酒店品牌资产及其增值路径

随着酒店竞争的加剧,酒店品牌资产作为一个新概念,得到了业界的充分关注。如何理解酒店品牌资产以及如何促进其品牌资产的增值是我们面临的重要议题。品牌元素、个性服务、营销组合、品牌传播、次级品牌知识等应该成为品牌资产增值的重要路径。     

China World Hotel

正The Aria Restaurant at China World Hotel uses only the freshest ingredients and cooks them with bold and innovative culinary l air.The restaurant now of ers a new dish—seared foie gras     

China World Hotel

Over the years, organic food has become very much a mainstream food choice. It is growing in popularity as people become more aware of the impact that their food choices have not only on their own personal health, but also on the environment in which     

Creating the Finest Mid-Sized Luxury Hotel Brand in Asia

UPON entering the hotel, a porter kindly relieved me of my luggage, making me feel welcome and at home, reada thread rating the Marco Polo Hotel in Wuhan on a top travel website. It has been among the most favorable hotels thanks in part to its former general manager Henk Meyknecht.     

China World Hotel,Beijing

<正>A Tailor-Made Valentine’s Dinner at Aria On February 14,celebrate a romantic tailor-made Valentine’s Day.Aria Chef de Cuisine Phillip Taylor will walk you through the steps of customizing the perfect menu for you and your loved one.Dinner will be served for 1520 yuan and includes two welcome cocktails and a lifetime of memories.     

Radegast Hotel by Tianlun Honored With China Hotel Gold Star Award

<正>Sponsored by the China Tourist Hotel Association,the third China Hotel Gold Star Award Ceremony was recently convened in Fuzhou,Fujian Province.Radegast Hotel Beijing Bohao was honored with the China Hotel Gold Star Award together with other18 hotels in Beijing,such as the China World Trade Center,Grand Hyatt Hotel,etc.The China Hotel Gold Star Award is the China hotel industry’s top     

A New Ambassador for Brand China

THE recent trip abroad by Chi- na＇s leading couple, President Xi Jinping and his wife Peng Liyuan, attracted global media attention. There are many aspects to write about, but perhaps most inter- esting from an economic point of view is the positive impact of China＇s new first lady on China as both a global and domestic brand. In Europe,     

Shanghai -- China＇s Most Internationalized Metropolis

SHANGHAI was a humble fishing village in the 11th century during the Northern Song Dynasty. The area expanded into an agricultural hinterland and cotton and silk industry center during the Ming Dynasty （1368-1644）. During this period its trading potential as a deepwater port at the mouth of the Yangtze River was exploited. Shanghai became an international port and center of finance during the latter half of the 19th century. In its heyday, Shanghai was the acknowledged Eastern adventurer＇s paradise. By the 1920s it had become the point of convergence for merchants from France, Britain, Germany and the United States.     

Witty But Not Pretty- China＇s Most Popular Director

THE year 1987 is over.I will miss it,so ends the 1997 cinematie blockbuster The Dream Factory （Jiafang Yifang）by one of China＇s leading directors,Feng Xiaogang .The line probably expressed Fewng＇s own sentiments at the time.     

A Customer-centered Brand Building Strategy——An Interview with Zhang Zhanxin,General Manager of the New Mainland Hotel

Over the past three decades of reform and opening-up, the garment in- dustry in China has seen fast development. Liuhua Garments Commercial Circle has had a prominent place in Guangdong Province＇s wholesale garment market, and even the greater China market. The area boasts varied styles of clothes and a large number of vendors selling to niche clients. As an important part of Liuhua Garments Commercial Circle, New Main- land Garment Wholesale Market is a professional large-scale marketplace which realized the importance of subdividing the market and brand building at a very early stage. In keen market competition, New Mainland Garment Wholesale Market has gone through ups and downs, transforming from a state-owned operation into a joint venture, and finally returning to state ownership. However, it has continually striven to build a professional market environment and brands for its vendors.     

China World Hotel,Beijing Reboots Renovated Horizon Club Lounge

<正>Beijing’s largest executive lounge to open in the heart of Beijing’s CBD At over 1,200 square meters,the newly renovated Horizon Lounge offers space for both business and pleasure.Its 756-square-meter lounge area sits 130 and includes a library and dining area.While the lounge provides ample space and facilities for relaxing,a function area of roughly 500 square meters features six individual meeting rooms suitable for groups of six to 16 and is perfect for business.     

