Die bindende rol van die nasionale pers in die Suid-Afrikaanse samelewing

SUMMARY

Although “science” involves both theory and practice the significance of theory is often questioned in the field of communication studies. Some practitioners, for example, maintain that they need very little, if any, theory since their publics demand “results” and are not interested in theoretical debates. In similar vein it is argued that university students do not know how “to do the job” when they enter the field of communication practice. This article sets out to clarify some of the misunderstandings concerning the nature and role of theory in scientific practice and to show the need for a better understanding and closer cooperation between theorists and practitioners. Apart from suggesting a useful definition of theory for the purposes of the discussion, some common misconceptions concerning theory are addressed. It is argued that communicologists will only succeed in playing a meaningful role in a new South Africa if theorists and practitioners critically assess their own as well as each other's contributions and actively seek ways to cooperate in addressing critical issues in communication within the South African context. The article concludes with a discussion of some pressing problems currently experienced in the teaching of communication theory and offers some guidelines for selecting and presenting theory curricula relevant to communication and communication practice within the changing South African context.     

Methodological problems in negotiation research

SUMMARY

Despite a decade or two of researching negotiation, little more is known about it than before. Since the research methods available in communication science are varied and powerful and there is no lack of information or crucial data, the major impediments to progress must be the inability to formulate the most pertinent questions and to construct the most useful integration of information. Comprehension of negotiation depends on the methods used to accumulate this knowledge, that is observation and theory building. As in the case of other human behavioural research methodology, negotiation methodology has problems concerning theoretical assumptions providing the frame for theory development, the theories forming the basis for the selection or development of research methods and the methods determining the data observed. Methodological problems unique to negotiation research are the complexity of the phenomenon, the multi-disciplinarity, the lack of time resulting from the crisis-nature of negotiation and the present lack of methods to measure relationships between variables.     

Utilising an Ubuntu-Centred Communication Management Framework to Analyse CSR Messages on SNSS

ABSTRACT

This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity.     

Painful Pleasure: The Politics and Aesthetics of Psychosocial Trauma in Impunity

Abstract

Continuous trauma syndrome (CTS) is the foundation for the characters in the film Impunity. The aesthetic choices in the narrative structure are an exploration of the discursive nature of violence and trauma in contemporary South African society. The theorising of continuous stress trauma provides the necessary challenge to the more conventional understanding of post-traumatic stress syndrome and informs the underlying analysis of the film. This analysis is offered in an interlocutory manner with psychology theorist Garth Stevens who provides a hermeneutic reading of Impunity that draws directly from his own research and others in the field of psychology. The paper is offered as an examination of an artistic research, film practice. The practice itself constitutes a theoretical expression which connects the aesthetic and structural choices of the film with the disciplinary observations made by Stevens. It suggests two theoretical approaches from different disciplines brought in conversation with each other to inform the reading of Impunity as artistic expression. The paper puts at its centre the discursive approach to the study of violence and trauma to suggest how the film’s structure and its aesthetics may be connected to research in the field of psychology.     

Development at any cost: ICTs and people's participation in South Africa

SUMMARY

This article, which is based on empirical research, reveals the diametrically opposed approaches to persuasion of the National Party and the Progressive Federal Party during the 1987 electoral campaign in Umhlanga Rocks. The study concentrates mainly on the candidates, and it describes how they put their persuasion “into action’. Personal pre- and post-election interviews reveal, on the one hand, a candidate's inability to pinpoint and satisfy voters' needs and fears and, on the other hand, the opposing candidate's ability not only to recognise these aspects, but also to manipulate them to the best advantage. The necessity of co-ordinated electoral team work is also discussed.     

Enkele gedagtes oor die rol van teorie in die wetenskapsbeoefening

SUMMARY

The social significance of television and film as the most powerful means of mass communication in Western civilisation today cannot be underrated. The mass media, and television and film in particular, are not merely neutral carriers of messages. They confer power, legitimate systems and provide ways of looking at the world. They supply the context in which information is learned, attitudes and values formed and decisions made, thereby fulfilling the functions previously filled by the medieval church.

The general functions of the mass media, and television and film in particular, are entertainment, the provision of information and education, socialization and the handing down, or propogation of culture. However, these can be suggested to be merely surface functions and effects of the media's deeper power. There is a hidden role which transcends all surface effects. It may be proposed that it is the media, rather than the church which provides individuals with a worldview which reflects to them what is of ultimate value, and which justifies their behaviour and way of life. Television itself is becoming a kind of religion and has become a prime cultivator of culture, providing the myths, teachings and expressions of religion.

Various authors suggest that television needs to be seriously considered as an operative religious activity. This does not mean that the television and film industry would see itself in religious terms, nor that the mass media can be seen to be replacing theistic religion, but that the correspondence between the content and uses of television and the traditional functions of religion and religious practice is significant.

This article, based on a literature survey, explores the provocative parallel between the traditional functions of religion and the church, and commercial television.     

