What is the impact of bilingual communication to mobilize Latinos? Exploratory evidence from experiments in New Jersey,North Carolina,and Virginia

Should materials aimed at increasing Latino voter turnout be in English or bilingual? Credible, theoretical arguments can be made both ways: bilingual materials may be more effective if signaling cultural awareness or less effective if seen as pandering. We tested these competing hypotheses with two rounds of randomized field experiments in New Jersey and Virginia in 2015, and North Carolina in 2016. While some GOTV experiments have used bilingual mailers, previous scholarship has not tested whether bilingual mailers are more effective than English-language materials. In the 2015 elections, both treatments increased turnout, and the monolingual English version was more effective at increasing turnout than the bilingual version. These results are replicated in the high salience 2016 election in North Carolina. These results indicate that further research is needed about bilingual communication across political and demographic contexts and about how household composition may condition the effects of bilingual communication.     

Does Election Day weather affect voter turnout? Evidence from Swedish elections

Does rainfall during the Election Day reduce voter turnout? Previous research shows that in the US one inch of rain reduces turnout with about one percentage point. We turn to the Swedish context in order to test whether rainfall on Election Day have the same impact in a high turnout context. We move beyond previous research by testing the impact of GIS-interpolated rainfall on three different datasets that allows us to view the issue both from a wide time frame as well as with high precision as for turnout measures: (a) aggregate turnout data for Sweden's 290 municipalities, (b) individual level data from the Swedish National Election Study and (c) data from a register-based survey on voter turnout. In none of the three datasets do we find robust negative effects of rain.     

Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election

Over the past two presidential elections, the major parties have been making a push at appealing to Latinos, airing over 3000 political advertisements in Spanish in the 2000 presidential election. In this paper, we ask whether the political ads used in the 2000 election had any effect on Latino turnout. We argue that the effectiveness of ads on the likelihood of turnout depends on how targeted the ad is to Latinos and the individual’s process of acculturation. We test our hypotheses using data from the Campaign Media Analysis Group, merged with data from the 2000 National Annenberg Election Survey. We find that the effectiveness of the ads on the likelihood of turnout was mediated by the individual’s dominant language, which is taken as a proxy for the process of acculturation.

Understanding unequal turnout: Education and voting in comparative perspective

Well-educated citizens vote more frequently than the poorly educated in some countries, including the USA. However, in many countries, no such differences are observed. One classical explanation of the presence or absence of this inequality in voting is that the strength of left-wing forces sharpens or reduces it. An alternative explanation is that some institutional arrangements and contextual features disproportionately affect the voter participation of some individuals depending on their resources, thus shaping turnout inequality. These theories are tested using multilevel modeling with data from 28 advanced industrial democracies. Compulsory voting reduces inequalities because under this system quasi-universal turnout is achieved. In addition, the poorly educated vote more frequently when the voting procedure is easy and when there are few political parties, thus reducing turnout inequality. However, strong left-wing parties and trade unions are not associated with more equal turnout.     

Party knowledge and candidate knowledge: constituency campaigning and voting and the 1997 British General Election

There has been a recent resurgence of interest in the electoral impact of constituency campaigns in British General Elections. Much is now known about the electoral consequences of local campaigns on parties’ constituency vote shares. Yet more remains to be discovered about the impacts of these local campaigns on voters’ knowledge of parties and candidates. Analysis of data from the 1997 British General Election demonstrates that the local campaign is associated with improved voter knowledge of who is standing for each party in a constituency, which is, in its turn, associated with an increased chance of voting for the party in the election, other things being equal. Campaign efforts at different scales, from the national to the local, have different impacts on voters’ knowledge.     

Campaigns and the prediction of election outcomes: Can historical and campaign-period prediction models be combined?

There are two approaches to predicting election outcomes: (1) a historical approach, which uses past election results alongside macroeconomic and political variables to forecast election results up to a year in advance, and (2) a campaign-oriented approach, which uses current campaign trends to forecast vote shares at the end of the campaign. They are in some way at odds—one approach says the campaign doesn't matter, the other focuses entirely on the campaign. This article considers whether the two approaches might be usefully combined; it considers whether the prediction errors in historical models may be related to trends during the campaign. That possibility is tested here using 17 elections in the US, UK and Canada, combining historical predictions and automated content analyses of campaign-period media content. Results suggest that campaigns do not account for errors in the historical predictions; but there may be other ways in which campaigns matter in conjunction with historical models.     

Political Socialization in Context: The Effect of Political Competition on Youth Voter Turnout

Adolescence is an important time for political development. Researchers have concentrated on the family as the sole socializing agent of youths; however, as Campbell, Gimpel, and others have shown, political contexts also matter for young citizens. Using the National Education Longitudinal Study of 1988, the Record of American Democracy, and election outcomes data, I find that adolescents who resided in politically competitive locales or states have higher turnout years later compared to those who lived in uncompetitive contexts. These effects are not mediated by the home political environment and act through political socialization. This research adds to a growing literature on the influence of political contexts on political behavior and is the first to explore how political competition during adolescence influences voter turnout in young adulthood.

