovereignty is what you belong to.’ The European Union (EU) has developed as a model for global public affairs. Companies that have learnt to combine national with supranational public affairs in the EU will be well equipped in the fora of WTO, OECD, ILO and others yet to come. The communications challenges are two:

• (1) Support for mergers: As globalisation proceeds by merger, companies will need fluency in communicating the benefits of mergers, both internally and externally.
• (2) Trading identities: As countries go for national brands to achieve tourism and investment, mega‐merged global companies are using nation‐building techniques to achieve internal cohesion across cultures.

Copyright © 2001 Henry Stewart Publications     

Learning from the Philippine occupation: nation‐building and institutional development in Iraq and other high security risk nations

Outcomes of armed conflict in Afghanistan and Iraq indicate that the U.S. has been unprepared to fully address problems related to establishing social and economic stability, security and governance in the aftermath of war. This is unfortunate, given that U.S. policy makers' nation‐building efforts to achieve stability, security and good governance in these nations do not reflect what they should already have learnt about organisational and institutional development from past experiences providing significant development assistance to highly unstable nations. Based on the analysis rendered in this article, ‘smart practice’ development administration in such nations comprises the following key points that link nation building to institutional/organisational development:

• Nation building (creating new national sovereignty) is different from, and harder than, building government capacity (creating or strengthening institutions and organisations).
• Given that building government capacity typically requires years of patient assistance and financing, it is better to build on existing indigenous institutions like the civil service and military.
• The time and expense of development assistance to high security risk nations means that it is advisable to establish a multi‐lateral development assistance plan and a multi‐national, multi‐institutional framework for financing development to pay for all that is necessary over a long period of time (i.e. 20–50 years).
• Policy makers should emphasise social stability and stable economic growth under self‐governance to prevent actual or perceived economic exploitation.
• Policy makers' diplomatic efforts should secure accommodation of various stakeholders sufficient to permit compromise leading to formation of an independent government.
• Where occupation appears necessary to achieve security and stability, policy makers should allocate enough troops and money to do the job, and accurately assess and report all costs of military occupation and nation building.
• Once occupation has occurred, policy makers should not withdraw military support in a way that would increase the likelihood of civil war.
• Premature withdrawal of security, economic and political support prior to the point where high security risk nations are capable of governing themselves will cause a power vacuum, and may result in fragmented regional leadership by warlords. Copyright © 2005 John Wiley & Sons, Ltd.

     

Gender Congruence and Work Effort in Manager–Employee Relationships

This article uses data on public school teachers and principals to examine whether teachers who share the gender of their principal work more overtime hours than teachers who do not. Findings show that gender congruence is associated with overtime hours for female teachers but not for male teachers. This result holds between schools and within schools: female teachers with female principals work more overtime hours than female teachers with male principals, and female teachers with female principals work more overtime hours than male teachers who work in the same school, for the same female principal. In light of multiple competing explanations for this finding, the author explores why gender congruence matters for female teachers but not for male teachers.

Practitioner Points

• Female teachers with female principals work more overtime hours than female teachers with male principals.
• Female teachers with female principals work more overtime hours than male teachers who work in the same schools, for the same female principals.
• Gender congruence is not associated with overtime hours among male teachers.
• Female teachers’ overtime hours are associated with female principals’ overtime hours, suggesting that female teachers emulate female principals’ work behavior.

     

Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education

• The purpose of the project was to create a narrowcast electronically based program that would economically disseminate information about a social cause to a highly targeted audience, while soliciting response, and therefore involvement, by that audience
• The objective was to reach influentials, policy makers, and grant funders with a message that was educational, involving and used interactive media via a CD with an embedded tie to the internet which could record viewing time, issues visited and questions addressed and solicit a response from the visitor.

Copyright © 2005 John Wiley & Sons, Ltd.     

