News Norms and the Strategic Timing and Content of Candidate Messages

Abstract

In this paper, we ask what sets of factors influence the timing and the content of presidential candidate press releases. Utilizing a unique data set, we examine the influence of internal campaign factors as well as external media factors on campaign information dissemination during the invisible primary season. We find that both types of factors may influence the timing of press releases; as to content, however, media norms are less likely to alter a candidate's general strategic message, which is dictated by his competitive status and national stature.     

Mobilizing the Seldom Voter: Campaign Contact and Effects in High-Profile Elections

Decades of research suggests that campaign contact together with an advantageous socioeconomic profile increases the likelihood of casting a ballot. Measurement and modeling handicaps permit a lingering uncertainty about campaign communication as a source of political mobilization however. Using data from a uniquely detailed telephone survey conducted in a pair of highly competitive 2002 U.S. Senate races, we further investigate who gets contacted, in what form, and with what effect. We conclude that even in high-profile, high-dollar races the most important determinant of voter turnout is vote history, but that holding this variable constant reveals a positive effect for campaign communication among “seldom” voters, registered but rarely active participants who—ironically—are less likely than regular or intermittent voters to receive such communication.

It's not always the campaign – Explaining inter-election switching in Germany, 2009–2013

Inter-election volatility is essential for the functioning of democracy. In accounting for the underlying processes prior research focused on campaign volatility, while neglecting between-campaign volatility. This neglect is not warranted however. Between-campaign periods may include multiple events that set the stage for electoral competition and shape citizens' political cognitions, attitudes and party preference until the next election. Depending on the flow of political communication, between-campaign periods may considerably contribute to inter-election volatility. Drawing on a data set from an intra- and inter-election panel survey conducted in the 2009 and 2013 German federal elections, the evidence suggests that between-campaign changes in party preferences and political attitudes were at least as important as within-campaign changes in contributing to inter-election switching. Moreover, political involvement is less powerful in conditioning electoral volatility than suggested by conventional wisdom. The analysis thus provides a first step toward a general account of inter-election volatility.     

Raising the tone? The impact of ‘positive’ and ‘negative’ campaigning on voting in the 2007 Scottish Parliament election

Most survey-based research on campaign effects in British elections has focussed on exposure to the campaign. Far less attention has been given to how the campaign is perceived, although American research on the effects of negative campaigning suggests that this is a potentially important area. The article investigates the extent to which vote choices in the 2007 Scottish Parliament election were affected by perceptions of the parties’ campaigns as ‘positive’ or ‘negative’. Partisanship and increased exposure to a party’s campaign increased individuals’ chances of rating a campaign positively. Other things being equal, however, campaigns which come to be seen in a negative light backfire on the party responsible, reducing the propensity of people to vote for it.     

Strategic campaigning, closeness, and voter mobilization in U.S. Presidential elections

The scholarly literature on voter mobilization is ambivalent regarding the effects of closeness on turnout. Economic analyses of turnout (i.e. the classic calculus of voting) contend that as elections become closer, voters perceive their participation as more valuable because there is a greater chance that they will cast the deciding vote. Other work argues that voters do not take closeness into account because the probability that their vote uniquely changes the outcome of an election is quite small even in close elections. Still, this second perspective maintains that closeness may increase turnout because elites distribute campaign resources to places where election results could be affected by mobilizing additional supporters. While the latter perspective is theoretically well-developed, empirical support for the notion that elite activity (rather than citizen perceptions) connects closeness and turnout is limited. Using improved measures of closeness and campaign activities, we test for citizen perception and elite mobilization effects on turnout in the context of U.S. Presidential elections. Results show that while closeness has no direct effect on turnout, elites indeed target campaign activities on close states and the asymmetric distribution of resources across states results in higher turnout in battleground states.     

Campaigns and the prediction of election outcomes: Can historical and campaign-period prediction models be combined?

There are two approaches to predicting election outcomes: (1) a historical approach, which uses past election results alongside macroeconomic and political variables to forecast election results up to a year in advance, and (2) a campaign-oriented approach, which uses current campaign trends to forecast vote shares at the end of the campaign. They are in some way at odds—one approach says the campaign doesn't matter, the other focuses entirely on the campaign. This article considers whether the two approaches might be usefully combined; it considers whether the prediction errors in historical models may be related to trends during the campaign. That possibility is tested here using 17 elections in the US, UK and Canada, combining historical predictions and automated content analyses of campaign-period media content. Results suggest that campaigns do not account for errors in the historical predictions; but there may be other ways in which campaigns matter in conjunction with historical models.     

Does Political Advertising Persuade?

Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat surprisingly, though, scholars have yet to make much progress in confirming this claim. In this paper, we leverage a comprehensive dataset that tracks political ads in the nation’s top media markets and a survey of presidential and U.S. Senate voters in 2004. We ask whether exposure to presidential and Senate advertising influences voters’ evaluations of candidates and the choices that they make at the ballot box. In the end, we find considerable evidence that advertising persuades—and that its impact varies depending on the characteristics of the viewer.

