Implikasies van die keuse van 'n teoretiese benadering vir beslissings oor navorsingsontwerp

SUMMARY

This article sets out to show that and how the researcher's theoretical approach, that is, the view of communication that derives from his/her ontological, anthropological and epistemological assumptions, determines decisions concerning research design and the application of the findings. Two contrasting theoretical approaches, viz. functionalism and phenomenology, are discussed and the consequences of their assumptions for the execution of research illustrated with reference to two empirical studies. The most important issue arising from their contrary positions concerns the truthfulness of research findings. While phenomenologists maintain that findings must be validated by respondents' agreement that their experience of reality has been truthfully expressed, functionalists argue that research must produce general patterns that may be presented by means of predetermined categories. It is finally suggested that the ongoing debate concerning suitable theoretical approaches is of vital importance to researchers since it highlights their ethical responsibility.     

'n Kritiese evaluering van die gebruike- en bevredigingsbenadering in televisienavorsing

SUMMARY

The uses and gratifications approach is one of the most popular approaches for studying the reasons why people watch television and the effects this medium might have on the recipients. Although this approach is very popular, it is also controversial because as a theory and method it has definite limitations and is therefore severely criticised.

In this article the author investigates the historical development of the uses and gratifications approach and the research procedures (hypothetical-deductive or inductive) that have been applied in advancing this approach as a theory. Furthermore, the following aspects are critically evaluated; positivistic research methodology; the functionalist, tautological and atheoretical nature of the approach; the dearth of studies on the “active” recipient and message content. In conclusion, a possible convergence between the theoretical-critical paradigm and the uses and gratifications approach is proposed.     

Suid-Afrikaanse "alternatiewe" rolprente en die Suid-Afrikaanse sosio-politieke werklikheid. 'n Historiese,teoretiese en analitiese verkenning (Deel 1)

SUMMARY

The "alternative" film originated in South Africa because people or groups outside the apartheid establishment were unable to communicate through existing mass media structures, and their own communication channel had to be established.

The key question addressed in this article is whether the "alternative" South African film actually succeeds in making a contribution, on an intercultural level of communication, to the socio-political reality of South African society, and to what extent the film as communication medium succeeds in establishing positive intercultural communication? A study of four films is undertaken, according to Pieter J. Fourie's theoretical model (1983), whereby the content and shaping aspects of film images are examined from a contextual as well as an analytical point of view.

The value of the "alternative" film lies in the fact that the South African reality is seen from the perspective of the "black" or "coloured" person. For many years "whites", on account of their ethnocentric attitude and the absolutization of their values and norms, were never really aware of other race groups' values and norms, and were not interested in how these people experienced reality. In this regard the "alternative" film has a dual function significant to intercultural communication: on the one hand it offers self-expression – an important principle and starting point for intercultural communication – to people outside the apartheid establishment, and on the other hand, it gives whites within this establishment the opportunity to become acquainted with the worlds of other cultural and ideological groups.

If the South African film wants to present a model for reality, it will have to take into account the complexity of multicultural diversity without absolutizing certain people's cultural values and ideological perspectives. Communication should rather take the form of "dialogue".     

The broadcast media: A persuasive institution

At present, the broadcast media (radio and television) because of their pervasive presence in society are a “taken‐for‐granted” part of the social environment, as natural as the air one breathes. The persuasive power of the media is not so readily ascertained by all who watch and listen. Looking at the growth and spread of the media in three highly industrialized countries, namely Japan, the United Kingdom, and the United States, each with its own particular broadcast system, one can see the variety of emphasis on commercial and public broadcasting. Since the media have more in common with interpersonal communication than they have differences, the public is constantly open to media messages, continuously processing as well as responding to information received via media sources. The persuasive effect of these broadcast media in terms of the latent function of commercial messages needs deep and careful analysis.     

The media and terrorism: A reassessment

The author begins by challenging Michel Wieviorka's dismissal of the claim that there is a symbiotic relationship between terrorism and the media. Terrorists' manipulation and exploitation of the media is shown to play a crucial part in their propaganda war. The article concludes by arguing that voluntary self‐restraint and self‐regulation by the media are the best policy options for a democratic society in regard to the media's response to terrorism, but that the mass media need to work harder at devising measures of self‐restraint that are both appropriate and effective.     

