Journalism education: bridging media and cultural studies

ABSTRACT

Journalism is more than an ensemble of newsgathering and writing techniques. It is, firstly, a way of viewing and writing about the social world for the public benefit. Similarly, journalism is a means of fomenting conversations in the public domain about events and issues of immediate public interest. While much of journalism training concerns the techniques of text production, too little attention is given to educating students in the ontology or ‘mindset’ within which those techniques and conventions work. Almost no attention is given to the epistemology or ‘research’ approaches by which journalists monitor social phenomena.

Short of calling for a more thorough grounding (as a framework) in critical thinking, we suggest that a more constructivist approach be taken to journalism training. This approach need not be prejudiced towards the more technical and functionalist approaches evident in so many textbooks on the subject. Constructive learning is described by some scholars as ‘active, cumulative, goal-directed, diagnostic and reflective behaviour’ (Breen 1996: 4). All these behaviours are found in journalism practice, and should frame both words in journalism training. This requires a more interpretive approach that teaches the practice of journalism as many of the same processes commonly understood as learning.     

The Australian journalism vs cultural studies debate: implications for South African media studies

ABSTRACT

This article describes an investigation into factors required for a development programme in intercultural business communication amongst the personnel of a South African company operating in the Japanese market. Drawing from items that were identified in the literature, and amongst individuals who operate in the Japanese market, a set of criteria was identified that could be included in a South African-Japanese intercultural business communication course. These criteria were used in a structured questionnaire, which was pre-tested in interviews and a focus group, and then administered to a group of company managers who had travelled to Japan on business. The results of the research are a set of items ranked in terms of salience within three categories. The first comprises degree of knowledge of important aspects of Japanese life, the second consists of factors that lead to culture shock, and the third includes aspects that are deemed to be important in a course on South African–Japanese intercultural business communication.     

On-line public relations: towards an integrated theoretical model

Abstract

Much has been said about the so-called information superhighway. Organisations are realising that a whole new world can be created on-line: more and more organisations, and individuals, are entering this superhighway at an incredible rate. Ironically, most people do not have a clue what the information superhighway really is, which is, for example, evident in the 1993 advertisement of the telecommunication giant, Pacific Bell, which claimed that: ‘While others talk about the information superhighway, we're actually building it’, but only launched their consumer Internet access service in 1996. In spite of widespread ignorance, the exponential growth of the Internet provides public relations practitioners with constantly expanding on-line public relations resources and the opportunity to use these online systems to create or enhance the images of organisations in the market place.

Without theory, the field of on-line public relations has no framework for understanding, organising and integrating the many activities and purposes of online public relations. Therefore online public relations needs a body of knowledge grounded in theory. It is clear that the shift is away from mass communication towards dialogical or interactional communication. In order to understand the theory of on-line public relations, it is important to systemise it in terms of a theoretical aporoach. This leads to the main aim of this article, which is to propose a theoretical model, the Or,-line Public Relations (OPR) model, to provide a suitable framework for explaining the on-line public relations process, and if applied in the development of on-line public relations plans or strategies, it can maintain its utility as a framework for the analysis thereof.

Based on a qualitative approach, this article attempts to theoretically explore, describe, interpret and conceptualise the concept on-line public relations, with specific reference to the development of on-line public relations in South Africa, the shift from traditional paradigms to new on-line trends and the integration of on-line public relations with other communication processes. Particular reference is made to the theoretical foundations of on-line public relations, and it is argued that at the root of on-line public relations, as a framework for explaining it, lies the need for an integrated theoretical approach. In the last section, a new OPR model is proposed, and a brief discussion of the elements of the model, the conceptual foundation of on-line information and information overload is presented.     

Framing the IRA: beyond agenda setting and framing towards a model accounting for audience influence

Coverage of Irish Republican Army (IRA) attacks and the Northern Irish peace process is affected by both the country a media organisation is located and their format. The coverage of the IRA in 1996 was studied in five newspapers based in Ireland, Northern Ireland, the UK and the USA to reveal similarities and differences in language use, stories reported and general emphasis. The frequency of keywords was examined to show that the location a newspaper is based in affects the stories run by the newspaper. However, the format of a newspaper affects the framing of this coverage more than the location. These results were analysed through the lens of two leading theories pertaining to media–public relations: agenda-setting theory and framing theory. While both are shown to be partially useful in explaining the results, a more holistic view that accounts for public influence on media coverage would be even more useful. As a result of this narrow focus on only one part of media–public relations, the two theories do not exhibit predictive power, and further study should be conducted to expand their scope to encompass the public’s affect on media coverage.     

Adult learning and literacy learning for livelihoods: some international perspectives

Reflecting contemporary interest in developing new adult literacy learning programmes based on ‘literacy for livelihoods’, this article examines some case studies from New Zealand, Bangladesh, and Egypt, illustrating literacy being used in livelihoods, and relates these to the kind of literacy being taught in many adult literacy programmes today. It argues that people often change their livelihoods, and that each livelihood has literacy practices embedded within it. The authors suggest that the use of these literacy practices embedded within the livelihood activities might be a better starting point for adult literacy learning than a school-based textbook.     

