Keeping the other candidate guessing: Electoral competition when preferences are private information

We analyze a, model of two candidate competition in which candidate and voter preferences are private information. If candidates simultaneously commit to policy platforms the uncertainty about candidate preferences reinforces the incentive for platform divergence. After a candidate observes the other candidate’s stance but before she learns about voter preferences she may face regret about her choice. This ex post irrationality suggests that a 1 period model may not capture the relevant incentives. In a multi-period proposal game in which candidates first make non-binding public proposals and then they make binding public proposals (similar to Ledyard, 1989) we find that candidates are uninformative during the first stage, as they have a disincentive to reveal their preferences to the opposing candidate. This finding offers an explanation for candidate ambiguity or inconsistency early in an election which does not involve efforts to deceive voters. Candidates may be trying to keep their opponent guessing. With a strong pre-election commitment technology, candidates can only be deterred from this type of behavior if they anticipate that a sizeable number of voters (more than a majority) will vote contrary to their preferences over policy.     

Extreme idealism and equilibrium in the Hotelling–Downs model of political competition

In the classic Hotelling–Downs model of political competition, no pure strategy equilibrium with three or more strategic candidates exists when the distribution of voters’ preferred policies is unimodal. I study the effect of introducing two idealist candidates to the model who are non-strategic (i.e., fixed to their policy platforms), while allowing for an unlimited number of strategic candidates. Doing so, I show that equilibrium is restored for a non-degenerate set of unimodal distributions. In addition, the equilibria have the following features: (1) the left-most and right-most candidates (i.e., extremists) are idealists; (2) strategic candidates never share their policy platforms, which instead are spread out across the policy space; and (3) if more than one strategic candidate enters, the distribution of voter preferences must be asymmetric. I also show that equilibria can accommodate idealist fringes of candidates toward the extremes of the political spectrum.     

Candidates’ policy strategies in primary elections: does strategic voting by the primary electorate matter?

Empirical research reports conflicting conclusions about whether primary election voters strategically account for candidates’ general election prospects when casting their votes. We model the strategic calculations of office-seeking candidates facing two-stage elections beginning with a primary, and we compare candidates’ policy strategies in situations where primary voters strategically support the most viable general election candidate against candidate strategies when voters expressively support their preferred primary candidate regardless of electability. Our analyses—in which the candidates’ appeal is based on their policy positions and their campaigning skills—suggest a surprising conclusion: namely, that strategic and expressive primary voting typically support identical equilibrium configurations in candidate strategies. Our conclusions are relevant to candidates facing contested primaries, and also to political parties facing the strategic decision about whether or not to use primary elections to select their candidates—a common dilemma for Latin American (and some European) parties.     

Are voters cursed when politicians conceal policy preferences?

In campaigns, candidates often avoid taking positions on issues, concealing the policy preferences that would guide them if elected. This paper describes a novel explanation for ambiguity in political campaigns. It develops a model of candidate competition in which policy-motivated candidates can choose whether or not to announce their policy preferences to voters. It applies Eyster and Rabin’s (Econometrica 73(5):1623–1672, 2005) concept of cursed equilibrium, which allows for varying degrees of understanding of the connection between type (policy preference) and strategy (whether to announce). If voters updated according to Bayes’ rule, they would understand that candidates who do not announce positions are strategically concealing an unpopular policy preference. In equilibrium, only the most extreme candidates, those located furthest from the median voter’s position, would choose to take no position. However, if voters do not sufficiently appreciate the informational content of a non-announcement, unraveling will not occur and both extremists and more moderate candidates will not announce positions.     

Spatial voting in non-partisan cities: A case study

In spatial voting theory, voters choose the candidate whose policy preferences are most like their own. This requires that (a) voters and candidates have policy preferences that can be meaningfully summarized in terms of low-dimensional “ideal points” on a left-right scale; (b) voters are able to discern, either directly or through relevant cues, the ideal points of the candidates who are running for office; and (c) voters incorporate this information into the choices they make at the ballot box. Perhaps more than in any other elections, it is not clear that any of these requirements are met in non-partisan municipal elections: policy preferences may not be ideologically structured, information may be inadequate, and voters may choose candidates for reasons other than ideology. This makes non-partisan municipal elections an especially hard test for spatial voting theory. Using novel data from both municipal candidates and eligible voters in a major non-partisan municipal election in Canada, we show that municipal policy attitudes are ideologically structured and that these municipal policy ideal points are strongly related to mayoral and council vote choice. Thus, despite the institutional and informational obstacles, spatial voting can play an important role in non-partisan municipal elections.     

Moderate,extreme, or both? How voters respond to ideologically unpredictable candidates

Candidates and parties often face a choice between endorsing policies that appeal to their core constituencies or generate support from more diverse groups of voters. While the latter strategy may make overtures to a wider set of citizens, existing literature says little about how the overall mix of issue positions affects electoral support. We argue that candidates who endorse diverse sets of policy positions appear unpredictable to voters and incur subsequent electoral penalties. Using data from the 2006 congressional elections, we find that ideological predictability substantially increases electoral support at both the individual and aggregate levels and that voters perceive greater ideological congruence from more predictable candidates. Our results have important implications for candidate and party strategies and suggest that voters are responsive to the mean and the variance of candidates’ policy stances.     

