多模态话语分析理论的课堂教学研究

随着经济全球化、信息技术化、交际多模态化的转变,越来越多的中国大学英语教师认识到多模态的重要性,并将多模态教学方式应用于教学中。大学英语课堂不再局限于单一模态的语言教学,而是应用多种模态,包括音频、视频、PPT、互联网、模拟实验室等,给予学生多样化的课堂学习氛围,很大程度上激发了学生的学习兴趣。文章探讨多模态话语分析理论在课堂教学中的应用情况。     

A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement

Product placement constitutes an amply used tactic in a marketer’s Integrated Marketing Communications roster. Its merits in circumventing negative attitudes to advertising and in integrating brand values in sociocultural narratives in TV and cinematic filmic discourses have been repeatedly stressed. However, little attention has been placed thus far in the idiosyncratic mode that is scrutinized in this paper, that is product placement by leveraging uncertainty, surprise, postponement and displacement as defining characteristics of the discourse of desire. The analysis of the discourse of desire that unravels in a flirting sequence from the blockbuster movie “Hitch” demonstrates that although the concerned brand (Martini) is minimally visible in the analyzed scene, yet it attains to appropriate as part of its core DNA in “stealth” mode the above characteristics of desire by demarcating the cultural field of flirtation. The offered cultural analytic addresses this idiosyncratic product placement mode by drawing on Lacanian psychoanalysis and multimodal discourse analysis.     

Correction sequences and semiotic resources in ensemble music workshops: the case of Conduction®

The paper examines the phenomenon of correction of musical action by analysing ensemble music workshops devoted to Conduction®, a way of making music together on the basis of a codified gestural lexicon addressed by a conductor to instrumentalists. In particular, it focuses on correction sequences initiated by the conductor and related to the musical material to be played and discusses the techniques used by the conductor to construct and sequentially organize correction, showing how these are accomplished through the interplay and mutual contextualization of talk and further audible and visible semiotic resources. Based on the fine-grained analysis of two correction sequences, the study stresses the role of multimodality for investigating music and pedagogy from an interactional perspective, while highlighting the peculiarities of Conduction as performative and educational practice.     

《国家赔偿法》修订后的几大亮点

历经十五年争议的《国家赔偿法》终于修订颁布,新法在归责原则、执法机关的举证责任、刑事拘留导致赔偿的责任确定、公民的精神损害赔偿、民主与平等精神、赔偿程序的合理规范等六个方面较之从前有很大完善,标志着我国宪政制度的巨大进步以及对人权保障的提升。     

“Our biggest killer”: multimodal discourse representations of dementia in the British press

A recent (2016) Office for National Statistics report stated that dementia is now “the leading cause of death” in England and Wales. Ever fixated with the syndrome (an unfailingly newsworthy topic), the British press was quick to respond to the bulletin, consistently headlining that dementia was the nation’s “biggest killer,” while (re)formulating other aspects of the report in distorting and emotive metaphorical terms. In this paper we examine how the media, through use of a recurring set of linguistic and visual semiotic tropes, portrayed dementia as an agentive entity, a “killer,” which remorselessly attacks its “victims.” Such a broadly loaded and sensationalist representation, we argue, not only construed dementia as a direful and pernicious disease, but also, crucially, obscured the personal and social contexts in which the syndrome is understood and experienced (not least by people with dementia themselves). This intensely lurid type of representation not only fails to address the ageist misinformation and common misunderstandings that all too commonly surround dementia, but is also likely to exacerbate the stress and depression frequently experienced by people with dementia and their families.     

A multimodal discourse analysis of international postgraduate business students’ finance texts: an investigation of theme and information value

Thematic progression patterning and the composition of information value facilitate the development of well-structured messages. The text-based research of systemic functional linguistics (SFL) into textual features has been confined to language learning and workplace contexts. Empirical research studies involving finance have investigated students’ performance in finance courses and the effects of class attendance on their performance. However, no published studies have yet explored or analysed the textual features of tertiary finance texts. This study investigated the Theme and information value in 6 group assignments in finance, written by 19 Master's students in accounting. Underpinned by Halliday's SFL and Kress and van Leeuwen's system of the composition of information value, this study employed a systemic functional multimodal discourse analysis (SF-MDA) of the texts. The SF-MDA revealed a high frequency of Theme reiteration patterns, the rare occurrence of a linear Theme pattern, and the minimal use of a multiple-Theme pattern. These findings have both theoretical and pedagogical implications for the teaching and learning of writing, particularly in the context of teaching English for business purposes.