Creating a political image: Shaping appearance and manipulating the vote

The key question addressed is whether political consultants can shape a candidate's appearance in such a way as to influence voters' preferences. To explore this question, an attempt was made to discover the components of a favorable political image and then use that information to manipulate voters' preferences. Photographs of over 200 women were analyzed and the features of the women's appearance which affected the quality of the image projected were isolated. Using this information, a make-up artist and photographer were employed to shape the appearance of six women. Photographs of the women were then placed on campaign flyers along with information on the women's political party affiliation and their position on several key issues. Pairs of flyers were used to create mock elections. The result of these elections suggest that it is possible to shape a political candidate's image in a way which may effect electoral outcomes. The implications of this for electoral politics are discussed.     

Personality traits,political attitudes and the propensity to vote

This article examines the link between personality traits, political attitudes and the propensity to vote in elections, using an Internet panel survey conducted in two Canadian provinces at the time of the 2008 federal election and the subsequent provincial elections. It first establishes that the two most proximate attitudes that shape one's propensity to vote are political interest and sense of civic duty. The article then look at specific personality traits (altruism, shyness, efficacy and conflict avoidance) that could affect level of political interest, civic duty and the propensity to vote in elections. In the last part of the analysis, a model is proposed and tested, according to which the impact of personality traits is indirect, being mediated by interest and duty. The article shows that the data are consistent with such an interpretation.     

Personality traits,political attitudes and vote choice: Evidence from the United States

Past studies have documented the significant relationships between personality traits and voter turnout, but we know less about whether personality traits influence individual vote choices. This study examines whether such attitudinal factors as party identification, feeling thermometers toward the candidates, policy preferences and executive approval mediate the effects of personality traits on vote choice in the United States. Using data from ANES 2012, this study finds no direct relationship between personality traits and vote choice. More importantly, the results reveal that through previously mentioned attitudinal factors, higher levels of extraversion, conscientiousness and emotional stability indirectly decrease the probability of voting for Obama, whereas a higher level of openness to experience indirectly increases the probability of voting for Obama. Nevertheless, agreeableness only exerts an indirect, positive influence on vote choice via executive approval. Overall, this study provides insight into the relationship between personality traits and vote choice and makes up for the insufficiency in the study of personality and voting behavior.     

Social dealignment versus political frustration: Contrasting explanations of the floating vote in Germany

Abstract. The paper contrasts two notions of the floating voter: the 'modern floating voter' and the 'frustrated floating voter'. In doing so, social modernization is contrasted with macro stimuli as explanations of volatility. The 'modern floating voter' emerges from social dealignment theories. These claim (1) an increase in volatility, (2) more frequent vote switching among the well educated and the new middle class, and (3) an instrumental view of politics among floating voters. Empirical tests on German data do not deliver any support for these dealignment hypotheses (employing log-linear models on cross-sectional and pooled-cross-sectional data and ANOVA). On the other hand, the model of the 'frustrated floating voter', which denotes vote switching that takes place in a mood of protest, receives some support in the data. Thus, the degree of political dissatisfaction of an electorate emerges as a potential predictor of volatility. In a final step, I test if the drop in political satisfaction between 1990 and 1993 can he attributed to social change, thus indicating an indirect effect of social change on volatility. The data do not support this hypothesis. The drop in satisfaction (and thus the potential increase in volatility) most likely should be attributed to macro stimuli. Thus, the results indicate that macro phenomena (which might be historic events, economic conditions, or the like) might be more fruitful in explaining volatility than social modernization.     

Creating impressions: An experimental investigation of political advertising on television

Using an experimental design, this paper addresses a few basic, but important, questions about the influence of televised political advertising. How effective are different kinds of political spots in creating impressions of a candidate among viewers? Do negative ads work better than positive ads in creating favorable impressions? Do spots that focus on issues create more favorable impressions that spots that stress the traits of a candidate? Do two ads work better than one ad in creating impressions? Can the effects of a spot be undercut by a follow-up advertisement from the opposition? This paper offers some tentative answers to these questions.

     

Beyond personal vote incentives: Dividing the vote in preferential electoral systems

Comparative studies of preferential electoral systems have paid much attention to the incentives for personalized instead of party-centered campaigns, but they have largely ignored how some of these systems allow “allocation errors” and so create incentives for parties to “manage” the vote and intraparty campaigns. We discuss how the single non-transferable vote (SNTV) and single transferable vote (STV) systems create these incentives, and we illustrate the degree to which they affect actual electoral results across seven preferential electoral systems. The analysis reveals statistically significant differences in the vote inequality among incumbent cohorts (members of the same party and district), indicating the strong influence of vote division incentives over candidate-centered electoral environments. The results also have important implications for comparative research on legislative turnover and the incumbency advantage.     

