1922 and the problems of docudrama

SUMMARY

In this article the authors use 1922, (a ‘true story’) to probe the social function of television in South Africa. In particular they examine the transformations effected on historical “fact” by the genre of docudrama and the kinds of preferred readings this offers television viewers. The popularity of this form, they suggest, is that in this world of uncertainty, the docudrama gives viewers both pleasurable access to, and a moral orientation towards, the ‘real’.     

Horror Films Face Political Evils in Everyday Life

Studies of cognition show that Americans get much of their political information from audiovisual media. Therefore, attention to popular films can help us learn how genre conventions communicate politics. The popular genre of horror uses subtexts to help people face political evils in their everyday lives. Many of the evils lately concern the politics of communication, and this is evident in a wide range of horror films, recently including Phone Booth (2003), The Ring (2002), and The Mothman Prophecies (2001).     

Media Logic and Political Communication

Abstract

The election of 1952 saw the beginning of the age of telepolitics. In that year the medium of television played a decisive role in the nomination by the Republican Party of Dwight D. Eisenhower since it exposed convention proceedings to a national audience and gave that national audience, as well as representatives of the media, major influence over convention events. In the post‐convention period, Eisenhower's public relations advisors used television to soften the General's military image, reach Democrats and Independents, and increase the pro‐Eisenhower voter turnout. Whereas Stevenson never fully mastered the demands of television, Eisenhower was adept and skillful at using the medium as a major new campaign vehicle.     

Communication policy and the search for new certainties

SUMMARY

The article discusses a midweek television programme on corruption in the horseracing industry. The Jockey Club of South Africa accused SABC TV of biased reporting and in this respect won a ruling from the Media Council. The article is concerned with “the myth of objectivity” in relation to the television actuality genre, and specifically to the Midweek report. It begins by tracing the origin of the concept of objectivity in relation to the notion of photographic realism and its implications for television. It follows with an analysis of the actual programme looking at it in terms of airtime given to pro and and spokespersons on the issue, the value of the linking commentary, the relationship between the image and the commentary and its paridigmatic and syntagmatic structure. It concludes with a discussion of objectivity in actuality programmes and suggests the futility of measuring it. It considers an alternative approach of defining the type of discourse involved and the sort of contract it strikes with its viewers.     

'n Kritiese evaluering van die gebruike- en bevredigingsbenadering in televisienavorsing

SUMMARY

The uses and gratifications approach is one of the most popular approaches for studying the reasons why people watch television and the effects this medium might have on the recipients. Although this approach is very popular, it is also controversial because as a theory and method it has definite limitations and is therefore severely criticised.

In this article the author investigates the historical development of the uses and gratifications approach and the research procedures (hypothetical-deductive or inductive) that have been applied in advancing this approach as a theory. Furthermore, the following aspects are critically evaluated; positivistic research methodology; the functionalist, tautological and atheoretical nature of the approach; the dearth of studies on the “active” recipient and message content. In conclusion, a possible convergence between the theoretical-critical paradigm and the uses and gratifications approach is proposed.     

A marriage made in heaven: the functioning of patriarchy and nostalgia in Boer soek ’n vrou

This article explores the functioning of patriarchy and nostalgia in a South African reality television series, Boer soek ’n vrou. A hermeneutical analysis is used to unpack visual and verbal narratives that depict romantic relationships and an idealised future. Concepts such as nostalgic appropriation, benevolent patriarchy and the courtship narrative are explored to illustrate the latent patriarchal agenda which is conveyed to the audience. Interactions between the two genders not only naturalise but also reaffirm gender stereotypes. Throughout the series, female contestants are relegated to the sphere of domesticity whereas male farmers are shown as active social agents. Footage that sentimentalises the farmers’ feelings is also used to regenerate Afrikaner masculinity, arguably as a direct result of the perceived loss of male authority. This ‘renegotiated’ image of a white, heterosexual man is indistinguishable from the historical, patriarchal portrayal of men. In the series, patriarchy and nostalgia collaborate to create a cultural product that can be commercially marketed. The colonial gaze is employed to depict farms as picturesque spaces where benevolent patriarchal power relations are enforced. selective erasure, however, distorts reality and exploitative power relations remain hidden from the audience.     

