Mobilizing the Seldom Voter: Campaign Contact and Effects in High-Profile Elections

Decades of research suggests that campaign contact together with an advantageous socioeconomic profile increases the likelihood of casting a ballot. Measurement and modeling handicaps permit a lingering uncertainty about campaign communication as a source of political mobilization however. Using data from a uniquely detailed telephone survey conducted in a pair of highly competitive 2002 U.S. Senate races, we further investigate who gets contacted, in what form, and with what effect. We conclude that even in high-profile, high-dollar races the most important determinant of voter turnout is vote history, but that holding this variable constant reveals a positive effect for campaign communication among “seldom” voters, registered but rarely active participants who—ironically—are less likely than regular or intermittent voters to receive such communication.

Keeping Up with the Joneses: The Interplay of Personal and Collective Evaluations in Voter Turnout

Do citizens turnout to vote because of changes in their personal financial situation or are they influenced by the nation’s economic performance? Previous research on this question is far from united. We attempt to unify the disparate literature on the effects of pocketbook and sociotropic evaluations on voter turnout in midterm and presidential elections. Our analysis of ANES data from 1978 to 2004, based on a reference-dependent model of voter turnout, indicates that both pocketbook and sociotropic considerations affect individuals’ decision of whether to vote in midterm elections. Those who perceive that over the last year their own financial situation has improved relative to the economy are less likely to vote than those who view the economy as outperforming their own financial situation.     

Hunting the Elusive Young Voter

Abstract

It is generally assumed that mobilizing young voters is infeasible. This belief can be broken into two separate questions: (1) Are young people responsive to Get Out The Vote appeals? (2) Is it possible to deliver the message to the intended audience? By pooling together the results of six GOTV field experiments, this paper demonstrates that young voters are equally responsive to blandishments to vote as mature voters, but that they are roughly three times more difficult to contact.     

Voter sincerity and the time-of-voting-decision

This article explores the relationship between vote sincerity and the time at which vote decisions are finalized. It posits that a specific set of competitive circumstances are necessary for insincere voting to occur, and that voters' understanding of these circumstances can be influenced by exposure to information during a campaign. The article introduces a new method of operationalizing a commonly overlooked type of insincere voting: the protest voter. As defined here, protest voters express their political dissatisfaction by supporting an uncompetitive non-traditional party that is not their first preference. Canadian Election Study data reveal that protest voters make up a small, but noteworthy segment of the electorate and that insincere voters tend to make their vote decisions relatively late.     

Strategic campaigning, closeness, and voter mobilization in U.S. Presidential elections

The scholarly literature on voter mobilization is ambivalent regarding the effects of closeness on turnout. Economic analyses of turnout (i.e. the classic calculus of voting) contend that as elections become closer, voters perceive their participation as more valuable because there is a greater chance that they will cast the deciding vote. Other work argues that voters do not take closeness into account because the probability that their vote uniquely changes the outcome of an election is quite small even in close elections. Still, this second perspective maintains that closeness may increase turnout because elites distribute campaign resources to places where election results could be affected by mobilizing additional supporters. While the latter perspective is theoretically well-developed, empirical support for the notion that elite activity (rather than citizen perceptions) connects closeness and turnout is limited. Using improved measures of closeness and campaign activities, we test for citizen perception and elite mobilization effects on turnout in the context of U.S. Presidential elections. Results show that while closeness has no direct effect on turnout, elites indeed target campaign activities on close states and the asymmetric distribution of resources across states results in higher turnout in battleground states.     

Does Election Day weather affect voter turnout? Evidence from Swedish elections

Does rainfall during the Election Day reduce voter turnout? Previous research shows that in the US one inch of rain reduces turnout with about one percentage point. We turn to the Swedish context in order to test whether rainfall on Election Day have the same impact in a high turnout context. We move beyond previous research by testing the impact of GIS-interpolated rainfall on three different datasets that allows us to view the issue both from a wide time frame as well as with high precision as for turnout measures: (a) aggregate turnout data for Sweden's 290 municipalities, (b) individual level data from the Swedish National Election Study and (c) data from a register-based survey on voter turnout. In none of the three datasets do we find robust negative effects of rain.     

Understanding unequal turnout: Education and voting in comparative perspective

Well-educated citizens vote more frequently than the poorly educated in some countries, including the USA. However, in many countries, no such differences are observed. One classical explanation of the presence or absence of this inequality in voting is that the strength of left-wing forces sharpens or reduces it. An alternative explanation is that some institutional arrangements and contextual features disproportionately affect the voter participation of some individuals depending on their resources, thus shaping turnout inequality. These theories are tested using multilevel modeling with data from 28 advanced industrial democracies. Compulsory voting reduces inequalities because under this system quasi-universal turnout is achieved. In addition, the poorly educated vote more frequently when the voting procedure is easy and when there are few political parties, thus reducing turnout inequality. However, strong left-wing parties and trade unions are not associated with more equal turnout.     

