Current film policy in South Africa: the establishment of the National Film and Video Foundation of South Africa and its role in the development of a post-apartheid film industry

Abstract

The author aims to discuss the historical process which led to the establishment of the National Film and Video Foundation (NFVF), its strategies and vision for a post-apartheid film and video industry, and its potential role in policy formulation beyond the borders of South Africa. It is not an attempt to provide an insider's critique and/or analysis of current film policy, but aims to highlight the role of the NFVF in the policy-making process.     

The remythologisation of white collective identities in post-apartheid South African film by myth and counter myth

Abstract

Since 1994 a collection of films, referred to here as post-apartheid South African history film, has thematically represented South Africa's apartheid history, and in so doing has engaged with the representation of the white figure in ways which suggest a reformulation of collective South African white identity construction. Part of this process is the phenomenon of the remythologisation, or the counter myth construction, of whiteness as an identity on film. Such mythic representations frequently describe the white figure as connected to aspects of guilt (whether individual or collective), remorse and forgiveness. Often the mythic construction of whiteness on film is delivered in a seemingly oversimplified binary fashion, reducing the representation of white identity in the post-apartheid South African situation to one that is robbed of complexities and nuances.     

Reactions to globalisation by the television industry in post-apartheid South Africa

ABSTRACT

This article discusses the different ways in which the South African television industry has reacted to globalisation forces during the post-apartheid era that started in the early 1990s. Of particular interest is how the local television industry initially planned political and economic reforms aimed at bringing the industry more in line with global trends, but then later reacted mainly to protect the local television production industry against foreign competition and to protect local viewers against perceived cultural imperialism impacts of foreign programs. These protective actions were however not as successful as was intended with regard to promoting local television content production. The paper discusses the underlying dynamics of the globalisation and the various localisation processes that occurred (varying chronologically from primary, to secondary, to tertiary localisation), as well as the ways in which television industries in other parts of the world have reacted to similar global forces. It is contended that the local South African television production industry stands to benefit most in future if broadcasting policy makers respond more pro-actively to opportunities offered by global technological forces operating upon the industry. This is in agreement with the thrust of the latest broadcasting policy process of the Department of Communication. It is concluded that a recent joint initiative by the country's two major broadcasters in which an increased number of both locally produced and other “African” programs are being broadcast via satellite to prospective geo-cultural markets in the rest of Africa, holds promise for the future viability of the South African television industry.     

‘Papa don't preach’: Fatherhood in a South African Christian men's magazine

Abstract

The first international men's lifestyle magazine to enter South Africa was Men's Health in 1997, followed by FHM and GQ. Not unlike their international counterparts, these magazines have been extolled in the publishing sector for their commercial success and disparaged in academia for their potentially negative influence on the sensitive gender politics of the new South Africa. In 2001, a new breed of men's lifestyle magazine emerged in South Africa: one that catered to a particular cultural or racial niche market that presumably was not satisfied by the generalising tone of the mainstream men's lifestyle magazines. The Afrikaans Christian magazine MaksiMan is the subject of this analysis, as much for what it signifies in terms of the presence of vernacular masculinities in post-apartheid South Africa as for the texture that it brings to the genre of men's lifestyle magazines. Mainstream men's magazines typically refuse to include reference to the role of father that certain of their readers might occupy. MaksiMan breaks this trend through articles and features centred on fatherhood. This article comprises an analysis of the representation of fatherhood within this niche men's lifestyle magazine.     

Towards African Communication Science curricula: Challenges for higher education

Abstract

This article explores the integration of Africanism in curriculum content of Communication as a science on the level of higher education. Africanism is not treated as something to be added to curriculum content, but is regarded as an integral part of an institutional strategy of post-apartheid and post-merger transformation. This article is divided into two sections. The first focuses on strategic shifts that have to be considered when revisiting curricula content and the dilemma of linguistic pluralism. The second section deals with the operational processes that are necessary when revisiting curriculum content, by focusing specifically on the application of collaboration and assessment as mechanisms for planning and negotiating changes to curriculum content, plus the nature of key determinants of the interrelationships among academics, higher-education institutions and adult learners. The article concludes with critical questions which Communication curriculum designers and academics need to ask in their research and training endeavours to contribute to the national development goals and social reconstruction.     

Enkele gedagtes oor die rol van teorie in die wetenskapsbeoefening

SUMMARY

The social significance of television and film as the most powerful means of mass communication in Western civilisation today cannot be underrated. The mass media, and television and film in particular, are not merely neutral carriers of messages. They confer power, legitimate systems and provide ways of looking at the world. They supply the context in which information is learned, attitudes and values formed and decisions made, thereby fulfilling the functions previously filled by the medieval church.

