From the Secret Ballot to the Public Vote: Examining Voters’ Experience of Political Discussion in Vote-by-Mail Elections

Considerable research on political discussion has focused on identifying its antecedents and outcomes. The rise of voting by mail provides an opportunity to examine the subject in a new context—one in which voters discuss their views and electoral choices with others while filling out their ballots. We explored the possibility that conventional predictors of political engagement would predict who partakes in such discussions. Past research also suggested that those voters most likely to report changing their minds as a result of discussion would perceive their discussants as holding contrary views and higher levels of political sophistication. We further hypothesized that less politically engaged voters would seek out discussants they rated as more knowledgeable than themselves, whereas the more politically sophisticated voters would seek out like-minded discussants. Past research also suggested that the least partisan voters would be those most likely to report disagreement in their absentee discussions. To test these hypotheses, we analyzed telephone survey data from two elections conducted in Washington State. Results showed that the factors that predict traditional forms of political participation and discussion do not explain who engages in discussion during vote-by-mail elections. We also found that independent voters were more likely to talk with ideologically divergent discussants, whereas less knowledgeable citizens sought discussants who knew more about politics than they did. Many voters reported that these discussions shaped their vote choices, with the highest rates of perceived influence coming from those who viewed their discussion partners as more knowledgeable and more ideologically divergent.     

Campaigns Matter: How Voters Become Knowledgeable and Efficacious During Election Campaigns

Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale Web panel (N ≈ 5,000), we track the development of political knowledge, internal efficacy, and external efficacy among voters during the 2011 Danish parliamentary election campaign. Over the course of the campaign, the electorate’s political knowledge increases, and these gains are found across genders, generations, and educational groups, narrowing the knowledge gap within the electorate. Furthermore, internal and external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems.     

South African election posters: Reflecting the maturing of a democracy?

Abstract

The South African democracy has survived three national and provincial elections and three local elections, since 1994. In comparison to other young democracies in Africa, South Africa has experienced a relatively stable transition to democracy. However, the ruling ANC has not been under pressure from opposition parties. Although this has helped pave the way, a dominant governing party does not necessarily encourage the growth of a mature, democratic political culture. The assumption of this article is that political parties in developing societies have a normative obligation to do more than canvas votes during election campaigns. Political parties should also be instrumental in fostering a democratic political culture by communicating democratic values, encouraging participation in the democracy and enabling voters to make an informed electoral choice. Although political posters contribute mainly to image building, the reinforcement of party support, and the visibility of the party, posters are the agenda setters or headlines of a party's campaign – it is therefore argued that political parties in developing societies also need to design political posters responsively, in order to sustain the democracy. In general it seems that the poster campaigns of parties have matured since 1999, in the sense that there was less emphasis on democratisation issues in the past, and the campaigns conformed more to the norm of Western political campaigning.     

Compensator,Amplifier, or Distractor? The Moderating Role of Informal Political Talk on the Effect of News Media Use on Current-Affairs Learning Among First-Time Voters

With an increasing number of young people turning away from traditional news sources, an important question for democracy is whether alternative sources can help learning about politics and current affairs. In this study, we examine to what extent informal political talk with friends, family, and peers narrows or widens knowledge gaps amongst young people by compensating those with low news media use (“helping the poor”), amplifying news media effects amongst those with high news media use (“the rich get richer”), or distracting those with high news media use (“taxing the rich”). To test these different potentials, we take advantage of a four-wave panel study fielded ahead of the Danish National Election in 2015 among a sample of Danish first-time voters (ages 17 to 21). Our results show that informal political talk functions mostly as a compensator by informing those with low news media use about current political affairs and thereby helps decrease knowledge gaps caused by different levels of news media use.     

Issue-Related Learning in a Gubernatorial Campaign: A Panel Study

This study is based on data from a three-wave telephone panel survey conducted during the 1998 governor's race in Florida. The evidence suggests that a considerable amount of issue-related learning (having to do with candidate policy stands and group endorsements) took place over the course of the general election campaign, though substantial differences were observed from one issue area to the next. Further analysis indicates that learning was especially likely to occur among voters (a) who were more knowledgeable about political affairs to start with (confirming that the so-called “knowledge gap” may be exacerbated during campaigns), (b) who scored high on a measure of advertising negativity (for one candidate but not the other), and (c) who early in the campaign, read their local newspaper less frequently. Consistent with prior research, TV news appears to have done little or nothing to boost issue-based learning among the electorate.     

