Evaluating authorial ‘objectivity’ and ‘stancetaking’ in reporting the making of a new constitution in Zimbabwean newspapers

ABSTRACT

Zimbabwe held ‘fresh’ elections on July 31, 2013 under a new constitution. This was in line with the provisions of the Global Political Agreement (GPA), a political power-sharing compromise signed between Zimbabwe's three main political parties, following the heavily disputed 2008 harmonised presidential and parliamentary elections. The GPA established in Zimbabwe a Government of National Unity (GNU). On the road to making a new constitution, political differences and party politicking always seemed to take precedence over national interest. This political polarity in Zimbabwe resulted in the heavy polarity of the media, especially along political ideological grounds. The new constitution-making process and all its problems received heavy coverage in almost all national newspapers. This article analyses the discourse-linguistic notion of ‘objectivity’ in ‘hard’ news reports on the new constitution-making process by comparing the textuality of ‘hard’ news reports from two Zimbabwean national daily newspapers: the government-owned and controlled Herald and the privately owned Newsday. Focusing on how language and linguistic resources are used evaluatively in ways that betray authorial attitudes and bias in news reporting, the article examines how the news reports uphold or flout the ‘objectivity’ ideal as explicated through the ‘reporter voice’ configuration, and within Appraisal Theory.     

The portrayal of Africans in agricultural films of Southern Rhodesia (Zimbabwe): 1940s to 1950s

Abstract

One of the most effective cultural tools used by the colonial governments in Africa to make their rule acceptable to African indigenous populations was film. In Rhodesia (now known as Zimbabwe) the colonial government created the Central Film Unit whose major aim was to teach Africans new agricultural methods. The response by Africans to this colonial initiative was mixed. Some welcomed and enjoyed the films and made use of the skills that the films popularised, but others were cynical and viewed these films as a tool to consolidate British white settler rule in Rhodesia. This article analyses six colonial films produced in the 1940s and 1950s. The article argues that through the use of colonial films, the Rhodesia government was able to persuade African communal farmers to adopt modern methods of farming. The irony of this is that the use of modern farming methods made it possible for the same colonial authorities to later blame Africans for the ecological disaster in the communal areas.     

The Interface between Western and Indigenous Signs in Zanu-PF Advertisements for July 2013 Elections

ABSTRACT

Political contestation in Zimbabwe post-2000 has been largely acrimonious. In the electoral domain of the epoch, political advertising, has been one of the key tools through which this contestation took place. However, these advertisements have been barely studied and those that have made an attempt to study them did not examine them from advertising theory and/or sign theory perspective. The study argues that locating the analysis of political advertisements in advertising theory and sign theory presents an opportunity to gain insights into how political products gain sign value, exchange value and utility value. The study deploys advertising theory and sign theory to examine the value that selected indigenous and Western signs used by the Zimbabwe African National Union-Patriotic Front (ZANU-PF) invest in the political products: ZANU-PF and Mugabe. By interrogating four purposively selected signs in ZANU-PF advertisements for the July 2013 elections, I seek to establish how political products are produced as signs and signs as political products. The selected signs are subjected to semiotic analysis. The findings show that ZANU-PF's use of these valorised Western and indigenous, often contradictory, signs is designed to appeal to votes on the basis that it is a democratic, divine anointed, Christian and African-oriented party.     

Local specificities,global resonances: contesting representations of violence in African films

This article is framed by Adichie's (2010, 2) warning of ‘the dangers of the single story’. It investigates the local specificities and global resonances of the representation of violence projected in two African films. The documentary by Ross Kemp on gangs in Pollsmoor Prison in South Africa (2003) captures and generates distinct cinematic biographies that extend our perceptions of production, exhibition and distribution. In contrast, the fictional film, Dakan, by Guinean producer Mohamed Camara (2001), cinematises the enigma of homosexuality as taboo and an aberration, including the attendant socially constructed homophobia. Both films markedly underemphasise the political and pedagogical imperative of African film producers and audiences, and in this they contest ‘established’ representations of violence that have characterised documentaries about Africa and ‘Third Cinema’ (Solanas and Getino 1996). More critically, this article questions the palpable occlusion of systemic violence that characterises the multiple and complex views of Africa in these two films, to unpack the novel documentation and reformulation of violence, as disseminated by Kemp and Camara.     