The general functions of the mass media, and television and film in particular, are entertainment, the provision of information and education, socialization and the handing down, or propogation of culture. However, these can be suggested to be merely surface functions and effects of the media's deeper power. There is a hidden role which transcends all surface effects. It may be proposed that it is the media, rather than the church which provides individuals with a worldview which reflects to them what is of ultimate value, and which justifies their behaviour and way of life. Television itself is becoming a kind of religion and has become a prime cultivator of culture, providing the myths, teachings and expressions of religion.

Various authors suggest that television needs to be seriously considered as an operative religious activity. This does not mean that the television and film industry would see itself in religious terms, nor that the mass media can be seen to be replacing theistic religion, but that the correspondence between the content and uses of television and the traditional functions of religion and religious practice is significant.

This article, based on a literature survey, explores the provocative parallel between the traditional functions of religion and the church, and commercial television.     

Zimbabwean Indigenisation and the Shadow Economy of Cinematic Production

ABSTRACT

In recent years, Zimbabwe has suffered a political and economic crisis, which has generated impulses that have traumatised the country's film industry, among many other sectors. Resultantly, Zimbabwe's cinematic context of production has been reimagined and reconfigured in recent years. The southern African country's ruling elite, during former president Robert Mugabe's tenure, championed controversial policies of indigenisation in economic sectors, partly as a way of countering external economic and political hostilities. This article explores how the Zimbabwean film economy has responded to postcolonial indigenisation impulses and how the production context has developed parallel to or in tandem with this reality. It teases out the challenges and prospects posed by impulses of indigenisation in Zimbabwe to the country's fledgling film production industry by analysing the video-film production value chain post-2000, when the indigenisation agenda emerged and was consolidated. Informed by the theorisation of the shadow economies of cinema, the study employed in-depth interviews to collect data from purposively selected Zimbabwean filmmakers and policymakers. Thematic analysis was used to analyse this data. The study shows that indigenisation has been a pragmatic response to the economic trauma facing the film industry, although it has, in turn, sent out its own traumatic impulses that continue to affect the industry's structure and aesthetic.     

Postfeminism and the South African Context through the Prism of a Bloodsoaked Imagination

ABSTRACT

Since its inception in 1982, postfeminism continues to be a highly contested concept in cultural, media and gender studies, due to its diverse interpretations by academics. While a specific definition is debatable, for purposes of this article, the meaning of postfeminism is articulated as a pluralistic and contradictory discourse that has a particular fascination with, and the erotic representation of, female bodies. It includes hyperfemininity, heterosexual love, and hypersexuality, as well as an emphasis on the maternal drive and domesticity. This articulation of postfeminism frames the discourse used to analyse the female heroines in Robert Rodriguez’s Planet Terror. Furthermore, this article questions the (ir)relevancy of postfeminism to the socio-political realities in post-apartheid, postcolonial South Africa.     

Major world cooperation events, 1945 to 1975

Using event‐interaction data from Azar's Conflict and Peace Data Bank, the authors examine the distributions of major world cooperations and major international interventions by regions of cooperation, types of cooperation, and times of cooperation. Also examined are the distributions of major intervening parties by regions of intervening parties and intervening by intervened regions. In terms of location, it was found that the developed regions of North America and Europe experienced more cooperations than conflicts, while the Third World regions experienced as many conflicts as cooperations or more so. In terms of involvement, the pattern was similar, but not of the same degree. With regard to interventions, 41% of the 122 cooperative interventions occurred in Black Africa; 75% of them were civil; 57% occurred in the decade 1958–1968; and about half of these three percentages were due to the achievement of national independence. With regard to intervening parties it was found that: the first world originated 76% of all interventions; the second world originated 4%; the third world originated 19%; and the U.N. originated 2%.     

The South African Broadcasting Corporation's expansion into Africa: South African media imperialism?

Abstract

This article examines the commercial advancements of the South African Broadcasting Corporation (SABC) into the African regional media markets. In this examination, the focus is mostly on the SABC's Africa-orientated channels, SABC Africa and Africa2Africa, as a case study. The article posits that the SABC's regional commercial expansion is paradoxical in the sense that it is both advantageous and disadvantageous at the same time. At the theoretical level, the article identifies some limitations to applying theoretical and analytical frameworks such as the dependency paradigm, media and cultural imperialism in explaining regional expansionism driven by Southern-based national media organisations.     

