The South African Broadcasting Corporation (SABC) and the social responsibility media theory: the case of Yizo Yizo

ABSTRACT

In this article the authors investigate the controversy surrounding the educational youth programme Yizo Yizo and the possible effects thereof on school children and members of the public. The research problem is situated against the background of the social responsibilities of the South African Broadcasting corporation (SABC) with the aim of establishing whether the producers of Yizo Yizo have violated the principles of the social responsibility theory by publishing information (television programmes) which has lead to crime, violence or social disruption, and which has offended sections of the viewing public.

The authors argue that demands and outcries by members of the public and politicians to remove Yizo Yizo from the television screen, would be shortsighted. Yizo Yizo is a good example of social realism which succeeds in penetrating the root courses of problems in township schools. The excessive use of violence and graphic portrayal of rape and sodomy however, detracts from and overshadows the positive messages. In terms of the application of the social responsibility theory, it seems that the SABC did violate some of the principles of this theory by broadcasting programme content which offended a large section of the viewing public. Furthermore, another worrying factor is that Yizo Yizo did lead to crime and violence when school children started acting out copy-cat scenes of violence they had seen on Yizo Yizo.     

Normative media theory in the digital media landscape: from media ethics to ethical communication

In this article it is postulated that normative media theory has lost its heuristic value in the new digital media landscape with its ensuing mediatisation of life, society and the world. The reason for this is that normative media theory is based on the principles of media ethics which are mainly concerned with journalism. In the new media landscape the media involves far more than journalism and journalism as the cognitive paradigm for current thinking about media. The media has infiltrated almost every aspect of human communication, it is omnipresent and pervasive. For this reason the principles of ethical communication instead of media ethics are proposed as being more appropriate for normative media theory. This proposition is expanded in the rest of the article with a discussion of “traditional” normative theory as a yardstick for the measurement of ethical media practice and performance against the appropriateness and applicability of “traditional” normative theory in the digital media landscape. Outstanding features of the new media landscape, including the move from mass communication to network communication, and the emphasis on interactivity and interconnectivity contributing to the conversion of the media user into a media producer, are discussed, and presented as a motivation for the proposition to move from media ethics to communication ethics as the epistemological foundation of “new” normative theory.     

Understanding the social construction of the democratic deficit in CSDP: a Foucauldian approach

Drawing upon the Foucauldian approach of governmentality, this article argues that the democratic deficit of the EU's Common Security and Defence Policy (CSDP) is the outcome of how governmental power flows in CSDP governance and more precisely within the governance practices of the policy. To support this argument, the narrative explores the secrecy/confidentiality, informality and normalisation of the exercise of governmental power in a concrete example of CSDP governance, the recent pooling and sharing initiative. The example shows that the official makers of CSDP pursue efficiency of governance to the detriment of the democratic quality of the policy, and this is related with the productive and expansive rationality of governmental power flowing in and between the EU institutions. Despite the fact that governmentality usually links to structural explanations, allowing limited space for the role of agency in politics, the article concludes with reflections on how the political agency of the governing EU political subjects contributes to the social construction of the democratic deficit of CSDP.     

Mediation and Culture: The Example of the ICC International Commercial Mediation Competition

The International Commercial Mediation Competition is organized by the International Chamber of Commerce (ICC) in Paris, which held the event for the eighth time in February 2013. As the competition has grown, participation has become more and more diverse and thus mediation and negotiation have become more and more cross‐cultural. This led the ICC to invite external research on culture at the competition in February 2011. In this article, I discuss this student competition, the external research project question, and the culture of the competition. I also identify some of the further cultural issues raised by referring to relevant research on conflict and mediation across cultures, and conclude with some thoughts on how better to conceptualize the field of cross‐cultural mediation in terms of a systems approach.     

Quiet diplomacy in a television era: The media and U.S. policy toward the republic of Korea

This study examines the role of television coverage in U.S. policy toward South Korea, focusing on the May 1980 Kwangji incident and the subsequent visit of South Korean president Chun Doo Hwan to the White House in February of 1981. It explores these two episodes in the context of major dimensions of U.S. policy toward Korea and the themes developed through sporadic, low‐level coverage of Korea by mainstream American media over the years. The analysis underscores the political impact of television's dramatic visual focus, its use of consistent visual images, its expansion of the geopolitical scope of the policy process, and its personalization of policy. The dramatically different public interpretations of the Kwangju incident and Chun visit in Korea versus the United States suggests that President Reagan's first major state visit, during which he declared that his administration would pursue “quiet diplomacy” on human rights in Korea, while successful within the United States and in the short term, was damaging over the long term.     