Political posturing and the need for peace journalism in South Africa: The case of Julius Malema

SUMMARY

On February 2, 1990 the media emergency regulations were rescinded by the state president, mr. F.W. de Klerk. This has lead to the idea in some quarters that the media in South Africa are now totally free. Contrary to this belief the author shows that at the start of 1991 a plethora of restrictions are still being placed on the media in South Africa. These restrictions are indicative of National Party media policy that has been formulated since 1948. In view of this, the general objections of the African National Congress (ANC) with regards to the present media system in South Africa are spelt out from a media policy perspective. The merits of these objections are evaluated, after which the Manoim-debate concerning future policy formulation is briefly dealt with. This debate was mainly conducted in the print media in 1990. The possible lessons that a future independent black press could learn from the demise of the Daily Mail are set out. To conclude, the idea is put forward that the media in South Africa should immediately start to agitate for positive media policy stipulations (a broad media policy framework). Some of the media policy issues that governments of the future will have to address, are also identified.     

The right to broadcast: towards a broadcasting charter for South Africa

SUMMARY

In this article Michael Markovitz, chairman of the Broadcasting Commission of the Film and Allied Workers Organisation (FAWO) argues:

• that present broadcasting statutes restrict access to the technological means of communication in South African society which prevails now;

• that broadcasting is an issue of national and constitutional importance;

• that the deregulation of broadcasting, with protection or non-profit broadcast services, could benefit the negotiation process;

• that private sector domination of both the broadcasting and print media sectors would be incompatible with the extension of freedom of expression in South Africa;

• that prevailing broadcasting legislation effectively prohibits community broadcasting; and

• that the right to broadcast and broadcast freedom should be entrenched in a Bill of Rights.

     

Women and wars: Some trajectories towards a feminist peace

This paper seeks to explode a number of myths about women's absence from wars and conflict; it considers some problems about their vulnerabilities in these circumstances; and offers some feminist perspectives for addressing these problems. The paper considers the conflicting demands made on women in periods of war and revolution, and argues that differing historical processes result in different post-conflict policies towards women. There is, however, a commonality of experiences that universally marginalise women in the post-conflict and reconstruction phases. Even when women have participated actively in wars and revolutions, they are heavily pressured to go back to the home and reconstruct the private domain to assert the return of peace and 'normality'. This paper contends that the insistence on locating women within the domestic sphere in the post-war era may be counter-productive and located in the historical construction of nationhood and nationalism as masculine in terms of its character and demands. With the dawn of the twenty-first century and the long history of women's participation in wars, revolutions, and policy making, it may now be possible to use the symbolic importance given to them in times of conflict to articulate a different perception of nationhood and belonging, and to create a more cooperative and less competitive and hierarchical approach to politics and the reconstruction of nations and their sense of belonging.     

Vinya wa Aka: an expanded microcredit model for community development

Microcredit is often seen as a simple solution to poverty reduction. However, its sustainability for longer-term community development is debated. This qualitative study describes a unique community-based model of microcredit in Kenya, which includes investment, emergency loans, and social support components. In-depth interviews with group members highlighted how this model fostered longer-term economic development, financial security, and stability. However, additional social and psychological benefits were valued higher than economic gains, although both were closely intertwined as economic security reduced psychological stress. This expanded model of microcredit has the potential to contribute to sustained community development amongst poorer households.

Vinya wa Aka : Un modèle de microcrédit élargi pour le développement communautaire

Le microcrédit est souvent perçu comme une solution simple pour la réduction de la pauvreté. Cependant, sa durabilité pour le développement communautaire à long terme fait l'objet de débats. Cette étude qualitative décrit un modèle communautaire kényan de microcrédit sans pareil, qui englobe des éléments d'investissement, de prêts d'urgence et de soutien social. Des entretiens approfondis menés avec des membres du groupe ont souligné la manière dont ce modèle favorisait le développement économique, la sécurité financière et la stabilité à long terme. Cependant, les avantages sociaux et psychologiques supplémentaires étaient plus appréciés que les gains économiques, bien que les uns et les autres fussent étroitement liés puisque la sécurité économique réduit le stress psychologique. Ce modèle élargi de microcrédit a le potentiel de contribuer au développement communautaire soutenu parmi les ménages les plus pauvres.

Vinya wa Aka: un modelo expandido de microcrédito para el desarrollo comunitario

A menudo el microcrédito es considerado como una solución sencilla para reducir la pobreza. Sin embargo, existen debates en torno a su sostenibilidad para propiciar el desarrollo comunitario de largo plazo. El presente estudio cualitativo examina un singular modelo de microcrédito comunitario llevado a cabo en Kenia, el cual incluye componentes de inversión, de préstamos de emergencia y de apoyo social. Las detalladas entrevistas realizadas con integrantes de los grupos destacaron cómo este modelo fomentó el desarrollo económico a más largo plazo, la seguridad económica y la estabilidad. Si bien se encuentran íntimamente ligados, los beneficios sociales y psicológicos adicionales fueron más valorados que los avances económicos, ya que la seguridad económica disminuyó el estrés psicológico. Este modelo de microcrédito expandido tiene el potencial de contribuir al desarrollo comunitario sostenible de los hogares más pobres.