Political interest and the decision to vote: a self-selection problem

ABSTRACT

Political interest is frequently considered as one of the most important driving factors of voter turnout. This article uses data from the German Socio-Economic Panel to investigate the causal relationship between political interest and the decision to vote. It introduces a recursive simultaneous equation model which is estimated via bivariate probit regression and thus avoids major drawbacks of the method of instrumental variables. The results suggest that the effect of political interest on the decision to vote is not causal, but rather results from self-selection.     

Reciprocal causation in a model of the vote: Replication and extension

Page and Jones, and others, have argued that recursive models of the vote fail to take account of the inherent complexity of the decision processes involved and that estimates from these models are prone to errors, which result in understatement of the amount of policy voting. They propose a causal structure, in which reciprocal influences are modeled explicitly, and estimate its parameters with partially independent samples from two presidential elections. Their model, however, is restricted to presidential contests and omits economic issues. Similarly, the literature on economic voting has ignored the presence of potential reciprocal influences on economic policy attitudes. This paper develops a novel measure of economic issue preferences, modifies the earlier model to include both economic and social issues, and tests the model on data from an independent sample of voters in the 1978 congressional elections. Estimates from the elaborated model generally comport well with the results obtained by Page and Jones, and the findings show a higher degree of economic issue voting than most previous studies.     

Economic self-interest and the vote: Evidence and meaning

The issue of personal economic self-interest — people responding politically to changes in their financial well-being — has been a central focus in the economic voting literature. In a recent article, Kramer (1983) contended that people may be acting in a personally self-interested manner despite findings to the contrary from survey research analyses. In another article, Sears and Lau (1983) argued that findings of economic self-interest from survey data may be artifactual and that self-interested behavior may be even weaker than previously thought. In this paper I review the literature on economic self-interest and attempt to determine to what extent people do act on the basis of their financial well-being and under what conditions this is most likely.     

The European lavender vote: Sexuality,ideology and vote choice in Western Europe

In many European democracies, political punditry has highlighted the attempts of political parties on the left to court the ‘lavender vote’ of lesbian, gay and bisexual individuals. This article examines the presence of a gay vote in Western Europe with a focus on assessing the role of sexuality in shaping individuals’ political preferences and voting behaviour. Empirically, the effect of sexuality on both ideological identification as well as party vote choice is analysed. Using a cumulative dataset of eight rounds of the European Social Survey between 2002 and 2017, this article demonstrates that partnered lesbians and gay men are more likely than comparable heterosexuals to identify with the left, support leftist policy objectives and vote for left-of-centre political parties. The analysis represents the first empirical cross-national European study of the voting behaviour of homosexual individuals and sheds new light on the importance of sexuality as a predictor of political ideology and voting behaviour within the Western European context.     

District magnitude and the personal vote

In spite of widespread interest in the effects of electoral institutions, research has largely missed, or misspecified, the ‘theoretical link’ tying legislators' behaviour to the rules' formal properties. District magnitude, in particular, can operate through the number of candidates running under the same party label and the number of votes required to win (re)election. Using data from the PARTIREP cross-national legislator survey in 15 European democracies, the article demonstrates that district magnitude is a proxy of different processes in closed-list and open-list systems. The findings contribute to a better understanding of how the mechanical effects of electoral institutions translate into incentives on the part of legislators to cultivate a personal reputation.     

Performance pressure: Patterns of partisanship and the economic vote

Numerous studies have demonstrated a weakening identification of voters with political parties in Western Europe over the last three decades. It is argued here that the growing proportion of voters with weak or no party affinities has strong implications for economic voting. When the proportion of voters with partisan affinities is low, the effect of economic performance on election outcomes is strong; when partisans proliferate, economic conditions matter less. Employing Eurobarometer data for eight European countries from 1976 to 1992, this inverse association between partisanship and the economic vote is demonstrated. This finding implies a growing effect for the objective economy on the vote in Europe. It helps explain an important puzzle in the economic voting literature: Weak results in aggregate level cross‐national studies of economic voting may be attributable to characteristics of the electorate, not just to the characteristics of government.     