Towards an emerging paradigm of strategic communication: Core driving forces

Abstract

Major forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist age, resulting in linear, top-down, consensus-seeking decision-making behaviour, must be revisited to make way for emerging values such as activism, dialogue, communal values and dissent, which allow for co-creation and a multiplicity of viewpoints. This article reflects on paradigmatic debates and identifies shifts from modern to postmodern organisational practice, and how these impact on communication practices and integrated communication. Consideration is given to some theoretical, practical, research and educational implications of these shifts as core driving forces towards the new emerging paradigm of strategic communication, which can best be conceptualised as purposeful communication to realise the organisational mission.     

Communication technology and development: can South Africa afford the information explosion?

ABSTRACT

Weare living in a world where the availability of information can make you, or the lack of it can break you. The 'information explosion', as it is sometimes called, has already changed our lives. How this affects us, and changes our environment, our economy and our lives is a fascinating issue. But does it affect everyone? Is there a possibility that some communities can be left in the dark without the availability of these masses of information?

In South Africa some major changes are taking place at the moment. It could be argued that while South Africa tries to erase the remains of apartheid and rebuild the country, the rest of the world has 'quietly' moved into the information age. A development problem in South Africa concerns the disparities among the different communities. There is still a significant difference between the information-rich, a small minority, and the information-poor, the majority of the population.

This article first describes the situation in South Africa with regard to Internet availability and accessibility and secondly gives a broad overview of the theoretical assumptions underlying computer-mediated communication from a communication sciences perspective. In conclusion, specific questions on the topic for future research in communication sciences are proposed in general and applied to conditions in South Africa as a developing country.     

'n Kritiese evaluering van die gebruike- en bevredigingsbenadering in televisienavorsing

SUMMARY

The uses and gratifications approach is one of the most popular approaches for studying the reasons why people watch television and the effects this medium might have on the recipients. Although this approach is very popular, it is also controversial because as a theory and method it has definite limitations and is therefore severely criticised.

In this article the author investigates the historical development of the uses and gratifications approach and the research procedures (hypothetical-deductive or inductive) that have been applied in advancing this approach as a theory. Furthermore, the following aspects are critically evaluated; positivistic research methodology; the functionalist, tautological and atheoretical nature of the approach; the dearth of studies on the “active” recipient and message content. In conclusion, a possible convergence between the theoretical-critical paradigm and the uses and gratifications approach is proposed.     

Eyes left! Some comments on Christo van Staden's ‘Claiming the African Mind’

SUMMARY

This commentary piece charts the ways in which cultural studies, both in relation to Communication Studies and other disciplines, has emerged over some 20 years in South Africa. This development is considered in contrast with Christo van Staden's commentary piece ‘Claiming the African mind’ in Communicatio (vol 22 no 2, pp 71–76). After tracing social, political and intellectual origins of one strand of cultural studies in South Africa, that which has evolved at the Centre for Cultural and Media Studies (CCMS) at the University of Natal, the article recounts some of the considerations which have emerged for the practice of interdisciplinary cultural studies since 1990. The article concludes by outlining some of the efforts under way in CCMS to confront these challenges in the spirit of the Centre's previous approaches and attitudes.     

Research on women's health: Some methodological issues

This article is written from the perspective of a health activist engaged in research on women's health. It lays out a methodological framework for studying issues concerning women's health, and goes on to describe a range of tools for collecting qualitative and quantitative information from the field. The article ends with a call for activist involvement in research to generate information that genuinely reflects women's needs and concerns, and could facilitate women's informed involvement in changing the circumstances that contribute to their poor health status.     

Democratising development: NGOs and the state

Many NGOs are moving beyond conventional project work, with its emphasis on 'doing', and are attempting to enhance their impact through 'influencing'. There are four interconnected approaches: Project Replication, Grassroots Mobilisation, Influencing Policy Reform, and International Advocacy. Each calls for a more strategic relationship between NGOs and governments. For NGOs to move to an effective 'influencing' mode, new skills and a new relationship between Northern and Southern NGOs are required. The Technological Age, with its emphasis on physical projects, must give way to an Information Age, whose 'software' comprises access to official information, decision makers, and networks; and access to skills in communication, lobbying, and research. Northern NGOs must recognise that these requirements are becoming more important to their Southern counterparts than funds. If they do not, they will find their relationships becoming out of date, and their former counterparts will seek more appropriate allies — for example, among pressure groups in the North.     

Introduction: negotiating the promotion of democracy

ABSTRACT

This article makes the case for why we should turn to studying democracy promotion negotiation, outlines the research questions guiding this special issue, identifies overarching findings and summarizes the individual contributions. After outlining the rationale for more attention to the issue of negotiation, which we understand as a specific form of interaction between external and local actors in democracy promotion, we outline three basic assumptions informing our research: (1) Democracy promotion is an international practice that is necessarily accompanied by processes of negotiation. (2) These negotiation processes, in turn, have an impact upon the practice and outcome of democracy promotion. (3) For external democracy promotion to be mutually owned and effective, genuine negotiations between ‘promoters’ and ‘local actors’ are indispensable; the term ‘genuine’ here being understood as including a substantial exchange on diverging values and interests. The article, then, introduces the three research questions for this agenda, concerning the issues on the negotiation table, the parameters shaping negotiation processes, and the results of democracy promotion negotiation. We conclude by presenting an overview of the overarching findings of the special issue as well as with brief summaries of the individual contributions.     