Wuzhou:Lingnan's Most Memorable City

正THE ancient city of Wuzhou is regarded as the cradle of two provinces.Emperor Taizong(993-997)of the Song Dynasty(960-1279)demarcated the area to the east of Wuzhou as Guangdong,and the western area as Guangxi.Today the city is known for its elegant natural scenery and industry as well as its antique culture.It has been recognized as a National Forest City,a world capital of artificial gemstones and a national model for recycling and green energy.Liang Yusheng,a famous Kung Fu novelist,set one of his stories among the spectacular natural wonders of Wuzhou.Wuzhou is a city built around rivers,and waterways are at the heart of city life.The Xunjiang and the Guijiang     

Ascott Awarded 2015 Best Serviced Residence Brand in China

<正>On November 20,Ascott was awarded the 2015 Best Serviced Residence Brand in China by Business Traveler China.In addition,the Ascott Huaihai Road in Shanghai also won the 2015 Best Serviced Residence in China.Business Traveler magazine is one of the world’s leading travel publications.The results were tabulated based on votes by the highly discerning readership of Business Traveler China,representing crucial customer     

New Hotel Group Sets Sights on Upscale Resort Development in China

正China's largest tourism group partners with GHM for new Ahn Luh brand The Beijing Tourism Group and international hotel management group General Hotel Management (GHM) have formalized a joint venture partnership and announced     

中国服装品牌本土生存空间

资源与优势:资源得天独厚,潜在优势不可忽视北京作为中国服装品牌发展的核心,拥有最丰富的资源和最优良的社会、政治环境,它为中国的服装品牌提供最新的时尚资讯、最大限度的销售与购买能力、良好的品牌文化、专业集中的院校信息和服饰研究及推广机构、专业媒体,以及最深厚的文化底蕴作支撑。在北京举办的每年两次的中国国际时装周正在取得越来越大的国际影响,从1998年发展至今,历经八载,专场发布逐步壮大,春季时装周已经有30场来自20多个国家和地区的青年设计师积极参与。每年一度的服装服饰博览会的召开都为中国服装品牌的发展交流及国际…     

China-Europe Cooperation in 2022:Stable and Promising

<正>China and Europe will support enterprises flexibly on the path of continuous upgrading to make them the main drivers of post-epidemic economic development in China and Europe. THE global economy faced many challenges resulting from COVID-19 and geopolitical conflicts during the year 2022.Meanwhile,the development of new energy infrastructure and the consumption of new energies accelerated,     

Girish Talreja Appointed Hotel Manager of JW Marriott Hotel Beijing

<正>JW Marriott Hotel Beijing is pleased to announce the appointment of Girish Talreja as hotel manager,Girish brings a wealth of experience and skills to this important leadership position,and will assist Mr,Richard Saul,Managing Director of the hotel,in overseeing dayto-day operations,ensuring the implementation of the unique services for which JW Marriott Hotel Beijing is known.     

Rising Chinese Brand:Yunlong

YUNLONGBRANDmachine-madedrawnworksfromWendengCounty,ShandongProvince,aresoldinmorethan60countriesandregionsworldwide,andhavewoneightinternationalgoldmedals.Yunlong'srepresentatlveworkshavebeencollectedbytheChinaArtsandCraftsMuseum,andmanyofitsembroiderymasterpieceshavebeenpresentedt0foreignfriends.ThissmallcountyhasbecomethelargestproductionbaseforShandongstyleembroideriesandforexportingmachine-madedrawnworksinChina.AGoldenKey"AbrandembodiescomprehensivelyanenterPrise'scompetitivepow…     

浅论中国驰名商标的认定和保护

驰名商标是知识产权领域保护的重要对象，随着中国加入WTO后市场经济改革的进一步深化和与世界经济体系的关联性进一步加强，驰名商标的认定和保护对于保障中国商事安全和促进商事繁荣的重要性勿庸置疑。中国在驰名商标方面的立法比较完善，但在对其认定和保护的实践方面还有不少需要探讨和厘清之处，该文从分析驰名商标的概念入手，对驰名商标的认定和保护相关问题进行了探讨。