Ethical issues in pro‐social advertising: the Australian 2006 White Ribbon Day campaign

• The Australian White Ribbon Day 2006 campaign was severely criticized by mental health professionals and those working in the family and domestic violence sector because of depictions of suicide and self‐harm in the television advertisement and accompanying promotional materials. The White Ribbon Day (WRD) National Leadership Group (NLG) rejected all requests by concerned groups to not use these campaign materials. They and their apologists claimed that such violent imagery was necessary to attract men's attention and was being misinterpreted as depicting suicide attempts.
• With preliminary ethics approval we set out to assess reactions to the television advertisement. After 24 interviews, the testing was terminated by the university research ethics officer after two male respondents demonstrated significant distress after viewing the ad. Furthermore, the results by that stage showed that there were perceived messages of suicide in the ad. These results were sent to the WRD NLG with a request to reconsider proceeding with the television advertisement and associated materials. Mental health and domestic violence organizations lodged similar requests. All requests were rejected. The case raises a number of ethical issues for pro‐social organizations when dealing with sensitive issues and using execution techniques that may impact negatively on vulnerable audiences.

Copyright © 2009 John Wiley & Sons, Ltd.     

Intergovernmental Cooperation in the Provision of Public Safety: Monitoring Mechanisms Embedded in Interlocal Agreements

This article examines how monitoring mechanisms embedded in interlocal agreements (ILAs) are associated with vertical and horizontal intergovernmental relations. The authors hypothesize that ILAs established by local governments with higher‐level governments are likely to rely on a clearly specified set of rules to establish an administrative structure, whereas ILAs established by local governments with other local governments rely on associational benefits to ensure that policy preferences are aligned across multiple political boundaries. The article examines ILAs established by small town, county, and municipal governments in Denton County, Texas, for the provision of emergency medical, police, and fire services. Findings show that more than half of the ILAs specified a financial reporting system, but an almost equal percentage did not contain features requiring financial records to be available for audit by a third party. Quadratic assignment procedure correlation analysis confirmed the presence of cross‐monitoring mechanisms and showed that the patterns of ILAs tend to cluster around a geographic space.

Practitioner Points

• Monitoring mechanisms embedded in interlocal agreements (ILAs) matter, highlighting the important managerial functions played by frontline officers drafting ILAs.
• The rules embedded in ILAs are important not only for encouraging intergovernmental cooperation but also for reducing the risks associated with contract failures.
• With the increasing number of ILAs, local government officials need to consider various types of ILAs that are suitable to meet jurisdictional interests and policy preferences.

     

Issue management as a post‐crisis discipline: identifying and responding to issue impacts beyond the crisis

• While there is a prolific literature on processes for organizational crisis management, and extensive scholarship on response methodologies such as apologia, image restoration and immediate post‐crisis discourse, little has been written about the longer term post‐crisis challenge beyond recovery, business resumption and organizational learning.
• Crises can lead to persistent and damaging issues, but there has been limited substantive research to illuminate the optimal processes to navigate the transition from crisis to issue. Moreover, if organizations remain in conventional post‐crisis mode there is a real risk of failure to put in place proper processes for longer term management of post‐crisis issues.
• After considering linear and non‐linear process models, and the development of a more holistic, integrated approach to issue and crisis management, this article proposes issue management as the most effective practical discipline to identify and respond to longer term post‐crisis impacts.

Copyright © 2009 John Wiley & Sons, Ltd.     

Pictures at an exhibition revisited: reflections on a typology of images used in the construction of corporate social responsibility and sustainability in non‐financial corporate reporting

• Strategic corporate and public affairs communication about Corporate Social Responsibility (CSR) has emerged as a major component of corporate efforts to interact with their stakeholders and society at large. Non‐financial reporting, and CSR reporting in particular, is now seen as an essential corporate communication process by most members of a company's stakeholder community. This growth in CSR reporting has been driven by the need to increase corporate transparency and accountability concerning social and environmental issues. Arguably, the European Union is the most progressive region in adopting CSR reporting. Almost all of Europe's top 100 companies report on social and environmental performance, whilst figures for the USA and the rest of the world are much lower. The latest Accountability Rating concludes that ‘Europe leads, America lags’ after measuring companies' social and environmental impacts.
• The authors argue that visual communication is as important as words and numbers in creating meaning and assess UK and German Companies' non‐financial performance. Utilizing a range of research methods including content analysis and semiotic interpretation the authors propose a typology of images used in non‐financial reporting. This typology and associated conceptual development can used to more accurately define and interpret CSR and sustainability.