How to vote,whether to vote: Strategies for voting and abstaining on congressional roll calls

This paper develops and tests a theory of voting and abstaining on Congressional roll calls. The theoretical model assumes that the voting behavior of legislators is oriented toward reelection, and that constituents vote retrospectively. Among the predictions of the theory are that supporters of a program are more likely to abstain than opponents, that conflicted legislators are more likely to vote on the losing side (but will abstain when the vote is very close), and that indifferent legislators will abstain when votes are not close but trade their votes when the outcome is uncertain. The empirical test is based on a series of votes on appropriations for the Clinch River Breeder Reactor from 1975 to 1982. We estimate a nested logit model of, first, the probability of voting for Clinch River, and second, the probability of abstaining from the vote, conditional on preferences regarding the program. All of the empirical results are consistent with the theoretical predictions, and most are statistically significant by conventional standards. The implication is that the abstention decision, as well as yes or no votes, can be purposive, and that the pattern of abstentions is not random among supporters and opponents.The authors gratefully acknowledge research support from the Brookings Institution and the University of Michigan School of Law, and useful comments on an earlier draft by Randall Calvert, Morris Fiorina, Rodney Fort, Amihai Glazer, Keith Krehbiel, Thomas Romer, Kenneth Shepsle, Rodney Smith, Barry Weingast, the UCI Public Choice Study Group, and the Hoover Workshop on Collective Choice.     

Two strategies for building a personal vote: Personalized representation in the UK and Denmark

Across parliamentary democracies, elected representatives constitute the link between citizens and government. MPs can connect with voters via the party label, or through personalized forms of representation, which is seen to be increasing in importance. However, scholars disagree on what explains variation in MPs' use of personalized representation strategies. In this article, we argue that politicians use different strategies to personalize the link between themselves and citizens: a constituency-oriented and a person-oriented strategy. To test our argument, we develop a new and novel dataset with behavioral measures of personalized representation. Using a content analyses of 698 British and Danish MPs’ personal websites, we demonstrate that the use of personalization strategies is conditional on the incentives MPs face in terms of electoral insecurity, candidate selection procedures, and the electoral context of the system. Our findings show that the level and type of personalized politics vary across political systems and may pose different types of challenges to party democracies.     

Capturing vote-seeking incentives and the cultivation of a personal and party vote

Electoral rules establish incentives that encourage candidates to strike a particular balance between cultivating their own personal reputations and cultivating shared party reputations. Higher levels of intraparty competition stress the need for an individual reputation and minimize the usefulness of a shared, party reputation. We develop a new indicator of intraparty competition that addresses shortcomings pointed out in previously used indicators. We also identify new, particularly intuitive indicators of ”personal” and ”party” vote seeking. Using within-system and across-system variation in parliamentary elections in Japan, we find that candidate manifestos contain more frequent uses of first-person pronouns and candidate names and fewer references to political parties when intraparty competition is stiffest.     

Measuring the civic duty to vote: A proposal

Civic duty is a central concept in the study of turnout, yet little attention has been paid to how it should be measured. After a careful review of previous measures we constructed an original battery of 13 questions that were administered in a survey conducted in seven countries at the time of the 2014 European election. We show that the battery indeed taps the duty construct. We then propose a reduced battery of four questions. We show that the four questions achieve good fit measures and pass several tests of robustness and validity across the seven countries. We invite researchers to implement this battery in future research.     

The electoral college and the rational vote

We have shown first, that if the electoral college was abolished the theoretically measured power of voters would increase and second, that in presidential elections the measure of voting power used does in fact have a highly significant impact on the decision as to whether or not to vote. Thus, the analysis predicts that the abolition of the electoral college would have a significant impact on voter participation. From a policy viewpoint, if we view participation in elections as desirable, this could be used as an argument in favor of direct election of the president. From a scientific viewpoint, we are able to make a strong and unambiguous prediction about the results of a (possible) future event from theoretical considerations. If the electoral college should be abolished, it will be possible to test our predictions. In addition, we have provided a further test of the rational behavior view of electoral participation and have shown that this model applies to presidential elections. Finally, we have shown that the theoretical measure of voting power does predict actual behavior.     

Voting at 16: Turnout and the quality of vote choice

Critics of giving citizens under 18 the right to vote argue that such teenagers lack the ability and motivation to participate effectively in elections. If this argument is true, lowering the voting age would have negative consequences for the quality of democracy. We test the argument using survey data from Austria, the only European country with a voting age of 16 in nation-wide elections. While the turnout levels of young people under 18 are relatively low, their failure to vote cannot be explained by a lower ability or motivation to participate. In addition, the quality of these citizens' choices is similar to that of older voters, so they do cast votes in ways that enable their interests to be represented equally well. These results are encouraging for supporters of a lower voting age.