Journalism and cultural literacy: an exploration towards a model for training journalism students

SUMMARY

Since the end of the Second World War, the growing influence of television and the gradual decline of newspaper readership worldwide have been linked to a continuing lowering in the level of cultural literacy and general knowledge of the general population, and specifically that of adolescents. Various surveys have confirmed that specialisation can also be linked to this phenomenon.

Since 1987 the debate about the causes of the decline in acceptable levels of cultural literacy has centred on the study of E D Hirsch who refused to lay the blame for this state only at the door of television, rather suggesting that a great deal of accumulated evidence exists that faulty policy in the schools is the chief cause of deficient literacy and, eventually, cultural literacy.

Journalism educators are confronted daily by the reality of unacceptable levels of cultural literacy when it is often expected of them to bring journalism students up to standard, even in postgraduate courses.

In this article a brief historical background is given of the debate about the causes of cultural illiteracy. Definite proposals are also made to address the question of eliminating this problem among journalism students who purport to be the future information gatherers and messengers. Some of these are, inter alia, the introduction of stricter admission standards at journalism schools and a structured course in cultural literacy and general knowledge, as well as the teaching of higher-order skills (metaskills) to students.     

Television as a substitute: loneliness,need intensity,mobility, life-satisfaction and the elderly television viewer

ABSTRACT

This study examines television viewing motivations and patterns for a sample of 284 persons aged over 60. Results indicate that respondents watch television for about four hours each day, which is almost twice as much as the general population. A considerable number of respondents see television as a temporal and social substitute. Parasocial interaction, loneliness relief, passing time, boredom avoidance and activity substitution are obvious viewing motivations. In addition, correlational analysis shows specific relationships between living conditions and viewing motives. Interaction potential, mobility and need intensity are related to both temporal and social viewing motives. For instance, widow(er)s seem to watch television to substitute both the lack of social contacts and deficient time structuring. An attenuated integration in society and low life satisfaction are correlated with watching for parasocial interaction and activity substitution as well.     

Afrikaans as televisietaal in Suid-Afrika: 'n toekomsperspektief

ABSTRACT

This article deals with an investigation into the need for Afrikaans television programmes among Afrikaans viewers in the changing media environment in South Africa. Viewers' needs were researched by means of a case study among grade 10 learners in Pretoria. The uses and gratifications approach serves as the theoretical framework of the study and a number of variables affecting respondents' need with regard to Afrikaans television programmes are investigated. These variables are television driven (supply, content and structure of Afrikaans programmes), technology driven (new media technologies such as satellite television and the Internet) and viewer driven (socio-cultural, personal and demographic factors). The study finds a relation between these variables and the need for Afrikaans programmes among respondents. The supply, content and structure of Afrikaans programmes do not gratify respondents' needs. New media technologies broaden respondents' socio-cultural horizons, enabling them to watch, interpret, associate with, and enjoy English programmes comfortably. The changing socio-cultural and demographic environment is liberalising traditional Afrikaans views on television use and is exposing an increasing number of Afrikaans viewers to global television. Within this context the need for Afrikaans programmes is diminishing, placing a question mark over the future of Afrikaans as a television language.     

Making sense of terrorism: a narrative approach to the study of violent events

ABSTRACT

How does violence become understood as terrorism? In this article, we show how a narrative approach to the study of violent events offers a conceptually productive way to understand the process of “seeing” an event as a terrorist act, one that explicitly integrates the phenomenology of violence. While the collective practice of defining terrorism in academia and the policy arena has struggled to produce a universal definition, we identify a set of “common sense” characteristics. We argue that if the framing of violent events prominently features these characteristics as discursive anchors, this primes processes of sensemaking toward interpreting violence as terrorism. While terrorism markers are often articulated as being pragmatic and apolitical indicators of terrorist acts, we show that they are indeed at the core of political contests over historical and physical facts about violent events. The narrative approach we develop in this article underscores that intuitive leanings toward interpreting violence as terrorism are a sign of political agency precisely because they are produced through the stories political agents tell.     