Voters’ evaluation of (contra-)prototypical political candidates. An experimental test of the interaction of candidate gender and policy positions cues in Flanders (Belgium)

Following social psychological models of impression formation, information about candidates' policy positions shapes voters' impressions of their personal qualities (Rahn et al., 1990). This paper presents an experimental test of the impact of the inclusion of information about candidates' policy positions on the prevalence of issue competence stereotypes in Flanders (Belgium), i.e. the idea that male and female candidates have different areas of issue competence. Respondents are found to primarily base their evaluation of the presented candidates on the policy positions presented by the candidate and the extent to which they agree with the presented policy positions. It can therefore be concluded that the inclusion of information about candidates' policy positions trumps the effects of candidate gender on voters’ preferences. This decreased stereotype reliance is potentially beneficial for female candidates because it also decreases the chances of a voter bias.     

Retrospective voting: An experimental study

This essay reports on some experiments designed to study two candidate electoral competition when voters are ‘retrospective’ voters. The experiments consist of a sequence of elections in which subjects play the part of both voters and candidates. In each election the incumbent adopts a policy position in a one-dimensional policy space, and voters are paid (on the basis of single peaked utility function over that space) for the position adopted by the incumbent. Neither voters nor candidates are informed of the voter utility functions, and the only information received by the voter is the payoff he has received from the present and previous incumbent administrations. Despite the severely limited information of candidates and voters, we find that, generally, candidates converge toward the median voter ideal point.     

Roadmaps to Representation: An Experimental Study of How Voter Education Tools Affect Citizen Decision Making

Efforts to educate citizens about the candidates and issues at stake in elections are widespread. These include distributing voter guides describing candidates’ policy views and interactive tools conveying similar information. Do these voter education tools help voters identify candidates who share their policy views? We address this question by conducting survey experiments that randomly assign a nonpartisan voter guide, political party endorsements, a spatial map showing voters their own and the candidates’ ideological positions, or both a spatial map and party endorsements. We find that each type of information strengthens the relationship between voters’ policy views and those of the candidates they choose. These effects are largest for uninformed voters. When spatial maps and party endorsements send conflicting signals, many voters choose candidates with more similar policy views, against their party’s recommendation. These results contribute to debates about citizen competence and demonstrate the efficacy of practical efforts to inform electorates.

     

ABA ratings: what do they really measure?

Several recent spatial modeling studies incorporate valence issues—e.g., voters’ evaluations of the candidates’ competence, integrity, and charisma—that may give one of the candidates an electoral advantage that is independent of his policy positions. However to date all such models assume that while voters value positive valence characteristics, the candidates themselves do not. We develop a spatial model where the candidates are valence-seeking, i.e.—like the voters—the candidates prefer that the winning candidate possess qualities, such as integrity, diligence, and competence, that will enhance his job performance. We analyze a spatial model where the candidates value both the valence qualities and the policies of the winning candidate, and we show that the candidates’ optimal policy choices typically diverge as the valence differential between them increases, and in particular that the valence-disadvantaged candidate normally has incentives to become more extreme as the valence advantage of her opponent increases.     

A neo-Downsian model of group-oriented voting and racial backlash

We extend the standard Downsian framework to suppose that voters consider the identity of each candidate's supporters when deciding whom to support, rather than considering only the announced policy positions of the candidates. In particular we posit the existence of a class of voters whose support for a candidate reduces support by some other voters for that candidate. Our most important result concerns the conditions under which the addition to the electorate of new voters on one side of the policy spectrum shifts the equilibrium toward the opposite direction. The model can explain why enfranchisement of blacks did not immediately help the election of liberal candidates.     

Do Poor Citizens Vote for Redistribution,Against Immigration or Against the Establishment? A Conjoint Experiment in Denmark

What is the link between socioeconomic disadvantage and vote choice? The literature on this question is fragmented and points to motivations based on welfare policy, immigration policy or anti‐establishment sentiments. To test which of these motives explains differences in voting behaviour between classes, a conjoint experiment in which fictitious candidates present randomly assigned positions was designed. The experiment evaluated the relative importance of the position on welfare, immigration and anti‐establishment as well as candidates’ occupational background. By splitting the analyses into lower, middle‐ and upper class voters, it was found that lower class voters are most distinct from other voters in their preferences for anti‐establishment candidates. Strikingly, lower class voters even support welfare retrenchment, as long as it is an anti‐establishment candidate proposing it. The experiment also found a general tendency to vote against career politicians across classes and remarkably few differences regarding immigration preferences.     

Projection effects and strategic ambiguity in electoral competition

Theories from psychology suggest that voters’ perceptions of political positions depend on their non-policy related attitudes towards the candidates. A voter who likes (dislikes) a candidate will perceive the candidate’s position as closer to (further from) his own than it really is. This is called projection. If voters’ perceptions are not counterfactual and voting is based on perceived policy positions then projection gives generally liked candidates an incentive to be ambiguous. In this paper we extend the standard Downsian model in order to investigate under what conditions this incentive survives in the strategic setting of electoral competition.     

