The Political Limitations of Evidence: A Critique of the Electoral Reform Society's It's Good To Talk

The Electoral Reform Society has called for more and better quality information to improve democratic debate in relation to referendums. This article argues that, particularly in relation to the European Union referendum, this would have had a marginal impact, because much of the debate was not reducible to facts and emotional and dispositional factors were of particular significance in the campaign.     

US Presidential Elections: Two Centuries of Constitutional Continuity and Political Change—With an Analysis of the Political Geography of Barack Obama's Re‐election Campaign

The system for electing the President of the United States remains essentially as it was prescribed in the Federal Constitution drafted in 1787. The individual 50 states (plus the District of Columbia) are accorded a number of votes in the (so‐called) Electoral College; each state's Electoral College vote is then attributed to the candidate gaining a plurality (most) of the popular vote in that state; and the candidate with a majority (50% + 1) of these aggregated Electoral College votes is declared the incoming president. What has changed have been the methods of nominating the candidates, chief of which are the political parties from the nineteenth century with their stage‐managed quadrennial conventions and the primary/caucus campaigns from the twentieth century which precede and now determine the formal nomination. President Obama's 2012 re‐election campaign showed both the crucial importance of the much‐maligned Electoral College in winning the presidency and the demographic divisions hidden in the larger American political landscape.     

Manifesto functions: How party candidates view and use their party's central policy document

Electoral manifestos play a crucial role in visions of party democracy and political science analyses of party competition. While research has focused on the contents of manifestos, we know much less about how parties produce manifestos and the roles they take in campaigns. This paper identifies three campaign-related functions of manifestos: they provide a compendium of valid party positions, streamline the campaign, and are used as campaign material. Based on the characteristics of the candidates, the parties and the campaign, the paper then derives expectations of how party candidates may differ in attributing importance to their party's manifesto. Based on a candidate survey after the 2013 Austrian general election, the paper shows that the key user-group of parliamentary candidates considers manifestos generally important and useful documents. Candidates' policy-centred campaigning and left–right distance from their own party are important in explaining individual differences. While the manifesto's service functions of providing a summary of valid party positions for the candidates and as a campaign means to be handed out to voters are widely appreciated, campaign streamlining is more divisive when it results in constraining candidates.     

Public opinion during a presidential campaign: Distinguishing the effects of environmental evolution and attitude change

This paper develops a spatial model which distinguishes between different sources of temporal variability in public opinion over the course of an election campaign. Candidates and citizens are shown as points within a space. The candidate points are fixed, but their relative positions can change as a result of change over time in the dimension weights. If this occurs, it represents environmental evolution. The individual citizens' points also can move within the space, independently of the external environment. To the extent this occurs, it represents attitude change. The model is tested with data from the CPS 1980 National Election Study. The empirical results show that much of the variability in public evaluations of the candidates is due to evolutionary changes in the electoral environment, rather than individual-level attitude changes. Furthermore, that attitudinal change which does occur is strongly delimited by factors like partisan strength, interest in the campaign, and political participation.     

The times they are a-changin’: party campaign strategies in the 2018 Italian election

Abstract

The 2018 Italian election produced striking results, with both a historic success for the two challenger parties (League and M5S) and massive defeats for the two mainstream parties (PD and FI). This article analyses party campaign strategies and their consistency with the opportunity structures provided by the configuration of Italian public opinion. Relying on issue-yield theory, original survey data were collected for both issue support and priority among Italian voters, and party emphases on issues in the electoral campaign – through Twitter data. The findings indicate a generalised ideological inconsistency of the constituencies of the main parties, while campaign strategies appear much more ideologically consistent. Moreover, it is found that parties focused mostly on conflict-mobilisation strategies, rather than on problem solving. Finally, the article shows that, in general, parties acted strategically, by aligning their campaign to the available opportunities, although with relevant variations across parties.     

Regulation, deregulation and public bureaucracy

Abstract. In 1982, a new Liberal-Conservative government launched a grand deregulatory campaign as part of its programme for restoring the Danish economy. After some initial success, the campaign lost momentum. The government gradually realised that it was difficult to mobilise both economic interests and public opinion for the cause of deregulation. Bureaucratic resistance and disinterest among economic interest organisations together with the erosion of political commitment to deregulation after a couple of years stopped the campaign. Still, some results were reached where least expected.     

The Political Economy of Facebook Advertising: Election Spending,Regulation and Targeting Online

Political advertising on Facebook is the latest in a long line of developments in campaign practice, and is a tool that has been mobilised extensively in elections around the world. In this article, we explore what we know about Facebook advertising at elections and ask what existing data from the UK Electoral Commission can reveal about current usage. Highlighting the principles behind Facebook advertising, we argue that existing metrics offer little insight into current campaign trends—posing analytical, methodological and normative challenges for academics and electoral regulators alike. Moreover, we argue that these challenges strike at the heart of debates about democratic responsibility and the degree to which governments should cede responsibility to commercial actors who may have differing understandings of fundamental democratic norms.     