The social construction of international institutions: the case of ASEAN + 3

Slowly but steadily, a new international institution is emergingin East Asia: the ASEAN + 3 forum, comprising the ten membersof the Association of Southeast Asian Nations (ASEAN) plus China,Japan and South Korea. ASEAN + 3 is an interesting case of institution-buildingin that it is constructed around the core of an already existinginstitution, ASEAN, which was founded in 1967. The followinganalysis of this multilateral forum seeks to answer two theoreticalquestions: (i) Why do states cooperate? (ii) What happens totheir interests and identities once they communicate with eachother? In view of this task, I will offer a social constructivistvariant of international relations theory to explain the instigationof the process on the one hand and the processual constructionof the institution on the other. The underlying belief is thatnot only do states influence the development of internationalinstitutions, but that institutions can also exert influenceon foreign policy behaviour. The approach introduced here acknowledges that internationalreality is a social construction driven by collective understandingsemerging from social interaction. This approach to the explanationof the initiation and the subsequent development of an institutionrecognizes the existence of both material and normative groundsof foreign policy action. It differs from neoliberal institutionalismbecause in this theory as well as in realism collective interestis assumed as pre-given and hence exogenous to social interaction.In contrast, we suppose that social interaction ultimately doeshave transformative effects on interests and identity, becausecontinuous cooperation is likely to influence intersubjectivemeanings. This method of analysis corresponds with Moravscik'stripartite analysis of integration decisions: while the initialphase refers to the formation of state preferences, the secondand third involve the dynamic aspect of ‘constructing’international institutions: the outcomes of interstate bargainingand the subsequent choice of the institutional design.     

A social theory of war: Clausewitz and war reconsidered

This article presents a new theory of war that is grounded in the insights of Clausewitz on the social nature of conflict. Clausewitz had argued that war is a political process; he therefore distinguished between ‘war’—understood in political terms—and warfare—understood as fighting. He then created a typology covering a spectrum of war ranging from total to limited, the political stakes of a conflict determining where it would fall on the spectrum. I develop and modify this basic framework by arguing that the social organization of the actors has a determining role in predicting the stakes of war. I then show how this framework helps us understand some key problems in the political science literature on war and conflict. I attempt to show two main things: (1) that there are different types of wars (and that these differences are not necessarily related to the standing of the actors, i.e. the presence or absence of sovereignty); and (2) that how war and warfare are related is more complicated than previously understood and that this has implications for the political science literature on order, conflict and violence.     

Mediation in Italy: Exploring the Contradictions

This article sets Italy in the context of three primary approaches to promoting mediation use in Europe: cultural, pragmatic, and legalistic. Despite the fact that Italy could be considered a "front-runner" in the latter category, the actual number of cases going to mediation to date has remained low. Drawing on both data from a recent CPR European Committee survey and aspects of the broader Italian legal and social context, this article explores reasons for this apparent contradiction and concludes by suggesting general principles that can be extrapolated from the Italian experience.     

Transforming the media: a cultural approach

Abstract

Mobile phone text messaging often is more affordable than voice messaging in the developing world. Its similarity to instant messaging and other Internet synchronous communication technologies suggests that overuse and addiction-like tendencies might be found among users, as has been identified with similar technology applications. Symptoms related to components of addiction diagnoses were found to be prevalent among 21respondents to a survey, all of whom completed questionnaires at the University of Mauritius. Between 6% and 11% of respondents showed symptoms of addiction related to tolerance, withdrawal, displacement of attention to school or work, and the inability to diminish use. Displacement of people was common among a higher percentage of respondents. The number of messages sent, and the perceived skill at using SMS technology were significant predictors of the number of addiction criteria exhibited by respondents. Among the small percentage who revealed symptoms of addiction, usage of text messaging was double to triple that found in most of the rest of the population sample studied. While gender had been shown to be a predictor of overuse tendencies in past studies, no gender differences were found for addiction measures, but males were heavier users of text messaging than females.     