The terror experts and the mainstream media: the expert nexus and its dominance in the news media

Academic writing on ‘terrorism’ and the availability to the mainstream media and policy-makers of terror ‘experts’ have increased exponentially since 11 September 2001. This paper examines the rise of terror expertise and its use in one particular public arena – the mainstream news media. Using a combination of citation analysis and media analysis, the paper presents a ranking of the most influential terror experts in the mainstream news media in the Anglophone world. It is shown how what has been called an ‘invisible college’ of experts operates as a nexus of interests connecting academia with military, intelligence and government agencies, with the security industry and the media. The paper then takes a small number of case studies of some of the most prominent experts who exemplify the dominant trend in the field and examines the networks in which they are embedded. The last part of the paper uses the data generated to re-examine theories of ‘terrorism’ and the media, of ‘propaganda’ and ‘terrorism’, and of ‘source–media’ relations. It is suggested that the study of terror experts shows the need to study and theorise the media in a wider context by focusing on the relations between media content and production processes and wider formations of power. In so doing, the paper attempts to connect studies of media and terrorism to wider studies of terror and political violence.     

Meeting with the mass media: Tendencies of Japanese politicians

Abstract

This paper attempts to characterize aspects of the relationship between members of the parliament (Diet) and reporters in Japan. It focuses on the question of the degree of contact between the political elite and a particular mass medium, based on the results of a questionnaire that was distributed to Diet members. The findings show that most of the Diet members have a very great degree of contact with representatives of the printed media. Further, a correlation exists between frequency of meetings with local newspaper reporters—as opposed to the national mass media (newspapers and television)—and the number of times a politician has been elected to the Diet.

This research is part of a broader study being conducted in Japan on the relationship between politicians and the press.     

News media,threats and insecurities: an ethnographic approach

This article presents research from a three-year study of shifting understandings of threat and security in Britain following the 2003 Iraq War. We develop the case for a more integrated and nuanced approach to studying the relationship between policymakers, media practitioners and media publics given the increasing importance of these relationships to international relations (IR) matters of concern. Our analysis demonstrates the ‘push’ and ‘pull’ factors that explain why certain individuals and groups arrive at certain understandings or perceptions of threats. Responding to recent calls in IR for the use of diverse and interdisciplinary methods, our methodology enables us to demonstrate how disparities emerge between official and public understandings of threats. These understandings result from people's engagement with political and media discourses, and the experience of this engagement can be characterized by connectivity, (un)certainty and contradiction.     

Introduction: South Africa's multiple languages in a shifting media environment

Abstract

The global South, as the collective for the peripheries of mainstream development is known, is often regarded as merely a beneficiary of Northern-borne notions in the field of organisational communication. The problem is that the Southern context and circumstance do not always mirror those of the North, meaning that these dominant, revered theories are not necessarily applicable. One Southern context is that of the South African mining and construction industries, which is seen as notoriously dangerous, plagued by various obstacles to internal organisational communication (such as illiteracy and diversity), and what Le Roux and Naudé (2009, 29) refer to as ‘historical baggage’. The research question of this article is whether congenital Northern communication theories can be adequately incorporated into the unique global South, in order to fulfil the important task of communicating safety information to employees. The article explores the appropriate implementation of the principles of the excellence theory, the stakeholder theory as well as the relationship management theory, and the research methodology includes interviews, focus groups and quantitative questionnaires at two organisations. The result of the empirical research is the amalgamation and reworking of these theories’ principles into a model for internal safety communication applicable to the South.     

Questioning the media and democracy relationship: the case of South Africa

This article addresses normative ideas around the role of journalism and the news media's links to the democratic process in South Africa and many other post-colonial societies in the Global South. In particular, the article addresses questions around the news media's role as the Fourth Estate and its claims to public representation, as well as the role that new media and social media in particular play in the media-politics nexus and in the strengthening of democracy (in its many guises). The article assesses the contextual factors that need to be considered in the analysis of media development and the roles and functions ascribed to the news media from within the context of the post-colony and young democracies in the Global South.     