Do text messages increase voter registration? Evidence from RCTs with a local authority and an advocacy organisation in the UK

In the wake of the Covid-19 pandemic, text messages have become an increasingly attractive tool of voter registration. At the same time, in countries without automated registration, advocacy organisations play a more prominent role in supplementing the efforts of official bodies in registering voters. However, most available, robust evidence on whether voter registration campaigns work is based on campaigns conducted by official bodies charged with electoral registration. We present the results of two RCTs that aimed to increase voter registration in the UK using SMS-text messages, relying mainly on behavioural messaging. One was conducted by a local authority, while the other was implemented by an issue advocacy organisation that had no prior involvement in voter registration. In line with previous findings, the local authority’s text messages resulted in an increased registration rate of eight percentage-points, which translates into a three percentage-point increase in voter turnout. However, the advocacy organisation’s text messages neither increased voter registration, nor turnout, no matter whether the text message offered a personal follow-up conversation, or not. Given that many voter registration campaigns are run by advocacy organisations and text messages are an increasingly important mobilisation tool, this raises questions about the scope conditions of existing findings.     

Patience as a Political Virtue: Delayed Gratification and Turnout

A number of scholars have demonstrated that voter turnout is influenced by the costs of processing information and going to the polls, and the policy benefits associated with the outcome of the election. However, no one has yet noted that the costs of voting are paid on or before Election Day, while policy benefits may not materialize until several days, months, or even years later. Since the costs of voting must be borne before the benefits are realized, people who are more patient should be more willing to vote. We use a “choice game” from experimental economics to estimate individual discount factors which are used to measure patience. We then show that patience significantly increases voter turnout.

Disproportionality and voter turnout in new and old democracies

A long-standing puzzle in electoral research is why the disproportionality of electoral systems has a negative effect on voter participation in established democracies, but not in new democracies. We propose a learning theory of electoral system’s effects, and test it in a cross-national analysis and by using Spain as a case study. Electoral disproportionality is unrelated to voter participation in early elections after democratization, but the relationship is increasingly visible as democracies grow older. The case study uncovers two mechanisms: small parties optimize their mobilization strategy only after the first democratic elections, and the difference in the turnout rates of small party supporters and large party supporters grows over time. Time is needed before the consequences of electoral systems are fully revealed. Importantly, the findings suggest that studies carried out just after an electoral system is created or reformed may provide downward biased estimates of their long-term consequences.     

Is small beautiful? Transitional and structural effects of municipal amalgamation on voter turnout in local and national elections

The effect of jurisdiction size on democracy is hotly debated. Allegedly, smallness promotes democracy, whereas effectiveness and efficiency increase with size. Neither claim has strong empirical underpinnings. We provide evidence for the former. We use municipal amalgamations as a source of exogenous variation in jurisdiction size and show that it reduced voter turnout in Dutch elections in the 1986–2018 period. This period is sufficiently long to separate potential temporary effects of the amalgamation process from a structural effect of size increase. Surprisingly, we find no evidence of the former. Municipal amalgamation reduces turnout in local elections by 2.2 percentage points and in national elections by 0.7 percentage points. Both effects are long-lasting, persisting at least five elections after amalgamation. More detailed analysis reveals that the most likely driving forces are a weakening of the social norm to vote, and, in municipal elections, increased distance between voters and politics.     

Labor union membership and voting across nations

Despite a large literature on voter turnout around the world, our understanding of the role of labor union membership remains muddled. In this paper, we examine the relationship between union membership and voting. Using individual level International Social Science Program (ISSP) data from thirty-two countries, we find that union members are more likely to vote and that the substantive effect rivals that of other common predictors of voting. This relationship is also largely invariant across an array of demographic factors, indicating that unions tend to be “equal opportunity mobilizers.” We also find that unions have “spillover” effects: controlling for a variety of other factors, even non-union members are more likely to turn out to vote in countries with higher union densities. In sum, we find that labor unions have a consistent political influence across a wide set of countries.     

America's first voter identification laws: The effects of personal registration and declining political party competition on presidential election turnout, 1880–1916

Engaging a persistent puzzle on the decline in U.S turnout after 1896 from which the nation never recovered, this paper tests the impact of strict registration laws and declining electoral competition on turnout. This study uses an original dataset on nineteenth century voter registration laws for 1880–1916. I estimate a panel model with state and year fixed effects to test the hypothesis that the shift in electoral behavior was a function of registration reforms and competition. Findings show that turnout dropped by as much as 6 points because of personal registration laws, whereas competition increased turnout by up to 10 points. I also analyzed two case studies at the county level. The results indicate that when registration laws became increasingly stringent with stricter identification requirements, turnout dropped by as much as 19 points. Findings suggest that electoral competition could mitigate the suppressive effects of strict voting laws on turnout.