The properties of the distance metric in social field theory

The concept of balancing—joining the weaker party in a conflict—is an important part of the realist literature. The concept has a modern counterpart in the literature on extended deterrence that grew up in the nuclear era. But despite the importance of this concept, it has not been subjected to extensive empirical study. In this paper, we show how the realist and extended deterrence literature are linked, and go on to test for the existence of balancing behavior in serious disputes for the 1816–1976 time period. The results indicate that, while there are many disputes in which no joining occurs, when it does happen, the capability balance is likely to shift to favor the initially smaller side, as the balancing literature would predict.     

Practice-Relevant Research in Mediation: Toward a Reflective Research Paradigm

Donald Schön has advanced the notion that a systematic understanding of professional practice can be built on the reflective insights of skilled practitioners. The reflective practitioner paradigm is well suited to mediation research. A study of divorce mediation illustrates how Schön's seminal ideas can be translated into research procedures with broad applicability to a variety of mediation settings.     

#Democracy: social media use and democratic legitimacy in Central and Eastern Europe

Since 1989, many of the former communist countries in Central and Eastern Europe (CEE) have made the dramatic change from communist regimes to democratic nations that are integrated in the European sphere. While these sweeping changes have given rise to a successful transition to democracy unlike any the world has ever seen, there remain issues with governance as well as citizen support for the regime. While other studies have shown that mass media can influence a person's attitudes and opinions in the region, none has explored what effect social media can have on orientations toward democracy in the region. In the following paper, I build several hypotheses based on previous studies of media effects and democratic survival. I then employ survey data to empirically test whether social media increases support for democracy. The study finds that not only does using social media increase support for democracy, but also simple usage rather than information seeking provides more consistent effects on a person's support for democracy in CEE.     

Democratic engagement in the digital age: youth,social media and participatory politics in Kenya

As the communication world becomes more complex and participatory, social networking sites (SNSs) have emerged as a platform with the potential to invigorate democracy and political engagement. However, the value of SNSs in politics remains contested among researchers. The study reported on in this article was based on a survey of 600 university students, aged between18 and 35, to examine the relationship between social media use and political engagement among the youth in Kenya. The study focused on the extent to which SNSs facilitate consumption of political information and the role of SNSs in influencing political interest, knowledge and behaviour among the youth. The study found that reliance on SNSs is positively associated with political participation; however, this influence is limited, and though useful, it does not radically transform political engagement. Therefore, the capacity of SNSs to shape opinion and influence political preferences is limited but internet based political activities like posting and distributing campaign information and consumption of political content have a bearing on political participation. The study concluded that while SNSs do not seem to have a major direct impact on political choices among users, politicians and other campaign actors cannot ignore the opportunity provided by these platforms in the voter mobilisation process.     

The role of leisure activities and social attitudes in the mass media consumption of a sample of South African adults: A psychographic approach

Abstract

This study, the second in a two-article series, explores the interplay between attitudes, behaviour and media consumption in a sample of South African adults. Participants aged 16 years and older were drawn from a subsample of data collected during the 2007A South African Advertising Research Foundation (SAARF) All Media and Products Survey (AMPS®). Utilising statistical comparison of psychographic typologies, this study confirmed the existence of significant, albeit weak, relationships between mass media consumption, social attitudes and leisure interests/activities in this sample. Analyses of demographic variables revealed further significant relationships between mass media consumption and home language, work status, the SAARF Lifestages and the SAARF Universal Living Standards Measure (SU-LSM®). The findings are discussed in relation to available empirical literature and the need for advancement of the media psychology sub-discipline in South Africa.     

Deconstructing Mediation: A Case Study of the Cod Wars

In this study, I explore the mediation techniques used by an international organization (IO) to settle an international crisis. Specifically, I have focused on the use of formal and informal techniques with a case study of the North Atlantic Treaty Organization's (NATO) mediation during the Cod Wars between Iceland and the United Kingdom. My analysis indicates that a combination of both formal and informal mediation techniques was instrumental in resolving the Cod Wars conflict. Further research would clarify whether this finding can be generalized to other cases of NATO mediation and interventions of third parties in addition to NATO.     

Security threat: a reality or right-wing political discourse phenomenon

Asia Europe Journal - This article studies the potential paradigm shift in Europe linking refugees’ influx with the security phenomenon through the works of intellectuals belonging to...