Local racial context,campaign messaging,and public political behavior: A congressional campaign field experiment

Local racial contexts influence public opinion and voting behaviors. This paper argues that differences in community racial demographics also change public political behavior and influence the effectiveness of different campaign appeals to change public political behaviors of white Americans. Using data from an experiment run by a congressional primary campaign, I examine the responses of white Republicans to display a yard sign of a white Republican running against a Latino Republican. Consistent with theories of racial threat, whites in Latino neighborhoods were more likely to be willing to post yard signs. Moreover, the results also show that the effectiveness of different campaign appeals varies by neighborhood racial context. These findings show that racial diversity affects the public political behaviors of white Americans and, more importantly, changes the effectiveness of different campaign appeals.     

From uninformed to informed choices: Voters,pre-election polls and updating

Pre-election opinion poll results for U.S. presidential contests have large variation in the early parts of the primary campaigns, yet pre-election opinion polls later in the campaign are typically within several percentage points of the actual outcome of the contest in November. This paper argues this trend demonstrates that voters are beginning to poll “correctly” – that is, to ascertain their most-preferred candidate. This convergence process is consistent with boundedly rational voters making decisions with low information. We examine the process by which voters can use opinion polls to guide their candidate choice. We undertake a series of laboratory experiments where uninformed voters choose between two candidates after participating in a series of pre-election polls. We demonstrate that voters update their beliefs about candidate locations using information contained in the opinion polls. We compare two behavioral models for the updating process and find significant evidence to support a boundedly rational Bayesian updating assumption. This assumption about the updating process is key to many theoretical results which argue that voters have the potential to aggregate information via a coordination signal and for their beliefs to converge to the true state of the world. This finding also indicates that uninformed voters are able to use pre-election polls to help them make correct decisions.     

Do parties respond strategically to opinion polls? Evidence from campaign statements

This article investigates how parties respond to polling results on the campaign trail. I argue that parties use pre-election polls as mobilization and fine-tuning devices. Opinion surveys that exceed expectations can be exploited to mobilize the party base. Disappointing polls, in turn, are publicly downplayed and criticized. However, this information can be used to refine campaign strategies. Parties underperforming in the polls have incentives to emphasize their own policy positions and to attack other parties. These arguments are supported by evidence from 2140 campaign statements by Portuguese party leaders over two elections, combined with polling results. The findings suggest that parties carefully adjust their campaign rhetoric in response to public opinion signals. The study contributes to research on elite behavior and political representation. Moreover, it shows how research on campaign effects can benefit from a closer attention to the supply-side of campaigns.     

From Church and Mosque to WhatsApp—Africa Check’s Holistic Approach to Countering ‘Fake News’

False claims and misinformation spread in Africa not only on Facebook, in WhatsApp groups or on the dark web, but also in political meeting rooms, churches, mosques, and community gatherings. To reduce the harms caused by misinformation, Africa Check, the leading independent fact-checking organisation on the continent, believes a four-pronged, or holistic approach is needed: identifying and reducing the circulation of harmful misinformation; ensuring accurate information is more widely available; ensuring a more accurate understanding of topics it covers; and fostering fact-checking skills among the public. To achieve this, it reaches out and engages with a wide range of on- and offline communities and networks. The UK could learn from this approach to tackle the ways that misinformation continues to spread offline today.     

Scientific opinion in policymaking: the case of climate change adaptation

The urgent need for policy decisions often outpaces scientific discovery. At such times, policymakers must rely on scientific opinion. This is the case with many aspects of current climate policy, especially those involving untested but potentially necessary adaptations to reduce vulnerability to climate change. Unfortunately, scientific opinion is not currently defined, measured, or used in a standardized way, which often allows for the accidental or intentional dissemination of misinformation and the marginalization of science where science could be most beneficial. In this article, we argue that scientific opinion can be usefully measured by systematic surveys of scientists that employ standards similar to those that govern public opinion surveys, including systematic decisions about target populations, sampling frames, and sampling techniques. We demonstrate this approach with the methodology for a study of scientific opinion on a potential adaptation to climate change, the managed relocation of species. We show that survey results may be used to corroborate other types of information, refine or contradict other information, and offer novel insights into emerging issues, such as adaptations to climate change, that are currently not addressed with any other type of available information.     

Measuring the boundaries of America's permanent campaign

This research measures the boundaries of the “permanent campaign” practiced by spokespeople for the United States government. Scholars have accused modern White House communications staff of conducting a permanent campaign by prioritizing presidential public opinion ratings over good governance. However, researchers have not previously measured whether this campaign is conducted exclusively from the White House, or if government agencies are also involved—dramatically increasing the potential scale and scope of the campaign. The researcher conducted a rare set of interviews with public affairs officers who worked for the Treasury Department during the administrations of Presidents Obama and George W. Bush to find out whether they utilize public opinion ratings in their work and whether they attempt to play to the emotions, rather than the reason, of the American people. This study finds that the Treasury is not conducting a permanent campaign. The results demonstrate that the campaign is not practiced in a cabinet agency critical to presidential political fortunes and reelection prospects, suggesting that it is likely confined to the White House.     