Suid-Afrikaanse "alternatiewe" rolprente en die Suid-Afrikaanse sosio-politieke werklikheid. 'n Historiese,teoretiese en analitiese verkenning (Deel 1)

SUMMARY

The "alternative" film originated in South Africa because people or groups outside the apartheid establishment were unable to communicate through existing mass media structures, and their own communication channel had to be established.

The key question addressed in this article is whether the "alternative" South African film actually succeeds in making a contribution, on an intercultural level of communication, to the socio-political reality of South African society, and to what extent the film as communication medium succeeds in establishing positive intercultural communication? A study of four films is undertaken, according to Pieter J. Fourie's theoretical model (1983), whereby the content and shaping aspects of film images are examined from a contextual as well as an analytical point of view.

The value of the "alternative" film lies in the fact that the South African reality is seen from the perspective of the "black" or "coloured" person. For many years "whites", on account of their ethnocentric attitude and the absolutization of their values and norms, were never really aware of other race groups' values and norms, and were not interested in how these people experienced reality. In this regard the "alternative" film has a dual function significant to intercultural communication: on the one hand it offers self-expression – an important principle and starting point for intercultural communication – to people outside the apartheid establishment, and on the other hand, it gives whites within this establishment the opportunity to become acquainted with the worlds of other cultural and ideological groups.

If the South African film wants to present a model for reality, it will have to take into account the complexity of multicultural diversity without absolutizing certain people's cultural values and ideological perspectives. Communication should rather take the form of "dialogue".     

Kawabata and cinema: the ambivalence of knowledge,medium, and influence

Abstract

Many researchers have considered the involvement of Kawabata Yasunari in cinema and the medium's possible influence on his literature. Such approaches, however, tend to assume a definition of the motion pictures as visuality or montage that then influences Kawabata instead of first considering Kawabata's own conception of cinema, his own film theory. By analyzing his writings on film, including his film criticism, short stories involving cinema, and his involvement in the film A Page of Madness, this paper outlines Kawabata's conception of cinema and argues that he developed a portrait of cinema that posed it as a challenge to identity, perception and knowledge itself. Often associated with the female body, the movies became to Kawabata both an object of fascination and a threat, something ultimately to be controlled through literature and the literary subject. What influenced his literature was then perhaps this perception of cinema as posing an epistemic crisis. It is his ambivalence towards this challenge that can serve as a key for elaborating on Kawabata's complicated location within prewar modernism.     

Speak ill of me … but speak,or How to be Afrikaans on the SABC

Abstract

The elections of 1994 marked the beginning of a full-scale restructuring of the broadcasting sector in South Africa. Apart from changes related to ownership, editorial content, the media's position within society at large and its relationship to the government of the day, South African media have also undergone massive changes in terms of their languages of communication and the faces that are seen and heard. These changes were steered, in part, by debates on language equity and identity in South Africa. The politics of language equity in broadcasting reform has been shaped by conflicts over the legitimacy of who is represented, by what means, by whom and for what purposes. Afrikaans especially came under fire because of its privileged position before 1994. While the transition of South Africa to an inclusive democracy in 1994 freed Afrikaans from its apartheid shackles, it also made it one of only 11 official languages (Giliomee 2004: 25). The resultant debates about the position and status of Afrikaans – including that of speakers of Afrikaans – have intensified during the almost two decades post-apartheid. This article explores these discourses to establish the position of Afrikaans and its speakers as far as the South African Broadcasting Corporation is concerned.     

Role models in politicians will disappoint you: Cautionary notes on Aids leadership in post-apartheid South Africa

Abstract

In the face of HIV/Aids the call for political leadership is often made. Invariably, one form that this call takes involves leaders being called upon to act as role models. But time after time scandalous revelations arise. These scandals appear to have the potential to damage efforts to address HIV/Aids. This article assumes that it is not appropriate to attempt to limit public expression concerning the sex-related behaviours of politicians. The author further notices, with reference to post-apartheid leadership in South Africa, that the actions, behaviours and motivations of political leaders cannot be readily assumed to result in desired behaviours in relation to HIV/ Aids. It is proposed that rather than cynically saying we are waiting for ideal leaders to arise, we can embrace the challenge of our time by first allowing ourselves to question the status quo. The aim is to recover questions of the possible roles of politicians as questions of how human relations can be achieved. In other words, the aim is to argue for an approach that humanises both politicians and those who would (be given to) follow them.     