Copyright © 2009 John Wiley & Sons, Ltd.     

The Eastern European referendum campaigns on the accession to the European Union–a critical analysis

• This article analyses the communication campaigns organized to increase support for European Union (EU) membership, during referendums held between March and September 2003 in Central Europe. The focus is on the official campaigns, organized and sponsored by the Hungarian, Polish and Estonian governments. The first part of the paper reviews the special characteristics of referendums and information campaigns, followed by the challenges communication planners faced, during planning and implementing the campaigns. The common features and themes of the national campaigns, as well as the differences, are identified and analysed. The article concludes with some important lessons and recommendations to be used by future referendum campaign planners and implementers.

Copyright © 2007 John Wiley & Sons, Ltd.     

International Comparison of Public and Private Employees’ Work Motives,Attitudes, and Perceived Rewards

This article presents a conceptual perspective on the distinctive characteristics of public organizations and their personnel. This perspective leads to hypotheses that public organizations deliver distinctive goods and services that influence the motives and rewards for their employees. These hypotheses are tested with evidence from the International Social Survey Programme in order to compare public and private employees in 30 nations. Public employees in 28 of the 30 nations expressed higher levels of public‐service‐oriented motives. In all of the countries, public employees were more likely to say they receive rewards in the form of perceived social impact. In most of the countries, public employees placed less importance on high income as a reward and expressed higher levels of organizational commitment.

Practitioner Points

• The findings presented here add to previous evidence that public employees seek and attain more altruistic and public‐service‐oriented rewards than private sector employees. In particular, we add evidence that these differences hold in many different nations and cultural contexts.
• Compensation and incentive system reforms in many governments have often concentrated on financial incentives and streamlining procedures for discipline and removal. Such matters are important but should not drive out concerns with showing public employees the impact of their work on the well‐being of others and on the community and society. Leaders and managers should invest in incentive systems that emphasize such motives and rewards.
• Leaders and managers should invest in the use of altruistic and socially beneficial motives and rewards in recruiting systems.

     

Public affairs perceptions and practices: a ten‐year (1993–2003) comparison

• The past ten years have been marked by significant changes in technology, politics and economics. These changes have affected the social and regulatory environments in which public affairs (PA) officers operate. This paper describes how PA officers at 74 large US corporations perceive these environmental changes and how PA activities have changed from ten years ago.
• The data reported in this paper were collected first in 1993, then again in 2003. The results show a rather even split between respondents: half (39) believe that their political/regulatory environment is simpler today than was the case ten years ago, half (33) believe that it has become more complicated; half (35) believe there is less social interest in their operations and half (32) believe there is more. The paper then examines the changes in PA activities and performance over the past ten years
• Overall, PA officers are more pleased with their performance (at least in managing social issues and achieving social objectives) than they were in 1993.

Copyright © 2005 John Wiley & Sons, Ltd.     

First‐generation genetically modified organisms in agriculture

• The introduction of genetically modified (GM) crops has led to a plethora of policy issues based around consumer perceptions. In this paper, we present a general framework for analysing the economic impact of GM crops that incorporates supply benefits, market segmentation and the additional segregation costs imposed by market segmentation. We then give the results of five case studies of GM crops based on this general model. Consumers not sensitive to GM content and farmers in certain regions who can use GM seed to reduce costs benefit from the introduction of GM varieties, while consumers sensitive to GM content and producers in certain regions who cannot use GM seed to reduce costs are worse off.