Internet applications in the political sphere: perceptions and views of political institutions in South Africa

Abstract

The study described in this article consisted of a survey that was conducted among a sample of South African political institutions and organisations, and that was aimed at investigating their views and perceptions with regard to the use of the Internet. The main research question posed by the current study was: What are the views of politically orientated institutions in South Africa on their use the Internet, and what are their perceptions on how the Internet could impact on democratic processes in the country? The aim of this exploratory research study was to obtain information that could cast light on the issue of how likely it was that the Internet would contribute to a deliberative democracy in South Africa. The survey revealed that the Internet was perceived to have a significant role to play with regard to political and democracy issues in South Africa. However, if certain problems (the lack of access, the lack of basic and computer literacy, and the lack of training) were not adequately addressed by means of an integrated government Internet strategy, the ability of the Internet to impact positively on democracy in South Africa would be very limited.     

Democratic engagement in the digital age: youth,social media and participatory politics in Kenya

As the communication world becomes more complex and participatory, social networking sites (SNSs) have emerged as a platform with the potential to invigorate democracy and political engagement. However, the value of SNSs in politics remains contested among researchers. The study reported on in this article was based on a survey of 600 university students, aged between18 and 35, to examine the relationship between social media use and political engagement among the youth in Kenya. The study focused on the extent to which SNSs facilitate consumption of political information and the role of SNSs in influencing political interest, knowledge and behaviour among the youth. The study found that reliance on SNSs is positively associated with political participation; however, this influence is limited, and though useful, it does not radically transform political engagement. Therefore, the capacity of SNSs to shape opinion and influence political preferences is limited but internet based political activities like posting and distributing campaign information and consumption of political content have a bearing on political participation. The study concluded that while SNSs do not seem to have a major direct impact on political choices among users, politicians and other campaign actors cannot ignore the opportunity provided by these platforms in the voter mobilisation process.     

Voter attitudes when democracy promotion turns partisan: evidence from a survey-experiment in Lebanon

This article studies how voters react when foreign powers support a particular political party in a fragile democracy. The article identifies which voters believe the intervention plays a positive role in the electoral process and which voters have the opposite opinion. The article argues that educated and politically sophisticated voters will reject such interventions because of the negative role those play in the democratization process. Specific hypotheses are developed based on this argument and were tested in a randomized framing experiment embedded in a post-election survey of 2500 voters in Lebanon 2009. The survey results confirm the argument above. Furthermore, this study derives implications for the risks and benefits of ‘guiding’ democratic outcomes from abroad.     

Radio and Television Audiences in South Africa: 1994–2002

Abstract

In this article the author tracks various media and their usage in South Africa from 1994 to 2002 to see how they reacted o the extended choices in radio and television. Wider exposure to the media, that is, private radio and television stations other than the South African Broadcasting corporation (SABC), was supposed to deepen democracy in the sense that it would give people the opportunity to hear and see differing opinions on air. In addition, for the first time disadvantaged communities had a voice in the media in the form of community radio. In the context of the massive and positive political, social and administrative changes in a wide range of sectors in South Africa, it was surprising to see the relative stability of choices made by mass media users, in terms of both content and type. Some theoretical and pragmatic comments on this phenomenon are given in the article.     

Why do some Arab citizens see democracy as unsuitable for their country?

Why do some Arab citizens regard democracy favourably but see it as unsuitable for their country? Modernization theory contends that economic development creates modern citizens who demand democracy. Cultural theories see Islam and democracy as incompatible. Government performance theories argue that citizens who perceive the current authoritarian government as acting in a transparent manner will demand greater democracy. I argue that attitudes toward democracy are shaped by beliefs about its political, economic, and religious consequences, including those related to sectarianism. I test this consequence-based theory using Arab Barometer data from six nations. Sixty percent hold favourable views of democracy generally and for their country, while 7% reject democracy. Twenty-seven percent support democracy generally but see it as unsuitable for their country. Beliefs that democracy will have negative consequences and perceptions of poor government performance are the most important predictors of democracy's unsuitability. Modernization theory receives support, but Islamic identity and beliefs do not consistently predict attitudes in the expected direction. These findings offer a more nuanced understanding of Arab public opinion and suggest that concerns about the consequences of free elections affect support for democracy as much as assessments of the political and economic performance of the current authoritarian regime.     