A Dialogic Analysis of Audiences’ Interactions on Online Media Sites in Zimbabwe

Abstract

Zimbabwean mainstream media has been profoundly polarised by two significant camps, namely the pro-government and anti-government media. Public opinion has primarily split between the binary ideological alignments of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11:17 (and regulated in a multiplicity of overt and covert ways) resulted in political expressive space being constrained. Online media, however, has created alternative media spaces and contexts that are far more enabling to audiences when it comes in dialogic co-production of meaning and new or alternative value positions to those advanced by traditional media. This article explores the negotiation of meaning by online readers of the state-owned daily, The Herald. Dialogism theory is used to explore discourse and ideological interaction occurring between mass media and its audiences in the news website comments section and how online communication is in fact a reciprocal social practice that is both modelled and remodelled through processes of co-production and negotiation of meaning. The research also takes into account the naming practices that the participants employ in their online interaction.     

Ukrainian perspectives on the Self,the EU and Russia: an intersemiotic analysis of Ukrainian newspapers

ABSTRACT

This paper contributes to our understanding of EU-Ukraine relations by examining intersemiotic communication – how words and images, or verbal and photographic semiotic layers and their interaction, combine in the representation of international affairs. The analysis focuses on Ukraine’s perspectives of Self, the EU and Russia as presented in Ukrainian media discourse, namely, in leading Ukrainian social and political newspapers (January-June, 2016). The article presents the results of applying the cognitive theory of perspectives to research the intersemiotic and mental image of Self and Other in four aspects: a vantage point, direction of scanning, perspectival distance, and perspectival mode. Based on that, I explain the main strategic narrative of the Ukrainian press about the EU, how it is sustained, and how the image of the EU becomes pronounced.     

Marianne’s liberty in jeopardy? A French analysis on recent counterterrorism legal developments

ABSTRACT

This article analyses two recent French counterterrorist legislations (Law No. 2016–386 – hereafter OCT&F law and the Law No 2017–1510 – hereafter the OCT&Flaw) through the lens of distinct yet complementary theoretical frameworks. Combining the State of Exception thesis of Giorgio Agamben, the Enemy Penology as framed by Günther Jakobs as well as the more recent scholarship contributions on Pre-Crime, the article seeks to contribute to the scholarly debate on the use and the consequences of the use of criminal and administrative law in the fight against terrorism. In view of the numerous terrorist attacks that France has faced in recent years, the article aims to provide deeper knowledge of the French case by drawing substantially from the unfamiliar French scholarship. The article argues that the measures recently adopted seem to deepen the exceptional and pre-emptive logic in which potentially dangerous subjects have to be identified as “the enemy” as soon as possible in order to then be contained and dealt with.     

Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

Abstract

This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be causes for unethical journalism practice, namely, political interference; poor economy; corruption; biased editorial policies; political activism; and interests of media owners or funders. The findings of the study reflect parallelism or antagonism between the public and private media in Zimbabwe. Therefore, the article calls for a common view based on the communal approach. It argues that social responsibility must be the norm in the face of corruption and economic challenges. An independent media body should be appointed by the Zimbabwean government to preside over the public media as the first step towards ethical journalism.     

A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa

Abstract

This article examines the discursive landscape of anti-piracy campaigns run by the Business Software Alliance (BSA) on behalf of major global software companies. Using semiotic techniques, rhetorical analysis and critical discourse analysis, the article demonstrates the primacy of new capitalism in reinforcing the public understanding of global knowledge economy. But the BSA's strategies and tactics are also found to offer mixed discursive messages, possibly attenuating a major objective of any communication campaign: social behaviour change.     

Ukraine’s journey to Europe: strategic macronarrative and conceptual metaphors

ABSTRACT

Informed by strategic narrative theorisation and cognitive metaphor theory refined and expanded, this paper analyses textual and pictorial instantiations of cognitive metaphors used to describe and explain the trajectory of Ukraine’s development and form a particular narrative of this movement. Both narrative and cognitive metaphor are considered as tools for navigating experience and serving to construe its subjective images. The study focuses on the ways these tools were used by Ukrainian print media (eight influential outlets) in 2016. The outcomes demonstrate how a coherent strategic macronarrative of Ukraine’s course of development emerges from metaphoric images that survive semiotic mode changes, alternating between textual and pictorial. The macronarrative is that of Ukraine on a hero’s journey towards the European Union – a journey with political and economic implications for both Ukraine and the EU.     

Ubuntuism as a Foundation of Media Ethics in Zimbabwe? Journalists’ Perspectives and Discontents

Abstract

There are debates on the relevance of Eurocentric normative frameworks for studying the media in post-colonial Africa. Emerging from these debates is a rebuttal of the dominant Western-derived paradigms for the conceptualisation of journalistic norms, values and practices. Given that the dominant Western liberal models for normative media ethics are incongruent to the needs of Africa, there is a growing call to reconceptualise media ethics anchored upon alternative epistemologies and moral foundations such as ubuntuism. Although there is existing scholarship on ubuntuism as a framework for media ethics in Africa, none of these studies has focused particularly on Zimbabwe. Using the 16 August 2019 (hereafter August 16) protests as a photojournalistic “moment” as a frame, this article explores the views and perspectives of Zimbabwean journalists on their understanding of media ethics and professionalism. Further, it probes the possibilities of ubuntuism as a moral foundation of journalistic practice in the country. Journalists’ views are diverse and contested on the nature and practice of media ethics in the country. Although ubuntuism is touted as a normative framework for media ethics, the Western liberal perspectives remain dominant. As such, post-colonial theory offers a useful approach to understanding the interconnections, contradictions and tensions underpinning media ethics in post-colonial Zimbabwe.     