Copyright © 2006 John Wiley & Sons, Ltd.     

Backloading to extinction: Coping with values conflict in the administration of Australia's federal biodiversity offset policy

Policy-makers are frequently required to consider and manage conflicting public values. An example of this in the environmental domain is biodiversity offset policy, which governments worldwide have adopted as a mechanism to balance environmental protection with socio-economic development. However, little work has examined administrative practices underpinning biodiversity offset policy implementation, and how the adoption of coping strategies to manage value conflicts may influence resulting policy outcomes. This study fills this research gap using a case study of Australia's federal biodiversity offset policy under the Environment Protection and Biodiversity Conservation (EPBC) Act 1999. Using data from 13 interviews of federal policy administrators, I show that the introduction of a new policy in 2012 enabled a shift from the use of precedent to a technical approach for setting offset requirements under the EPBC Act. Yet, multiple sources of policy ambiguity remain, and administrators have adopted post-approval condition-setting, or ‘backloading’—a form of cycling, facilitated by structural separation—to defer detailed assessments of offset requirements until after biodiversity losses are approved. Backloading thus undermines the effectiveness of environmental policy and will persist as coping strategy unless policy ambiguity is reduced via legislative amendments and adequate resourcing of biodiversity conservation.

Points for practitioners

• Biodiversity offset policy requires administrators to manage conflicting environmental and socioeconomic values.
• Technical decision tools reduce reliance on case-by-case decision-making, but multiple ambiguities persist.
• Backloading (post-approval condition-setting) defers values conflict, but reduces transparency, accountability, and policy effectiveness.
• Policy ambiguity must be reduced at the political level to facilitate effective biodiversity conservation.

     

The lobbyist with ‘balls of iron and a spine of steel’: why Ireland needs lobbying reform

• In common with most other nations, Ireland currently has no statutory regulation of lobbying activities. Equally, and also in common with many countries, lobbying regulation is becoming a more prominent subject of political debate. This paper considers the pervasive context of political corruption and scandal highlighted by one lobbyist now in jail, analyses various suggestions for lobbying regulation which have been proposed, and concludes with a potential reform agenda. The opportunity exists for Ireland to take a lead in producing a comprehensive and meaningful regulatory regime—genuine and principled reform, rather than a muddled compromise.

Copyright © 2009 John Wiley & Sons, Ltd.     

Gender targets and trickle-down effects: Avoiding the ‘decoupling dynamics’ that limit female representation in senior roles

Women constitute the majority of the Australian public sector workforce, but their representation in senior roles is not proportional. Australian public services have gender targets to improve the representation of women in senior roles. Based on previous research, targets are expected to first increase female representation at the target's focal level, such as executive level. Then they should initiate a trickle-down effect (TDE), increasing female representation at the level immediately below the target's focal level, such as the executive feeder level. However, the TDE observed in a state public service decelerated after a gender target was imposed. We identified whether individual departments had a consistent or inconsistent TDE and conducted 13 semi-structured interviews with key stakeholders. Too many service-wide targets with low prioritisation of a gender target, as well as missing and ineffective practices, generated decoupling dynamics. Only departments with gender champions who had visible backing from the Chief Executive were able to keep the gender target coupled with practice to achieve its intended outcomes.

Points for practitioners

• Gender targets in Australian public services may not be achieving intended outcomes due to decoupling—a response to policies in which the policies are ignored and/or ineffective practices are implemented.
• Too many competing targets and limited accountability for achieving a gender target create a potential for decoupling by allowing individuals and groups to ignore or weakly adopt the policy.
• Integrated bundles of top-down (e.g. requiring at least two women on shortlists) and bottom-up practices (e.g. mentoring) can help avoid decoupling by ensuring women are appointed to senior roles and supported to progress through an organisation.
• Chief Executives are key to ensuring a gender target remains coupled with its implementation; Chief Executives must provide visible support to internal champions to make gender targets effective.

