News matters: Influences on the vote in the Danish 2000 euro referendum campaign

Abstract.  This study investigates how the information environment in the Danish 2000 euro referendum campaign served to crystallize opinion on the issue within the context of a number of other hypothesized influences on the vote, based on previous studies of referendum voting. Our data include a nationally representative two-wave panel survey and a content analysis of news coverage during the referendum campaign. We develop a weighted measure of exposure to news on public and private television channels, that takes into account the volume and tone of the coverage towards the YES and NO campaigns, and using this we find that exposure to public television news significantly influences vote choice when controlling for other predictors. We also find varied levels of support for hypotheses concerning the influence of other key variables such as ideology, economic evaluations, government approval and issue-specific contextual variables. The findings emphasize the importance of considering the information environment during referendum campaigns.     

Sequential vote choice: Applying a consideration set model of heterogeneous decision processes

This article analyzes the relative effects of a classic set of long-term and short-term determinants of party choice by treating voters' decision processes as a two-stage heterogeneous process. Departing from a consideration set model of voting behavior (CSM), we use panel data collected in Sweden in 2014 to analyze which voters considered voting for more than one party. To evaluate the CSM approach we estimate the relative effects of long-term and short-term determinants, for different parts of the electorate and at different stages of the decision process.Results confirm that the choice process for the ‘considering kind’ of voters is influenced by another mix of long-term and short-determinants than stable and party identified voters. Findings suggest that continued analyses of multi-stage decision making may bring new insights into electoral behavior. We argue that the core ideas of CSM – the sequential decision-making process and heterogeneity in the impact of long-term and short-term determinants – are generally applicable for analyses of voting behavior.     

Electoral Choice

ABSTRACT

The study examines the electoral psychology of voters, focusing on voters' locus of control, perceived risk, voter decision involvement and electoral control and positive affect as determinants of political satisfaction and voting stability in elections. The results indicated that locus of control influences voters' perceived risk and feelings of electoral control in elections. Further, locus of control and perceived risk influence voter decision involvement, which in turn influences perceived electoral control. Also, voter decision involvement and positive affect influence satisfaction. These, in turn, influence the propensity to vote for the same candidate or party over time (stability of voting behavior).     

Consideration and Choice: Analyzing Party Choice in the Swedish European Election 2014

For a long time the question of to what extent party choice in the European Parliament (EP) elections is primarily dependent on voters’ orientations towards the European Union (EU) or just a mere reflection of orientations towards issues and actors in national politics has been debated. By combining insights from individual‐level models of party choice in second‐order elections with theories of sequential decision making this article investigates if, how and at what stages in the decision process attitudes to European integration matters for party choice. In line with previous work on first and second decision rule criteria in EP elections, this article develops and tests hypotheses about how voters’ orientations work at different stages of the voter decision process. The findings, based on Swedish data from a probability‐based three‐wave Internet campaign panel, indicate that many voters are in fact considering more than one party to vote for in the beginning of the election campaign. As expected, left‐right orientations function as a main decision rule with respect to which parties voters even consider voting for, while proximity on the European integration dimension mainly matters as a second decision rule in the final stage of the decision process. Using a sequential model with consideration and choice stages, the article reveals a much larger complimentary effect of EU proximity on party choice than has generally been found in previous research. This serves as a distinct contribution to the emerging research field of individual party choice in second‐order elections.     

Modes of participation over the adult life span

Sidney Verba and Norman Nie, in their 1972 workParticipation in America, advance the notion that political participation is not unidimensional, but is comprised of different modes. In recent years, the availability of panel and cross-sectional time series data has led to greater interest in the temporal dimension of political participation. Using data from nine American National Election Studies, we confirm the Verba and Nie findings with respect to voting and campaign participation and expand upon them. We examine the factor structure of indicators used in composite indices of voting and campaign participation and find that the structure of participation is stable across age groups, cohorts, and periods, confirming that composite indices of voting and campaign participation are not confounded by age, cohort, or period effects.This study was supported by grants from the Wayne State University Graduate School and the National Institute on Aging (NIA 5 AG06344-02).     

Winning cures everything? Beliefs about voter fraud,voter confidence,and the 2016 election

Rhetoric about “rigged” elections has raised concerns about the solidity of public trust in the integrity of the voting system. Mitigating these concerns, research by Sinclair et al. (2019) on the 2016 U.S. presidential campaign documents a robust “winner's effect” on voter confidence despite intense partisan messaging aimed at influencing citizens' acceptance of the legitimacy of the election. This suggests that regularly fluctuating electoral outcomes in competitive democracies limit the impact of elite messages on trust in electoral institutions. A critical question is whether similar dynamics apply to dimensions of electoral trust that are more clearly partisan-branded and targeted, such as beliefs about the prevalence of illicit voting. This paper uses a panel study with waves conducted before and after Election Day 2016 to compare the effect of election on beliefs about the extent of illicit voting and voter confidence. Underlining both the promise and limitations of democratic competition as a counterweight to elite efforts to sow electoral distrust, there are significant “winner's effects” on both but substantially smaller impact on beliefs about illicit voting, a difference that is especially large among strong Republican partisans.     