Labor union membership and voting across nations

Despite a large literature on voter turnout around the world, our understanding of the role of labor union membership remains muddled. In this paper, we examine the relationship between union membership and voting. Using individual level International Social Science Program (ISSP) data from thirty-two countries, we find that union members are more likely to vote and that the substantive effect rivals that of other common predictors of voting. This relationship is also largely invariant across an array of demographic factors, indicating that unions tend to be “equal opportunity mobilizers.” We also find that unions have “spillover” effects: controlling for a variety of other factors, even non-union members are more likely to turn out to vote in countries with higher union densities. In sum, we find that labor unions have a consistent political influence across a wide set of countries.     

Increasingly unequal turnout in Eastern European new democracies: Communist and transitional legacies versus new institutions

Unequal turnout, namely that educated citizens are more likely to vote, has been a long-standing pre-occupation of scholars of political participation and has been shown to exist across established democracies in varying degrees. Using pooled cross-sectional individual level data covering the period from 1990 to 2007 across 12 post-communist new democracies, this paper examines the applicability of existing explanations for unequal turnout in the Eastern European context. The paper shows that while voting procedures explain some cross-national variation in unequal turnout, turnout inequality is likewise shaped over time by processes related to the transition from communism, primarily the fading of initial excitement with democratic elections. The mechanism of learning among mature voters rather than generational replacement dominates the latter process.     

The personal vote and voter turnout

The level of electoral turnout is arguably the most widely monitored form of electoral participation. Consequently, electoral systems have often been cited as having a significant effect on turnout levels even though scholars do not agree on the effects of these complex institutions. Since most previous studies have relied on categorical or dichotomous electoral system indicators, this study utilizes Carey and Shugart’s personal vote index to gain theoretical leverage on other electoral system components. In short, I find that where electoral competition is predicated on party, rather than candidates’, reputations, turnout levels rise. The results of a time-series cross-sectional analysis reveal that the personal vote index significantly influences turnout levels even when controlling for a host of other factors.     

Mobilizing the Seldom Voter: Campaign Contact and Effects in High-Profile Elections

Decades of research suggests that campaign contact together with an advantageous socioeconomic profile increases the likelihood of casting a ballot. Measurement and modeling handicaps permit a lingering uncertainty about campaign communication as a source of political mobilization however. Using data from a uniquely detailed telephone survey conducted in a pair of highly competitive 2002 U.S. Senate races, we further investigate who gets contacted, in what form, and with what effect. We conclude that even in high-profile, high-dollar races the most important determinant of voter turnout is vote history, but that holding this variable constant reveals a positive effect for campaign communication among “seldom” voters, registered but rarely active participants who—ironically—are less likely than regular or intermittent voters to receive such communication.

The campaign dynamics of economic voting

This paper considers the relationship between election campaigns and the impact of economic evaluations on vote choice. The motivation is the standard expectation that the campaign generally serves to amplify the significance of economic considerations in the voter's calculus—to focus his/her attention on this “fundamental” element of the electoral decision. Drawing on survey data from ten national elections across four countries (Canada, New Zealand, the United Kingdom and the United States) and applying both parametric and semi-parametric statistical techniques, the paper finds no support for this proposition. The paper reflects on the significance of this conclusion for work on political learning during election campaigns, the literature on economic voting, and the study of electoral behaviour more generally.     

Portable Voter Registration

I find that statewide registration portability—permitting registrants who move anywhere within a state to transfer their registration and vote on Election Day at their new polling place—increases turnout rates among movers by 2.4% points. The effect is similar among movers living in EDR states, suggesting that about a quarter of the beneficial turnout effect of EDR is realized by recent movers. Yet, movers are still less likely to vote even where these policies are present. These findings further challenge existing literature that finds that reregistering is the primary impediment of voting among movers.

Social pressure, surveillance and community size: Evidence from field experiments on voter turnout

Citizens participate in elections, at least partly, because they perceive voting as a social norm. Norms induce compliance because individuals prefer to avoid enforcement mechanisms—including social sanctions—that can be activated by uncooperative behavior. Public visibility, or surveillance, increases the likelihood of norm-compliant behavior and applies social pressure that impels individuals to act. Some scholars have linked social pressure to community size, advancing the notion that pressure to conform to social norms is heightened in smaller, less populous communities in which citizens interact frequently and where monitoring behavior is less onerous. Others argue that even highly-populated communities can exhibit “small world” properties that cause residents to be sensitive to social pressure. In this paper, I analyze data from a recent field experiment designed to test the impact of social pressure on voting taking interactions with community size into account. The findings I report suggest community size does not moderate the impact of social pressure.