     

Indigenous institutions and local government in the Torres Strait

The relationships between local governments and Indigenous institutions in Australia are unstudied, despite both being oriented to the local level. Related research focuses on the performance of Indigenous local governments, Indigenous forms of governance and its relation to local government, relations between local governments and Indigenous communities, and the intercultural dynamics of Indigenous and Western governance frameworks in local governments. This article presents the findings of a study that examines relations between local governments and Indigenous institutions in the Torres Strait, a relationship that is framed by s. 9(3) of the Local Government Act 2009 (Qld) (LGA) that allows local governments to ‘take account of Aboriginal tradition and Island custom’. A framework adapted from health-related studies, consisting of three alternative policy approaches—mainstreaming, indigenisation, and hybridisation—is used in this study to characterise relationships between local governments and Indigenous institutions. Kinship and country, two important Indigenous institutions, are marginalised in Queensland's mainstream system of local government, which in turn creates obstacles for Aboriginal and Torres Strait Islander people from participating and engaging in local government processes.

Points for practitioners

• Government that does not recognise the institutions which are fundamental to how Indigenous people govern will marginalise them from power.
• Indigenous institutions are legitimate actors whose voice must be considered within mainstreaming discussions.
• Representation within indigenous institutions influences local government relations.

     

OUTCOMES OF VARIOUS MODES OF ADMINISTERING AUSTRALIAN AGRICULTURAL COLLEGES

The outcomes of various modes of administration may be summarized as follows:

• 1 Under both ministerial and departmental control, the prior experience and predispositions of the Minister were critical factors affecting the colleges. Under departmental control, the background and attitudes of senior officers within the department were also important. Various instances of this were cited.
• 2 There tended to be proportionately fewer dismissals of principals or resignations in protest by them under departmental control than when colleges were controlled by Ministers of the Crown or governing councils. Several reasons for this trend were suggested.
• 3 Under all systems of control the colleges were subject from time to time to direct or indirect political pressure. For example, there were instances in which parents invoked or attempted to invoke political pressure to save their sons from expulsion from a college. Such pressures played a part in the dismissal or resignation of several principals.
• 4 Another factor which led to the resignation of two principals who were directly responsible to a Minister was the belief that their jurisdiction had been transgressed by another senior public servant.
• 5 Under departmental control a principal was likely to be caught up in intradepartmental politics. The fortunes of the college depended somewhat upon his success in this arena.
• 6 In determining the policies and practices to be adopted on the college farm, a principal generally had greater freedom under Education Department control than under Agriculture Department control. On the other hand, teaching practices were generally subject to closer departmental supervision in the former case than in the latter.
• 7 One problem with any system of control is that of maintaining a balance between continuity in policy on the one hand and sensitivity to demands for change on the other. In general, control over the colleges by government departments or governing councils tended to be conservative in emphasis, to stress continuity. By contrast, where control was directly exercised by Ministers of the Crown and where there were relatively frequent changes in incumbency of the relevant portfolio, continuity in policy was less assured.
• 8 The life of advisory committees was typically marked by early enthusiasms and influence in dealing with urgent matters of policy. After these matters had been dealt with there was generally a decline in activity and influence, growing disillusion among members, and eventually reconstitution or replacement of the committee.

     

When the British ‘Tommy’ went to war,public opinion followed

• This article seeks to outline how public opinion changed over the course of the government's announcement of 2nd Gulf War in Iraq until the scandal over the alleged ‘sexed‐up’ Downing Street intelligence dossier. Using quantitative analysis of opinion poll data, together with in‐depth interviews with journalists to show how the media were complicit in providing a positive spin for the government's stance on war, the authors conclude that the positive change in public opinion once the British soldiers were deployed occurred through one of the following mechanisms: 1) a patriotic effect, 2) government communication expertise and the management of a complicit news media, 3) the public basked in the reflected glory of the initially successful military or 4) some combination of the above.

Copyright © 2005 John Wiley & Sons, Ltd.