Uncertainty and political participation

The minimax regret model of decision making under uncertainty, which was proposed by Ferejohn and Fiorina (1974) as a model of the voting decision, is here generalized to encompass forms of political participation (such as contributing money or time to a campaign) in which the range of alternatives is continuous. A principal implication of the model is that aggregate campaign contributions may be substantially increased by limiting the amount that any one individual can contribute. The conditions under which the behavior of a minimax regret decision maker can be unambiguously distinguished from that of an expected utility maximizer are also specified.     

Information,special interests,and single-issue voting

The purpose of this paper has been to explore some of the implications of single-issue voting. In general terms, single-issue voting has been shown to be a stabilizing influence on majoritarian decision making. In each case examined, stable equilibria exist under single-issue voting. On the other hand, the normative properties of electoral outcomes are less clear cut. Under pure zealotry, electoral equilibria are uniformly Pareto efficient. However, electoral outcomes are not necessarily Pareto optimal in the case of strategic voting by special interest groups. The results suggest that single-issue voting can, by itself, cause electoral outcomes to depart from the center of the distribution of voter ideal points. Special interest groups might, thus, be served in the ordinary course of electoral politics even if they had no recourse to campaign contributions or rent-seeking activities which induce principal-agent problems. Voters who cast their votes as if they were single-issue voters can affect policy at both the largely ignored margins and in the mainstream of policy formation. Voting is enough.     

Anticandidate voting in the 1984 presidential election

Data from a national survey conducted in 1984 form the basis for a new analysis of anticandidate voting in presidential elections, i.e., voting focused more on a candidate one opposes than on a candidate one prefers. Anticandidate voting is viewed as the end product of a process whereby voters attempt to reduce discomfort that cross-pressures generate within their decision frameworks. In 1984, nearly a third of all likely voters said they were primarily motivated by a desire to voteagainst one of the two presidential candidates, a rate of anticandidate voting similar to that observed in the Johnson-Goldwater election of 1964 but well below that of the 1980 Reagan-Carter election. However, factors related to anticandidate voting in the past were not consistently linked to anticandidate voting in 1984. We conclude that the presence of Ronald Reagan exerted such a strong influence on the 1984 campaign that processes that would normally be observable, such as anticandidate voting, were overridden.     

Decision period and Duverger's psychological effect in FPTP elections: Evidence from India

The plurality rule creates incentives that can divert the vote from the third parties. I argue that the process that converts such Duvergerian incentives into the Duvergerian outcomes has a temporal dimension: both strategic and non-strategic voters need time to form and communicate their preferences over candidates. To examine this connection, I capitalize on the institution of phased voting in India. I treat the timing of the district vote as the endpoint of the campaign period in the district and evaluate its effect on the vote for the leaders and the third parties, the third parties’ vote share, and the vote concentration. I find a positive effect of campaign period duration on the extent of the observed strategic behaviors in the district.     

Voting under uncertainty: the effect of information in the Scottish independence referendum

Despite extensive research on campaign effects, the issue of whether information can actually influence vote choice in a campaign remains debatable. This study provides novel evidence of how issue-based arguments influenced voting preferences in the campaign for the 2014 Scottish independence referendum. The findings, based on a lab experiment and a follow-up survey with the experimental subjects, show that provision of information lead to a one-sided persuasion effect, by increasing the support for independence mainly through reduction of indecision. This effect occurred regardless of the possibility to select the arguments and found further confirmation in the actual increase of Yes votes in the referendum. Additional analyses reveal that personal economic expectations significantly moderated the effect of information, since the support for independence increased only among those who did not expect future economic gains. In line with prospect theory, these results suggest that risk-based calculations and economic perceptions prove important determinants of voting decisions, especially in a context of asymmetrical vote choice between an uncertain “Yes for a change” and a safe “No for the status quo”.     

An Exploration of Correct Voting in Recent U.S. Presidential Elections

Lau and Redlawsk (1997) proposed that the quality of voter decision making can be evaluated by measuring what they called correct voting —the extent to which people vote in accordance with their own values and priorities—but in so doing provided little guidance about what actually determines whether voters can make such high-quality decisions. This article develops a framework for analyzing the vote decision that views the quality of decision making as a joint function of individual characteristics and various higher-level campaign factors. We hypothesize that differences in cognitive capacity, political motivation, the availability of political heuristics, and macrolevel factors that affect the difficulty of the choice confronting citizens, including the nature of the political information environment, should all affect the probability of a correct vote. We find significant support for seven proposed hypotheses across three levels of analysis, which places responsibility for incorrect votes on both the individual and our electoral system.     

Does ticket-splitting decrease the accuracy of recalled previous voting? Evidence from three German panel surveys

This paper addresses the role of ticket-splitting in decreasing the accuracy of recalled previous voting. It suggests that ticket-splitting makes recalling vote choice a more difficult task and thus increases recall error. Using data from three German panel surveys conducted from 1998 to 2008, the paper demonstrates that ticket-splitting increases recall error by a considerable margin, even after controlling for behavioral and attitudinal predictors. This finding suggests that recall accuracy is not a stable voter characteristic. It also lends credence to the notion that the increase in ticket-splitting in recent German elections decreased the accuracy of recalled previous voting. Finally, the evidence suggests that electoral systems affect the validity of survey answers concerning previous vote choice.     