My Country,My Country,directed by Laura Poitras,produced by Jocelyn Glatzer and Laura Poitras Iraq in Fragments,directed by James Longley,produced by John Sinno and James Longley

A new form of “entertaining news,” accessed by most through television, has become a privileged domain of politics for the first time in countries “beyond the West” in the Middle East, Africa, and Asia. What are the political consequences of this development: What is the relationship between media and politics in these regions? We answer these questions through a case study of India, the world's largest democracy, where two decades of media expansion and liberalization have yielded the largest number of commercial television news outlets in the world. We show why prevailing theories of media privatization and commercialization cannot account for the distinctive architecture of media systems in places like India. In this article, we first provide an overview of the historical and contemporary dynamics of media liberalization in India and the challenges that this poses to existing models and typologies of the media-politics relationship. We then present a new typology of media systems and a theoretical framework for studying the relationship between television news and democratic politics in India, and by extension in the global South. In the concluding section, we reflect on the broader comparative insights of the essay and discuss directions for future research. We believe that our alternative comparative framework captures more meaningfully the diversity and complexity of emerging media systems and their relationships to democratic practice in these regions.     

The Barriers to Media Opening in Latin America

Despite the spread of electoral democracy, few Latin American media systems today encourage the deepening of democracy. We attribute this outcome to (a) generalized weakness in the rule of law, (b) holdover authoritarian legislation, (c) oligarchic ownership of media outlets, (d) uneven journalistic standards, and (e) limited audience access to diverse sources of information. Reforms designed to address these problems could include the appointment of special prosecutors to investigate crimes against journalists; replacement of criminal libel laws with civil procedures; legislation protecting journalists' sources and guaranteeing transparency in government; the establishment of nonpartisan boards to allocate broadcast concessions, administer state-owned stations, and distribute government advertising; user fees to expand public media; and various measures to enhance professional standards.     

A classification framework for out-of-home advertising media in South Africa

Abstract

Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media landscape consisted primarily of outdoor advertising or billboards reaching vehicular traffic, but now has expanded to include a wide range of OOH advertising media types which aim to reach a mobile audience wherever they live, work, play, drive, shop or commute. Currently there is no coherent contemporary framework to compare and select the most effective media options to reach a selected target market in a specific OOH audience environment. This article draws from academic and practitioner sources to propose a classification framework for OOH advertising media in South Africa comprising four major platforms: outdoor advertising, transit media advertising, street-and-retail furniture advertising, and digital and ambient OOH media channels. The framework serves to inform marketers of viable and cost-effective traditional and contemporary OOH advertising media options. It also indicates what platforms are appropriate to reach specific audiences effectively in a variety of environments outside their homes. This is the first framework of its kind for the South African context that offers an orderly, integrated basis for future research.     

Televisie,tegnopolie en postmodernisme

SUMMARY

In this article the author argues that the ongoing process of redefining public broadcasting can be related to the nature of the technopological society of the late twentieth century and the existing postmodern condition. In this society the emphasis moved away from television as a cultural product to television as a consumer product or commodity. Based on Neil Postman's work he briefly discusses the nature of the technopological society and its influence on public communication. He relates this to postmodernism and briefly discusses the so-called postmodern condition and how it is reflected (and even created) by and through television.     

The importance of IMC in dealing with negative,nongenerated publicity in the organisation

SUMMARY

This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa (Unisa).

The article takes, as its point of departure, the emergence of the IMC approach and the position of publicity in the marketing communication mix, and concentrates on nongenerated publicity in that this has always been problematic for organisations due to its uncontrollable nature. This article proposes that an IMC approach can be used in overcoming the obstacle of negative, nongenerated publicity in organisations in that it allows better control of such publicity through application of specific criteria.

In conclusion, the author proposes that negative nongenerated publicity should be dealt with by using an IMC approach as part of the organisation's strategic marketing plan.     

Fleetingness and media-ted existence. From Kierkegaard on the newspaper to Broderick on the Internet

Abstract

Increasingly, the modern world is ‘on speed’. Technology has, since the invention of the Gutenberg press, facilitated the ever more rapid, more widespread dispersal of information. The latest in the line of the mass information media, which runs from the book and newspaper through radio and television, is the Internet, a medium for which speed is measured in milliseconds, and for which the phrase ‘virtual reality’, or, more compact, ‘virtuality’, has thus been coined. Speed, however, relates not only to the dissemination of information, but also to its endurance: the quicker the medium, the more fleeting the presence of, and the more transitory one's encounter with a message. This brevity of encounter seems to some extent to run, phenomenologically, along with the range of the particular mass medium: the wider its reach, the quicker too the departure of its contents. In this sense, bigger is faster – though not necessarily with greater meaning, truth or integrity. Invasiveness and validity are not necessary corollaries. The power of the mass media lies in scope, rather than in depth. The existential impact this has on humans living in a world increasingly dominated by such mass media, has not passed by unnoticed. Some of the analyses are highlighted in this contribution, with some continued implications for living authentically in a media-ted world indicated.     