Do Moderate Voters Weigh Candidates’ Ideologies? Voters’ Decision Rules in the 2010 Congressional Elections

Models of voting behavior typically specify that all voters employ identical criteria to evaluate candidates. We argue that moderate voters weigh candidates’ policy/ideological positions far less than non-moderate voters, and we report analyses of survey data from the 2010 Cooperative Congressional Election Study that substantiate these arguments. Across a wide range of models and measurement strategies, we find consistent evidence that liberal and conservative voters are substantially more responsive to candidate ideology than more centrist voters. Simply put, moderate voters appear qualitatively different from liberals and conservatives, a finding that has important implications for candidate strategies and for political representation.     

Policy voting in U.S. House primaries

ABSTRACT

This paper uses exit surveys of voters in four House primaries to ask how well voters are able to use primaries for the purpose of giving policy direction to their congressional parties. The surveys found that nearly half of voters could not recall the names of any candidate and that 11% were uncertain or could not recall for whom they had just voted. The surveys also found that nearly 40% of voters could not offer a political evaluation – that is, a like or dislike having political content – about any candidate, and that fewer than a quarter could offer political evaluations of as many as two candidates. The surveys found no evidence of policy-motivated voting in three of the four primaries, but substantial evidence of it in one. Yet even in that one race, voters split their support among three candidates sharing majority voter opinion on the key election issue and thereby opened the way for nomination of a candidate not sharing majority opinion. The paper concludes from this evidence that voters in these House primaries, and probably more widely, made little use of them for the purpose of giving policy direction to their parties.     

Face Value? Experimental Evidence that Candidate Appearance Influences Electoral Choice

According to numerous studies, candidates’ looks predict voters’ choices—a finding that raises concerns about voter competence and about the quality of elected officials. This potentially worrisome finding, however, is observational and therefore vulnerable to alternative explanations. To better test the appearance effect, we conducted two experiments. Just before primary and general elections for various offices, we randomly assigned voters to receive ballots with and without candidate photos. Simply showing voters these pictures increased the vote for appearance-advantaged candidates. Experimental evidence therefore supports the view that candidates’ looks could influence some voters. In general elections, we find that high-knowledge voters appear immune to this influence, while low-knowledge voters use appearance as a low-information heuristic. In primaries, however, candidate appearance influences even high-knowledge and strongly partisan voters.     

Voter reactions to candidate background characteristics depend on candidate policy positions

Do personal background characteristics of a political candidate affect voter evaluations when voters also know the candidate's policy position? Several studies have shown that voters infer personal traits and policy positions from candidate characteristics such as gender, family background and occupation. However, in most elections, voters do not evaluate candidates absent of any policy information. We investigate whether the influence of personal background characteristics vanishes when policy information regarding a candidate is available to the voters. Using a survey experiment, we confirm that voters infer both personal traits and policy positions from the background characteristics of a candidate, and we furthermore show that explicit information on policy positions moderates the relationship between background characteristics and candidate evaluations. However, policy information does not simply crowd out the effects of candidate background characteristics. Instead, policy information can change the valence of background characteristics, turning otherwise disadvantageous characteristics into an electoral advantage.     

European Parliament Elections and Political Representation: Policy Congruence between Voters and Parties

It is often said that European Parliament elections fail as an instrument to express the will of the European people. However, while the elections are not contested at the European level and are often dominated by national issues, this does not necessarily imply that they fail to connect policy views of voters and representatives. This article examines policy congruence between voters and candidates, utilising the candidate and voter surveys of the European Election Study 2009. First, it demonstrates that policy preferences of candidates and voters are constrained by three separate policy dimensions. Second, it shows that the quality of representation is high in terms of left/right, the main dimension of conflict in European politics, but lower on the cultural and European integration dimensions. Finally, it establishes that in some cases the aggregation of national parties in political groups in the European Parliament poses problems for effective political representation.     

Sophisticated and myopic? Citizen preferences for Electoral College reform

Different institutions can produce more (or less) preferred outcomes, in terms of citizens’ preferences. Consequently, citizen preferences over institutions may “inherit”—to use William Riker’s term—the features of preferences over outcomes. But the level of information and understanding required for this effect to be observable seems quite high. In this paper, we investigate whether Riker’s intuition about citizens acting on institutional preferences is borne out by an original empirical dataset collected for this purpose. These data, a survey commissioned specifically for this project, were collected as part of a larger nationally representative sample conducted right before the 2004 election. The results show that support for a reform to split a state’s Electoral College votes proportionally is explained by (1) which candidate one supports, (2) which candidate one thinks is likely to win the election under the existing system of apportionment, (3) preferences for abolishing the Electoral College in favor of the popular vote winner, and (4) statistical interactions between these variables. In baldly political terms, Kerry voters tend to support splitting their state’s Electoral College votes if they felt George W. Bush was likely to win in that state. But Kerry voters who expect Kerry to win their state favor winner-take-all Electoral College rules for their state. In both cases, mutatis mutandis, the reverse is true for Bush voters.