From nipples and nationalists to full frontal in the new South Africa: An abridged history of pornography and censorship in the old and new South Africa

ABSTRACT

This article examines the ways in which the South African apartheid regimes approached and dealt with the question of pornography as well as how and why these measures changed after the birth of the new South Africa. Pornography in all its various forms, as an expression of human sexuality, is at once directly and indirectly attached to the freedom of speech and expression. This freedom lies at the very crux of democracy. During the apartheid era, the National Party governments dealt with the issues of pornography, erotica and indeed the expression of human sexuality through a particularly conservative system of regulations and bureaucratic structures. This was replaced, in the New South Africa, with a particularly liberal system. The varied reasons, at once apparent and totally obscure, for both the existence of the old and the creation of the new systems lay at the very heart of apartheid and at the crux of that which replaced it. This article examines how and why the apartheid governments viewed and handled this issue in the way they did and why it was dramatically changed in the new South Africa. The timeline of the article is from the 1890s to the current day.     

Communication,choice and freedom with reference to risk in aspects of communication on HIV/AIDS

Abstract

Where analysis concludes that a context is characterised by high risk, as in thecase given HIV/AIDS in South Africa, individual choice and freedom are often negated, for instance, by social scientists when they resort to the statistical logic of large numbers. Ironically, given that knowledge and rationality are arguably related, the choice and freedom of the individual deemed not to have knowledge about a given issue, is questioned and soon negated. By focusing on the black people in South africa, as a key example, it is argued that such analyses and solutions deny the existential possibilities of the people. The aim of this article is to affirm an individual's possibilities. The situation of the individual who communicates is recalled to argue against approaches that variously seek to blame the individual.

In the time of HIV/AIDS, ideas such as those of Søren Kiekegaard should be engaged to advance understanding of the limitations and possibilities of the individual who communicates. In the trasition from understanding to acting on information on HIV/AIDS, the individual has the freedom to choose. This is humbling for communication scientists and practioners who seek to prevent the further spread of HIV/AIDS.     

Militarism,states and resistance in Africa: exploring colonial patterns in stabilisation missions

ABSTRACT

The article explores how stabilisation missions reproduce the patterns that constituted colonial states. Following African historiography, the article argues that stabilisation’s militarised approach to neutralising resistance, its racialisation of targets and its aim to constitute and reform state authority evoke how colonial states were forged by the inseparable relationship between authority, force, race, production and resistance. However, it will be shown that those patterns cannot be fully understood without an account of the broader structure of coloniality and imperialism. In so doing, the article aims to contribute to bring together different literatures on contemporary peace-building interventions and contemporary militarism by examining the relation between militarism, coloniality and imperialism. It focuses on the Democratic Republic of Congo to show how an intensified use of force against resistance, added to frames that see Congolese politics as deviant, has guided the goal of restoration of state authority, and with it, different economic reforms, all of which have reinforced the military and economic power of national and international elites, without reporting significant benefits to the population at large.     

Die bydrae van José Ortega y Gasset tot die massakommunikasieteorie: die onderliggende aannames en begrippe van sy generasieteorie

SUMMARY

Vrye Weekblad was closed down on 28 May 1993. This signalled the end of an important era of the Afrikaans press. Political changes and financial problems contributed to the closure of VWB. VWB has since been revived in the form of a fortnightly news magazine. The first edition with the same name, Vrye Weekblad, was published on 24 June 1993. Editorial policy is similar to that of its predecessor.

This article reflects on and assesses the significance that can be attached to the publication and closure of an alternative Afrikaans weekly. VWB's original launch, development, editorial policy and the problems it encountered are sketched against the background of South African society and the press industry. In conclusion, the role played by VWB as a newspaper is assessed.     

Fighting terrorism with nonviolence: an ideological perspective

ABSTRACT

This article explores the potential of using nonviolence as a counter-ideology against terrorism. I analyse the current scholarship on nonviolence and terrorism, highlighting that terrorist ideology is crucial but is not directly addressed by nonviolent scholars. I outline a different approach to nonviolence, one which interprets the latter as an ideology of praxis centred on the interrelatedness of life, freedom and plurality. This ideology shares with terrorist ideologies the emphasis on action and conflict to overcome a grievance, but it offers a completely different path centred on diverse citizenship, building alternative social mechanisms (going beyond the focus on institutions), and omnicracy.     

Mens en media: 'n Resensie-artikel oor Guido Fauconnier se boek

Abstract

Instead of focusing, as is generally the custom, on the content of an anthology, the result of selecting and collecting, this paper shifts the focus of examination to the process in a new collection of women's life writing in South Africa. The autobiographical texts will only be drawn upon for the light they throw on the anthologising process. In the new republic, given our history, the perspectival shift is of vital concern because it makes explicit what and how changes are made, particularly in accepted anthologising discursive practice, which has implications for the freedom that was won in 1994. In the course of discussion, mediating influences that play a crucial role in identity formation and their eventual playing out in discursive production will also be clarified through theory.