Corporate Ownership and News Bias Revisited: Newspaper Coverage of the Supreme Court’s Citizens United Ruling

The clear financial benefits accrued to owners of television stations as a result of the Citizens United v. Federal Elections Commission (FEC) decision opens the door to an important question: Did the degree to which media corporations benefited from the changes in campaign finance law influence their news outlets’ coverage of the Citizens United decision? In other words, is it possible to identify variation in how media outlets covered the Supreme Court decision that correlates with the degree to which those outlets’ parent companies profited from the resulting increase in campaign spending? Answering this question will provide an important and much-too-uncommon opportunity to systematically test for bias in news coverage. Replicating the method used by Gilens and Hertzman (2000) in their own test of coverage of the 1996 Telecommunications Act, this analysis reveals that newspapers belonging to media corporations that own more television stations covered the Citizens United ruling systematically differently—and more favorably—than those with few or no television stations. This has important implications for the degree to which the news produced by increasingly conglomerated and corporatized media companies may eschew neutral or balanced coverage in favor of news frames that promote their own financial interests.     

Science,society and the sea of fertility: new reproductive technologies in Japanese popular culture

Since the late twentieth century, assisted reproductive technologies have brought new challenges to our understanding of the family and gender relations. There are ever-widening gaps between medical practice, legal regulation and everyday understandings and practices. Some recent popular cultural texts in Japan have explored the issues raised by non-commercial surrogate motherhood. The background to these texts is a series of controversies concerning surrogacy and the use of assisted reproductive technologies and wider societal anxieties about family, reproduction and population management. In this article, I will focus on two novels by a medical practitioner and popular novelist who writes under the pseudonym Kaidō Takeru – Gene Waltz (Kaidō 2008) and Madonna Verde (Kaidō 2010) – and the associated film (ōtani 2011) and television series (NHK 2011). The fact that it was the national broadcaster Nippon Hōsō Kyōkai (NHK) that dramatised Madonna Verde suggests that the discussion of these issues was thought to have wide social and cultural resonance. I will place these texts in their social and cultural context with reference to medical, legal and popular discourses on new reproductive technologies in contemporary Japan. These new reproductive technologies have the potential to force a rethinking of masculinity, femininity, parenthood, family and gender relations. The popular texts also, however, draw on pre-existing ways of thinking about masculinity, femininity, marriage, reproduction and the relationships among science, ‘nature’ and society.     

The alluring voice/the allure of film (theaters): the formation of the voice in the Japanese cinema of the prewar period

Abstract

Kitada Akihiro provides a historical overview of film presentation as a transient business, its migration into dedicated cinemas, and the concomitant rise and fall of benshi film explainer culture, as silent film incorporating a narrative developed out of simplistic ‘moving pictures,’ only to be gradually replaced by ‘talkies.’ He does so by following the career of Tokugawa Musei, one of the most prominent benshi of the 1920s and 1930s, from beginning to end; in describing the changes in audience composition and expectations, he outlines the transition from the showman-like VOICE「声」 to the more ‘talkie’-like voice «声».     

More Bang for the Buck: Media Coverage of Suicide Attacks

ABSTRACT

This paper provides empirical evidence that suicide attacks systematically draw more media attention than non-suicide terrorist attacks. Analyzing 60,341 terrorist attack days in 189 countries from 1970 to 2012, I introduce a methodology to proxy for the media coverage each one of these attack days receives in the New York Times. Suicide attacks are associated with significantly more coverage. In the most complete regression, one suicide attack produces an additional 0.6 articles—a magnitude equivalent to the effect of 95 terrorism casualties. This link remains robust to including a comprehensive list of potentially confounding factors, fixed effects, and country-specific time trends. The effect is reproduced for alternative print and television outlets (BBC, Reuters, CNN, NBC, CBS), but remains weak for Google Trends (worldwide and in the U.S.), a more direct proxy for people’s interests, and is non-existent for C-SPAN, a television station dedicated to broadcasting political discussions directly. Thus, the media appears to cover suicide missions in an extraordinary fashion, which may in turn explain their prominence among terrorist organizations.