The decline of citizen participation in electoral politics in post-authoritarian Chile

Turnout among registered voters remains high in post-authoritarian Chile, but valid votes as a percentage of the voting-age population have fallen significantly in the post-authoritarian period and blank/null voting, non-registration, and abstention are on the rise. Why? This article tests three rival explanations: (1) lack of political support; (2) depoliticization; and (3) a generational shift in political culture. These theories are not mutually exclusive, but rather explain distinct contours of this electoral phenomenon. Compared to valid voters, blank/null voters exhibit less support for the political system, are less politicized, and more likely to have reached legal voting age during the democratic transition. Although non-registrants also exhibit less political support and are more depoliticized than valid voters, their behaviour is largely explained by a new political culture that stresses individual as opposed to collective participation. In addition to shedding light on this Chilean puzzle, the findings enhance the debates over electoral participation, mandatory voting, and quality of democracy in Latin America and other nascent democracies.     

Two dimensions of democracy and the economy

Does democracy influence economic policymaking and outcomes? Our study investigates the implications of Dahl's two dimensions of democracy (‘polyarchy’): contestation/competition and inclusion/participation. We hypothesize that increases in democratic competition inspire policy incrementalism, thus lowering growth volatility and generating fewer deep crises. Meanwhile, increases in substantive democratic inclusion – genuine political voice, or democratic participation in the presence of a minimum of contestation – should increase the political weight of relatively poor voters, who have a differentially strong aversion to deep growth crises. A statistical analysis of 149 countries for 1961–98 finds greater democracy associated with fewer years of sharply negative growth (‘crisis’), with both democratic contestation and substantive inclusion contributing to this outcome. Our conclusions question the wisdom of designing economic policy institutions that are intentionally insulated from the democratic process.     

Making meaning of citizenship: How ‘born frees’ use media in South Africa's democratic evolution

Abstract

By examining young people's habits of using the media in relation to citizenship, this article responds to calls that the starting point for research into citizenship and democracy should be the perspectives of citizens themselves. Drawing on both quantitative and qualitative research with young South Africans (the ‘born free’ generation), the study sought to gain insight into how young people use media to make sense of notions of citizenship and participatory democracy in ways that are relevant and reliable to their everyday lives. The findings suggest that young South Africans are distrustful of politicians and political institutions. Media consumption was high amongst participants, as well as media trust, but the lack of relevance of media content suggests that those wanting to engage with the youth through the media need to target content through more youth-orientated genres.     

Public Information and Field Theory

The unsolved question of whether the media affect political agendas is tackled with an innovative research method: a survey among politicians and journalists in Belgium. This article shows that this new approach can complement existing knowledge and yield new insights. Results largely support the contention that media matter for politics; politicians and journalists state that the media are important agenda setters, even compared to more established political actors such as political parties and interest groups. Though not all issues are equally conducive to media agenda-setting, media always seem to matter to some extent. Some politicians more than others evaluate the media's agenda impact to be high. The actual parliamentary action of some MPs is affected more by prior mass media coverage than others. I account for these differences and show that it is mainly their political role (government or opposition), the negativity of their evaluation of media power, and their perception of the impact of public opinion on politics that determine politicians' perceptions and behavior regarding political agenda-setting.     

Issue-Based Strategies in Election Campaigns: The Case of Health Care in the 2000 Canadian Federal Election

This article explores the myriad uses of television drama in mediated political discourse using the case study of 24, Fox's counterterrorism drama. It examines references to 24 in articles and columns of nine major daily newspapers, magazines, and political Web sites from 2001 to 2007 and demonstrates how the show was invoked to support and express different political opinions, how political identity and media preferences were reconciled, and how different categories of use interacted with different political allegiances, as well as different assumptions about the ontological and epistemological status of the show. The study shows that while, at one level, fictional events and characters can function in political discourse in similar ways to nonfictional people and events, the “ontological openness” of politically relevant fictional texts serves as a resource for political discourse that is not readily available through nonfiction media texts. Finally, this article is an attempt to revisit and develop the concept of inter-textuality as a way to account for the complex interactions within the contemporary media environment, analyze media-related practices beyond direct viewing experiences, and bridge text-centered and audience-centered approaches to communication studies. Within this framework, journalists and political commentators are viewed as both mediators of other media texts for their audiences and as audiences in their own right who use these popular texts to negotiate and express their own identities and ideologies.     