Diplomacy in the media age: Three models of uses and effects

This study offers three conceptual models to promote systematic research into uses of the media as a major instrument of foreign policy and international negotiations: public diplomacy, where state and nonstate actors use the media and other channels of communication to influence public opinion in foreign societies; media diplomacy, where officials use the media to communicate with actors and to promote conflict resolution; and media-broker diplomacy, where journalists temporarily assume the role of diplomats and serve as mediators in international negotiations. The first two models, while previously defined, undergo serious revision in this study. The third model is new. This article demonstrates the analytical usefulness of the models through applications to various examples and case studies of significant contemporary diplomatic processes.     

#Democracy: social media use and democratic legitimacy in Central and Eastern Europe

Since 1989, many of the former communist countries in Central and Eastern Europe (CEE) have made the dramatic change from communist regimes to democratic nations that are integrated in the European sphere. While these sweeping changes have given rise to a successful transition to democracy unlike any the world has ever seen, there remain issues with governance as well as citizen support for the regime. While other studies have shown that mass media can influence a person's attitudes and opinions in the region, none has explored what effect social media can have on orientations toward democracy in the region. In the following paper, I build several hypotheses based on previous studies of media effects and democratic survival. I then employ survey data to empirically test whether social media increases support for democracy. The study finds that not only does using social media increase support for democracy, but also simple usage rather than information seeking provides more consistent effects on a person's support for democracy in CEE.     

试析亚洲思想在拉丁美洲的影响(下)

关于阿普拉主义 在20年代,阿亚·德拉托雷强调,较之共产主义和法西斯主义,阿普拉党在其组织及政治结构上更类似于中国的国民党,他还对孙中山著作发表了评论,指出了后者对他本人思想以及阿普拉党的启发.     

文明与现代性:拉丁美洲的印第安人运动

拉丁美洲寻求解放的主要任务之一大概就在于从欧洲中心论中解放出来,构建自己的发展模式.印第安人运动为此带来极大的潜力,它以其主张的深刻性和实践为世界和拉丁美洲开辟一条新的历史地平线.印第安人运动大概是当代拉美现实中最具改造力的因素之一.它不仅是地区性的社会运动,也具有世界政治和社会进程的普遍内容和全局观.在拉美特别是安第斯和南美地区,印第安人运动已经不再是争取上台执政和赢得权力的进攻性抵抗运动.在对欧洲中心论和对殖民权力结构框架下的现代发展模式进行深刻反思和决裂后,拉美的印第安人运动已成为一场争取文明的运动.     

Terrorism,violence against the public,and the media: The Australian approach

This paper examines the balance between the apparently competing objectives of government and the media in the general area of violence against the public and details the Australian model for handling issues associated with terrorism and the media. Australia's counterterrorism strategy may be considered holistic, going beyond the idea of a comprehensive capability for response to an actual public incident to include preventive measures and enhancement of the national security environment, suggesting that all elements of the society, including the media, regard security as a cooperative endeavor. These elements have been developed in the “National Anti‐Terrorist Plan” (NATP), developed by Australia's Standing Advisory Committee on Commonwealth/State Cooperation for Prevention against Violence (SAC‐PAV). For the past several years, the SAC‐PAV has been developing a basic strategic guide to provide structure for its many activities, and the committee has agreed that the NATP requires a fourfold strategy for dealing with the media: (1) public communication policies and guidelines, (2) incorporating media response and incident management strategies, (3) media training, and (4) physical controls. In addition, the SAC‐PAV has formulated a set of guidelines for the media to apply when covering terrorist incidents, indicating clearly what crisis managers and counterterrorism response organizations expect of media handling of public crises.     

The Australian journalism vs cultural studies debate: implications for South African media studies

ABSTRACT

This article describes an investigation into factors required for a development programme in intercultural business communication amongst the personnel of a South African company operating in the Japanese market. Drawing from items that were identified in the literature, and amongst individuals who operate in the Japanese market, a set of criteria was identified that could be included in a South African-Japanese intercultural business communication course. These criteria were used in a structured questionnaire, which was pre-tested in interviews and a focus group, and then administered to a group of company managers who had travelled to Japan on business. The results of the research are a set of items ranked in terms of salience within three categories. The first comprises degree of knowledge of important aspects of Japanese life, the second consists of factors that lead to culture shock, and the third includes aspects that are deemed to be important in a course on South African–Japanese intercultural business communication.