Who Advocates? Determinants of Political Advocacy in Presidential Election Years

Political discussion research often focuses on general discussion without analyzing interesting subsets of interpersonal communication, such as political advocacy. Political advocacy is crucial to study because it is where citizens make clear statements of their beliefs when trying to influence others, which democratic theorists cite as valuable in spreading information in discussion networks. In this project, we test theoretically relevant determinants of political advocacy, focusing on campaign spending. Using multilevel logistic regression models of American National Election Study survey data from presidential elections between 1976 and 2008, we find that campaign spending correlates with an increase in the likelihood of advocating. We also find that the likelihood of being an advocate correlates with greater political discussion, television usage, interest in politics, partisanship, efficacy, and socioeconomic status. Additionally, we break these results down by party spending and party identification, and find differentiated results by party. Generally, these results show how the electoral environment shapes interpersonal communication.     

Who Speaks for Women? Print Media Portrayals of Feminist and Conservative Women's Advocacy

Feminists have frequently accused media outlets of not giving them enough coverage and/or portraying them negatively. Conversely, conservative women have argued that media suffer from liberal biases. While some studies have addressed the larger question of media and ideological prejudices, none have examined how media report women's activism in comparative terms. Since feminist and conservative women's organizations vie with one another over who represents women's interests, how media portray them has implications for how well they achieve this goal. Using data gathered from four major national newspapers, this study analyzes how print journalists depict feminist and conservative women's activism over a 14-year span. In so doing, it provides information about frequency of media coverage, as well as how advocates are labeled, on which issues they are getting visibility, and whether or not media present feminist and conservative women's organizations as being in direct conflict with each other. Implications for understanding women's political efforts, broadly speaking, are also explored.     

Changing the Face of Advocacy? Explaining Interest Organizations’ Use of Social Media Strategies

Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well as issues related to civic engagement, social capital, and voter turnout. The extent to which organized interest groups have adopted social media as an advocacy tool, however, has been relatively ignored. This article examines the determinants of the use of social media tools by a broad range of interest organizations. We argue that social media use needs to be understood as part of an interest organization’s larger set of news media lobbying strategies. We explain social media use as a function of two factors: first, the importance organizations place on trying to shape lobbying debates through the news media; second, the importance they place on shaping their public image via the news media. We test this argument using a unique data set of interest group advocacy in the European Union. Controlling for a host of competing explanations, regression results provide evidence supporting our central argument.