(Re)inventing African oral traditions and national heritage(s) through film images: The case of Keita! The Heritage of the Griot [1995] and Kare Kare Zvako: Mother's Day [2004]

ABSTRACT

The aim of this article is to explore how African films such as Keita! The Heritage of the Griot and Kare Kare Zvako: Mother's Day reinvent oral traditions on-screen, so that the traditions are revitalised and given new life in a contemporary world where visual and literary narratives have tended to dominate the collection and dissemination of information. The ontological and cosmological dimensions of African oral traditions provide the cultural humus that continues to feed the narrative structures of most African films. It is argued that the films' conscious refusal to be totally submerged in European modernism or their capacity to merge some traditional aspects with modern values is what constructs the multiple subjectivities that most African filmmakers strive to bring out. By using oral narrative structures embedded in songs, storytelling, myths, legends, poems, riddles, anecdotes and proverbs, the selected African films recreate traditions and heritage; they help to preserve African values that face a Western onslaught, promoted through European languages. Oral narratives carry a freight of cultural meanings infused in different modes of expression, while articulating the philosophies and beliefs of African people. It is important to recognise and [re]discover the critical role played by oral narratives in order to understand the epistemologies and ontologies that inform the construction of African films. A study of this nature is critical in that it builds on the existing indigenous knowledge systems embedded in orature (oral literature) that remain threatened by European cultural imperialism, which is promoted through the Hollywood film paradigm.     

The Filmmaker's Triage: The Doctor Figure and Images of Trauma

ABSTRACT

While writing a fictionalised feature film screenplay set around the character of a South African doctor during his year of compulsory community service in a rural hospital, I began researching how this figure has been represented in other narrative films, particularly those stories told in an African setting. A number of films and television dramas, some made by African filmmakers and others by filmmakers from outside of Africa, have been produced around the medical encounter. My interest lies not in assessing the health messaging found in these films and programs, which is better left to the health educationalists and medical sociologists, but in examining the fictional doctor figure as the main protagonist in these films. While the sociocultural and political dimensions of medicine, health and illness are relevant, I refer to them only in passing while exploring the fictional imagery of the doctor figure within the imagined filmed-Africa as it appears in the films The Last Face, Beyond Borders and Le grand blanc de Lambaréné.     

Zimbabwean Indigenisation and the Shadow Economy of Cinematic Production

ABSTRACT

In recent years, Zimbabwe has suffered a political and economic crisis, which has generated impulses that have traumatised the country's film industry, among many other sectors. Resultantly, Zimbabwe's cinematic context of production has been reimagined and reconfigured in recent years. The southern African country's ruling elite, during former president Robert Mugabe's tenure, championed controversial policies of indigenisation in economic sectors, partly as a way of countering external economic and political hostilities. This article explores how the Zimbabwean film economy has responded to postcolonial indigenisation impulses and how the production context has developed parallel to or in tandem with this reality. It teases out the challenges and prospects posed by impulses of indigenisation in Zimbabwe to the country's fledgling film production industry by analysing the video-film production value chain post-2000, when the indigenisation agenda emerged and was consolidated. Informed by the theorisation of the shadow economies of cinema, the study employed in-depth interviews to collect data from purposively selected Zimbabwean filmmakers and policymakers. Thematic analysis was used to analyse this data. The study shows that indigenisation has been a pragmatic response to the economic trauma facing the film industry, although it has, in turn, sent out its own traumatic impulses that continue to affect the industry's structure and aesthetic.     

Populism,ontological insecurity and Hindutva: Modi and the masculinization of Indian politics

Abstract

In an era increasingly defined by insecurity and populist politics, India has emerged as a forceful ontological security provider under the leadership of Marendra Modi. If ontological security is about finding a safe (imagined) haven, then ontological insecurity is about the lack of such a space in narrative terms. Drawing on Lacanian understandings of ‘the imaginary’ as something that can fill and naturalize this lack of space, the article is concerned with how memories, places and symbols of narrative identity constructions are used in populist discourse. More specifically, it attempts to understand the relationship between ontological insecurity and the imaginaries of populist politics in India. In so doing, it argues that the re-invention of ‘nationhood’, ‘religion’ and ‘Hindu masculinity’ along gendered lines has created a foundation for governing practices aimed at ‘healing’ a number of ontological insecurities manifest in Indian society. It specifically looks at how the Modi doctrine has formulated and expanded its foreign policy discourse into one that privileges populist narratives of nativism, nationalism and religion as forms of ontological security provision at home and abroad, but also how everyday practices can challenge such narratives, thus allowing different imaginaries of the Indian state.     