Eyes on the ballot: Priming effects and ethnic voting in the developing world

Many countries include candidate photographs on ballots to facilitate autonomous, correct voting. However, the possible unintended consequences of these aspects of ballot design have not been sufficiently considered. We argue that photographs have the potential to increase ethnic voting, particularly by priming individuals to consider identity when making their electoral decisions. We conducted an experiment days prior to the 2011 Ugandan elections, in which subjects marked mock ballots including, or excluding, candidate photographs. We find that photographs increased ethnic voting, and our evidence indicates a priming effect, while ruling out learning as a likely alternate explanation. Subtle stimuli at the end of a campaign can affect ethnic voting in developing countries by altering identity salience.     

Is referendum voting distinctive? Evidence from three UK cases

The study of referendum voting follows much the same format as for general election voting. Influences on vote, however, are likely to differ significantly. Referendums decide issues, while general elections determine which party or parties will form the government. Parties are often divided on referendum issues and these issues tend to be of low salience. General elections, however, are contested by long-established parties on highly salient issues. Using panel data from the British Election Study and the 2011 Alternative Vote Referendum Study, we find that voters place different weights on party identification, issue positions, government and leader evaluations when voting in general elections and referendums, but the evidence for differential campaign effects is limited.     

With a little help from my neighbours: A spatial analysis of the impact of local campaigns at the 2010 British general election

This article examines the electoral impact of spillover effects in local campaigns in Britain. For the first time, this is applied to the long as well as the short campaign. Using spatial econometric modelling on constituency data from the 2010 general election, there is clear empirical evidence that, in both campaign periods, the more a party spends on campaigning in constituencies adjacent to constituency i, the more votes it gets in constituency i. Of the three major political parties, the Liberal Democrats obtained the greatest electoral payoff. Future empirical analyses of voting at the constituency scale must, therefore, explicitly take account of spatial heterogeneity in order to correctly gauge the magnitude and significance of factors that affect parties' parliamentary performance.     

When Does Negativity Demobilize? Tracing the Conditional Effect of Negative Campaigning on Voter Turnout

Do negative campaign advertisements affect voter turnout? Existing literature on this topic has produced conflicting empirical results. Some scholars show that negativity is demobilizing. Others show that negativity is mobilizing. Still others show that negativity has no effect on turnout. Relying on the psychology of decision making, this research argues and shows that this empirical stalemate is due to the fact that existing work ignores a crucial factor: the timing of exposure to negativity. Two independent empirical tests trace the conditional effect of negativity. The first test relies on data from the 2004 presidential campaign. The second test considers the effect of negativity over a broader period of time by considering elections 1976 to 2000. Taken together, both tests reinforce that negativity can only demobilize when two conditions are met: (1) a person is exposed to negativity after selecting a preferred candidate and (2) the negativity is about this selected candidate.     

Determinants of coattail voting

Recent studies have demonstrated the continuing importance of presidential coattails for U.S. House elections, but little is known regarding what factors increase or decrease the individual tendency toward coattail voting. Several possible determinants of coattail voting are examined in this paper. Analysis of data from the 1984 South Bend Study reveals that the magnitude of presidential coattails is affected by the strength of evaluations of the presidential candidates, the voter's sensitivity to the local political scene, and the political climate of the voter's neighborhood. Interest in the 1984 campaign was not found to influence coattail voting.     

What is the cost of voting?

Despite a wealth of literature on the determinants of electoral turnout, little is known about the cost of voting. Some studies suggest that facilitating voting slightly increases turnout, but what ultimately matters is people's subjective perceptions of how costly voting is. This paper offers a first comprehensive analysis of the subjective cost of voting and its impact on voter turnout. We use data from an original survey conducted in Canada and data from the Making Electoral Democracy Work project which covers 23 elections among 5 different countries. We distinguish direct and information/decision voting costs. That is, the direct costs that are related to the act of voting and the costs that are related to the efforts to make (an informed) choice. We find that the cost of voting is generally perceived to be very small but that those who find voting more difficult are indeed less prone to vote, controlling for a host of other considerations. That impact, however, is relatively small, and the direct cost matters more than the information/decision cost.     

The undecided voters and the economy: Campaign heterogeneity in the 2005 British general election

Research and conventional wisdom suggest that undecided voters are especially prone to campaign persuasion. Little has been done, however, in the way of uncovering the decision pathways followed by these voters. In this paper we seek to assess the undecided voters’ alleged campaign susceptibility and, most importantly, to explore which campaign considerations inform their final voting decisions. Our central finding is that their behaviour is driven to a larger extent by economic performance and less by leadership or other valence evaluations. This finding has important implications for parties’ campaign strategies in an era where the ranks of undecided voters are steadily expanding from one election to the other.