Partisan Gaps in Political Information and Information‐Seeking Behavior: Motivated Reasoning or Cheerleading?

Do partisan disagreements over politically relevant facts, and preferences for the information sources from which to obtain them, represent genuine differences of opinion or insincere cheerleading? The answer to this question is crucial for understanding the scope of partisan polarization. We test between these alternatives with experiments that offer incentives for correct survey responses and allow respondents to search for information before answering each question. We find that partisan cheerleading inflates divides in factual information, but only modestly. Incentives have no impact on partisan divides in information search; these divides are no different from those that occur outside the survey context when we examine web‐browsing data from the same respondents. Overall, our findings support the motivated reasoning interpretation of misinformation; partisans seek out information with congenial slant and sincerely adopt inaccurate beliefs that cast their party in a favorable light.     

The effects of lawn signs on vote outcomes: Results from four randomized field experiments

Although lawn signs rank among the most widely used campaign tactics, little scholarly attention has been paid to the question of whether they actually generate votes. Working in collaboration with a congressional candidate, a mayoral candidate, an independent expenditure campaign directed against a gubernatorial candidate, and a candidate for county commissioner, we tested the effects of lawn signs by planting them in randomly selected voting precincts. Electoral results pooled over all four studies suggest that signs increased advertising candidates’ vote shares. Results also provide some evidence that the effects of lawn signs spill over into adjacent untreated voting precincts.     

Understanding Public Support for British Membership of the Single Currency

There has been much public debate about whether a referendum on British membership of the European single currency could be won despite opinion polls showing a widening gap between those opposed to membership and those in favour. However, academic research provides little insight into why British attitudes towards the Euro vary at an individual level, and hence what factors might be crucial in a referendum campaign. Existing studies suggest, among other things, that British political parties can shape voters' preferences on important public policy issues. We explore this and other explanations using data from recent Eurobarometer and British Elections Study surveys. We find that general evaluations of the EU, British national identity and concerns over the democratic character of EU governance are stronger predictors of support for the single currency than which party a person supports. However, we also find that the influence of these factors varies with a citizen's level of information about the Euro, which suggests that the supply and use of information might be crucial in a referendum campaign.     

Creating Constituencies: Presidential Campaigns, the Scope of Conflict, and Selective Mobilization

We investigate how material and symbolic campaign appeals may motivate segments of the electorate to be more engaged with the unfolding presidential campaign; this engagement is a first step toward bringing these populations into an electoral coalition. We pair two massive new data collections—the National Annenberg Election Study capturing public opinion across an entire campaign and The Wisconsin Advertising Project recording and cataloging the political commercials aired by campaigns—to examine how the candidates’ choice of issues affects who gets into the game. We find evidence that appeals to symbolic interests are more likely than appeals to material interest to selectively engage targeted groups.     

Issue Publics,Campaigns, and Political Knowledge

Building on the growing body of research on campaign learning, this paper considers the way that learning about policy issues depends on the nature of the issue and its relevance for the individual citizen. Specifically, the analysis finds that seniors learned much more than non-seniors about candidate positions on an emerging Social Security issue that was heavily emphasized in the 2000 campaign, but not when the same issue was more familiar and largely ignored by the candidates and press in the 2004 campaign. Yet, even without additional learning or campaign emphasis, seniors still knew more than non-seniors in the later contest. These results suggest that once party positions become familiar to them, issue publics will hold their information advantage across future elections without dependence on further campaign emphasis.     

Platforms,media and voters

Abstract The paper presents data on party platforms, political communication and public opinion in the 1996 Italian election campaign. It is shown that the electoral platforms of the two major coalitions were largely overlapping, except for some economic and social issues. The centre–right coalition seemed more inclined to adopt pro–market policies, while the platform of the Ulivo coalition was more oriented toward a social partnership approach. In the month before the elections, policy issues were discussed on television more extensively than political issues. Public and private networks covered the 1996 election campaign at the same level as in 1994 and to some extent with the same bias. Voting intentions seem to have remained stable prior to and during the electoral campaign.     

Using state polls to forecast U.S. Presidential election outcomes

This paper uses pre-election polls to forecast U.S. Presidential election outcomes in the states and the Electoral College. The approach is notable in three ways. First, we employ state-level polls to predict voting outcomes in the states; second, we associate probabilities with alternative election outcomes, and third, we identify states most likely to be pivotal in the Electoral College. Using information available on the day before the election, we estimated that the probability of a Republican victory in the Electoral College in the 2004 election was 47.27%.