Presidential debates as focal points for campaign arguments

Abstract

This critical analysis of the 1988 Bush‐Dukakis presidential campaign is based on the premise that political debates can provide a framework for examining the arguments and issues within a political campaign that help shape potential voters’ perceptions about each candidate's character and fitness for office. The arguments presented within the debates are examined to determine the dominant themes each candidate developed as a way of describing himself and his opponent. Analysis of news reports of subsequent campaign speeches and polling information suggests which themes were accepted by the majority of voters.     

The Path to Political Substance: Exploring the Mediated Discourse Surrounding Controversial Media Texts

This article proceeds from the assumption that entertainment texts—particularly controversial ones—function in a broad intertextual field and that their political significance does not lie solely in their value as stand-alone texts, or in their direct influence on political knowledge, attitudes, opinions, and behaviors, but in their ability to instigate politically relevant discussions in other media venues. Focusing on the mediated discourse surrounding two controversial U.S. docudramas, The Reagans and The Path to 9/11, this study examines the political qualities of the public discourse surrounding these docudramas in the U.S. news media and investigates which factors were significant predictors of political substance in this discourse. Based on a distinction between “issue substance” and “media substance” as the two major types of political substance that emerge in the discourse surrounding controversial texts, the analysis demonstrates how these types of political substance varied across the two docudramas and across various dimensions of the discourse, among them the time in which the discussion took place. The analytical framework presented in this article is offered as a platform for future examinations of the contribution of media-centered political scandals to public discourse, the conditions under which entertainment texts spur substantive political discussions, and the complex interactions between journalism, entertainment, and politics in contemporary media environments.     

Exposure to Political Discussion in College is Associated With Higher Rates of Political Participation Over Time

While individuals who are exposed to political discussion are more politically active, analytical biases make it difficult to show evidence of causation. It is also uncertain how long the relationship between discussion and participation lasts. Here both questions are addressed with panel data collected from individuals who were randomly assigned to their college dormitories. The data show that exposure to political discussion in college leads to higher levels of participation, immediately while still in college and years into the future after graduation. As political behavior is habitual, the initial increase in participation after being exposed to political discussion is a mechanism underlying the long-run relationship between discussion and participation.     

Perceived human rights and support for new democracies: lessons from Mexico

Political elites in emerging democracies are likely to promise improvements on human rights. From an empirical perspective, however, emerging democracies tend to perform rather poorly in this domain. Given this tension between elite rhetoric and performance, it is important to examine the extent to which citizens in emerging democracies evaluate democracy and new democratic leaders' performance on the bases of their perceptions of respect for human rights. This topic remains largely unexplored and conventional wisdom suggests that economic satisfaction, not human rights concerns, drives individuals' support for democracy. We aim to fill this gap in the literature by investigating the extent to which specific and diffuse political support is related to individuals' perceptions of respect for human rights in the context of an emerging democracy. Taking advantage of two representative survey data sets from Mexico from 2003 and 2010, our empirical findings suggest that citizens are more likely to support their president, their government and democratization when they believe that human rights are respected. By examining the relationship between democracy and human rights protections at the individual level, our research is a pioneering effort to better explain the interaction between the prospects of democratic consolidation and perceptions of human rights.     

#Democracy: social media use and democratic legitimacy in Central and Eastern Europe

Since 1989, many of the former communist countries in Central and Eastern Europe (CEE) have made the dramatic change from communist regimes to democratic nations that are integrated in the European sphere. While these sweeping changes have given rise to a successful transition to democracy unlike any the world has ever seen, there remain issues with governance as well as citizen support for the regime. While other studies have shown that mass media can influence a person's attitudes and opinions in the region, none has explored what effect social media can have on orientations toward democracy in the region. In the following paper, I build several hypotheses based on previous studies of media effects and democratic survival. I then employ survey data to empirically test whether social media increases support for democracy. The study finds that not only does using social media increase support for democracy, but also simple usage rather than information seeking provides more consistent effects on a person's support for democracy in CEE.