Positioning independent community media: Findings from a case study of six small South African newspapers

Abstract

This article brings defining aspects of ‘community media’ – as proposed by a group of media stakeholders – into dialogue with research findings from a study on small ‘independent media’. One significant difference between the two media sectors is that the former is usually understood as being driven by commune-style ownership and community control, and the latter by private ownership and profit-driven control. We argue that perceptions constructed by this difference potentially marginalise small independent media organisations. It may compromise their access to funding as well as obscure how, and how much, they contribute to their communities. We find that the six South African small independent newspapers in this research meet defining criteria for ‘community media’. Research findings on issues such as social responsibility, participatory democracy, media diversity and the generation of skills and wealth demonstrate how the principles and practices of the two media sectors overlap. So we propose ‘independent community media’ as a more inclusive and appropriate concept and term for small community-oriented publications, irrespective of their ownership profiles or relationship to profit. Independence is also examined – particularly how the newspapers balance editorial independence with outside control: this reveals inequitable practices currently threatening some newspapers’ survival and success.     

A Structural analysis of Macbeth

SUMMARY

Kierkegaard's authorship could be summarized in the following statement: what it means to exist, that is, what it means to become a Christian. The crucial category is den enkelte, the single one, who upon becoming aware of his true self in personal communication with God, reaches the highest possible level of self-realization in interhuman communication.

However, to assume that Kierkegaard merely tried to enforce his Christian perspectives, would be to misunderstand him completely. Kierkegaard's spheres of existence offer an overview of all possible modes of existence by means of which a human being could reach self-realization. His intention was to invoke his readers to choose their own mode of existence and to accept responsibility for their choice.

This article illuminates the communicological relevance of Kierkegaard's spheres of existence by discussing both the views of life characteristic of each sphere and the forms of communication by means of which they are expressed. It is also maintained that a full understanding of the spheres of existence requires a study of Kierkegaard's concept of the self. A brief sketch of Kierkegaard's life is included to highlight his own struggle for self-realization.     

THE INVISIBLE MINORITY

SUMMARY

The object of this article is to illustrate the extent to which continuing education can be applied as a public relations instrument in alumni relations. Alumni as a prime target group in any university's public relations programme can exert an influence on the university. Apart from their own direct involvement in the canvassing of funds and students, alumni can also exert a meaningful influence in the interest of the university as opinion leaders and decision-makers within the community.

In carrying out a public relations programme, the public relations instruments must be made available to the university in such a way that alumni may be reached to best advantage. The connection between alumni and their university must be strengthened by involving them substantially in the prime concern of the institution – namely education.

In the article, it is suggested that continuing educational programmes aimed at alumni are ideal public relations instruments for supplementing existing programmes.     

Media,democracy and the public sphere: towards a reconceptualisation of the public sphere

ABSTRACT

This article brings a synthesis of the recent literature about the role the media have played for the transformation of the public sphere. Departing from this literature, a general research framework for a critical political economy of the public sphere is presented. The central thesis of this approach is that a political economy of the public sphere shouldn't be restricted to an analysis of its institutional configuration and the actual labour process, but must extend its radius of action from the production of media messages to a political economy of reception and its signification.     

The symbiosis between Palestinian ‘Fayyadism’ and Israeli ‘economic peace’: the political economy of capitalist peace in the context of colonisation

Abstract

Recent years have seen both the Palestinian Authority and Israeli government conveying the supremacy of economic approaches over politics to achieve peace and stability. More specifically, the encounter and symbiosis between Palestinian 'Fayyadism' as a professional application of neo-liberal approaches to state-building and economic development, and the Israeli strategy of 'economic peace' towards the Palestinians have shaped much of the Israeli-Palestinian conflict dynamic, with a particularly discernible materialisation in the West Bank. This article critically analyses this dynamic in light of the recently revived theory of 'capitalist peace', which, despite valid criticism, entails considerable similarities with the basic assumptions of 'Fayyadism' and 'economic peace'. While two key dimensions express this symbiosis—security co-ordination and economic normalisation—the article focuses mainly on the economic part, particularly the case of joint industrial zones, which exemplify the most extreme example of this symbiosis.     

Terrorists going transnational: rethinking the role of states in the case of AQIM and Boko Haram

This study moves beyond theories emphasising “state failure” as the cause for terrorist “spill-over”. The aim is to offer new theoretical and empirical considerations concerning the determinants of terrorist groups’ geographical strategies. The main argument this article presents is that transnationality for nationalistic terrorist organisations can be costly. This is the case due to the mobility, social and strategic costs of operating beyond controlled territories. Hence, the article proposes an interpretation of these decisions as being mainly generated by states’ counterterrorism strategies. Using data gathered from the GTD Dataset and secondary sources such as specialised reports and strategic documents, the article explores the argument by presenting observations and empirical findings on two groups, AQIM and Boko Haram.