Subversive semiotics and ironic anchorage on Vrye Weekblad covers: A visual analysis

Abstract

The apartheid-era Afrikaans press's compliance with apartheid politics and ideology is commonly recognised. This article investigates the newspaper Vrye Weekblad as an exception in this regard. A reading is made of four selected Vrye Weekblad front covers, through a qualitative visual semiotic analysis based on a Barthesian model, in order to describe the covers’ subversive and anti-apartheid tendencies. This analysis reveals that the subversive tendencies at work on the covers represent an open assault on the ruling National Party's (NP) norms and values, especially in terms of the bastions of apartheid Afrikaner nationalism, such as traditional reformed Christian beliefs, symbols of Afrikaner patriotism, concepts of racial purity and white ethnic superiority. The myths present on these covers, while functioning to undermine dominant ideologies, also naturalise an ideology of Vrye Weekblad's own, by creating alternative myths of a critical disposition towards the NP government. The subversive encoding of these covers stems from an ironic tension in anchorage between the conventional connotations associated with the cover images and their accompanying text, which undermine the dominant meanings of the images. This article seeks to contribute a theorisation of this ironic anchorage as a mode of encodification within the broader context of mythical representational practices. The author proposes that as these Vrye Weekblad covers were published under much the same uncertain circumstances as are experienced today with the African National Congress's (ANC) looming Protection of Information Bill and Media Appeals Tribunal, one might see the same occurrence of subversion through ironic anchorage in the contemporary South African media.     

Discourse,genealogy and methods of text selection in international relations

Abstract

Discourse analysis, once the purview of critical theories of international politics, has emerged as a mainstream methodology for understanding international relations. While interest in such perspectives has enriched international relations theory, much about the nature of methods—that is, specific empirical processes for the gathering and analysis of evidence—is left ambiguous in this scholarship. Which texts should discourse analyses focus on? And, more practically, how should those texts be chosen? Building on discussions of case study methodology from both qualitative and interpretive social science, this article contributes to theoretical and empirical projects within discourse theory by suggesting a method for text selection: the random selection of texts. I argue that random selection processes are beneficial for discourse analyses that aim to study broad cultural patterns, such as genealogy. Random selection is not simply a means of choosing texts, but also a more comprehensive logic for thinking about the purpose of texts in discourse analysis.     

Racial appropriation in white expatriate South African discourses: Reading race on social club websites

Abstract

In South Africa the African moral philosophy ubuntuism is periodically raised as a framework for African normative media theory. At this stage, the ubuntu discourse cannot be described as a focused effort to develop a comprehensive theory on the basis of which media performance could be measured from ‘an African perspective’. It should rather be seen as an intellectual quest to rediscover and re-establish idealised values of traditional African culture(s) and traditional African communities. Yet, given South Africa's history of apartheid in which Christian nationalism was misused as a moral philosophy to mobilise a patriotic media in the service of volk (nationhood) and vaderland (fatherland), it is not too early to ask critical questions about ubuntuism as a possible framework for normative media theory. Such questioning is the purpose of this article. Against the background of postmodern and postcolonial perspectives on normative theory, questions related to the following are raised: the expediency of ubuntuism in the context of changed African cultural values, the distinctiveness of ubuntuism as an African moral philosophy, the vulnerability of moral philosophy to political misuse, ubuntuism in the context of the future of normative theory in a globalised world and changed media environment, and the implications of ubuntuism for journalism practice. It is concluded that ubuntuism may pose a threat to freedom of expression. Given the nature of contemporary South African society and its media system, the postmodern emphasis on diversity and pluralism as the cornerstone of future normative theory, is supported.     

Communication machines and the panopticon

SUMMARY

A discussion on Jeremy Bentham's views on the construction of prisons and other public buildings such as hospitals, alms houses and barracks. His views were essentially concerned with how, in these buildings, there is always the constant and omnipresent vigilante guarding the occupants. Bentham's ideas of the Panopticon were originally applied to the construction of a transparent circular prison with the vigilante situated in the middle constantly inspecting ther prisoners. In this article it is discussed how such a philosophy can be applied to a society which consists of the ever visual and omnipresence of guards, where everyone is inspected by everyone.

Bentham's ideas are prophetic and directly linked to communicology in that he shows how communication can be manipulated by sight.