Vinya wa Aka: Um modelo de microcrédito expandido para desenvolvimento da comunidade

O microcrédito é frequentemente visto como uma solução simples para a redução da pobreza. Porém, sua sustentabilidade para o desenvolvimento da comunidade no longo prazo é debatida. Este estudo qualitativo descreve um modelo único de microcrédito baseado na comunidade do Quênia, que inclui investimento, empréstimos emergenciais e componentes de apoio social. Entrevistas minuciosas com membros de grupo destacaram como este modelo promoveu o desenvolvimento econômico de mais longo prazo, a segurança financeira e estabilidade. Porém, benefícios sociais e psicológicos adicionais foram mais valorizados do que os ganhos econômicos, embora ambos estejam intimamente interligados uma vez que a segurança econômica reduziu o estresse psicológico. Este modelo expandido de microcrédito possui potencial para contribuir com o desenvolvimento sustentável da comunidade entre as famílias mais pobres.     

Women on Wheels: empowering women through an innovative training and employment programme

Significant victories have been won due to the development sector’s engagement with gender inequality as a political project, but regressive shifts have also led to development being conceptualised as a managerial issue rather than as a process of social change. This article uses empirical research conducted in New Delhi, India with an organisation that trains and employs poor urban women as commercial drivers to discuss how an obsession with “cost effectiveness” and “scale” can delegitimise the valuable work of some organisations. This article encourages re-engagement with gender equality as a complicated social issue rather than as a technical-rational management project.     

Participation,education, and pluralism: towards a new extension ethic

The concern driving current debate on agricultural extension is increasingly that of how to help farmers learn how to deal with the complex world around them responsibly and profitably, in such a way that the extension worker is ancillary. This article seeks to deconstruct and provide a more reasoned assessment of agricultural extension services through a reflection on development paradigms, adult education, individual empowerment, and institutional pluralism. By calling into question the underlying ethical dimensions of agricultural extension, it is possible to develop an alternative paradigm and thereby generate new insights into it. The article concludes that the raison d'être of agricultural extension today must be to create an ethical basis which ensures that extension practices are more inclusive and thus responsive to the needs of farmers and other rural populations, integrating individual expectations into the wider socio-economic, cultural, political, and geographical environment.     

The relation between cultural values and models of democracy: a cross-national study

The relation between democracy and culture is a long-lasting subject of interest in political science. In the contemporary approach to cultural analysis, value orientations are studied as fundamental manifestations of culture. The mainstream research has focused on finding a relation between the quality of a democratic system and the existence of essential values in a society. There is, however, an understudied question as to what the relation between cultural values and models of democracy in different countries exactly is. We know that there are different models or patterns of democracy (for example, majoritarian versus consensus and participatory versus spectator democracy) discernible in various countries. But what is the reason that a particular country, or set of countries, appreciates and accepts one type of democracy, while suspecting and discrediting other types? This article aims to find an answer to this question from the perspective of cultural differences. Using the empirical data derived from the operationalization of dimensions of democracy and dimensions of culture at the national level, we examine hypotheses regarding the relation between societal cultural values and the practice of different models of democracy in various countries.     

Japanese youth consumption: A cultural and a social (r)evolution crossing borders

This paper deals with the issue of Japanese youth as the social group that is (r)evolutionising the consumption trends in their society by a cultural change in values and lifestyles. These changes are reflected in new ways of social relations, work, gender issues and mainly consumption patterns. Japanese youth is creating a pop culture of their own that is spreading around East and South-East Asia, affecting their consumption trends as well. Such influence confers a new identity to the region that will be a key issue for marketers in the 21^st century.The author thanks the help of the Spanish Ministry of Industry and Technology through the R&D Project BS02003-07810, that enables the funding of this ongoing research.     

Building the capacity builders: lessons from a multi-country training programme for local consultants

Local consultants are an implicit, but overlooked, part of many capacity development strategies. It takes a trustworthy consultant to facilitate genuine change in a civil society organisation. This practical note identifies the learning from a local consultant formation programme (“Consultants for Change” – C4C) implemented in five countries in 2016–17. The note highlights six factors critical to C4C’s apparent success: recruitment; focus of the learning; design of the process; assignments between modules; mentoring support; and the human/financial resources. These same factors may be relevant and applicable to other capacity development programmes.     

Media,democracy and the public sphere: towards a reconceptualisation of the public sphere

ABSTRACT

This article brings a synthesis of the recent literature about the role the media have played for the transformation of the public sphere. Departing from this literature, a general research framework for a critical political economy of the public sphere is presented. The central thesis of this approach is that a political economy of the public sphere shouldn't be restricted to an analysis of its institutional configuration and the actual labour process, but must extend its radius of action from the production of media messages to a political economy of reception and its signification.