Why bother campaigning? Campaign effectiveness in the 2009 European Parliament elections

This paper explores the effectiveness of European Parliament candidates' campaigns. We analyze the relationship between candidates' spending and their likelihood of success, controlling for a range of relevant co-varying factors. We then investigate whether the effects of electoral spending are conditioned by two variables: ballot design and incumbency. We find that, ceteris paribus, spending was positively related to a candidate's likelihood of electoral success in the 2009 campaign, though this effect is small in scale. We also reveal that the electorally positive effects of spending are observable across both 'party-centered' and ‘candidate-centered’ ballot structures, and that there is some evidence that incumbent spending is less effective than challenger spending.     

When Did Health Care Become a Campaign Issue?

Most people mistakenly assume that health care first became a major political issue in 1945 because President Harry S. Truman’s special address to Congress on Nov. 19 of that year marked the first time a sitting president publicly endorsed a national health-care program. But the question of whether—or to what extent—it is the responsibility of government to subsidize health care for its citizens has been around for a much longer amount of time. Now that health care has become a major focus of domestic political debate, especially in light of the impending presidential election, this article, modified from an entry in the forthcoming Encyclopedia of Campaigns, Elections, & Electoral Behavior (Sage Publications), serves to inform the reader of the origins and history of health care as a campaign issue.

Understanding Campaign Strategy

SUMMARY

The role of professional political consultants in campaigns is not very well understood, at least from a theoretical perspective. As a result, we know very little about how campaign strategy is developed. This article is an attempt to think theoretically about how professional campaign operatives craft strategies for candidates. It begins with a review of previous research on consultants and campaign strategy. That work helps lay a foundation for a theory of professional campaign activity that focuses on the development of campaign strategy. I then turn to campaign professionals themselves. Based on interviews with numerous consultants and other campaign operatives, I identify common approaches to building strategy within campaigns. Finally, I explain the notion of ‘deliberate priming,’ a theoretical understanding of professionally run campaigns that emerges from the consultant interviews and previous scholarship in this field.     

How do candidates spend their money? Objects of campaign spending and the effectiveness of diversification

We present a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on which candidates spent money and the overall diversification of candidates’ campaign expenditure as predictors of electoral success. We offer a replicable framework for the measurement of campaign diversification as well as for the evaluation of its effects on electoral performance. We examine how factors such as campaign expenditure and candidates’ incumbency status condition the effects of campaign diversification. It is shown that diversification is only related to electoral success when campaigns are well-financed.     

Voter sincerity and the time-of-voting-decision

This article explores the relationship between vote sincerity and the time at which vote decisions are finalized. It posits that a specific set of competitive circumstances are necessary for insincere voting to occur, and that voters' understanding of these circumstances can be influenced by exposure to information during a campaign. The article introduces a new method of operationalizing a commonly overlooked type of insincere voting: the protest voter. As defined here, protest voters express their political dissatisfaction by supporting an uncompetitive non-traditional party that is not their first preference. Canadian Election Study data reveal that protest voters make up a small, but noteworthy segment of the electorate and that insincere voters tend to make their vote decisions relatively late.     

Explaining the unpopularity of public funding for congressional elections

This article uses data from the 2008 Cooperative Congressional Election Study to explain weak support for public financing of congressional campaigns. Previous studies lack theory to explain variation in support and use a flawed measure of the dependent variable. We argue that low support reflects a failure resulting from a collective action dilemma. Citizens desire a campaign finance system that weans politicians from private donors, but are unwilling to pay a small amount in taxes to support public financing. In contrast to conventional wisdom, we show that support for public financing is highest among those perceived to benefit the most from the current system. Our results suggest that most Americans would rather not pay for politics, and that reform proposals must avoid incurring transparent costs on individual citizens to pay for reform.     

关于刑事公诉案件被害人上诉权的思考

加强对被害人的诉讼权利保障已成为现代刑事诉讼发展的重要趋势之一,而上诉权是维护被害人利益的一项重要权利。我国现行刑事诉讼法虽然加强了对公诉案件被害人的权益保障,赋予其当事人的诉讼地位和一些诉讼权利,但并未赋予其作为当事人最为重要的一项诉讼权利——上诉权,从而影响了被害人诉讼权利的充分行使和合法权益的有效保障。     

Campaign claims,partisan cues,and media effects in the 2011 British Electoral System Referendum

Campaigning in the British Electoral System Referendum of 2011 provoked much controversy. Accusations of negativity and dissemination of misinformation came from both sides. Using panel data spanning the crucial period of the campaign, this paper examines shifts in perceptions and intentions associated with information and opinion. First, it takes into account ‘baseline’ effects such as initial partisan cues. Then, in the context of criticism of the low quality information content of the campaign, it asks how much changes in the attitudes of respondents affected electoral system opinion, and the extent to which these changes reflected learning and the provision of information or misinformation. The roles of the Electoral Commission, television coverage, and newspapers are also examined.     

Defeat of the People's Army? The 2015 British general election and the UK Independence Party (UKIP)

The 2015 general election in Britain saw a major attempt by a relatively new party - the UK Independence Party (UKIP)- to secure elected representation. While UKIP received nearly four million votes, the party left the 2015 general election with just one Member of Parliament. Our evidence, drawn from analysis of British Election survey data and in-depth qualitative interviews with activists, suggests that UKIP's campaign was a major factor in its inability to translate widespread support into elected representation. While the party pursued a targeted campaign, this had only a modest impact on its own vote. UKIP's lack of resources, inexperience and inability to operationalize highly effective, targeted local campaigns severely hamstrung the party and prevented it from converting support into MPs at Westminster.